{"title":"Tower 28","description":"\u003cp\u003eFind your next favorite in \u003cstrong\u003eTower 28\u003c\/strong\u003e at Origin Beauty. We curate inclusive, high-performing tower 28 for diverse beauty — shop the full range below, all priced in USD and ready to ship across the US.\u003c\/p\u003e\u003cp\u003eNew here? Take 10% off with code \u003cstrong\u003eGLOW10\u003c\/strong\u003e at checkout. Every product page lists full ingredients and shade details so you can shop tower 28 with confidence.\u003c\/p\u003e\u003ch2\u003eTower 28 — frequently asked questions\u003c\/h2\u003e\u003cdl\u003e\n\u003cdt\u003e\u003cstrong\u003eIs Tower 28 available in the US?\u003c\/strong\u003e\u003c\/dt\u003e\n\u003cdd\u003eYes — every tower 28 item ships from stock with fast, tracked delivery across the United States, priced in USD. Most orders are dispatched within 1–3 business days.\u003c\/dd\u003e\n\u003cdt\u003e\u003cstrong\u003eHow do I choose the right tower 28 for me?\u003c\/strong\u003e\u003c\/dt\u003e\n\u003cdd\u003eCheck the shade, ingredient and skin-type details on each product page. Origin Beauty curates tower 28 for every skin tone and hair texture, so if you're unsure, message us and we'll help you find your match.\u003c\/dd\u003e\n\u003cdt\u003e\u003cstrong\u003eAre these genuine Tower 28 products?\u003c\/strong\u003e\u003c\/dt\u003e\n\u003cdd\u003eYes. We stock authentic Tower 28 beauty products. Check each listing for shade, size and formula details, and contact us if you'd like confirmation before ordering.\u003c\/dd\u003e\n\u003cdt\u003e\u003cstrong\u003eDo you offer returns?\u003c\/strong\u003e\u003c\/dt\u003e\n\u003cdd\u003eYes — if something isn't right, get in touch and we'll help with a return or exchange in line with our returns policy. Orders ship across the US with tracking.\u003c\/dd\u003e\n\u003c\/dl\u003e","products":[{"product_id":"tower-28-sos-faceguard-spf-30-mineral-face-sunscreen-2-3-oz-lightweight-zinc-oxide-ceramides-for-sensitive-skin","title":"Tower 28 SOS FaceGuard SPF 30 Mineral Face Sunscreen 2.3 oz — Lightweight Zinc Oxide \u0026 Ceramides for Sensitive Skin","description":"\u003cp\u003e\u003cstrong\u003eTower 28 SOS FaceGuard SPF 30 is a lightweight, mineral sunscreen lotion formulated for sensitive, blemish-prone skin that protects with zinc oxide while supporting the skin barrier with ceramides.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned to feel more like a daily moisturizer than a heavy sun cream, this non-comedogenic facial sunscreen offers broad-spectrum mineral protection without the greasy or sticky finish. Ophthalmologist-tested and dermatologist-reviewed, it’s made to stay put during sweat and activity, layer under makeup, and reduce irritation for reactive skin types.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Tower 28 SOS FaceGuard protect my skin during outdoor activities?\u003c\/h3\u003e\n\u003cp\u003eFaceGuard uses zinc oxide as a physical blocker to guard against UVA and UVB exposure, providing broad-spectrum protection in a skin-friendly formulation. Its sweat-resistant properties help the product remain effective during exercise or beach days without migrating into eyes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSPF 30 broad-spectrum protection using non-nano zinc oxide\u003c\/li\u003e\n  \u003cli\u003eOphthalmologist-tested to minimize eye stinging while sweating\u003c\/li\u003e\n  \u003cli\u003eFormulated to resist migration during activity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this sunscreen cause breakouts or interfere with my makeup?\u003c\/h3\u003e\n\u003cp\u003eFormulated to be non-comedogenic, FaceGuard is specifically aimed at blemish-prone and reactive complexions. The creamy, whipped texture absorbs like a light moisturizer and layers smoothly under primers, foundations, and tinted products without pilling or heavy buildup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-comedogenic base reduces pore-clogging risk\u003c\/li\u003e\n  \u003cli\u003eCeramide blend helps sustain the skin barrier and moisture balance\u003c\/li\u003e\n  \u003cli\u003eWorks under makeup without flaking or altering finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply this sunscreen for the best protection?\u003c\/h3\u003e\n\u003cp\u003eApply roughly a quarter teaspoon to the face 15 minutes before going outside to allow an even protective layer to form. Reapply every two hours or after heavy sweating or swimming to maintain consistent broad-spectrum coverage.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse ¼ teaspoon for face coverage; increase for extended exposure\u003c\/li\u003e\n  \u003cli\u003eApply 15 minutes before sun exposure for full effectiveness\u003c\/li\u003e\n  \u003cli\u003eReapply every two hours and after water or heavy perspiration\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skin benefits does the formula offer beyond sun protection?\u003c\/h3\u003e\n\u003cp\u003eBeyond mineral SPF defense, the lotion includes ceramides that help support and reinforce the skin’s natural barrier. This helps retain hydration and reduces the likelihood of irritation or dryness often associated with sun care products designed for sensitive skin.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCeramide blend supports barrier resilience and hydration retention\u003c\/li\u003e\n  \u003cli\u003eLightweight, whipped texture mimics a moisturizer for comfort\u003c\/li\u003e\n  \u003cli\u003eDermatologist-tested for compatibility with sensitive, reactive skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: Tower 28 SOS FaceGuard SPF 30 suits anyone seeking a gentle, mineral-based facial sunscreen that won’t clog pores or ruin makeup—especially people with sensitive, acne-prone, or reactive skin who want daily protection that stays comfortable during active, outdoor days.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Tower 28 SOS FaceGuard safe for sensitive or acne-prone skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s dermatologist-tested, non-comedogenic, and formulated with ceramides to support sensitive, blemish-prone skin without clogging pores.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I wear this under makeup?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Absolutely. The lightweight, whipped formula layers smoothly under primers and foundations without pilling or altering finish.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":58344577433987,"sku":"B0FTZHT24Z","price":43.15,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/tower28-sos-faceguard-front-packaging.jpg?v=1782591731"},{"product_id":"tower-28-sos-daily-rescue-facial-spray-duo-hypochlorous-acid-toner-full-travel-size-for-sensitive-skin","title":"Tower 28 SOS Daily Rescue Facial Spray Duo - Hypochlorous Acid Toner, Full + Travel Size for Sensitive Skin","description":"\u003cp\u003e\u003cstrong\u003eTower 28 SOS Daily Rescue Facial Spray is a pH-balanced hypochlorous acid face mist duo that soothes and refreshes sensitive skin with a lightweight, purifying spritz.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis two-pack includes a full-size and travel-size bottle of Tower 28's SOS Daily Rescue Facial Spray, a gentle toner-style mist formulated around hypochlorous acid to help calm and purify skin. Designed for everyday use and safe for sensitive skin, the spray delivers an instant burst of hydration and comfort without heavy fragrance or irritation. It’s suitable for morning and night routines, post-workout refreshes, or a quick layer over makeup.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this facial spray help skin feel less irritated?\u003c\/h3\u003e\n\u003cp\u003eThe formula centers on hypochlorous acid, an ingredient your body naturally produces, chosen here at a skin-friendly pH to help restore a calm surface feel after environmental stress or friction. The mist is lightweight, non-sticky, and designed to bring immediate sensory relief while keeping skin balanced.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eContains pH-balanced hypochlorous acid developed for topical use\u003c\/li\u003e\n  \u003cli\u003eDerm-tested and recognized by U.S. skin health organizations for sensitive skin\u003c\/li\u003e\n  \u003cli\u003eAlcohol- and fragrance-minimal formulation to reduce irritation risk\u003c\/li\u003e\n  \u003cli\u003eFine mist disperses evenly for quick comfort\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen should I use the Rescue Facial Spray in my routine?\u003c\/h3\u003e\n\u003cp\u003eUse it any time your skin needs a softening or purifying boost: after cleansing, during makeup application, post-exercise, or whenever discomfort appears. Its travel-size makes it easy to refresh skin on the go without disturbing makeup or routine products.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMist onto clean, dry skin morning and night as a toner step\u003c\/li\u003e\n  \u003cli\u003eApply lightly over makeup to refresh coverage and reduce shine\u003c\/li\u003e\n  \u003cli\u003eUse after workouts or outdoor activity to cool and revitalize skin\u003c\/li\u003e\n  \u003cli\u003eCarry the travel bottle for quick relief away from home\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for sensitive or reactive skin?\u003c\/h3\u003e\n\u003cp\u003eTower 28 designed the SOS Daily Rescue spray for sensitive skin types and has derm-tested it for tolerability. The minimalist approach minimizes common irritants, making it suitable for regular use by people who need gentler skincare options.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFormulated without harsh fragrances or unnecessary additives\u003c\/li\u003e\n  \u003cli\u003eRecognized by leading U.S. skin health organizations for sensitivity\u003c\/li\u003e\n  \u003cli\u003eHypochlorous acid selected at skin-appropriate pH to reduce stinging\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic, lightweight texture that layers well with other products\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply the spray for best results?\u003c\/h3\u003e\n\u003cp\u003eHold the bottle a few inches from your face and mist evenly, then allow it to absorb or gently pat in. For routine use, apply after cleansing and before heavier serums or moisturizer; use the travel size whenever you need immediate cooling or to freshen makeup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eShake lightly and spray 2–3 times from 6–8 inches away\u003c\/li\u003e\n  \u003cli\u003ePat gently if absorption is desired, or let air-dry for a subtle finish\u003c\/li\u003e\n  \u003cli\u003eLayer under moisturizer or sunscreen in mornings\u003c\/li\u003e\n  \u003cli\u003eUse over finished makeup to revive and set without smudging\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? The Tower 28 SOS Daily Rescue Facial Spray duo is for anyone seeking a gentle, portable mist to soothe and refresh sensitive or easily irritated skin. It’s a good pick for people who want a dermatologist-tested, low-irritant product to include in daily skincare, post-exercise care, or travel kits. If you prefer lightweight, fragrance-minimal formulas that layer well under other treatments, this full + travel set offers convenient sizes to keep on your vanity and in your bag.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this spray over makeup?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Mist lightly over finished makeup to refresh coverage and reduce shine without disturbing application.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for very sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Formulated for sensitive skin and derm-tested, it minimizes common irritants but patch testing is recommended for very reactive skin.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":58344580546947,"sku":"B0FWX76RBL","price":56.43,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/tower-28-sos-front-packaging.jpg?v=1782591824"},{"product_id":"tower-28-tinted-moisturizer-spf-30-sunnydays-25-medium-warm-mineral-sunscreen-with-buildable-coverage","title":"Tower 28 Tinted Moisturizer SPF 30 — SunnyDays 25 Medium\/Warm, Mineral Sunscreen with Buildable Coverage","description":"\u003cp\u003e\u003cstrong\u003eTower 28 SunnyDays SPF 30 Tinted Moisturizer is a 2-in-1 mineral sunscreen and buildable tinted base that evens skin tone while providing broad-spectrum SPF 30 protection without a white cast.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eSunnyDays combines lightweight coverage with mineral sun protection in a single step. Formulated fragrance-free and non-comedogenic, this tinted moisturizer uses non-nano zinc oxide alongside aloe vera and prickly pear to soothe and support sensitive, blemish-prone skin. Shade 25 (Ocean Park) offers medium coverage with warm undertones for a natural, skin-like finish.\u003c\/p\u003e\n\n\u003ch3\u003eHow much coverage and finish can I expect from SunnyDays?\u003c\/h3\u003e\n\u003cp\u003eThe formula delivers light-to-medium, buildable coverage that blurs redness and evens skin tone while keeping a natural, dewy-matte finish. You can layer for more coverage without heaviness, so it works for everyday wear or a slightly more finished look.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLight-to-medium, buildable coverage for a natural complexion\u003c\/li\u003e\n  \u003cli\u003eBreathable texture that won’t cake or settle into fine lines\u003c\/li\u003e\n  \u003cli\u003eNo heavy or chalky residue—no white cast on medium\/warm skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat sun protection ingredients are used and are they safe for sensitive skin?\u003c\/h3\u003e\n\u003cp\u003eSunnyDays uses non-nano zinc oxide as the active mineral sunscreen ingredient, offering broad-spectrum SPF 30 protection in a formula designed for sensitive skin. The product is fragrance-free and non-comedogenic to reduce irritation risk while providing physical UV defense.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSPF 30 broad-spectrum protection from non-nano zinc oxide\u003c\/li\u003e\n  \u003cli\u003eFragrance-free, dermatologist-aligned mineral sunscreen choice\u003c\/li\u003e\n  \u003cli\u003eFormulated to minimize pore-clogging and irritation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do aloe vera and prickly pear contribute to the formula?\u003c\/h3\u003e\n\u003cp\u003eAloe vera in the formula helps soothe and hydrate stressed or red skin, while prickly pear adds emollient and antioxidant-supportive properties to help soften the skin’s surface. Together they enhance wearability so the product feels like skincare as well as makeup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAloe vera calms and hydrates for more comfortable wear\u003c\/li\u003e\n  \u003cli\u003ePrickly pear supports moisture and skin texture refinement\u003c\/li\u003e\n  \u003cli\u003eSkincare-forward ingredients that layer well under makeup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply SunnyDays for best results and reapplication guidance?\u003c\/h3\u003e\n\u003cp\u003eApply with fingertips for a sheer, skin-like finish; use a brush or sponge to build to medium coverage. Apply as the final step of your skincare routine or the first step of makeup, and reapply every two hours when exposed to sun—use additional water-resistant protection for swimming or heavy sweating.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFingertips for sheer coverage; brush or sponge for buildable coverage\u003c\/li\u003e\n  \u003cli\u003eApply last in skincare or first in makeup application\u003c\/li\u003e\n  \u003cli\u003eReapply at least every 2 hours for continuous sun protection\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Tower 28 SunnyDays SPF 30 Tinted Moisturizer is tailored for people with sensitive or blemish-prone skin who want a fuss-free morning routine combining mineral sun protection with light-to-medium coverage. It suits those seeking a clean, fragrance-free formula that evens tone without masking natural skin texture—especially ideal if you prefer sunscreen that doubles as everyday makeup and plays well under or over other products.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is SunnyDays safe for acne-prone skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's non-comedogenic and fragrance-free, formulated to reduce pore-clogging while providing mineral SPF protection.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I wear SunnyDays under makeup?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—apply SunnyDays as the last skincare step or first makeup step; it layers well and builds from sheer to medium coverage.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":58344781840771,"sku":"B0BBFRVL8W","price":45.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/tower28-sunnydays-front-packaging_c6102792-782b-4f4f-ac58-038a58be13c3.jpg?v=1782596971"},{"product_id":"tower-28-sunnydays-tinted-moisturizer-spf-30-15-light-warm-buildable-coverage-mineral-zinc-oxide","title":"Tower 28 SunnyDays Tinted Moisturizer SPF 30 - 15 Light\/Warm, Buildable Coverage \u0026 Mineral Zinc Oxide","description":"\u003cstrong\u003eSunnyDays SPF 30 Tinted Moisturizer by Tower 28 is a 2-in-1 mineral sunscreen and tinted foundation that provides broad-spectrum zinc-oxide protection with light-to-medium, buildable coverage and a natural finish.\u003c\/strong\u003e\n\n\u003cp\u003eCombining sun protection and lightweight complexion coverage, this formulation is built for sensitive and blemish-prone skin. Shade 15 (Melrose) offers a light base with warm undertones designed to even skin tone without masking natural texture. Fragrance-free and non-comedogenic, SunnyDays aims to protect, smooth, and soothe using non-nano zinc oxide alongside skin-supporting botanicals.\u003c\/p\u003e\n\n\u003ch3\u003eHow much coverage can I expect from this tinted moisturizer?\u003c\/h3\u003e\n\u003cp\u003eSunnyDays delivers sheer to medium coverage depending on application technique. Use fingertips for a barely-there veil or a brush\/sponge to layer for more noticeable evening of discoloration while maintaining a breathable finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSheer finish with fingertips for everyday, natural look\u003c\/li\u003e\n  \u003cli\u003eBuildable to medium using brush or sponge\u003c\/li\u003e\n  \u003cli\u003eLeaves skin texture visible, not cakey\u003c\/li\u003e\n  \u003cli\u003eWorks as a primer or as light foundation replacement\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this leave a white cast on darker skin tones?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses non-nano zinc oxide but is tinted to minimize the typical white cast. Ingredients like aloe vera and prickly pear help the tinted base blend smoothly, so it sits flush with most light-to-medium warm complexions when blended well.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTinted to reduce visible zinc whiteness\u003c\/li\u003e\n  \u003cli\u003eAloe and prickly pear enhance blendability\u003c\/li\u003e\n  \u003cli\u003eBest matched by swatching shade family (light\/warm for Melrose)\u003c\/li\u003e\n  \u003cli\u003eApply in thin layers to avoid buildup that can emphasize cast\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for sensitive or acne-prone skin?\u003c\/h3\u003e\n\u003cp\u003eFormulated without fragrance and labeled non-comedogenic, SunnyDays is geared toward sensitive and blemish-prone complexions. Mineral zinc oxide offers physical sun defense while calming botanicals support stressed skin without heavy occlusive ingredients.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFragrance-free and dermatologist-inspired formulation\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic to help reduce pore clogging risk\u003c\/li\u003e\n  \u003cli\u003eSoothing aloe vera included to calm irritation\u003c\/li\u003e\n  \u003cli\u003ePrickly pear provides skin-softening and repairing support\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply and reapply this product for best results?\u003c\/h3\u003e\n\u003cp\u003eApply SunnyDays as the final step in morning skincare or as the base layer in makeup. For optimal sun protection, reapply at least every two hours or sooner after swimming or sweating; pair with a water-resistant sunscreen for heavy water exposure.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse fingertips for natural, sheer coverage\u003c\/li\u003e\n  \u003cli\u003eLayer with a brush or sponge to increase coverage\u003c\/li\u003e\n  \u003cli\u003eReapply every 2 hours for consistent SPF protection\u003c\/li\u003e\n  \u003cli\u003eCombine with water-resistant sunscreen if swimming or sweating\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: SunnyDays SPF 30 Tinted Moisturizer is aimed at people who want a low-effort, skin-friendly daily routine—those seeking SPF and light-to-medium coverage in one product, especially individuals with sensitive or blemish-prone skin who prefer mineral sun protection. It suits anyone who favors a natural, breathable finish and wants calming skincare ingredients built into their makeup.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eZinc oxide, 12.6%, Water\/Aqua\/Eau, Isononyl Isononanoate, C9-12 Alkane, Butyloctyl Salicylate, Polyglyceryl-6 Polyricinoleate, Caprylic\/Capric Triglyceride, Glycerin, Ethylhexyl Methoxycrylene, Trimethylsiloxysilicate, Mica, Polyglyceryl-2 Isostearate, Sodium Chloride, Phenoxyethanol, Disteardimonium Hectorite, Polyglyceryl-3 Polyricinoleate, Polyhydroxystearic Acid, Coco-Caprylate\/Caprate, Isostearic Acid, Lecithin, Polyglyceryl-6 Polyhydroxystearate, Jojoba Esters, Ethylhexylglycerin, Sodium Phytate, Aloe Barbadensis Leaf Water, Centella Asiatica Extract, Opuntia Tuna Fruit, Salvia Officinalis (Sage) Extract, May Contain (+\/-): Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use SunnyDays under makeup?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Apply SunnyDays as the last skincare step or as a base layer; it pairs well under powder or light makeup.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I reapply for sun protection?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Reapply at least every two hours, and more frequently if swimming or sweating; use a water-resistant sunscreen when needed.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":58344781775235,"sku":"B0BBFWFN42","price":45.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/tower28-sunnydays-front-packaging.jpg?v=1782596970"},{"product_id":"tower-28-sunnydays-tinted-moisturizer-spf-30-shade-10-larchmont-fair-yellow-non-nano-zinc-lightweight-coverage","title":"Tower 28 SunnyDays Tinted Moisturizer SPF 30 — Shade 10 Larchmont (Fair\/Yellow), Non-Nano Zinc \u0026 Lightweight Coverage","description":"\u003cp\u003e\u003cstrong\u003eTower 28 SunnyDays SPF 30 Tinted Moisturizer is a 2-in-1 mineral sunscreen and buildable tinted foundation that protects sensitive skin while evening tone with a natural, no-white-cast finish.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight formula combines non-nano zinc oxide sun protection with sheer-to-medium coverage, soothing aloe vera, and prickly pear to hydrate and support stressed skin. Shade 10 “Larchmont” offers a light coverage with warm yellow undertones designed to blend into fair complexions without the heavy feel of traditional foundations. The fragrance-free, non-comedogenic composition makes it suitable for sensitive and blemish-prone skin seeking everyday UV protection plus a touch of coverage.\u003c\/p\u003e\n\n\u003ch3\u003eHow much coverage will SunnyDays give me?\u003c\/h3\u003e\n\u003cp\u003eThe product provides light, natural coverage out of the tube and can be layered to reach a soft medium finish. It is formulated to blur minor redness and even skin tone while preserving the complexion’s natural texture rather than masking it.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSheer finish with fingertips; buildable to medium with a brush or sponge\u003c\/li\u003e\n  \u003cli\u003eEvens minor discoloration without feeling cakey\u003c\/li\u003e\n  \u003cli\u003eLeaves skin-looking, breathable finish rather than heavy makeup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eDoes this actually protect against the sun and leave no white cast?\u003c\/h3\u003e\n\u003cp\u003eSunnyDays uses non-nano zinc oxide for broad-spectrum mineral SPF 30 protection, and the tinted formula is designed to avoid the chalky or white cast common to some mineral sunscreens. It balances UV defense with pigmentation that blends into light yellow undertones.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-nano zinc oxide offers physical sun protection\u003c\/li\u003e\n  \u003cli\u003eTint formulated to minimize white cast on fair\/yellow undertones\u003c\/li\u003e\n  \u003cli\u003eReapply every two hours and use water-resistant sunscreen when swimming or sweating\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for sensitive or blemish-prone skin?\u003c\/h3\u003e\n\u003cp\u003eThe moisturizer is fragrance-free and non-comedogenic, made to reduce irritation while providing light coverage. Aloe vera is included to calm stressed skin and prickly pear extract to help soften and comfort, making it a good daily option for reactive skin types.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFragrance-free and dermatologist-friendly formulation\u003c\/li\u003e\n  \u003cli\u003eContains aloe vera to soothe and prickly pear to support skin recovery\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic to help minimize pore-clogging and breakouts\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply SunnyDays for best results?\u003c\/h3\u003e\n\u003cp\u003eFor a natural look, warm a small amount between clean fingertips and smooth over face; to increase coverage use a dense brush or damp sponge for layering. Apply as the final step of your morning skincare routine or as the first step of makeup, and remember to reapply sunscreen routinely for continuous protection.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFingertips for sheer, skin-like finish; brush or sponge for buildable coverage\u003c\/li\u003e\n  \u003cli\u003eUse daily as last skincare step or first makeup layer\u003c\/li\u003e\n  \u003cli\u003eReapply at least every two hours when exposed to sun; use water-resistant options for swimming\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: Tower 28 SunnyDays SPF 30 in shade 10 Larchmont suits anyone seeking a simple, everyday hybrid of sunscreen and lightweight foundation—especially people with sensitive, reactive, or blemish-prone skin who want evened tone without heavy makeup. It’s ideal for fair complexions with warm\/yellow undertones wanting mineral protection, comfortable wear, and a breathable, skin-forward finish.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is SunnyDays suitable for acne-prone skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's non-comedogenic and fragrance-free, formulated to reduce pore clogging and minimize irritation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I reapply this SPF moisturizer?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Reapply at least every two hours during sun exposure and use water-resistant sunscreen for swimming or heavy sweating.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":58344784003459,"sku":"B0BDQTBXNT","price":45.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/tower28-sunnydays-front-packaging_1e5e5237-774e-454f-8d62-69367bbaebc8.jpg?v=1782597028"},{"product_id":"tower-28-sunnydays-spf-30-tinted-moisturizer-05-fair-pink-lightweight-buildable-coverage-mineral-zinc-oxide","title":"Tower 28 SunnyDays SPF 30 Tinted Moisturizer — 05 Fair\/Pink, Lightweight Buildable Coverage \u0026 Mineral Zinc Oxide","description":"\u003cp\u003e\u003cstrong\u003eTower 28 SunnyDays SPF 30 Tinted Moisturizer is a lightweight 2‑in‑1 mineral sunscreen and tinted base that offers broad‑spectrum SPF 30 protection while evening skin tone with buildable light‑to‑medium coverage in shade 05 Fair\/Pink.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eSunnyDays blends non‑nano zinc oxide sunscreen with makeup pigments and calming skincare actives so you get protection and coverage in a single step. The formula is fragrance‑free and non‑comedogenic, designed for sensitive and blemish‑prone skin; aloe vera soothes, prickly pear helps soften and repair, and a breathable finish avoids white cast. Shade 05 (Fair\/Pink) gives a fair complexion with cool, pink undertones and is packaged in a convenient 1 oz tube for daily use.\u003c\/p\u003e\n\n\u003ch3\u003eHow does SunnyDays protect my skin while giving coverage?\u003c\/h3\u003e\n\u003cp\u003eSunnyDays relies on mineral sun protection from non‑nano zinc oxide to block UVA and UVB rays, combined with pigments that provide natural color correction and evening of the complexion. Because the zinc oxide is mineral‑based, the formula sits on the skin surface for broad‑spectrum defense without chemical filters.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSPF 30 broad‑spectrum protection using non‑nano zinc oxide\u003c\/li\u003e\n  \u003cli\u003eLight‑to‑medium, buildable tinted coverage for an even skin tone\u003c\/li\u003e\n  \u003cli\u003eNo white cast on fair to light skin tones when blended properly\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for sensitive or acne‑prone skin?\u003c\/h3\u003e\n\u003cp\u003eYes — the product is formulated to minimize irritation: it’s fragrance‑free, non‑comedogenic, and uses zinc oxide, a dermatologist‑recommended mineral blocker. Soothing aloe vera and conditioning prickly pear help calm and support the skin barrier without heavy oils or pore‑clogging ingredients.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFragrance‑free, dermatologist‑friendly formulation\u003c\/li\u003e\n  \u003cli\u003eNon‑comedogenic to reduce breakout risk\u003c\/li\u003e\n  \u003cli\u003eSoothing aloe and prickly pear for gentle skin support\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply SunnyDays for best results?\u003c\/h3\u003e\n\u003cp\u003eApply as the final step in your skincare routine or as the first step of makeup. Use fingertips for a sheer, skin‑like veil or a brush\/sponge to build to medium coverage. Reapply every two hours for sustained sun protection; use a water‑resistant sunscreen for swimming or heavy sweating.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFingertips = sheer, dewy finish; brush\/sponge = buildable coverage\u003c\/li\u003e\n  \u003cli\u003eApply last in skincare or first in makeup; blend thoroughly\u003c\/li\u003e\n  \u003cli\u003eReapply at least every 2 hours; use water‑resistant options for swimming\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill SunnyDays make my skin look heavy or leave a cast?\u003c\/h3\u003e\n\u003cp\u003eThe lightweight, breathable formula is designed to let real skin texture show through, delivering a natural finish rather than a mask‑like layer. Ingredients and pigment balance are chosen to avoid a white cast, particularly on fair to light pink undertones like shade 05.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBreathable finish that preserves natural skin texture\u003c\/li\u003e\n  \u003cli\u003eFormulated to avoid white cast on fair\/pink skin tones\u003c\/li\u003e\n  \u003cli\u003eBuildable coverage prevents cakey or heavy appearance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: SunnyDays SPF 30 Tinted Moisturizer is intended for people seeking an everyday, multitasking base that combines mineral sun protection with light‑to‑medium color correction. It’s especially suited to those with sensitive or blemish‑prone skin who prefer fragrance‑free, non‑comedogenic products and want a natural, skin‑forward finish in a fair, pink‑toned shade (05 Fair\/Pink).\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eZinc oxide, 12.6%, Water\/Aqua\/Eau, Isononyl Isononanoate, C9-12 Alkane, Butyloctyl Salicylate, Polyglyceryl-6 Polyricinoleate, Caprylic\/Capric Triglyceride, Glycerin, Ethylhexyl Methoxycrylene, Trimethylsiloxysilicate, Mica, Polyglyceryl-2 Isostearate, Sodium Chloride, Phenoxyethanol, Disteardimonium Hectorite, Polyglyceryl-3 Polyricinoleate, Polyhydroxystearic Acid, Coco-Caprylate\/Caprate, Isostearic Acid, Lecithin, Polyglyceryl-6 Polyhydroxystearate, Jojoba Esters, Ethylhexylglycerin, Sodium Phytate, Aloe Barbadensis Leaf Water, Centella Asiatica Extract, Opuntia Tuna Fruit, Salvia Officinalis (Sage) Extract, May Contain (+\/-): Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I wear SunnyDays under makeup?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Apply SunnyDays as the last skincare step or the first makeup step; it layers well under powder or cream products.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I reapply for sun protection?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Reapply at least every two hours for continuous SPF 30 protection, and use water‑resistant sunscreen for swimming or heavy sweating.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":58344881291651,"sku":"B0BMGY2BVH","price":45.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/tower28-sunnydays-front-tube.jpg?v=1782597258"},{"product_id":"tower-28-sunnydays-tinted-moisturizer-spf-30-shade-35-medium-neutral-mineral-protection-dewy-buildable-coverage","title":"Tower 28 SunnyDays Tinted Moisturizer SPF 30 — Shade 35 Medium\/Neutral, mineral protection \u0026 dewy buildable coverage","description":"\u003cp\u003e\u003cstrong\u003eTower 28 SunnyDays SPF 30 Tinted Moisturizer is a 2-in-1 mineral sunscreen and buildable tinted base that evens skin tone while providing broad-spectrum SPF 30 protection without a white cast.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eSunnyDays blends non-nano zinc oxide with lightweight pigments and skin-soothing botanicals to give sensitive, blemish-prone skin everyday coverage plus mineral sun defense. The formula is fragrance-free, non-comedogenic, and formulated to sit naturally on skin for a dewy, breathable finish. Shade 35 (Point Dume) reads as a medium tone with neutral undertones and is designed to layer from sheer to medium coverage.\u003c\/p\u003e\n\n\u003ch3\u003eHow does SunnyDays protect my skin without feeling heavy?\u003c\/h3\u003e\n\u003cp\u003eThe product uses non-nano zinc oxide for mineral-based broad-spectrum defense that sits on the skin’s surface, reducing UV penetration while staying lightweight. It’s free of perfumes and heavy silicones to avoid pore-clogging and irritation.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBroad-spectrum SPF 30 mineral protection with non-nano zinc oxide\u003c\/li\u003e\n  \u003cli\u003eBreathable, non-greasy texture designed for daily wear\u003c\/li\u003e\n  \u003cli\u003eFragrance-free and non-comedogenic for less likelihood of breakouts\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill SunnyDays show a white cast on medium skin tones?\u003c\/h3\u003e\n\u003cp\u003eSunnyDays is formulated to minimize white cast through tinted pigments that neutralize zinc’s natural opacity. Shade 35 has neutral undertones to blend seamlessly into medium complexions without chalkiness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTinted formula balances zinc oxide opacity\u003c\/li\u003e\n  \u003cli\u003eNeutral undertones reduce ashiness on medium skin\u003c\/li\u003e\n  \u003cli\u003eApply with fingers, brush, or sponge to better blend and avoid uneven finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow much coverage can I expect and how do I apply it?\u003c\/h3\u003e\n\u003cp\u003eThe finish ranges from a skin-like sheer to a buildable medium coverage depending on application technique. Use fingertips for a natural, dewy look or a brush\/sponge to intensify pigment and blur imperfections.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSheer coverage with fingertip blending for everyday natural look\u003c\/li\u003e\n  \u003cli\u003eBuild to medium coverage using a dense brush or damp sponge\u003c\/li\u003e\n  \u003cli\u003eRecommended as last skincare step or first makeup step; reapply every two hours if exposed to sun\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skincare benefits do aloe and prickly pear add?\u003c\/h3\u003e\n\u003cp\u003eAloe vera calms and hydrates, helping reduce irritation often associated with sunscreen wear, while prickly pear supports skin softness and barrier resilience. These botanicals are included to keep the formula gentle and soothing for reactive skin.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAloe vera soothes and hydrates sensitive skin\u003c\/li\u003e\n  \u003cli\u003ePrickly pear provides antioxidant support and softness\u003c\/li\u003e\n  \u003cli\u003eIngredient blend aims to prevent heaviness and maintain breathable wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Tower 28 SunnyDays SPF 30 Tinted Moisturizer is suited for people with sensitive, blemish-prone, or reactive skin who want everyday mineral sun protection combined with natural-looking coverage. It's a practical choice for anyone seeking a lightweight, fragrance-free tinted base in a medium neutral shade that layers easily under or instead of heavier makeup.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eZinc oxide, 12.6%, Water\/Aqua\/Eau, Isononyl Isononanoate, C9-12 Alkane, Butyloctyl Salicylate, Polyglyceryl-6 Polyricinoleate, Caprylic\/Capric Triglyceride, Glycerin, Ethylhexyl Methoxycrylene, Trimethylsiloxysilicate, Mica, Polyglyceryl-2 Isostearate, Sodium Chloride, Phenoxyethanol, Disteardimonium Hectorite, Polyglyceryl-3 Polyricinoleate, Polyhydroxystearic Acid, Coco-Caprylate\/Caprate, Isostearic Acid, Lecithin, Polyglyceryl-6 Polyhydroxystearate, Jojoba Esters, Ethylhexylglycerin, Sodium Phytate, Aloe Barbadensis Leaf Water, Centella Asiatica Extract, Opuntia Tuna Fruit, Salvia Officinalis (Sage) Extract, May Contain (+\/-): Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I wear SunnyDays with acne-prone skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s non-comedogenic and fragrance-free, formulated to minimize pore clogging for blemish-prone skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I reapply SunnyDays outdoors?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Reapply at least every two hours when exposed to sun and use water-resistant sunscreen for swimming or heavy sweating.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":58344913797507,"sku":"B0BVGF22XV","price":45.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/tower28-sunnydays-front-tube_54ba87ea-d84a-4dde-9434-4219288bc371.jpg?v=1782597593"},{"product_id":"tower-28-sunnydays-spf-30-tinted-moisturizer-20-light-golden-neutral-buildable-mineral-spf-soothing-aloe","title":"Tower 28 SunnyDays SPF 30 Tinted Moisturizer — 20 Light\/Golden Neutral, Buildable Mineral SPF \u0026 Soothing Aloe","description":"\u003cp\u003e\u003cstrong\u003eTower 28 SunnyDays SPF 30 Tinted Moisturizer is a 2-in-1 mineral sunscreen and buildable tinted foundation that evens skin tone while providing broad-spectrum SPF 30 protection without a white cast.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eSunnyDays combines non-nano zinc oxide mineral sun protection with light-to-medium, breathable coverage so you can simplify your morning routine. The formula is fragrance-free, non-comedogenic, and enriched with aloe vera and prickly pear to comfort and support sensitive, reactive, or blemish-prone skin. Shade 20 (Light\/Golden Neutral) offers a warm, neutral finish that lets natural skin texture show through.\u003c\/p\u003e\n\n\u003ch3\u003eHow much coverage does this tinted moisturizer provide?\u003c\/h3\u003e\n\u003cp\u003eThe finish is designed to be skin-like and natural, delivering sheer coverage with the option to build toward medium. Apply with fingertips for a barely-there veil or use a brush or sponge to layer pigment where you want more evening without looking cakey.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSheer everyday coverage with light blurring effect\u003c\/li\u003e\n  \u003cli\u003eBuildable to medium coverage in targeted areas\u003c\/li\u003e\n  \u003cli\u003eMaintains skin texture—no mask-like finish\u003c\/li\u003e\n  \u003cli\u003eSuitable as a base under powder or blush\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eDoes it protect sensitive skin and leave a white cast?\u003c\/h3\u003e\n\u003cp\u003eSunnyDays uses non-nano zinc oxide as its active mineral filter, chosen for gentle broad-spectrum protection. The pigment blend and formulation prevent a white cast, so skin looks natural on light to medium complexions while receiving mineral sun defense.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSPF 30 broad-spectrum protection with zinc oxide\u003c\/li\u003e\n  \u003cli\u003eFragrance-free and non-comedogenic for sensitive skin\u003c\/li\u003e\n  \u003cli\u003eAloe vera helps calm irritation; prickly pear supports skin resilience\u003c\/li\u003e\n  \u003cli\u003eFormulated to avoid whiteness or heaviness on application\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply and reapply SunnyDays for best results?\u003c\/h3\u003e\n\u003cp\u003eUse SunnyDays as the last step of your skincare routine or the first step of makeup. Apply sparingly and blend well; reapply every two hours if you're exposed to sunlight, and switch to a water-resistant sunscreen for swimming or heavy sweating.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFingertips for a sheer, dewy look; brush or sponge to build coverage\u003c\/li\u003e\n  \u003cli\u003eUse daily as your morning sunscreen or makeup base\u003c\/li\u003e\n  \u003cli\u003eReapply at least every two hours during sun exposure\u003c\/li\u003e\n  \u003cli\u003eChoose water-resistant protection for aquatic activities\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skin types and concerns will this formula address?\u003c\/h3\u003e\n\u003cp\u003eThe formula targets sensitive and blemish-prone skin that needs gentle protection without pore-clogging ingredients. Its lightweight, breathable texture suits normal, combination, and oily skin types that prefer a natural finish over heavy foundation.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for sensitive and reactive skin types\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic for acne-prone complexions\u003c\/li\u003e\n  \u003cli\u003eLightweight texture works well under makeup or alone\u003c\/li\u003e\n  \u003cli\u003eShade 20 (Light\/Golden Neutral) complements warm-neutral light tones\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Tower 28 SunnyDays SPF 30 Tinted Moisturizer is ideal for anyone seeking a minimal, skin-first routine—people who want reliable mineral sun protection with natural-looking, buildable color. It’s especially suitable for those with sensitive or blemish-prone skin who prefer fragrance-free, dermatologist-conscious formulations and a breathable finish that lets real skin show through.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eZinc oxide, 12.6%, Water\/Aqua\/Eau, Isononyl Isononanoate, C9-12 Alkane, Butyloctyl Salicylate, Polyglyceryl-6 Polyricinoleate, Caprylic\/Capric Triglyceride, Glycerin, Ethylhexyl Methoxycrylene, Trimethylsiloxysilicate, Mica, Polyglyceryl-2 Isostearate, Sodium Chloride, Phenoxyethanol, Disteardimonium Hectorite, Polyglyceryl-3 Polyricinoleate, Polyhydroxystearic Acid, Coco-Caprylate\/Caprate, Isostearic Acid, Lecithin, Polyglyceryl-6 Polyhydroxystearate, Jojoba Esters, Ethylhexylglycerin, Sodium Phytate, Aloe Barbadensis Leaf Water, Centella Asiatica Extract, Opuntia Tuna Fruit, Salvia Officinalis (Sage) Extract, May Contain (+\/-): Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is SunnyDays suitable for acne-prone skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s fragrance-free and non-comedogenic, formulated with non-nano zinc oxide to protect without blocking pores.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I reapply for sun protection?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Reapply at least every two hours during sun exposure, and use water-resistant sunscreen for swimming or heavy sweating.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":58344913961347,"sku":"B0BVGH6D9C","price":45.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/tower28-sunnydays-front-packaging_189bfbe0-d6c1-4ed0-a4a3-a5d4c94d2e12.jpg?v=1782597592"},{"product_id":"tower-28-sos-daily-rescue-facial-spray-16-oz-hypochlorous-acid-mist-for-redness-relief-calming-sensitive-skin","title":"Tower 28 SOS Daily Rescue Facial Spray — 16 oz Hypochlorous Acid Mist for Redness Relief \u0026 Calming Sensitive Skin","description":"\u003cp\u003e\u003cstrong\u003eTower 28 Jumbo SOS Daily Rescue Facial Spray is a 16 oz hypochlorous acid mist designed to calm visible irritation, reduce redness, and refresh sensitive skin with soothing, pH-balanced spritzes.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis large-format facial spray brings a dermatologist-minded solution to daily skin stressors. Formulated around hypochlorous acid — a molecule your body produces naturally — the toner aims to cleanse gently while supporting skin comfort after workouts, sun exposure, minor flare-ups, or daily environmental irritation. It’s intended for frequent use and built to integrate into morning, evening, or on-the-go routines without disturbing makeup or other treatments.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this spray calm redness and irritation?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses hypochlorous acid at a skin-friendly pH to target surface impurities and soothe visibly reactive skin. It’s not a medicated treatment; instead, it provides a balancing mist that can make redness appear less pronounced and help skin feel more settled after triggers.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003epH-balanced hypochlorous acid for gentle surface cleansing\u003c\/li\u003e\n  \u003cli\u003eLightweight, fast-evaporating spray that won’t leave residue\u003c\/li\u003e\n  \u003cli\u003eDesigned to be safe for sensitive, reactive skin types\u003c\/li\u003e\n  \u003cli\u003eLarge 16 oz size for daily, repeated use and multi-scenario needs\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen and how should I use the Tower 28 Jumbo SOS mist?\u003c\/h3\u003e\n\u003cp\u003eSpritz on clean, dry skin morning and night, or apply over makeup whenever you need a calming boost. Use it after workouts, during flare-ups, following sun exposure, or as part of post-procedure care if recommended by your provider.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMist evenly from about 6–8 inches away for full-face coverage\u003c\/li\u003e\n  \u003cli\u003eAllow to air-dry; no rubbing required to maintain barrier support\u003c\/li\u003e\n  \u003cli\u003eSafe for use over light makeup for midday refreshment\u003c\/li\u003e\n  \u003cli\u003eSuitable for repetitive application throughout the day\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this suitable for sensitive or compromised skin?\u003c\/h3\u003e\n\u003cp\u003eYes — the formulation was developed with sensitivity in mind and recognized by major U.S. skin health organizations. It aims to deliver calming effects without common irritants like heavy fragrances or harsh actives.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree from unnecessary fragrances that can aggravate reactive skin\u003c\/li\u003e\n  \u003cli\u003eFormulated to be gentle yet effective for post-irritation care\u003c\/li\u003e\n  \u003cli\u003eDerm-approved approach focused on soothing and resetting the skin surface\u003c\/li\u003e\n  \u003cli\u003eLarge-volume option for consistent, long-term support\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does the Jumbo size change daily use or value?\u003c\/h3\u003e\n\u003cp\u003eThe 16 oz format is intended for users who want a durable supply for frequent application at home, the gym, or professional settings. It reduces the need for repeated purchases and keeps a ready-to-spray bottle accessible for recurring needs.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eEconomical for daily or multiple-person use\u003c\/li\u003e\n  \u003cli\u003eConvenient for treatment rooms, gym bags, or family bathrooms\u003c\/li\u003e\n  \u003cli\u003eLess packaging waste compared with multiple small bottles\u003c\/li\u003e\n  \u003cli\u003eStable pump designed for consistent mist performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Tower 28 Jumbo SOS Daily Rescue Facial Spray suits people with sensitive or reactive skin who need a gentle, frequent-use mist to soothe visible redness and refresh skin throughout the day. It’s also practical for professionals and active lifestyles that benefit from a reliable, large-capacity calming spray. If you’re looking for a non-invasive, easy-to-apply toner to incorporate into daily care or to keep on hand after activities that stress the skin, this jumbo hypochlorous spray offers a dermatologist-minded option without heavy fragrances or disruptive ingredients.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater;Sodium Chloride;Hypochlorous Acid\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this spray over makeup?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The lightweight mist can be applied over makeup for a midday refresh without smudging or heavy residue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I apply the Jumbo SOS spray?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s formulated for frequent use—apply morning, night, and as needed throughout the day to soothe and refresh skin.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":58344935424387,"sku":"B0CBT27HCY","price":94.78,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/tower28-jumbo-front-packaging.jpg?v=1782598252"},{"product_id":"tower-28-sunnydays-tinted-moisturizer-spf-30-18-light-peach-buildable-coverage-fragrance-free","title":"Tower 28 SunnyDays Tinted Moisturizer SPF 30 — 18 Light\/Peach, Buildable Coverage, Fragrance-Free","description":"\u003cp\u003e\u003cstrong\u003eTower 28 SunnyDays SPF 30 Tinted Moisturizer is a 2-in-1 mineral sunscreen and lightweight foundation that delivers broad-spectrum SPF 30 protection with buildable, natural-looking coverage in shade 18 Light\/Peach.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis formula blends non-nano zinc oxide with skin-soothing botanicals—aloe vera and prickly pear—to protect, calm, and subtly even tone without leaving a white cast. Fragrance-free and non-comedogenic, SunnyDays was created for sensitive and blemish-prone skin that wants everyday sun defense plus a skin-like finish. The texture is breathable and designed to layer easily under or over other products depending on your routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow much coverage can I expect from SunnyDays?\u003c\/h3\u003e\n\u003cp\u003eSunnyDays offers light-to-medium, buildable coverage that keeps a fresh, skin-like finish rather than masking texture. Apply a fingertip amount for a sheer wash of color or use a brush\/sponge to buff in layers for more coverage while maintaining a natural appearance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSheer coverage with fingertips for daily, no-makeup looks\u003c\/li\u003e\n  \u003cli\u003eBuildable to medium using brush or sponge for extra evening of tone\u003c\/li\u003e\n  \u003cli\u003eSkin-like finish that blurs imperfections without heaviness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eDoes SunnyDays protect sensitive or acne-prone skin effectively?\u003c\/h3\u003e\n\u003cp\u003eThe sunscreen uses non-nano zinc oxide, a mineral UV filter often recommended for sensitive skin because it sits on the skin’s surface and reflects UV rays. The formula is fragrance-free and non-comedogenic, with calming aloe and prickly pear to help soothe stressed skin while providing daily SPF 30 defense.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBroad-spectrum SPF 30 from non-nano zinc oxide\u003c\/li\u003e\n  \u003cli\u003eFragrance-free, non-comedogenic, and dermatologist-minded ingredients\u003c\/li\u003e\n  \u003cli\u003eAloe vera and prickly pear for soothing and skin-conditioning benefits\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill SunnyDays leave a white cast or feel heavy on the face?\u003c\/h3\u003e\n\u003cp\u003eNo — SunnyDays is formulated to deliver no white cast and a breathable, lightweight feel. The tinted base is calibrated to blend into light, peach-toned complexions while the mineral filters are micronized to avoid visible residue without compromising mineral protection.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTinted shade 18 Light\/Peach avoids a chalky finish on light skin tones\u003c\/li\u003e\n  \u003cli\u003eLightweight texture layers well under makeup or over skincare\u003c\/li\u003e\n  \u003cli\u003eDesigned for no visible white cast and minimal residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use SunnyDays in my daily routine?\u003c\/h3\u003e\n\u003cp\u003eUse SunnyDays as the last step of morning skincare or as the first step of makeup. For maximum sun protection, reapply every two hours when exposed to sunlight, and use water-resistant sunscreen for swimming or heavy sweating.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply with fingertips for sheer coverage; brush or sponge for buildable coverage\u003c\/li\u003e\n  \u003cli\u003eReapply every two hours during sun exposure; use water-resistant options as needed\u003c\/li\u003e\n  \u003cli\u003eWorks alone for minimal makeup days or layered under powder\/liquid foundations\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Tower 28 SunnyDays SPF 30 Tinted Moisturizer in 18 Light\/Peach suits people with light, peach-toned complexions who want a multi-tasking product that simplifies their AM routine. It’s targeted at those with sensitive or blemish-prone skin who prefer mineral sun filters, fragrance-free formulations, and a natural, breathable finish that evens tone without heavy coverage. If you need daily SPF plus a sheer to medium tinted base in one bottle, SunnyDays offers an easy, skin-first option.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003ezinc oxide 12.6%, iron oxides (ci 77491, ci 77492, ci 77499) , titanium dioxide (ci 77891)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is SunnyDays suitable for acne-prone skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's non-comedogenic and fragrance-free with mineral zinc oxide designed to reduce irritation risk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I reapply SunnyDays?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Reapply at least every two hours during sun exposure; use a water-resistant sunscreen for swimming or heavy sweat.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":58344935784835,"sku":"B0CCPCVTKL","price":45.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/tower28-sunnydays-front-packaging_bf07e4e6-d4f1-4417-a926-74202c00e4ae.jpg?v=1782598288"},{"product_id":"tower-28-sunnydays-tinted-moisturizer-spf-30-shade-13-light-neutral-buildable-coverage-mineral-sunscreen","title":"Tower 28 SunnyDays Tinted Moisturizer SPF 30 — Shade 13 Light\/Neutral, Buildable Coverage \u0026 Mineral Sunscreen","description":"\u003cstrong\u003eTower 28 SunnyDays SPF 30 Tinted Moisturizer is a 2-in-1 mineral sunscreen and buildable tinted foundation that evens skin tone while providing broad-spectrum SPF 30 protection without a white cast.\u003c\/strong\u003e\n\n\u003cp\u003eThis lightweight formula blends non-nano zinc oxide with soothing aloe and prickly pear extract to protect and calm sensitive, blemish-prone skin while delivering light-to-medium, natural-looking coverage. Shade 13 (La Cienega) reads light with neutral undertones, designed to subdue redness and blur minor discoloration without feeling heavy. The sunscreen is fragrance-free and non-comedogenic, so it layers comfortably under or over skincare and can be applied with fingers, a brush, or a sponge.\u003c\/p\u003e\n\n\u003ch3\u003eHow much coverage will I get from SunnyDays?\u003c\/h3\u003e\n\u003cp\u003eSunnyDays offers sheer to buildable medium coverage that blurs imperfections but still lets skin texture show through for a natural finish. Apply a thin layer with fingertips for light coverage, or use a dense brush or damp sponge to build toward medium opacity without caking.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSheer, skin-tinted finish with natural luminosity\u003c\/li\u003e\n\u003cli\u003eBuildable to medium—use more product or denser tools\u003c\/li\u003e\n\u003cli\u003eEvens redness and minor discoloration without heavy feel\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this sunscreen leave a white cast on my skin?\u003c\/h3\u003e\n\u003cp\u003eNo—SunnyDays is formulated to avoid the typical white cast associated with mineral sunscreens. The tinted base plus non-nano zinc oxide is balanced to blend into light, neutral tones like Shade 13 while maintaining effective mineral UV protection.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNon-nano zinc oxide for mineral sun protection\u003c\/li\u003e\n\u003cli\u003eTinted formula minimizes visible white residue\u003c\/li\u003e\n\u003cli\u003eFinishes breathable and barely-there when blended well\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply and reapply SunnyDays for best results?\u003c\/h3\u003e\n\u003cp\u003eUse fingertips for a quick, sheer finish or a brush\/sponge when you want more coverage. Apply as the last step of morning skincare or as the first makeup layer; reapply every two hours when exposed to sun and switch to a water-resistant product if swimming or sweating.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFingertips: quick, natural coverage\u003c\/li\u003e\n\u003cli\u003eBrush or sponge: build to medium coverage\u003c\/li\u003e\n\u003cli\u003eReapply every 2 hours for continuous protection\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skincare benefits does SunnyDays provide besides SPF?\u003c\/h3\u003e\n\u003cp\u003eAlongside mineral sun protection, the formula includes aloe vera to soothe stressed skin and prickly pear to help soften and support the complexion. It’s fragrance-free and non-comedogenic, aimed at reducing irritation while offering light coverage that doesn’t clog pores.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAloe vera calms and hydrates surface redness\u003c\/li\u003e\n\u003cli\u003ePrickly pear supports softer, more comfortable skin\u003c\/li\u003e\n\u003cli\u003eFragrance-free, dermatologist-friendly formulation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Tower 28 SunnyDays SPF 30 Tinted Moisturizer is ideal for people with sensitive, blemish-prone skin who want dependable mineral sun protection combined with natural, buildable coverage. It suits daily wearers who prefer lightweight, multi-tasking products, those who dislike heavy foundations, and anyone seeking a fragrance-free, non-comedogenic option with skincare-forward ingredients. Shade 13 (La Cienega) is best for fair-to-light complexions with neutral undertones looking to even skin tone without a chalky finish.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Tower 28 SunnyDays safe for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s fragrance-free, non-comedogenic, and uses non-nano zinc oxide plus soothing aloe, formulated for sensitive and blemish-prone skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I reapply SunnyDays SPF 30?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Reapply at least every two hours during sun exposure and use water-resistant sunscreen for swimming or heavy sweating.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":58344935752067,"sku":"B0CCPCRD37","price":45.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/tower-28-sunnydays-front-packaging.jpg?v=1782598287"},{"product_id":"tower-28-getset-pressed-setting-powder-pink-palisades-0-35-oz-talc-free-hydrating-squalane-oil-control","title":"Tower 28 GetSet Pressed Setting Powder — Pink Palisades 0.35 oz, Talc-Free, Hydrating Squalane \u0026 Oil-Control","description":"\u003cstrong\u003eGetSet Pressed Setting Powder is a talc-free, skin-friendly pressed powder that blurs texture, controls shine, and brightens with a soft pink tint for all-day wear.\u003c\/strong\u003e\n\u003cp\u003eThis compact powder from Tower 28 arrives as a silky, portable finishing step that mimics the hold of a setting spray in a powder form. Formulated without talc and alcohol, GetSet relies on kaolin clay to absorb excess oil and on nourishing squalane to keep skin feeling smooth and hydrated. The shade Pink Palisades adds a subtle pink cast to counteract dullness and shadowing on fair to medium complexions, while coated silica technology helps makeup resist transfer and sweat for long-lasting wear.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this powder affect my makeup finish?\u003c\/h3\u003e\n\u003cp\u003eGetSet smooths and softens the appearance of skin without creating a cakey or flat look. It sets foundation and concealer into a diffused, soft-matte finish that keeps pores less noticeable while preserving a natural skin-like texture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSoft-matte finish that avoids heaviness or chalkiness\u003c\/li\u003e\n  \u003cli\u003eBlurs fine lines and minimizes the look of pores\u003c\/li\u003e\n  \u003cli\u003eWorks over liquid, cream, and powder bases for a seamless finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this work for sensitive or dry skin?\u003c\/h3\u003e\n\u003cp\u003eYes — Tower 28 designed GetSet with sensitive skin in mind by excluding talc and alcohol and including soothing, lightweight ingredients. Kaolin clay gently manages shine without over-drying, while squalane provides a touch of hydration so the powder doesn't cling to dry patches.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTalc-free, alcohol-free formula suitable for reactive skin types\u003c\/li\u003e\n  \u003cli\u003eHydrating squalane to help maintain a comfortable skin feel\u003c\/li\u003e\n  \u003cli\u003eDerm-inspired formulation built for everyday, gentle wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow long will the setting effect last and is it transfer-proof?\u003c\/h3\u003e\n\u003cp\u003eGetSet is formulated to extend makeup wear for up to 12 hours by using coated silica to resist humidity and movement. The powder helps reduce transfer and withstand light sweat, keeping your makeup anchored through a full day of activity.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCoated silica provides extended hold and oil control\u003c\/li\u003e\n  \u003cli\u003eDesigned to be sweat-resistant and transfer-resistant\u003c\/li\u003e\n  \u003cli\u003eCompact size fits in a bag for midday touch-ups\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply GetSet for best results?\u003c\/h3\u003e\n\u003cp\u003eTap or sweep depending on the coverage you want: a soft puff delivers a diffused pressed finish, while a fluffy brush diffuses the powder for lighter coverage. Use it alone for a minimal look or as the finishing step over Tower 28 SunnyDays or Swipe products to lock everything in place.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePress on with a puff for concentrated setting and coverage\u003c\/li\u003e\n  \u003cli\u003eSweep with a brush for a lighter, airbrushed effect\u003c\/li\u003e\n  \u003cli\u003eApply over foundation and concealer or on bare skin for oil control\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: GetSet Pressed Setting Powder suits people who want a lightweight, non-drying finishing powder that brightens fair to medium tones and holds makeup in place through heat and movement. It’s especially useful for those with sensitive or combination skin who need reliable shine control without sacrificing skin-friendly ingredients or a natural finish. The compact design makes it convenient for commuters, travelers, and anyone who likes quick touch-ups on the go.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eKaolin Clay, Squalane, Hydrophobic Silica, Aluminum Starch Octenylsuccinate, Methyl Methacrylate Crosspolymer, Pentaerythrityl Tetraisostearate, Cellulose, Squalane, Synthetic Wax, Lauroyl Lysine, Sorbitan Isostearate, Trihydroxystearin, Silica Dimethyl Silylate, Dimethicone, Dicaprylyl Carbonate, Magnesium Myristate, Glyceryl Caprylate, 1,2-Hexanediol, Methicone, Ethylhexylglycerin, Triethoxycaprylylsilane, +\/- May Contain\/Peut Contenir: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Red 6 Lake (CI 15850), Red 7 Lake (CI 15850), Yellow 5 Lake (CI 19140).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is GetSet Pressed Setting Powder suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s talc- and alcohol-free with soothing squalane and gentle kaolin clay to control shine without harsh drying.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does the powder keep makeup in place?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Formulated to help makeup last up to 12 hours with coated silica technology for sweat and transfer resistance.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":58345254650243,"sku":"B0FDX7HHR7","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/tower28-getset-front-compact.jpg?v=1782610399"},{"product_id":"tower-28-sos-recovery-face-cream-hydrating-moisturizer-1-86-oz-hyaluronic-acid-ceramides-sensitive-skin","title":"Tower 28 SOS Recovery Face Cream — Hydrating Moisturizer 1.86 oz, Hyaluronic Acid \u0026 Ceramides, Sensitive Skin","description":"\u003cp\u003e\u003cstrong\u003eTower 28 SOS Recovery Face Cream is a fast-absorbing, fragrance-free moisturizer that replenishes hydration with four types of hyaluronic acid and ceramides to calm redness and support the skin barrier.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight daily face cream is formulated for sensitive and reactive skin needing gentle repair and lasting moisture. It layers easily under makeup or over serums, soothes irritation without stinging, and aims to restore softness and evenness in texture. The clean formulation is dermatologist- and ophthalmologist-tested, alcohol- and fragrance-free, and designed to be part of a barrier-repair routine with complementary Tower 28 SOS products.\u003c\/p\u003e\n\n\u003ch3\u003eHow does SOS Recovery Face Cream soothe redness and irritation?\u003c\/h3\u003e\n\u003cp\u003eThe formula combines multiple molecular weights of hyaluronic acid to attract and hold moisture at different skin depths while ceramides help rebuild the lipid barrier that prevents water loss. Together they reduce visible redness by improving hydration and strengthening barrier function, which helps skin better resist environmental stressors.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFour types of hyaluronic acid for multi-level hydration\u003c\/li\u003e\n  \u003cli\u003eCeramides to restore the skin’s protective lipids\u003c\/li\u003e\n  \u003cli\u003eFragrance- and alcohol-free to minimize irritation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this work for over-exfoliated or very sensitive skin?\u003c\/h3\u003e\n\u003cp\u003eYes — the cream is formulated specifically to be gentle on compromised skin. Clinical-style testing by dermatologists and ophthalmologists supports tolerability on sensitive skin types, and the absence of common irritants reduces the chance of stinging or flares after exfoliation.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSoothing, non-irritating base ingredients\u003c\/li\u003e\n  \u003cli\u003eSafe for eye-area and post-exfoliation use\u003c\/li\u003e\n  \u003cli\u003eRecommended to layer as the last step in your routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I incorporate it into my daily skincare routine?\u003c\/h3\u003e\n\u003cp\u003eApply a pea- to nickel-sized amount to clean face and neck morning and night as the final moisturizer step. For enhanced barrier repair, use after lightweight hydrators or serums like the SOS Rescue Serum and set with SOS Spray if preferred.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse AM and PM as the last skincare step\u003c\/li\u003e\n  \u003cli\u003eLayer over serums; follow with sunscreen in the morning\u003c\/li\u003e\n  \u003cli\u003eWorks under makeup without pilling\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat immediate and long-term skin benefits can I expect?\u003c\/h3\u003e\n\u003cp\u003eImmediately, skin feels hydrated and less tight or reactive; texture appears softer with reduced surface redness. With consistent use, the lipid barrier becomes stronger, reducing transepidermal water loss and helping maintain a calmer, more resilient complexion.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInstant non-greasy hydration and comfort\u003c\/li\u003e\n  \u003cli\u003eProgressive improvement in texture and barrier resilience\u003c\/li\u003e\n  \u003cli\u003eSuitable for daily maintenance and recovery phases\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Tower 28 SOS Recovery Face Cream is made for anyone with sensitive, reactive, or recently over-exfoliated skin seeking a gentle, high-performance moisturizer. It’s suitable for all ages and skin types who want a clean, dermatologist-tested product to soothe redness, strengthen the skin barrier, and keep skin hydrated under makeup or on its own.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Tower 28 SOS Recovery Face Cream safe for acne-prone skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s lightweight, fragrance-free, and non-comedogenic, suitable for many acne-prone complexions; patch test if very reactive.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this under makeup?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Absolutely — it absorbs quickly and leaves a smooth, non-greasy base that layers well under foundation.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":58345300590979,"sku":"B0CBT1S4SJ","price":34.51,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/tower-28-sos-recovery-front-packaging.jpg?v=1782613532"},{"product_id":"tower-28-swipe-serum-concealer-3-0-light-warm-peach-hydrating-medium-full-coverage-brightening","title":"Tower 28 Swipe Serum Concealer — 3.0 Light\/Warm Peach, Hydrating Medium-Full Coverage \u0026 Brightening","description":"\u003cp\u003e\u003cstrong\u003eTower 28 Swipe Serum Concealer is a hydrating, medium-to-full coverage concealer that glides on like a serum and brightens under-eye darkness without drying or creasing.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight cream concealer combines makeup performance with skin-friendly ingredients: hyaluronic acid for hydration, centella asiatica to soothe, and lysine-coated pigments to reduce flaking and support a smooth finish. Shade 3.0 (Light\/Warm Peach) neutralizes blue and purple tones while blending seamlessly into light complexions with warm peach undertones. The formula is non-comedogenic and designed for sensitive skin types that want dependable coverage without the heavy feel.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Swipe Serum Concealer handle dark circles and discoloration?\u003c\/h3\u003e\n\u003cp\u003eSwipe Serum Concealer uses medium-buildable pigments and a peachy neutral tone in 3.0 to counteract bluish under-eye shadows. It’s crafted to lay down even coverage while preserving skin hydration so the under-eye area looks refreshed instead of creased or cakey.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePeach undertone corrects blue\/purple darkness\u003c\/li\u003e\n  \u003cli\u003eBuildable formula for spot-concealing or full under-eye coverage\u003c\/li\u003e\n  \u003cli\u003eHyaluronic acid keeps the area plump and smooth\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this concealer work on dry or sensitive skin?\u003c\/h3\u003e\n\u003cp\u003eYes — the Swipe Serum formula is lightweight and non-drying, formulated specifically for sensitive and dry skin. Centella asiatica soothes redness and irritation, and the glide-like serum texture prevents it from clinging to flakes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-comedogenic and lightweight cream texture\u003c\/li\u003e\n  \u003cli\u003eSoothing centella reduces irritation risk\u003c\/li\u003e\n  \u003cli\u003eHydrating hyaluronic acid minimizes tightness and creasing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply and layer Swipe for best wear?\u003c\/h3\u003e\n\u003cp\u003eUse the wand to swipe the concealer onto dark circles or blemishes, then blend with fingers, a brush, or sponge for a natural finish. For longer wear, set lightly with a translucent powder; for brighter under-eyes, choose a shade one tone lighter than your base.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSwipe directly from the applicator to targeted areas\u003c\/li\u003e\n  \u003cli\u003eBlend outward to avoid visible edges\u003c\/li\u003e\n  \u003cli\u003eSet with powder (GetSet Powder recommended) for extended hold\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eDoes the formula offer skin care benefits beyond coverage?\u003c\/h3\u003e\n\u003cp\u003eYes — pigments are coated with lysine, an amino acid that helps reduce flakiness and supports the look of smoother skin over time. Combined with hydrating and calming active ingredients, Swipe serves as both makeup and skin-friendly treatment during wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLysine-coated pigments to minimize texture and flaking\u003c\/li\u003e\n  \u003cli\u003eRegular use helps maintain a smoother makeup finish\u003c\/li\u003e\n  \u003cli\u003eFormulation balances immediate coverage with ongoing skin comfort\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Tower 28 Swipe Serum Concealer in 3.0 Light\/Warm Peach is ideal for anyone with light skin and warm-peach undertones seeking a hydrating, medium-to-full coverage concealer that corrects blue or purple under-eye tones without drying or irritation. It’s particularly suited to those with sensitive, dry, or blemish-prone skin who want skin-conscious makeup that looks natural and wearable all day.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Swipe Serum Concealer suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's non-comedogenic with calming centella and hydrating hyaluronic acid designed for sensitive skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Shade 3.0 as an under-eye brightener?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Shade 3.0 is a light warm peach that corrects blue tones; using one shade lighter gives extra brightening.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":58345304228227,"sku":"B0CFW5GN4X","price":34.51,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/tower-28-swipe-serum-concealer-front-packaging.jpg?v=1782613831"},{"product_id":"tower-28-swipe-serum-concealer-1-0-fair-neutral-hydrating-medium-full-coverage-with-hyaluronic-acid-centella-0-22-oz","title":"Tower 28 Swipe Serum Concealer — 1.0 Fair\/Neutral Hydrating Medium-Full Coverage with Hyaluronic Acid \u0026 Centella — 0.22 oz","description":"\u003cp\u003e\u003cstrong\u003eTower 28 Swipe Serum Concealer is a hydrating, medium-to-full coverage concealer that glides on like a serum to cover dark circles, redness, and blemishes while soothing skin.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned to blur imperfections without settling into fine lines, this 0.22 oz cream concealer combines makeup performance with skin-soothing ingredients. Shade 1.0 (Fair\/Neutral) gives a natural finish and can be used as a true under-eye brightener when choosing one shade lighter. The formula balances coverage and skincare using hyaluronic acid for moisture, centella asiatica to calm irritation, and lysine-coated pigments to help avoid flaking and maintain smooth blending.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Swipe Serum Concealer deliver coverage without feeling heavy?\u003c\/h3\u003e\n\u003cp\u003eThe formula is engineered to behave like a serum on application while building to medium or full coverage as needed. Lightweight emollients and silkier pigments allow it to smooth over skin without tugging or emphasizing dry patches, so you get coverage that looks natural rather than cakey.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSerum-like glide for seamless application\u003c\/li\u003e\n  \u003cli\u003eMedium to full buildable pigments for customizable coverage\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic formula that avoids pore-clogging heaviness\u003c\/li\u003e\n  \u003cli\u003eSmooth finish that minimizes texture and flakes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this concealer help sensitive or dry skin types?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula includes targeted skincare actives to support vulnerable skin while you wear makeup. Hyaluronic acid hydrates and plumps, while centella asiatica provides soothing benefits so the concealer sits comfortably on dry, reactive, or blemish-prone skin.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid for surface hydration\u003c\/li\u003e\n  \u003cli\u003eCentella asiatica to calm redness and irritation\u003c\/li\u003e\n  \u003cli\u003eLysine-coated pigments reduce flaking and improve blendability\u003c\/li\u003e\n  \u003cli\u003eDermatologist-minded formulation, suitable for sensitive skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply Swipe Serum Concealer for best results?\u003c\/h3\u003e\n\u003cp\u003eApply directly from the wand to targeted areas—under eyes, around the nose, or on blemishes—then blend with fingers, a brush, or sponge. For extended wear, set lightly with a translucent powder; for on-the-go touch-ups, the hydrating texture helps it meld back into skin without patchiness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSwipe onto dark circles or spots with the applicator\u003c\/li\u003e\n  \u003cli\u003eBlend using fingers, brush, or sponge for natural finish\u003c\/li\u003e\n  \u003cli\u003eSet with powder for longer wear or leave as-is for dewy coverage\u003c\/li\u003e\n  \u003cli\u003eUse a shade lighter to brighten under-eye areas\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes this formula different from conventional concealers?\u003c\/h3\u003e\n\u003cp\u003eRather than prioritizing coverage alone, this concealer pairs pigment technology with skin-supporting ingredients. Pigments are coated in lysine to reduce dryness and promote a smoother appearance while active hydrators and calming botanicals help maintain skin comfort during wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLysine-coated pigments to prevent flaking and enhance spreadability\u003c\/li\u003e\n  \u003cli\u003eSkincare-infused approach: makeup that cares for skin beneath\u003c\/li\u003e\n  \u003cli\u003eLightweight, non-greasy feel suitable for daily use\u003c\/li\u003e\n  \u003cli\u003eDesigned by a brand focused on sensitive-skin safety and performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Tower 28 Swipe Serum Concealer is ideal for anyone seeking buildable, hydrating coverage with skin-friendly ingredients—especially those with sensitive, dry, or reactive skin who want a natural finish and a formula that won’t emphasize texture. Whether you need a daily under-eye brightener, spot concealer, or a lightweight full-coverage option, this shade 1.0 Fair\/Neutral provides a soft, neutral base that blends seamlessly into fair complexions.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Swipe Serum Concealer good for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It includes hyaluronic acid and centella asiatica, is non-comedogenic, and is formulated to be gentle on sensitive skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this under my eyes to brighten dark circles?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Absolutely. Use your regular shade or go one shade lighter to brighten the under-eye area without creasing.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":58345304686979,"sku":"B0CFWQZLC4","price":34.51,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/tower-28-front-packaging-swipe-serum-concealer.jpg?v=1782613860"},{"product_id":"tower-28-swipe-serum-concealer-9-0-medium-olive-hydrating-buildable-medium-full-coverage-with-hyaluronic-acid-centella","title":"Tower 28 Swipe Serum Concealer 9.0 Medium\/Olive — Hydrating, Buildable Medium‑Full Coverage with Hyaluronic Acid \u0026 Centella","description":"\u003cp\u003e\u003cstrong\u003eTower 28 Swipe Serum Concealer in 9.0 Medium\/Olive is a lightweight, skin care–infused concealer that glides on like a serum while delivering medium-to-full, buildable coverage to hide dark circles, redness, and blemishes.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis hybrid formula combines makeup performance with soothing ingredients so you can correct and brighten without dragging, flaking, or feeling cakey. Infused with hyaluronic acid for hydration and centella asiatica to calm irritation, Swipe Serum Concealer aims to create a smooth, natural finish while supporting sensitive and dry skin types. Shade 9.0 (MDR) reads medium with olive undertones and is part of Tower 28’s clean-beauty approach designed for everyday wear.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this concealer feel and apply on the skin?\u003c\/h3\u003e\n\u003cp\u003eThe texture is thin and serum-like, letting the applicator lay pigment down smoothly without pilling or clinging to dehydrated patches. It blends easily with fingers, a brush, or sponge and builds up to medium–full coverage without becoming heavy.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSerum-weight base for effortless glide and even spread\u003c\/li\u003e\n\u003cli\u003eBuildable coverage—from natural to more opaque spots\u003c\/li\u003e\n\u003cli\u003eDoesn’t emphasize texture when blended well\u003c\/li\u003e\n\u003cli\u003eCan be set with powder for extended wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skin-care ingredients are inside and why do they matter?\u003c\/h3\u003e\n\u003cp\u003eFormulation prioritizes calming and hydrating actives so the concealer improves comfort while you wear it. Hyaluronic acid provides moisture, centella asiatica soothes redness and sensitivity, and lysine-coated pigments are chosen to reduce flakiness and promote a smoother surface.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHyaluronic acid for immediate and lasting hydration\u003c\/li\u003e\n\u003cli\u003eCentella asiatica to calm and reduce visible irritation\u003c\/li\u003e\n\u003cli\u003eLysine-coated pigments to help pigments sit smoothly on skin\u003c\/li\u003e\n\u003cli\u003eNon-comedogenic finish suitable for blemish-prone types\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use Swipe Serum Concealer for best results?\u003c\/h3\u003e\n\u003cp\u003eApply directly with the wand to areas you want to conceal or brighten, then blend using a fingertip, brush, or sponge for a seamless look. For longer wear, set lightly with a translucent powder; for brighter under-eyes, try a shade one tone lighter than your complexion.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSwipe to deposit product, then blend outward for natural coverage\u003c\/li\u003e\n\u003cli\u003eLayer in thin coats to build coverage without cakiness\u003c\/li\u003e\n\u003cli\u003eSet with GetSet Powder to increase longevity\u003c\/li\u003e\n\u003cli\u003eUse a lighter shade specifically for under-eye brightening\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this concealer suit sensitive or acne-prone skin?\u003c\/h3\u003e\n\u003cp\u003eYes—formulated with skin-friendly actives and free from heavy comedogenic ingredients, Swipe Serum Concealer is made to work on sensitive and blemish-prone complexions. The lightweight, non-greasy texture reduces the chance of pore-clogging while centella helps soothe reactive skin.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNon-comedogenic formula for minimal pore irritation\u003c\/li\u003e\n\u003cli\u003eSoothing centella to reduce visible inflammation\u003c\/li\u003e\n\u003cli\u003eLight, hydrating feel avoids accentuating dryness\u003c\/li\u003e\n\u003cli\u003eDermatologist-minded brand ethos for sensitive skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Tower 28 Swipe Serum Concealer in 9.0 Medium\/Olive is ideal for anyone seeking a multi-tasking concealer that marries makeup coverage with gentle skin care. Choose this if you want buildable medium-to-full coverage that won’t cake or dry out fine under-eye skin, if you have sensitive or blemish-prone skin and need a soothing formulation, or if you prefer a natural, skin-like finish that can be brightened with a lighter shade. It’s especially useful for everyday touch-ups, photo-ready coverage, and those who prioritize clean, high-performance ingredients in their makeup bag.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Swipe Serum Concealer good for dry under-eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It contains hyaluronic acid for hydration and a serum-like texture that won’t cling to dry patches.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this concealer on acne-prone skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is non-comedogenic and includes centella to calm irritation, suitable for blemish-prone skin.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":58345304719747,"sku":"B0CFWGD66Z","price":34.51,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/tower28-swipe-serum-concealer-front-packaging_e2dccfba-134d-4154-9eb6-407d7db656c4.jpg?v=1782613860"},{"product_id":"tower-28-swipe-serum-concealer-hydrating-medium-full-coverage-shade-5-0-light-neutral-with-hyaluronic-acid-centella","title":"Tower 28 Swipe Serum Concealer — Hydrating Medium-Full Coverage, Shade 5.0 Light\/Neutral with Hyaluronic Acid \u0026 Centella","description":"\u003cp\u003e\u003cstrong\u003eTower 28 Swipe Serum Concealer is a hydrating, medium-to-full coverage concealer that glides on like a serum to cover dark circles, redness, and blemishes while brightening the under-eye area.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis concealer blends skincare and makeup: lightweight pigments, skin-soothing ingredients, and a silky applicator deliver natural-looking coverage without settling into dry patches. Shade 5.0 (EP) is a light tone with neutral undertones, and the formula includes hyaluronic acid for hydration plus centella asiatica to calm irritation. The result is a smooth, comfortable finish that enhances skin while being gentle enough for sensitive complexions.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Swipe Serum Concealer feel on dry or sensitive skin?\u003c\/h3\u003e\n\u003cp\u003eThe texture is designed to feel lightweight and moisturizing rather than cakey or heavy. Hyaluronic acid attracts and retains moisture, while centella helps reduce the look of redness or discomfort, so the concealer sits smoothly on skin without emphasizing fine lines or flakiness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSerum-like glide that blends easily with fingers, brush, or sponge\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic formula suitable for sensitive and dry skin\u003c\/li\u003e\n  \u003cli\u003eCoated pigments (lysine) to reduce dryness and support an even finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow much coverage can I expect, and can I build it?\u003c\/h3\u003e\n\u003cp\u003eCoverage ranges from medium to full depending on application: a single swipe provides medium coverage for everyday needs, while additional layers build to fuller opacity without looking mask-like. The formulation balances pigment density with blendability so you can target under-eyes, blemishes, or redness precisely.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOne or two swipes = medium, natural-looking coverage\u003c\/li\u003e\n  \u003cli\u003eLayer subtly for fuller coverage on spots or discoloration\u003c\/li\u003e\n  \u003cli\u003eFinishes naturally—set with powder for extended wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients make this both makeup and skincare?\u003c\/h3\u003e\n\u003cp\u003eKey actives are chosen to hydrate and soothe while pigments provide coverage. Hyaluronic acid delivers immediate moisture, centella asiatica calms and comforts skin, and pigments coated in lysine help prevent the concealer from clinging to dry areas for a smoother appearance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid for hydration and plumpness\u003c\/li\u003e\n  \u003cli\u003eCentella asiatica extract to soothe visible redness\u003c\/li\u003e\n  \u003cli\u003eLysine-coated pigments for smooth, flake-free coverage\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use Swipe to brighten and conceal effectively?\u003c\/h3\u003e\n\u003cp\u003eSwipe directly under the eye or on blemishes with the applicator, then blend outward. For a brightening effect, choose one shade lighter; for natural color-correction, use your exact match. Set with a light dusting of powder to lock in wear and reduce transfer.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse the wand to apply directly where you need coverage\u003c\/li\u003e\n  \u003cli\u003eBlend with fingertips, a brush, or sponge for a seamless look\u003c\/li\u003e\n  \u003cli\u003eSet with GetSet Powder for longer wear and reduced creasing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Tower 28 Swipe Serum Concealer is ideal for anyone who wants dependable, buildable coverage that also cares for the skin beneath—especially people with sensitive, dry, or blemish-prone complexions. If you prefer cosmetics that feel lightweight, avoid emphasizing texture, and incorporate gentle skincare actives, Swipe offers a practical daily solution with a natural finish and a focus on comfort.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Swipe Serum Concealer good for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s non-comedogenic and includes hyaluronic acid and centella to hydrate and soothe sensitive skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I use Swipe as an under-eye brightener?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply one shade lighter under eyes, blend outward with fingers or sponge, and set lightly with powder.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":58345304752515,"sku":"B0CFX4HYWF","price":34.51,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/tower-28-swipe-serum-concealer-front-packaging_69d31475-762c-4361-a987-8b5d7388d676.jpg?v=1782613859"},{"product_id":"tower-28-swipe-serum-concealer-hydrating-medium-full-coverage-shade-2-0-fair-neutral-cool-with-hyaluronic-acid-centella","title":"Tower 28 Swipe Serum Concealer - Hydrating Medium-Full Coverage, Shade 2.0 Fair\/Neutral Cool with Hyaluronic Acid \u0026 Centella","description":"\u003cstrong\u003eSwipe Serum Concealer from Tower 28 is a hydrating, medium-to-full coverage concealer that blurs dark circles and blemishes while delivering skin-soothing ingredients.\u003c\/strong\u003e\n\n\u003cp\u003eThis concealer blends lightweight, serum-like glide with the opacity you expect from a true concealer, helping even skin tone without settling into dry patches. Shade 2.0 (BU) is a light color with neutral-cool undertones, formulated for sensitive and moisture-needy skin. It combines pigment technology and skincare actives so you get seamless coverage plus hyaluronic acid hydration and centella asiatica calm.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this concealer feel and wear on dry or sensitive skin?\u003c\/h3\u003e\n\u003cp\u003eThe texture is silky and hydrating rather than thick or cakey, designed to sit comfortably all day without emphasizing flakiness. Its non-comedogenic formula minimizes pore-clogging risks while centella helps soothe irritated areas. Expect medium-to-buildable coverage that can be layered without looking heavy.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSerum-like glide for easy application\u003c\/li\u003e\n  \u003cli\u003eHyaluronic acid provides moisture and plumping\u003c\/li\u003e\n  \u003cli\u003eCentella asiatica calms redness and sensitivity\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic, suitable for blemish-prone skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan Swipe be used to brighten under eyes and cover spots?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula doubles as a brightening under-eye product and a spot concealer. Apply directly with the wand to dark circles or imperfections, then blend; you can build coverage where needed without creasing. For extra brightening, choose one shade lighter than your skin tone.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDirect applicator for precise coverage\u003c\/li\u003e\n  \u003cli\u003eBuildable opacity to target both large and small areas\u003c\/li\u003e\n  \u003cli\u003eBlends with fingers, sponge, or brush for seamless finish\u003c\/li\u003e\n  \u003cli\u003eSet with powder to extend wear and reduce transfer\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skincare benefits are inside the formula?\u003c\/h3\u003e\n\u003cp\u003eBeyond color-correcting pigments, the concealer includes humectant and soothing ingredients to support skin health. Hyaluronic acid attracts and retains moisture, while centella asiatica helps reduce visible irritation. Pigments are coated with lysine, an amino acid that helps the surface feel smoother and less prone to flaking.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid for hydration and smoother texture\u003c\/li\u003e\n  \u003cli\u003eCentella asiatica to soothe sensitive skin\u003c\/li\u003e\n  \u003cli\u003eLysine-coated pigments to prevent patchiness\u003c\/li\u003e\n  \u003cli\u003eFormulated to avoid heavy, pore-clogging residues\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply Swipe for best results?\u003c\/h3\u003e\n\u003cp\u003eUse the wand to place small amounts where you need coverage, then gently blend outward. For under eyes, a thin layer plus light tapping prevents creasing; for spots, dot and pat until it seamlessly melts into skin. Finish with a thin veil of setting powder for longer wear, especially in warm or humid conditions.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSwipe a small amount directly onto the area\u003c\/li\u003e\n  \u003cli\u003eBlend with fingertip, brush, or sponge to diffuse edges\u003c\/li\u003e\n  \u003cli\u003eLayer minimally for medium-to-full coverage without heaviness\u003c\/li\u003e\n  \u003cli\u003eSet with powder for extended longevity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Tower 28 Swipe Serum Concealer is ideal for anyone seeking a multitasking concealer that respects sensitive and dry skin. If you want a product that smooths and visibly evens without weighing down the skin — and that contains hydrating and calming ingredients — this shade 2.0 BU is suited to light complexions with neutral-cool undertones. It's also a good pick for those who prefer cleaner formulas built for everyday wear and easy application.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Swipe Serum Concealer good for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated with centella and hyaluronic acid and is non-comedogenic, making it suitable for sensitive and reactive skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this under my eyes without creasing?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Apply sparingly, blend gently, and set with powder to minimize creasing and prolong wear.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":58345304883587,"sku":"B0CFWJ9Z4T","price":34.51,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/tower28-swipe-serum-concealer-front-packaging_f59686c1-596f-4a8b-8cba-f90f4db596cc.jpg?v=1782613864"},{"product_id":"tower-28-swipe-serum-concealer-4-0-dtla-hydrating-medium-full-coverage-hyaluronic-acid-centella","title":"Tower 28 Swipe Serum Concealer 4.0 DTLA — Hydrating Medium-Full Coverage, Hyaluronic Acid \u0026 Centella","description":"\u003cp\u003e\u003cstrong\u003eTower 28 Swipe Serum Concealer in 4.0 DTLA is a hydrating medium-to-full coverage concealer that glides on like a serum while blurring dark circles and redness for a natural, refreshed look.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight cream concealer combines skin-care ingredients with pigment technology so you get buildable coverage that won’t cake or settle into fine lines. Shade 4.0 (DTLA) reads as a light tone with medium cool undertones, formulated to work well on sensitive, dry, or blemish-prone complexions. The finish is natural, dewy but not greasy, and it layers smoothly under powder or sets comfortably on bare skin.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Swipe Serum Concealer feel on sensitive or dry skin?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses hyaluronic acid to attract and hold moisture and centella asiatica to soothe redness, which helps the product sit comfortably on sensitive and dry skin types. Pigments are coated in lysine to reduce the appearance of flaking while providing even coverage.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHydrating hyaluronic acid for immediate moisture.\u003c\/li\u003e\n  \u003cli\u003eCalming centella asiatica reduces irritation.\u003c\/li\u003e\n  \u003cli\u003eLysine-coated pigments prevent dryness and patchiness.\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic — safe for blemish-prone skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow much coverage can I expect and how do I apply it?\u003c\/h3\u003e\n\u003cp\u003eCoverage ranges from medium to buildable full depending on how many swipes you use; a single layer brightens under eyes and conceals minor discoloration, while multiple layers blur more persistent imperfections. Apply directly with the doe-foot applicator and blend with fingers, a brush, or a sponge for a seamless finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOne swipe: natural brightening and evening.\u003c\/li\u003e\n  \u003cli\u003eTwo or more swipes: medium to full spot coverage.\u003c\/li\u003e\n  \u003cli\u003eBest blended with fingertips or a dense brush for under eye work.\u003c\/li\u003e\n  \u003cli\u003eSet with a light dusting of GetSet Powder for extended wear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill Swipe Serum Concealer look heavy or settle into lines?\u003c\/h3\u003e\n\u003cp\u003eThe lightweight, serum-like texture is designed to avoid heaviness and minimize creasing. Because pigments are formulated to adhere smoothly and the base is hydrating, it resists caking and reduces the chance of accentuating fine lines when applied and blended correctly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSerum-like glide that layers without thickness.\u003c\/li\u003e\n  \u003cli\u003eHydrating base reduces settling into fine lines.\u003c\/li\u003e\n  \u003cli\u003eBlend and tap to diffuse coverage for natural results.\u003c\/li\u003e\n  \u003cli\u003ePro tip: choose one shade lighter to use as an under-eye brightener.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eTower 28 developed Swipe to bridge everyday skincare and makeup—ingredients work beneath the surface while the concealer delivers immediately visible correction. The applicator is optimized for targeted swipes, and the breathable finish keeps skin feeling comfortable throughout the day.\u003c\/p\u003e\n\n\u003cp\u003eWho is this for? If you want a concealer that hydrates as it conceals—suitable for sensitive, dry, or blemish-prone skin—Swipe Serum Concealer in 4.0 DTLA offers natural, buildable coverage with calming skincare actives. It’s a good pick for anyone who dislikes heavy, cakey concealers but still needs reliable coverage for dark circles, redness, or spots.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Swipe Serum Concealer suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it’s formulated with hyaluronic acid and centella asiatica and is non-comedogenic for sensitive skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this under my eyes without creasing?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — the lightweight, hydrating formula minimizes creasing; set lightly with powder for longer wear.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":58345304818051,"sku":"B0CFWMNJX2","price":34.51,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/tower28-swipe-serum-concealer-front-packaging.jpg?v=1782613858"},{"product_id":"tower-28-swipe-serum-concealer-hydrating-medium-full-coverage-shade-6-0-medium-light-neutral-with-hyaluronic-acid-centella","title":"Tower 28 Swipe Serum Concealer - Hydrating Medium-Full Coverage, Shade 6.0 Medium\/Light Neutral with Hyaluronic Acid \u0026 Centella","description":"\u003cp\u003e\u003cstrong\u003eTower 28 Swipe Serum Concealer is a hydrating, medium-to-full coverage concealer that glides on like a serum to cover dark circles, redness, and blemishes without feeling heavy.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight cream concealer combines makeup pigmentation with skin-friendly ingredients—hyaluronic acid for hydration and centella asiatica to soothe—so it looks like makeup but behaves gently on sensitive or dry skin. Shade 6.0 IE is a medium tone with light neutral undertones designed to blend naturally across many skin tones. The formula’s lysine-coated pigments help the finish stay smooth and avoid emphasizing texture, giving a natural-looking result whether you swipe for spot coverage or brighten the under-eye area.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Swipe Serum Concealer avoid looking cakey or settling into fine lines?\u003c\/h3\u003e\n\u003cp\u003eThe formula is designed to feel serum-light yet build coverage. Hyaluronic acid adds moisture to the skin while the creamy texture allows pigments to spread evenly, which reduces creasing and cakiness around delicate areas like under the eyes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid hydrates to plump fine lines.\u003c\/li\u003e\n  \u003cli\u003eLysine-coated pigments reduce flaking and patchiness.\u003c\/li\u003e\n  \u003cli\u003eLightweight emollients create a smooth, blendable finish.\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic base avoids pore-clogging build-up.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow much coverage can I expect, and can it be layered?\u003c\/h3\u003e\n\u003cp\u003eThis concealer offers medium-to-full, buildable coverage—enough to conceal dark circles, redness, and minor blemishes without appearing heavy. You can apply a thin layer for everyday wear or layer slightly where extra concealment is needed, blending edges for a natural look.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSingle swipe delivers medium coverage; tap to increase to full coverage.\u003c\/li\u003e\n  \u003cli\u003eBlends easily with fingers, brush, or sponge for seamless results.\u003c\/li\u003e\n  \u003cli\u003ePairs well with setting powders for extended wear.\u003c\/li\u003e\n  \u003cli\u003eOption to choose a lighter shade for under-eye brightening.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this concealer suitable for sensitive or blemish-prone skin?\u003c\/h3\u003e\n\u003cp\u003eYes—Swipe Serum Concealer was formulated with sensitive skin in mind. It is non-comedogenic and includes centella asiatica to soothe irritation while avoiding heavy, pore-clogging ingredients, making it a practical choice for dry, sensitive, or reactive skin types.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCentella asiatica calms and helps reduce visible redness.\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic formulation minimizes breakouts.\u003c\/li\u003e\n  \u003cli\u003eLight, skin-like finish prevents mask-like coverage.\u003c\/li\u003e\n  \u003cli\u003eDermatologist-conscious ingredients suitable for everyday use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply Swipe Sérum Concealer for best results?\u003c\/h3\u003e\n\u003cp\u003eUse the applicator to swipe directly onto dark circles, spots, or areas you want to brighten. Blend quickly with your preferred tool—finger warmth creates a seamless finish—then set with a light dusting of powder if you want longer wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply directly from the wand where coverage is needed.\u003c\/li\u003e\n  \u003cli\u003eBlend outward with finger, brush, or sponge for natural edges.\u003c\/li\u003e\n  \u003cli\u003eSet with a translucent powder like GetSet Powder for extended wear.\u003c\/li\u003e\n  \u003cli\u003eUse a slightly lighter shade if you prefer a brightening effect under the eye.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Tower 28 Swipe Serum Concealer is ideal for shoppers who want effective coverage without sacrificing skin comfort—people with sensitive, dry, or combination skin; anyone who dislikes heavy, cakey concealers; and those who appreciate makeup that contains skin-supporting ingredients. If you need a versatile concealer that hydrates, blends easily, and provides buildable medium-to-full coverage with a natural finish, this Shade 6.0 (Medium\/Light Neutral) is formulated to integrate into everyday routines while supporting gentle skin care needs.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will Swipe Serum Concealer clog pores?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No, it’s non-comedogenic and formulated to minimize pore-clogging while providing medium-to-full coverage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this under my eyes to brighten?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—apply shade 6.0 or choose one shade lighter to brighten the under-eye area without creasing.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":58345304916355,"sku":"B0CFWX4FHQ","price":34.51,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/tower28-swipe-serum-concealer-front-packaging_3a429c34-1d5d-441c-ae98-2bf75159b82e.jpg?v=1782613863"},{"product_id":"tower-28-swipe-serum-concealer-medium-7-0-neutral-hydrating-medium-full-coverage-with-hyaluronic-acid-centella","title":"Tower 28 Swipe Serum Concealer — Medium 7.0 Neutral, Hydrating Medium-Full Coverage with Hyaluronic Acid \u0026 Centella","description":"\u003cp\u003e\u003cstrong\u003eTower 28 Swipe Serum Concealer is a hydrating, medium-to-full coverage cream that blends like a serum to conceal dark circles, redness and blemishes while delivering skin-soothing ingredients.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eMade for sensitive skin types, this lightweight concealer combines makeup coverage with skincare benefits: hyaluronic acid for moisture, centella asiatica to calm irritation, and lysine-coated pigments designed to minimize flaking and improve finish. Shade 7.0 (KTOWN) offers a medium depth with neutral undertones for natural correction without looking ashy or cakey.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Swipe Serum Concealer feel and perform on dry or sensitive skin?\u003c\/h3\u003e\n\u003cp\u003eThe formula is engineered to glide on with a serum-like slip so it doesn’t cling to dry patches or settle into fine lines. Despite that lightweight texture, it builds to medium-full coverage for effective camouflage of imperfections while staying comfortable for long wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid boosts surface hydration to reduce flaking.\u003c\/li\u003e\n  \u003cli\u003eCentella asiatica soothes redness and sensitivity.\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic cream formula won’t block pores.\u003c\/li\u003e\n  \u003cli\u003eLysine-coated pigments help the concealer sit smoothly on skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan this concealer brighten under-eye darkness without creasing?\u003c\/h3\u003e\n\u003cp\u003eYes—the applicator lets you deposit product precisely and the weightless texture helps minimize creasing when blended correctly. For extended wear, pair with a light dusting of GetSet Powder to lock the product in place and reduce transfer.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse one shade lighter to brighten under-eyes without a stark contrast.\u003c\/li\u003e\n  \u003cli\u003eBlend with fingers, sponge, or brush to avoid tugging delicate skin.\u003c\/li\u003e\n  \u003cli\u003eSet sparingly with a finely-milled powder to control shine and crease.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow much coverage can I expect and how do I apply it for best results?\u003c\/h3\u003e\n\u003cp\u003eSwipe delivers buildable coverage: start with a thin layer for medium correction, then add small swipes for fuller coverage on blemishes or discoloration. The doe-foot applicator places color exactly where you need it, and blending tools can refine coverage to a seamless finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSpot conceal by dabbing and blending; layer for greater opacity.\u003c\/li\u003e\n  \u003cli\u003eApply directly from the wand to areas of concern—no extra product needed.\u003c\/li\u003e\n  \u003cli\u003eFinish with setting powder for longer wear and a polished look.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product safe for acne-prone or reactive skin?\u003c\/h3\u003e\n\u003cp\u003eFormulated with skin-friendly ingredients and non-comedogenic carriers, the concealer aims to correct without exacerbating breakouts or irritation. The inclusion of centella supports calming, while hyaluronic acid helps maintain a healthy moisture barrier.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-comedogenic for reduced pore congestion risk.\u003c\/li\u003e\n  \u003cli\u003eSoothing botanicals target redness and sensitivity.\u003c\/li\u003e\n  \u003cli\u003eGentle enough for blemish-prone complexions when used as directed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Tower 28 Swipe Serum Concealer is ideal for anyone seeking a hybrid skincare-makeup concealer—especially those with sensitive, dry, or combination skin who want medium-to-full, natural-looking coverage without heaviness. It’s a good match for users who prefer nourishing ingredients in their cosmetics and need a dependable under-eye brightener or spot corrector that layers well with powders and foundations.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will Swipe Serum Concealer clog my pores?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No, it’s non-comedogenic and formulated to minimize pore congestion while providing coverage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I prevent the concealer from creasing under the eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply a thin layer, blend gently, and set lightly with a finely-milled powder to reduce creasing.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":58345304981891,"sku":"B0CFWVJS6D","price":34.51,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/tower28-swipe-serum-concealer-front-packaging_f6ba4943-12ba-435c-90f2-30b8054d4559.jpg?v=1782613860"},{"product_id":"tower-28-swipe-serum-concealer-hydrating-medium-full-coverage-10-0-medium-tan-neutral-with-hyaluronic-acid-centella","title":"Tower 28 Swipe Serum Concealer — Hydrating Medium-Full Coverage, 10.0 Medium\/Tan Neutral with Hyaluronic Acid \u0026 Centella","description":"\u003cp\u003e\u003cstrong\u003eTower 28 Swipe Serum Concealer is a hydrating medium-to-full coverage concealer that blends like a serum while covering dark circles, redness, and blemishes for a natural, skin-like finish.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight, skincare-infused concealer combines makeup coverage with skin-soothing ingredients so you get immediate camouflage plus everyday comfort. Formulated with hyaluronic acid for moisture and centella asiatica to calm irritation, it’s designed to sit smoothly on sensitive or dry skin without settling into fine lines. The pigment technology is coated with lysine to minimize flaking and promote an even appearance, while the shade 10.0 (NOHO) provides a medium, tan-neutral match for balanced warmth.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Swipe Serum Concealer feel and wear on my skin?\u003c\/h3\u003e\n\u003cp\u003eThe texture glides on with the thin, silky feel of a serum yet builds to medium-full coverage without heaviness. It blends easily with fingers, a brush, or a sponge and resists cakiness on dry patches. Longevity is improved when set with a translucent powder, but the natural finish remains dewy and skin-like on its own.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSerum-like glide for effortless application\u003c\/li\u003e\n  \u003cli\u003eMedium-to-full buildable coverage\u003c\/li\u003e\n  \u003cli\u003eLightweight, non-greasy finish that feels comfortable all day\u003c\/li\u003e\n  \u003cli\u003eSet with powder for longer wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhich skincare ingredients are in this concealer and what do they do?\u003c\/h3\u003e\n\u003cp\u003eThe formula includes hyaluronic acid for immediate hydration and centella asiatica to help soothe reactive or sensitive areas. Pigments are coated with lysine, an amino acid that helps reduce flaking and supports a smoother surface appearance. The result is makeup that stabilizes dry or irritated skin while delivering even color payoff.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid hydrates and plumps the skin\u003c\/li\u003e\n  \u003cli\u003eCentella asiatica calms redness and sensitivity\u003c\/li\u003e\n  \u003cli\u003eLysine-coated pigments provide smoother application and reduced flake\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic formula suitable for blemish-prone skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply Swipe Serum Concealer for best results?\u003c\/h3\u003e\n\u003cp\u003eUse the doe-foot applicator to swipe directly where you need coverage, such as under-eye circles, blemishes, or redness. Blend by tapping with your ring finger, a dense brush, or a damp sponge for seamless edges. For added brightness under the eyes, choose one shade lighter; set with a light dusting of GetSet Powder to extend wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSwipe onto target areas with the applicator\u003c\/li\u003e\n  \u003cli\u003eBlend gently with fingers, brush, or sponge\u003c\/li\u003e\n  \u003cli\u003eUse a lighter shade to brighten under the eyes\u003c\/li\u003e\n  \u003cli\u003eFinish with powder to reduce transfer and prolong wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this concealer work on sensitive or acne-prone skin?\u003c\/h3\u003e\n\u003cp\u003eYes — the lightweight, non-comedogenic formula is created with sensitive skin in mind, balancing hydration and calming botanicals to minimize irritation. It avoids heavy oils and pore-clogging ingredients, making it appropriate for reactive or blemish-prone complexions while still delivering strong coverage.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFormulated without common pore-cloggers\u003c\/li\u003e\n  \u003cli\u003eSoothing centella supports sensitive skin tolerance\u003c\/li\u003e\n  \u003cli\u003eHydrating hyaluronic acid prevents dryness and flaking\u003c\/li\u003e\n  \u003cli\u003eDermatologist-minded approach for everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Tower 28 Swipe Serum Concealer in 10.0 NOHO fits anyone seeking a comfortable, skincare-forward concealer that can hide discoloration while caring for sensitive or dry skin. It’s ideal for people who want buildable coverage without a heavy makeup feel, those who prefer formulas with active skin-supporting ingredients, and beauty lovers who need a neutral medium-tan shade that balances warmth and depth. Whether you need daily under-eye coverage, spot correction, or a brightening boost, this concealer gives reliable coverage with a natural, hydrated finish.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Swipe Serum Concealer suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated with centella and hyaluronic acid, is non-comedogenic, and designed to be gentle on sensitive, dry, or blemish-prone skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I make the concealer last longer?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Blend well and set with a light dusting of GetSet Powder to reduce transfer and extend wear throughout the day.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":58345315434883,"sku":"B0FL769HML","price":34.51,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/tower-28-swipe-serum-concealer-front-packaging_396abe0c-4c0f-4eb3-9e74-e15ae405cea0.jpg?v=1782614789"},{"product_id":"tower-28-sos-daily-rescue-facial-spray-4-oz-hypochlorous-acid-mist-for-redness-relief-soothing-ph-balanced-toner","title":"Tower 28 SOS Daily Rescue Facial Spray — 4 oz Hypochlorous Acid Mist for Redness Relief, Soothing pH-Balanced Toner","description":"\u003cp\u003e\u003cstrong\u003eTower 28 SOS Daily Rescue Facial Spray is a pH-balanced hypochlorous acid mist formulated to help calm redness and gently refresh sensitive skin with every spritz.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIf you want a lightweight, non-irritating toner and face mist you can use morning, night or between makeup touch-ups, this formula offers an easy-to-use spray that supports skin comfort. Created with skin sensitivity in mind, the spray blends a hypochlorous acid solution into a soothing, refreshing mist. It’s suitable for daily use, post-workout cooling, or whenever skin needs a gentle pick-me-up without harsh actives.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this mist help irritated or red-prone skin?\u003c\/h3\u003e\n\n\u003cp\u003eThe hypochlorous acid in this facial spray is a gentle, skin-identical molecule your body naturally produces, chosen to refresh and help calm visible redness without stripping moisture. The misting format distributes a fine, even layer so skin feels soothed rather than overloaded. It’s been tested on sensitive skin to reduce the risk of irritation from repeated application.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eContains pH-balanced hypochlorous acid designed for sensitive skin support\u003c\/li\u003e\n  \u003cli\u003eDispenses as a fine, lightweight mist for quick cooling and refreshment\u003c\/li\u003e\n  \u003cli\u003eDermatologist-tested formulation meant to minimize irritation risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen and how should I use this spray in my routine?\u003c\/h3\u003e\n\n\u003cp\u003eUse it on clean skin after cleansing and before heavier serums or moisturizers to prep and soothe, or spray over finished makeup for a dewy boost. It’s also handy after exercise, sun exposure, or anytime skin feels tight or hot. A few light spritzes are enough—patting is optional depending on personal preference.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eMorning or evening after cleansing, before moisturizer\u003c\/li\u003e\n  \u003cli\u003eAs a midday makeup refresh to rehydrate without smudging\u003c\/li\u003e\n  \u003cli\u003ePost-workout or after sun exposure for immediate cooling\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for very sensitive or reactive skin types?\u003c\/h3\u003e\n\n\u003cp\u003eYes—this mist was formulated with sensitivity in mind and recognized by leading U.S. skin health organizations for gentle use. The gentle hypochlorous acid concentration and balanced pH help reduce likelihood of irritation while providing purifying refreshment. Still, patch-test if you have extremely reactive skin or active open wounds.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFormulated for sensitive skin and dermatologist-tested\u003c\/li\u003e\n  \u003cli\u003eBalanced pH to support skin comfort and barrier integrity\u003c\/li\u003e\n  \u003cli\u003eSuitable for daily use, but patch test if your skin is highly reactive\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat practical benefits does the 4 oz size offer?\u003c\/h3\u003e\n\n\u003cp\u003eThe 4 oz bottle is travel-friendly while holding enough product for regular daily use—ideal for keeping at your desk, gym bag, or vanity. The nozzle delivers a consistent, even spray so a small bottle goes a long way. The portable size makes it easy to reapply throughout the day without bulk.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eCompact 4 oz bottle fits in most bags for on-the-go use\u003c\/li\u003e\n  \u003cli\u003eConsistent misting helps conserve product with each application\u003c\/li\u003e\n  \u003cli\u003ePractical for multiple daily uses—post-workout, travel, and touch-ups\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Tower 28 SOS Daily Rescue Facial Spray is made for people with sensitive, redness-prone, or stressed skin seeking a mild, science-informed mist to refresh and soothe. It’s also a good option for anyone who wants a non-greasy, easy-to-apply toner or makeup refresher that won’t exacerbate sensitivity. Avoid use on open or deep wounds and consult a clinician if you have specific medical skin conditions.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater;Sodium Chloride;Hypochlorous Acid\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this spray over makeup?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Lightly mist over finished makeup for a dewy refresh without disturbing coverage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for daily use on sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s formulated and tested for sensitive skin; patch-test if you have very reactive skin.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":58345551561091,"sku":"B0B3S7HJ9L","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/tower-28-front-packaging-sos-daily-rescue-facial-spray.jpg?v=1782626680"},{"product_id":"tower-28-sos-rescue-face-serum-2-oz-hypochlorous-fragrance-free-soothing-serum","title":"Tower 28 SOS Rescue Face Serum 2 oz — Hypochlorous, Fragrance-Free Soothing Serum","description":"\u003cstrong\u003eTower 28 SOS Rescue Face Serum is a lightweight, fragrance-free facial serum with hypochlorous acid designed to calm irritation, visibly reduce redness, and support reactive or blemish-prone sensitive skin.\u003c\/strong\u003e\n\n\u003cp\u003eBuilt for skin that needs gentle but effective care, this 2 oz serum uses a pH-balanced formulation centered on hypochlorous acid — a molecule your skin naturally produces — to cleanse, soothe, and fortify the skin barrier without added fragrance. Developed over eight years, the formula is recognized by leading U.S. skin health organizations and created to be layered into everyday routines, morning and night.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this serum soothe redness and irritation?\u003c\/h3\u003e\n\u003cp\u003eThe serum soothes by delivering pH-balanced hypochlorous acid, which helps calm surface inflammation and supports clearer-looking skin. Its lightweight, non-irritating base lets the active ingredient work without adding fragrance or harsh chemistry.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHypochlorous acid in a skin-compatible pH for sensitive skin\u003c\/li\u003e\n  \u003cli\u003eFragrance-free formula to minimize triggers\u003c\/li\u003e\n  \u003cli\u003eLight texture that absorbs quickly without residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it help blemish-prone or reactive skin?\u003c\/h3\u003e\n\u003cp\u003eYes—this serum is formulated specifically for reactive and blemish-prone skin types to help reduce visible redness and support a healthier skin environment. It can be used across trouble spots or applied all over for general barrier support.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVisible-reduction approach for redness and reactivity\u003c\/li\u003e\n  \u003cli\u003eSuitable for targeted application on blemishes or full-face use\u003c\/li\u003e\n  \u003cli\u003eRecognized by major U.S. skin health organizations for sensitive-skin suitability\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I incorporate it into my skincare routine?\u003c\/h3\u003e\n\u003cp\u003eUse 2–3 pumps on clean, dry skin both morning and night. If you use stronger actives like retinol or vitamin C, apply this serum first, let it absorb, then follow with your actives and other steps. Pairing with Tower 28 SOS Spray and SOS Recovery Cream completes a calming regimen.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply 2–3 pumps to cleansed, dry skin; pat lightly to absorb\u003c\/li\u003e\n  \u003cli\u003eUse before potent actives; allow absorption before layering\u003c\/li\u003e\n  \u003cli\u003eFollow with SOS Spray and SOS Recovery Cream for a full routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product safe for everyday use and what makes it gentle?\u003c\/h3\u003e\n\u003cp\u003eThe formula is fragrance-free and developed specifically for sensitive skin, making it appropriate for daily use. Its pH-balanced delivery of hypochlorous acid avoids harsh solvents or needless additives, aiming to reduce irritation while supporting the skin’s natural defenses.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDaily-friendly, lightweight serum texture\u003c\/li\u003e\n  \u003cli\u003eNo added fragrance or unnecessary irritants\u003c\/li\u003e\n  \u003cli\u003eFormulated and tested with sensitive skin in mind\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Tower 28 SOS Rescue Face Serum is intended for people with sensitive, reactive, or blemish-prone skin who want a gentle, science-minded product to reduce visible redness and support a stronger skin barrier. It suits anyone seeking a fragrance-free daily serum to calm irritation, complement active treatments, and integrate into a simple, effective skincare ritual.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eHypochlorous Acid\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How much should I use each time?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply 2–3 pumps to clean, dry skin morning and night, or use targeted on reactive spots.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use it with retinol or vitamin C?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Apply this serum first, let it absorb, then layer your retinol or vitamin C products.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":58345618440579,"sku":"B0BBFXB4W2","price":48.21,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/tower28-sos-rescue-front-packaging.jpg?v=1782629074"},{"product_id":"tower-28-daily-rescue-facial-spray-hypochlorous-acid-mist-1-oz-ph-balanced-calming-spray-for-sensitive-skin","title":"Tower 28 Daily Rescue Facial Spray — Hypochlorous Acid Mist, 1 oz, pH-Balanced Calming Spray for Sensitive Skin","description":"\u003cp\u003e\u003cstrong\u003eTower 28 SOS Daily Rescue Facial Spray is a pH-balanced hypochlorous acid mist formulated to calm visible redness, soothe irritation, and refresh sensitive skin anytime.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCompact and travel-ready, this 1 oz facial spray delivers a gentle, dermatologist-recognized formula that targets flare-ups, post-workout heat, and everyday irritation without harsh additives. Created for sensitive skin, the mist uses hypochlorous acid — a naturally occurring compound your skin makes — to help purify and reset the skin barrier while remaining lightweight and non-disruptive to makeup or routines. It’s an easy addition to cleansers, serums, and sunscreens when you want a quick calming boost.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this facial spray calm redness and irritation?\u003c\/h3\u003e\n\u003cp\u003eThe formula centers on hypochlorous acid at a skin-friendly pH to work gently on inflamed or reactive skin. Rather than masking symptoms, the mist supports skin’s natural recovery processes and provides immediate cooling and clarity when spritzed over affected areas.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003epH-balanced hypochlorous acid for gentle action\u003c\/li\u003e\n  \u003cli\u003eDermatologist-recognized formulation for sensitive skin\u003c\/li\u003e\n  \u003cli\u003eLightweight, non-sticky mist for even coverage\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use it over makeup or during the day?\u003c\/h3\u003e\n\u003cp\u003eYes — the fine spray layer blends over makeup without disturbing coverage, making it practical for midday calming or to refresh skin after exercise. It’s designed to be non-comedogenic and won’t leave a heavy residue.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse over or under makeup for on-the-go soothing\u003c\/li\u003e\n  \u003cli\u003eQuick drying and non-greasy finish\u003c\/li\u003e\n  \u003cli\u003eIdeal for post-workout, travel, and busy days\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for sensitive or reactive skin types?\u003c\/h3\u003e\n\u003cp\u003eThis mist is specifically formulated for sensitive skin and is recognized by leading U.S. skin health organizations. It avoids common irritants and focuses on a single, body-familiar active ingredient to reduce the risk of reactions.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree from unnecessary fragrances and harsh additives\u003c\/li\u003e\n  \u003cli\u003eCreated with input from dermatology experts\u003c\/li\u003e\n  \u003cli\u003eSuitable for flare-ups, blemishes, sun-irritated areas, and post-procedure care\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I incorporate the spray into my skincare routine?\u003c\/h3\u003e\n\u003cp\u003eUse the spray on clean skin morning and night, or apply whenever irritation appears. It pairs well with moisturizers, serums, and sunscreen and can be used between steps or over makeup for a calming boost.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMist 6–8 inches from the face and let dry naturally\u003c\/li\u003e\n  \u003cli\u003eApply after cleansing and before heavier treatments for best absorption\u003c\/li\u003e\n  \u003cli\u003eCarry in a bag for immediate care after workouts or sun exposure\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Tower 28 SOS Daily Rescue Facial Spray is made for people with sensitive, reactive, or easily irritated skin who want a simple, trusted spray to manage redness and calm flare-ups. It’s also a practical option for anyone seeking a clean, travel-sized soothing mist to refresh skin during busy days, workouts, or while traveling. If you prioritize minimal, dermatologist-aligned formulas that layer seamlessly with makeup and other treatments, this spray is engineered to fit into your daily routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater;Sodium Chloride;Hypochlorous Acid\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use the Tower 28 SOS spray?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use morning and night or as needed throughout the day to soothe irritation and refresh skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this spray safe over makeup?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — the lightweight mist layers over makeup without disturbing coverage for quick calming.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":58360843534723,"sku":"B0B3SCM1L6","price":18.07,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/tower-28-front-packaging.jpg?v=1782784740"},{"product_id":"tower-28-mini-makewaves-vegan-black-mascara-jet-0-18-oz-volumizing-humidity-resistant-lift-for-sensitive-eyes","title":"Tower 28 Mini MakeWaves Vegan Black Mascara — Jet 0.18 oz, Volumizing \u0026 Humidity-Resistant Lift for Sensitive Eyes","description":"\u003cb\u003eTower 28 Mini MakeWaves Vegan Black Mascara is a hypoallergenic, vegan mascara that lifts, volumizes, and lengthens sensitive lashes while resisting humidity.\u003c\/b\u003e\n\n\u003cp\u003eMade for delicate eyes and contact lens wearers, this compact 0.18 oz mascara blends clean, dermatologist-approved ingredients with Aquaflex technology to deliver a fluttery, clump-free look that holds up in heat and humidity. The formula is ophthalmologist-tested and crafted to minimize irritation, and the dual-action brush design helps you build both volume and separation without heavy buildup.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this mascara keep lashes lifted in humid conditions?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses Aquaflex technology and haircare-grade ingredients to create a flexible film around each lash that resists drooping from moisture and heat. Instead of a stiff cast, the result is a weightless lift that stays defined and touchable throughout the day.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAquaflex polymer system for humidity resistance\u003c\/li\u003e\n  \u003cli\u003eLightweight, flexible film to preserve lift and bounce\u003c\/li\u003e\n  \u003cli\u003eClump-reducing blend that maintains natural lash movement\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this mascara irritate sensitive eyes or bother contact lens wearers?\u003c\/h3\u003e\n\u003cp\u003eTower 28 Mini MakeWaves is formulated specifically for sensitive eyes and tested by dermatologists and ophthalmologists. It’s hypoallergenic and designed to minimize the chance of irritation while delivering visible volume and length.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOphthalmologist-tested and dermatologist-approved formula\u003c\/li\u003e\n  \u003cli\u003eSafe for contact lens wearers with gentle ingredient selection\u003c\/li\u003e\n  \u003cli\u003eEasy to remove with water and a mild cleanser to reduce rubbing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use the brush to get the best volume and separation?\u003c\/h3\u003e\n\u003cp\u003eThe wand has a curved side to pack volume at the roots and a straight edge with longer bristles to fan and separate tips. Start by wiggling the curved side from root to mid-length, then sweep the long bristles upward to lengthen and define individual lashes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWiggle curved side into the base for fuller roots\u003c\/li\u003e\n  \u003cli\u003eComb with long-bristle edge to separate and elongate\u003c\/li\u003e\n  \u003cli\u003eLayer lightly for natural build or add coats for more drama\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat sustainability and product-care details should I know?\u003c\/h3\u003e\n\u003cp\u003eThe mini tube uses 78% post-consumer recycled plastic as part of Tower 28’s sustainability efforts. The compact size is convenient for travel and trial while still providing performance-focused application and easy cleanup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTube made from 78% post-consumer recycled plastic\u003c\/li\u003e\n  \u003cli\u003eMini 0.18 oz size for portability and sampling\u003c\/li\u003e\n  \u003cli\u003eRemoves with water and gentle cleanser—no harsh scrubbing required\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Tower 28 Mini MakeWaves Vegan Black Mascara is ideal for anyone with sensitive eyes or contact lenses who wants a clean, cruelty-free mascara that adds measurable lift, natural-looking volume, and length without flaking or heavy residue. It’s especially useful for people living in humid climates, travelers who need a compact option, and anyone seeking a gentle yet high-performance lash product from a brand focused on skin-friendly ingredients.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this mascara safe for contact lens wearers?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is ophthalmologist-tested and hypoallergenic, designed to be safe for contact lens wearers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I remove Tower 28 Mini MakeWaves mascara?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Remove with warm water and a gentle cleanser; no oil-based remover needed for regular use.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":58360987058563,"sku":"B0CLB7N7H2","price":18.07,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/tower-28-mini-makewaves-front-packaging.jpg?v=1782791388"},{"product_id":"tower-28-lipsoftie-tinted-lip-balm-treatment-watermelon-kiwi-sheer-pink-hydrating-gloss-overnight-mask-0-38-oz","title":"Tower 28 LipSoftie Tinted Lip Balm Treatment — Watermelon Kiwi, Sheer Pink Hydrating Gloss \u0026 Overnight Mask (0.38 oz)","description":"\u003cstrong\u003eTower 28 LipSoftie Tinted Lip Balm Treatment is a sheer, glossy lip balm that hydrates and soothes sensitive lips while doubling as an overnight repairing mask.\u003c\/strong\u003e\n\n\u003cp\u003eDesigned for delicate and easily irritated lips, this Tower 28 LipSoftie in Watermelon Kiwi blends nourishing emollients with a juicy, translucent pink tint. The formula pairs lightweight jojoba oil, creamy shea butter, and lysine to deliver immediate comfort, long-lasting moisture, and a subtle glossy sheen. Packaged with a vintage-inspired domed applicator, LipSoftie is made to be simple to use throughout the day and rich enough to leave on as an overnight treatment.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this balm hydrate without feeling sticky?\u003c\/h3\u003e\n\u003cp\u003eThe LipSoftie texture is built to feel cushiony rather than tacky. Jojoba oil and shea butter create a smooth emollient layer that locks in moisture, while the formulation avoids heavy waxes that cause stickiness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLightweight jojoba oil for fast absorption and a silky finish\u003c\/li\u003e\n  \u003cli\u003eShea butter delivers richer, long-lasting conditioning\u003c\/li\u003e\n  \u003cli\u003eNon-sticky gloss that sits comfortably on lips\u003c\/li\u003e\n  \u003cli\u003eVegan formula designed for sensitive skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use LipSoftie as an overnight lip mask?\u003c\/h3\u003e\n\u003cp\u003eYes—apply a slightly thicker coat before bed to let deeper emollients work while you sleep. The richer layer helps seal in hydration and supports visible smoothing by morning without heavy residue.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply generously to lips before sleep for extended conditioning\u003c\/li\u003e\n  \u003cli\u003eLeaves a soft, non-greasy finish by morning\u003c\/li\u003e\n  \u003cli\u003eHelps reduce the appearance of dryness and flaking\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat kind of tint and flavor does Watermelon Kiwi provide?\u003c\/h3\u003e\n\u003cp\u003eWatermelon Kiwi offers a sheer, baby-pink tint with a fresh, food-grade scent profile. The shade enhances natural lip color subtly while delivering a luminous, glassy look suitable for everyday wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSheer pink tint that flatters many skin tones\u003c\/li\u003e\n  \u003cli\u003eGlossy finish for a plump, healthy appearance\u003c\/li\u003e\n  \u003cli\u003eFood-grade flavoring for a pleasant, non-irritating scent\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product safe for sensitive or irritated lips?\u003c\/h3\u003e\n\u003cp\u003eTower 28 formulated LipSoftie with sensitive skin in mind, using gentle ingredients that aim to soothe rather than inflame. The blend avoids common irritants and focuses on calming, hydrating actives appropriate for delicate lip skin.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle, dermatologist-minded formulation philosophy\u003c\/li\u003e\n  \u003cli\u003eSoothing ingredients like lysine to support repair\u003c\/li\u003e\n  \u003cli\u003eFree from harsh additives that typically aggravate sensitive lips\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: LipSoftie Watermelon Kiwi is ideal for anyone seeking a fuss-free lip treatment that doubles as daily lip color and a nighttime mask. Pick it if you want a soft, glossy tint that comforts chapped or sensitive lips without a sticky feel, and if you prefer clean, vegan formulas suited for everyday use.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I reapply LipSoftie during the day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Reapply as needed—several times daily after eating or drinking for continuous moisture and a fresh glossy tint.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is LipSoftie suitable for vegans and sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is vegan and designed to be gentle on sensitive or easily irritated lips.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":58361217581443,"sku":"B0CWHFT17Y","price":23.55,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/tower28-lipsoftie-front-packaging-watermelon-kiwi.jpg?v=1782800251"},{"product_id":"tower-28-lipsoftie-tinted-lip-balm-sos-vanilla-0-38-oz-hydrating-glossy-balm-with-jojoba-shea-for-sensitive-overnight-repair","title":"Tower 28 LipSoftie Tinted Lip Balm SOS Vanilla — 0.38 oz Hydrating Glossy Balm with Jojoba \u0026 Shea for Sensitive, Overnight Repair","description":"\u003cp\u003e\u003cstrong\u003eTower 28 LipSoftie SOS Vanilla is a hydrating, glossy-tinted lip balm that soothes chapped lips day or night while delivering a sheer vanilla-tinted shine.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for sensitive and easily irritated lips, this 0.38 oz balm blends jojoba oil, shea butter and lysine into a cushiony, non-sticky formula. The vintage-inspired dome applicator makes it simple to swipe on a glassy layer in seconds, or apply a thicker coat to act as an intensive overnight mask. The result is softer, smoother lips with a subtle vanilla tint and a comfortable glossy finish.\u003c\/p\u003e\n\n\u003ch3\u003eHow does LipSoftie hydrate and calm irritated lips?\u003c\/h3\u003e\n\n\u003cp\u003eLipSoftie relies on a combination of emollients and reparative agents to lock in moisture and support the skin barrier. Its formula focuses on ingredients known for conditioning and reducing dryness without causing stinging or irritation.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eJojoba oil: replenishes lip surface lipids for lasting softness.\u003c\/li\u003e\n  \u003cli\u003eShea butter: deeply conditions and creates a protective layer.\u003c\/li\u003e\n  \u003cli\u003eLysine: helps support visible repair and resilience of delicate lip skin.\u003c\/li\u003e\n  \u003cli\u003eVegan, fragrance-conscious base: reduces risk for sensitive skin reactions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat kind of finish and tint should I expect from SOS Vanilla?\u003c\/h3\u003e\n\n\u003cp\u003eSOS Vanilla provides a sheer, food-grade vanilla tint with a glossy, non-sticky finish that enhances natural lip color without heavy pigment. The cushiony gloss gives a dewy, plumped appearance while feeling lightweight on lips.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSheer vanilla tint: subtle color suitable for everyday wear.\u003c\/li\u003e\n  \u003cli\u003eGlossy shine: reflective finish without tackiness.\u003c\/li\u003e\n  \u003cli\u003eLightweight feel: comfortable for repeated daytime use.\u003c\/li\u003e\n  \u003cli\u003eWorks under or over lipstick: layers easily with other products.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use it for daytime wear versus an overnight treatment?\u003c\/h3\u003e\n\n\u003cp\u003eThe dome applicator allows quick, precise application for daytime touch-ups and a heavier layer when you need overnight repair. Use thin layers during the day and a generous coat before bed to serve as an intensive lip mask.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eDay: squeeze gently, swipe once for an even glossy layer.\u003c\/li\u003e\n  \u003cli\u003eNight: apply a thicker coat to seal in moisture while you sleep.\u003c\/li\u003e\n  \u003cli\u003eTop-up: reapply as needed during dry conditions or after eating.\u003c\/li\u003e\n  \u003cli\u003eCompatibility: pairs well with lip liners or matte lipsticks as a balm topper.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs LipSoftie suitable for sensitive or reactive skin?\u003c\/h3\u003e\n\n\u003cp\u003eFormulated with sensitive skin in mind, LipSoftie avoids harsh irritants and uses dermatologist-conscious ingredients to minimize reactions. It’s marketed as vegan and crafted to comfort chapped, irritated lips without common irritants that can sting or escalate dryness.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eClinically shown hydration: supports immediate comfort for dry lips.\u003c\/li\u003e\n  \u003cli\u003eNo sticky residue: reduces friction and discomfort on sensitive skin.\u003c\/li\u003e\n  \u003cli\u003eMinimal, food-grade flavoring: gentle sensory profile for delicate users.\u003c\/li\u003e\n  \u003cli\u003eClear shade in SOS Vanilla: discreet look for those avoiding heavy pigments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Tower 28 LipSoftie SOS Vanilla is ideal for anyone seeking a gentle, multi-tasking lip product: people with sensitive or easily chapped lips, those who prefer a subtle glossy tint, and anyone wanting a quick daytime balm that doubles as an overnight repair mask. If you want a lightweight, non-sticky lip treatment with nourishing oils and a soft vanilla sheen, this product fits daily routines and travel kits alike.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use LipSoftie as an overnight lip mask?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Apply a thicker coat before bed to lock in moisture and aid overnight repair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is SOS Vanilla tinted or clear?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: SOS Vanilla gives a sheer vanilla-tinted gloss while appearing subtle and natural.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":58361217614211,"sku":"B0CWHG2L7K","price":23.55,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/tower-28-lipsoftie-front-packaging.jpg?v=1782800253"},{"product_id":"tower-28-lipsoftie-tinted-lip-balm-ube-vanilla-sheer-burgundy-tint-hydrating-gloss-overnight-mask-0-38-oz","title":"Tower 28 LipSoftie Tinted Lip Balm - Ube Vanilla Sheer Burgundy Tint, Hydrating Gloss \u0026 Overnight Mask (0.38 oz)","description":"\u003cstrong\u003eTower 28 LipSoftie is a juicy, non-sticky tinted lip balm that hydrates, soothes, and doubles as an overnight lip mask in the shade Ube Vanilla.\u003c\/strong\u003e\n\n\u003cp\u003eMade for sensitive skin, this compact 0.38 oz balm blends jojoba oil, shea butter, and lysine into a cushiony, food-grade flavored formula that delivers a sheer burgundy tint called Ube Vanilla. The vintage-inspired dome applicator glides on a glossy, comfortable layer you can wear all day or build into a thicker treatment at night. The texture balances moisture and shine without tackiness, so lips look polished while feeling replenished.\u003c\/p\u003e\n\n\u003ch3\u003eHow will LipSoftie improve dry, chapped lips?\u003c\/h3\u003e\n\u003cp\u003eLipSoftie combines emollients and reparative ingredients to restore softness and reduce the feeling of tightness. Its blend of jojoba oil and shea butter seals in moisture, while lysine supports the lip surface for a smoother feel over time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eJojoba oil and shea butter lock in hydration and soften texture.\u003c\/li\u003e\n  \u003cli\u003eLysine helps support visible repair of rough areas.\u003c\/li\u003e\n  \u003cli\u003eNon-sticky glossy finish replaces drying balms that flake or tighten.\u003c\/li\u003e\n  \u003cli\u003eSmall, portable 0.38 oz tube fits easily into pockets or bags.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat kind of color and finish does Ube Vanilla give?\u003c\/h3\u003e\n\u003cp\u003eUbe Vanilla provides a sheer, food-inspired burgundy tint that enhances natural lip color without heavy pigment. The finish reads glossy and juicy—perfect for those who want a subtle wash of color with a hydrated look.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSheer burgundy shade for everyday wear and subtle definition.\u003c\/li\u003e\n  \u003cli\u003eGlossy shine that reflects light without being sticky.\u003c\/li\u003e\n  \u003cli\u003eFood-grade flavoring for a pleasant application experience.\u003c\/li\u003e\n  \u003cli\u003eBuildable coverage—from a hint of color to richer tint when layered.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use it as an overnight treatment?\u003c\/h3\u003e\n\u003cp\u003eYes. Apply a thicker coat of LipSoftie before bed to act as an overnight mask that deeply conditions while you sleep. The cushiony texture forms a plush barrier so active emollients work uninterrupted through the night.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply a generous layer at night to maximize hydration.\u003c\/li\u003e\n  \u003cli\u003eNon-irritating formula suitable for sensitive lips during long wear.\u003c\/li\u003e\n  \u003cli\u003eWake up to softer, more supple-feeling lips without greasy residue.\u003c\/li\u003e\n  \u003cli\u003eCompact size also makes it ideal for travel or quick touch-ups.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply LipSoftie for best results?\u003c\/h3\u003e\n\u003cp\u003eUse the dome-tip applicator to dispense and smooth the balm directly onto lips in a single sweep. For daytime wear, a light swipe creates a glossy, sheer tint; for overnight repair, press a thicker layer into lips and leave it on.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSqueeze gently to release product onto the dome applicator.\u003c\/li\u003e\n  \u003cli\u003eSwipe across top and bottom lips for even coverage and shine.\u003c\/li\u003e\n  \u003cli\u003eReapply as needed throughout the day for ongoing comfort.\u003c\/li\u003e\n  \u003cli\u003eFor intensive care, apply a thicker coat before bed as an overnight mask.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Tower 28 LipSoftie in Ube Vanilla is designed for anyone with sensitive or easily irritated lips who wants a hydrating balm that adds a natural, glossy burgundy tint. It’s especially useful for people seeking a fuss-free, food-flavored formula that works both as a daily moisturizing gloss and as a richer overnight treatment. Ideal for commuters, travelers, and anyone who prefers clean, skin-first beauty that looks effortless.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is LipSoftie safe for sensitive lips?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — Tower 28 LipSoftie is formulated for sensitive skin and designed to soothe and hydrate without stinging.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this as both daily balm and overnight mask?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Absolutely — apply a light layer for daytime gloss or a thicker coat at night for an overnight hydrating treatment.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":58361217745283,"sku":"B0CWHGGXRF","price":23.55,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/tower28-lipsoftie-front-packaging-ube-vanilla.jpg?v=1782800266"},{"product_id":"tower-28-sos-gel-facial-cleanser-hydrating-fragrance-free-gel-face-wash-5-oz-for-sensitive-skin","title":"Tower 28 SOS Gel Facial Cleanser — Hydrating, Fragrance-Free Gel Face Wash (5 oz) for Sensitive Skin","description":"\u003cp\u003e\u003cstrong\u003eTower 28 SOS Gel Facial Cleanser is a soothing, hydrating gel face wash that removes makeup and SPF while calming sensitive skin without fragrance or irritation.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for reactive skin types, this gentle gel cleanser combines aloe vera, oat extract, and mineral-rich electrolytes to cleanse without stripping. Ophthalmologist- and dermatologist-tested, the fragrance-free formula targets daily grime, sunscreen and lightweight makeup while preserving moisture and pH balance so skin feels soft and comfortable after every wash.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this cleanser remove makeup yet stay gentle on sensitive skin?\u003c\/h3\u003e\n\n\u003cp\u003eThe gel formula lifts oils, sunscreen and light makeup without harsh surfactants that can dry or inflame skin. It is formulated to rinse clean while maintaining the skin’s natural barrier and avoiding stinging around the eyes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGel texture dissolves dirt and SPF without heavy rubbing.\u003c\/li\u003e\n  \u003cli\u003eAloe vera and oat extract soothe redness and irritation.\u003c\/li\u003e\n  \u003cli\u003epH-balancing ingredients help protect the skin barrier.\u003c\/li\u003e\n  \u003cli\u003eOphthalmologist-tested for safety around the eye area.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this cleanser hydrate or leave skin feeling tight?\u003c\/h3\u003e\n\n\u003cp\u003eInstead of stripping, the formula supports hydration by delivering electrolytes and calming botanicals that help skin retain moisture. Post-wash, skin should feel comfortable and slightly supple rather than taut or dry.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMineral-rich electrolytes help maintain hydration levels.\u003c\/li\u003e\n  \u003cli\u003eAloe vera adds humectant-like soothing and moisture support.\u003c\/li\u003e\n  \u003cli\u003eOat extract reduces irritation and reinforces comfort.\u003c\/li\u003e\n  \u003cli\u003eFragrance-free to avoid common drying or sensitizing additives.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it in my daily routine?\u003c\/h3\u003e\n\n\u003cp\u003eUse the gel cleanser morning and night as the first step to remove surface buildup and prepare skin for treatment products. Massage onto damp skin, rinse thoroughly, and follow with your preferred toner, serum, or moisturizer.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to damp skin, massage gently, then rinse well.\u003c\/li\u003e\n  \u003cli\u003eSafe for eye area—no need for a separate eye makeup remover for light makeup.\u003c\/li\u003e\n  \u003cli\u003ePair with Tower 28 SOS Spray and Recovery Cream for a full calming routine.\u003c\/li\u003e\n  \u003cli\u003eSuitable for daily use on reactive, sensitive and redness-prone skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product suitable for reactive, allergy-prone skin?\u003c\/h3\u003e\n\n\u003cp\u003eYes — Tower 28 SOS Gel Facial Cleanser was developed with sensitive skin in mind and undergoes dermatologist and ophthalmologist testing. It’s hypoallergenic and formulated without fragrance or common irritants, reducing the likelihood of flare-ups for many users.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHypoallergenic and fragrance-free to lower irritation risk.\u003c\/li\u003e\n  \u003cli\u003eTested by skin and eye doctors for safety and tolerance.\u003c\/li\u003e\n  \u003cli\u003eMade to be compatible with delicate skin types and routines.\u003c\/li\u003e\n  \u003cli\u003eDesigned to be gentle enough for twice-daily cleansing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Tower 28 SOS Gel Facial Cleanser suits anyone with sensitive, reactive, or easily irritated skin who wants an effective daily wash that removes sunscreen and light makeup without drying. It’s a good fit for people who prioritize simple, dermatologist-friendly formulations and those seeking a calming first step in a minimalist skincare routine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this cleanser around my eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it’s ophthalmologist-tested and safe for the eye area with light makeup, but avoid heavy waterproof formulas.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Tower 28 SOS Gel Facial Cleanser?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use morning and night to remove SPF and daily buildup; it’s formulated for twice-daily use on sensitive skin.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":58361387483523,"sku":"B0F1DF18W6","price":29.03,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/tower-28-sos-gel-facial-cleanser-front-packaging.jpg?v=1782803157"},{"product_id":"tower-28-beachplease-cream-blush-tinted-lip-balm-magic-hour-rosy-nude-dewy-multi-use-tint-with-aloe-green-tea","title":"Tower 28 BeachPlease Cream Blush + Tinted Lip Balm — Magic Hour rosy-nude, dewy multi-use tint with aloe \u0026 green tea","description":"\u003cp\u003e\u003cstrong\u003eTower 28 BeachPlease Cream Blush + Tinted Lip Balm in Magic Hour is a vegan, non-comedogenic cream tint that gives cheeks and lips a dewy, sun-kissed flush while nourishing sensitive skin with aloe vera and green tea.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned to simplify your routine, this dual-purpose balm melts into skin for a fresh, natural wash of color without harsh lines or heavy build-up. The silicone-free, fragrance-free formula blends skincare-forward ingredients with sheer pigment, making it easy to wear alone or layered for more intensity. Magic Hour reads as a rosy nude that flatters a range of skin tones and doubles as a subtle lip tint for coordinated color from face to lips.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this multi-use tint perform as a cheek product?\u003c\/h3\u003e\n\n\u003cp\u003eThe creamy texture spreads smoothly and sheers out quickly for a soft, dewy finish that mimics a natural flush. It won’t cake or settle into pores when applied with fingers or a brush, and it layers well with powder products if you want to intensify the look.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSilicone-free cream that blends easily into skin\u003c\/li\u003e\n  \u003cli\u003eBuildable pigment: sheer to medium coverage\u003c\/li\u003e\n  \u003cli\u003eLeaves a luminous, not greasy, sheen\u003c\/li\u003e\n  \u003cli\u003ePairs with powder blush for longer wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan sensitive or acne-prone skin use it safely?\u003c\/h3\u003e\n\n\u003cp\u003eYes — the formula is non-comedogenic and designed for sensitive skin types, formulated without fragrance, alcohol, or essential oils. Soothing extracts like aloe vera and green tea help support comfort while you wear it, without adding pore-clogging ingredients.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eNon-comedogenic: formulated to avoid pore blockage\u003c\/li\u003e\n  \u003cli\u003eFree of fragrance, alcohol, and essential oils\u003c\/li\u003e\n  \u003cli\u003eContains aloe vera and green tea for gentle skincare benefits\u003c\/li\u003e\n  \u003cli\u003eVegan and cruelty-free production\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat are the best ways to apply BeachPlease for cheeks and lips?\u003c\/h3\u003e\n\n\u003cp\u003eFor cheeks, tap a small amount onto the apples and blend outward with fingers for a quick, lived-in glow. To use as a lip tint, dab onto the center of the lips and press together for a natural wash of color; build up for a juicier finish.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFingers: ideal for quick, skin-like blending\u003c\/li\u003e\n  \u003cli\u003eBrush: use a stippling or synthetic brush for a diffused look\u003c\/li\u003e\n  \u003cli\u003eLayering: add powder blush on top for longevity\u003c\/li\u003e\n  \u003cli\u003eMixing: combine with lip balm for added slip on lips\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does this product align with sustainability and clean beauty values?\u003c\/h3\u003e\n\n\u003cp\u003eTower 28 BeachPlease follows a clean-beauty approach: the formula avoids many common irritants, and the packaging is part-recycled to reduce environmental impact. The brand emphasizes cruelty-free, vegan formulations and uses 50% post-consumer recycled plastic in the product housing.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eVegan and cruelty-free formulation\u003c\/li\u003e\n  \u003cli\u003eFragrance-, alcohol-, and essential oil-free\u003c\/li\u003e\n  \u003cli\u003ePackaging contains 50% post-consumer recycled plastic\u003c\/li\u003e\n  \u003cli\u003eMade with skin-friendly botanical extracts\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this product for? Tower 28 BeachPlease Cream Blush + Tinted Lip Balm in Magic Hour is suited for anyone seeking a low-effort, skin-like pop of color that’s gentle on reactive or breakout-prone skin. It works well for minimalists who favor multi-tasking products, makeup beginners who want an easy application, and people who prioritize clean, vegan formulas and more sustainable packaging. Use it when you want a natural, dewy finish that keeps both cheeks and lips coordinated without heavy coverage.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eHydrogenated Polyisobutene, Zea Mays (Corn) Starch, Ricinus Communis (Castor) Seed Oil, Polyhydroxystearic Acid, Helianthus Annuus (Sunflower) Seed Wax, Diisostearyl Malate, Triisostearyl Citrate, Microcrystalline Wax (Cera Microcristallina), Jojoba Esters, Butyrospermum Parkii (Shea) Butter, Orbignya Oleifera Seed Oil, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Aloe Barbadensis Leaf Extract, Carthamus Tinctorius (Safflower) Seed Oil, Acacia Decurrens Flower Wax, Persea Gratissima (Avocado) Oil, Rosa Canina Fruit Oil, Glycine Soja (Soybean) Oil, Tocopherol, Polyglycerin-3, Caprylyl Glycol, Ethylhexylglycerin. MAY CONTAIN: Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499), Red 7 Lake (CI 15850), Red 22 Lake (CI 45380), Red 30 Lake (CI 73360), Titanium Dioxide (CI 77891).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is BeachPlease safe for acne-prone skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s non-comedogenic, fragrance-free, and formulated without pore-clogging ingredients, suitable for breakout-prone skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I build up color intensity?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Layer the cream with fingers or use a brush for more coverage; top with powder blush for extra payoff and longevity.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":58361714409859,"sku":"B09YGLM8K4","price":29.03,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/tower28-beachplease-front-packaging.jpg?v=1782807244"},{"product_id":"tower-28-makewaves-vegan-black-mascara-volumizing-lengthening-humidity-proof-lift-jet-0-29-oz","title":"Tower 28 MakeWaves Vegan Black Mascara — Volumizing \u0026 Lengthening, Humidity-Proof Lift (Jet, 0.29 oz)","description":"\u003cp\u003e\u003cstrong\u003eTower 28 MakeWaves Vegan Black Mascara is a hypoallergenic, vegan mascara that builds natural volume and length while resisting humidity for sensitive eyes.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis mascara combines lash-enhancing performance with a clean, eye-friendly formula designed for contact lens wearers and anyone with sensitive eyes. Formulated with Aquaflex technology and haircare-grade ingredients, MakeWaves creates lift and separation without heavy clumps. The tube is mostly recyclable, reflecting Tower 28’s focus on beauty that’s gentle on skin and mindful of the environment.\u003c\/p\u003e\n\n\u003ch3\u003eHow does MakeWaves give volume and length without irritation?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses gentle, dermatologist-approved ingredients to thicken and extend lashes while minimizing potential irritants. Aquaflex technology helps lashes stay lifted and defined through heat and humidity, and the brush design builds fullness from root to tip without weighing lashes down.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVegan, hypoallergenic formula tested by ophthalmologists\u003c\/li\u003e\n  \u003cli\u003eHaircare-grade polymers for flexible hold and lift\u003c\/li\u003e\n  \u003cli\u003eCurved and straight-edge brush for targeted volume and length\u003c\/li\u003e\n  \u003cli\u003eRemoves easily with water and mild cleanser\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this mascara hold up in hot or humid conditions?\u003c\/h3\u003e\n\u003cp\u003eYes — Aquaflex technology provides a humidity-resistant film that keeps lashes lifted and clump-free even in warm, moist environments. The result is a flake- and smudge-resistant look that stays natural and fluttery rather than stiff or crunchy.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFormulation resists humidity-related drooping\u003c\/li\u003e\n  \u003cli\u003eFlexible polymers maintain movement and separation\u003c\/li\u003e\n  \u003cli\u003eDesigned to avoid flaking and smudging through the day\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use the brush to get best results?\u003c\/h3\u003e\n\u003cp\u003eThe wand is shaped for dual action: use the curved side to build volume at the base of the lashes, then sweep the long-bristle edge through the tips to elongate and fan. Light, wiggling strokes at the root add lift; a final comb-through prevents clumps and separates lashes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWiggle curved edge at roots to create lift and fullness\u003c\/li\u003e\n  \u003cli\u003eUse long bristles to comb and elongate lashes\u003c\/li\u003e\n  \u003cli\u003eLayer for more drama; remove with warm water and gentle cleanser\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat sustainability and safety details should I know?\u003c\/h3\u003e\n\u003cp\u003eMakeWaves balances performance with conscious packaging and clean formulation. The tube uses 78% post-consumer recycled plastic, and the formula avoids common irritants so it’s suitable for sensitive eyes and contact lens wearers.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTube made with 78% post-consumer recycled plastic\u003c\/li\u003e\n  \u003cli\u003eDermatologist-approved and ophthalmologist-tested\u003c\/li\u003e\n  \u003cli\u003eVegan ingredients and cruelty-free practices\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Tower 28 MakeWaves Vegan Black Mascara is ideal for anyone who wants buildable volume and length without harsh ingredients — especially people with sensitive eyes, contact lens wearers, and those who need a humidity-resilient, natural-looking lash finish. If you prefer clean beauty that performs in everyday life and warmer climates, this mascara offers a balanced, dependable option.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/Aqua\/Eau, Copernicia Cerifera (Carnauba) Wax\/Cera Carnauba\/Cire de carnauba, Glyceryl Stearate, Hydrogenated Olive Oil Stearyl Esters, Synthetic Wax, VP\/VA Copolymer, Stearic Acid, Helianthus Annuus (Sunflower) Seed Wax, Palmitic Acid, Butylene Glycol, Olea Europaea (Olive) Oil Unsaponifiables, Aminomethyl Propanol, Ricinus Communis (Castor) Seed Oil, 1,2-Hexanediol, Caprylyl Glycol, Polyimide-1, Galactoarabinan, Rhus Succedanea Fruit Wax, Shorea Robusta Resin, Sodium Dehydroacetate, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (CI 77499), Ultramarines (CI 77007).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is MakeWaves safe for contact lens wearers?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it’s ophthalmologist-tested, hypoallergenic, and formulated for sensitive eyes and contact lens wearers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I remove this mascara?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It rinses off with warm water and a gentle cleanser; no strong makeup removers required.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":58361973277059,"sku":"B0BGMBRQP7","price":29.03,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/tower-28-makewaves-front-packaging.jpg?v=1782809611"},{"product_id":"tower-28-makewaves-vegan-brown-mascara-drift-volumizing-lengthening-with-aquaflex-humidity-proof-lift-1","title":"Tower 28 MakeWaves Vegan Brown Mascara — Drift, Volumizing \u0026 Lengthening with Aquaflex Humidity-Proof Lift","description":"\u003cstrong\u003eTower 28 MakeWaves Vegan Brown Mascara is a hypoallergenic, buildable mascara that lifts, lengthens, and volumizes lashes with a flexible triple-wave wand and humidity-resistant Aquaflex technology.\u003c\/strong\u003e\n\n\u003cp\u003eDesigned for sensitive eyes and formulated without common irritants, this brown mascara delivers natural-but-noticeable volume and separation. The lightweight, vegan formula is made to layer without flaking or hardening, while the unique brush design reaches and defines each lash. It’s ophthalmologist-tested and contact-lens safe, offering a fuss-free finish you can wash off easily.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the triple-wave wand shape my lashes differently?\u003c\/h3\u003e\n\u003cp\u003eThe MakeWaves brush features three flexible, suspended bands that adapt to your lash line. The inner curve hugs shorter lashes at the base while the longer bristles extend tips for added length and definition. Together they build targeted volume without clumping.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTriple-wave design reaches inner and outer lashes evenly.\u003c\/li\u003e\n  \u003cli\u003eFlexible bands adjust to lash curvature for separation.\u003c\/li\u003e\n  \u003cli\u003eLonger bristles coat and extend lash ends for length.\u003c\/li\u003e\n  \u003cli\u003eInner curve deposits volume at the roots for lift.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this mascara smudge or flake during the day?\u003c\/h3\u003e\n\u003cp\u003eThe formula is created to resist smudging and minimize flakes while remaining easy to remove with standard cleansers. Aquaflex technology helps lashes stay lifted and maintain shape in humid conditions without turning stiff.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSmudge-resistant finish reduces under-eye transfer.\u003c\/li\u003e\n  \u003cli\u003eNon-clumping texture keeps lashes soft and flexible.\u003c\/li\u003e\n  \u003cli\u003eAquaflex tech adds humidity-proof hold for longer wear.\u003c\/li\u003e\n  \u003cli\u003eRemoves cleanly to avoid irritation from tugging.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for sensitive eyes and contact lens wearers?\u003c\/h3\u003e\n\u003cp\u003eYes — Tower 28 MakeWaves is ophthalmologist-tested and formulated to be hypoallergenic and free of common irritants. The gentle, non-crunchy formula is designed to lower the risk of irritation or lash breakage while still delivering visible results.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOphthalmologist-tested for compatibility with sensitive eyes.\u003c\/li\u003e\n  \u003cli\u003eContact lens safe for comfortable daily use.\u003c\/li\u003e\n  \u003cli\u003eCruelty-free and vegan ingredients reduce allergenic risk.\u003c\/li\u003e\n  \u003cli\u003eEasy-wash formula minimizes rubbing or pulling at lashes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I get the best results when applying MakeWaves?\u003c\/h3\u003e\n\u003cp\u003eUse the inner curve to pack volume at the roots, then sweep the longer bristles through the tips for length. Apply extra coats while the mascara is still wet for added fullness, and comb through lightly between coats if you want extra separation.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart at the base, wiggle wand for root lift.\u003c\/li\u003e\n  \u003cli\u003eUse longer bristles to pull product toward tips for length.\u003c\/li\u003e\n  \u003cli\u003eLayer coats before drying to build more volume.\u003c\/li\u003e\n  \u003cli\u003eRemove with gentle cleanser to protect lashes and skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: Tower 28 MakeWaves Vegan Brown Mascara suits anyone seeking a natural-looking boost — especially people with sensitive eyes, contact lens wearers, and those who prefer vegan, cruelty-free cosmetics. It’s a good match for daily wearers who want buildable volume and humidity-resistant lift without stiff or flaky residue.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Tower 28 MakeWaves safe for sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s ophthalmologist-tested, hypoallergenic, contact-lens safe, and formulated to minimize irritation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I remove the mascara?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Remove with a gentle cleanser or makeup remover; it washes off easily without heavy rubbing.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":58361994248579,"sku":"B0DXXKM8WY","price":29.03,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/tower-28-makewaves-front-packaging_eb20d693-a9f9-4f9b-8c63-ebfaa879bd8f.jpg?v=1782809851"},{"product_id":"tower-28-sculptino-cream-contour-sculpting-balm-getty-light-medium-neutral-soft-matte-vegan","title":"Tower 28 Sculptino Cream Contour Sculpting Balm — Getty Light-Medium Neutral, Soft-Matte, Vegan","description":"\u003cp\u003e\u003cstrong\u003eTower 28 Sculptino Cream Contour in Getty is a lightweight, neutral-toned cream bronzer balm designed to sculpt and define the face with a soft-matte, natural finish.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eCreated for everyday wear and sensitive skin, Sculptino blends makeup and skin-friendly ingredients to add dimension without looking orange or cakey. The shade Getty offers light-medium neutral undertones that work for a range of fair-to-medium complexions, giving subtle depth that’s easy to build, blend, and wear all day.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Sculptino create natural-looking contour without appearing muddy?\u003c\/h3\u003e\n\u003cp\u003eThis cream balm uses a neutral pigment profile and a soft-matte texture so shadows read like natural depth rather than heavy color. The formulation is designed to sit close to the skin, blending seamlessly when tapped or buffed, and to avoid the warmth that can read orange on cooler or neutral skin tones.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNeutral undertone in Getty prevents orange cast.\u003c\/li\u003e\n  \u003cli\u003eSoft-matte finish for realistic shadowing.\u003c\/li\u003e\n  \u003cli\u003eBuildable pigment—sheer or intensified with layers.\u003c\/li\u003e\n  \u003cli\u003eBalm texture melts into skin for seamless blending.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs Sculptino safe for sensitive or acne-prone skin?\u003c\/h3\u003e\n\u003cp\u003eSculptino is formulated to be non-comedogenic and free of fragrance, alcohol, and essential oils—choices that reduce the risk of irritation or pore-clogging. It also includes soothing, skincare-minded extracts that support comfort for reactive complexions.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-comedogenic — won't intentionally clog pores.\u003c\/li\u003e\n  \u003cli\u003eFragrance- and alcohol-free to limit irritation risks.\u003c\/li\u003e\n  \u003cli\u003eContains aloe vera and green tea extracts for a calming effect.\u003c\/li\u003e\n  \u003cli\u003eVegan and cruelty-free formula for conscientious shoppers.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply Sculptino for quick, everyday definition?\u003c\/h3\u003e\n\u003cp\u003eUse the balm directly on cheek hollows, along the jawline, or near the hairline, then blend with fingers, a dense brush, or a sponge. For a soft everyday look, lightly swipe and blend; to sculpt more dramatically, layer a second swipe and soften the edges.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSwipe on targeted areas: cheek hollows, temples, jawline.\u003c\/li\u003e\n  \u003cli\u003eBlend outward with fingers or a small contour brush.\u003c\/li\u003e\n  \u003cli\u003eLayer for stronger definition or sheer out for subtle warmth.\u003c\/li\u003e\n  \u003cli\u003eWorks over primer, lightweight moisturizers, and most foundations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat sustainability and formula choices are included?\u003c\/h3\u003e\n\u003cp\u003eTower 28 balances performance and greener packaging by using a balm housed partly in post-consumer recycled plastic and maintaining a clean ingredient list. The product avoids animal testing and animal-derived ingredients while keeping the formula free from common irritants.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePackaging contains 50% post-consumer recycled plastic.\u003c\/li\u003e\n  \u003cli\u003eVegan and cruelty-free—no animal-derived ingredients.\u003c\/li\u003e\n  \u003cli\u003eFree from fragrance, essential oils, and denatured alcohol.\u003c\/li\u003e\n  \u003cli\u003eDesigned with everyday, skin-first wearability in mind.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Tower 28 Sculptino Cream Contour in Getty is ideal for anyone seeking an easy, reliable cream bronzer that provides natural-looking dimension without irritation—especially those with sensitive, reactive, or breakout-prone skin who prefer neutral, buildable sculpting. If you want a compact, travel-friendly balm that blends quickly and reads like subtle shadow rather than heavy color, Sculptino is a practical, skin-conscious choice.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will Sculptino clog my pores?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No—Sculptino is non-comedogenic and formulated to avoid pore-clogging ingredients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What brush or tool works best?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use fingers, a dense cream contour brush, or a damp sponge for smooth, blended results.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":58362321731971,"sku":"B0CCPGKBFH","price":29.03,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/tower28-sculptino-front-packaging.jpg?v=1782812535"},{"product_id":"tower-28-sculptino-cream-contour-balm-broad-fair-light-neutral-soft-matte-buildable-sculpting","title":"Tower 28 Sculptino Cream Contour Balm — Broad (Fair Light Neutral), Soft-Matte Buildable Sculpting","description":"\u003cp\u003e\u003cstrong\u003eTower 28 Sculptino Cream Contour in Broad is a soft-matte, neutral-toned cream bronzer balm designed for easy, natural-looking face sculpting on sensitive skin.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eLightweight and non-comedogenic, Sculptino blends skincare-friendly ingredients with a creamy matte finish so you can define cheekbones, jawline, and hairline without orange tones or clogged pores. The Broad shade reads as fair light neutral, giving subtle warmth and shadow for everyday wear. The formula is vegan, fragrance-free, and packaged with post-consumer recycled plastic components to align clean beauty with responsible design.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this contour bronzer look on fair, light-neutral skin?\u003c\/h3\u003e\n\n\u003cp\u003eSculptino Broad is formulated to add natural-looking depth rather than obvious color, so it reads like shadow instead of a sunburned bronze. The neutral undertone prevents warm or orange shifts and the soft-matte finish keeps the skin looking natural in photos and daylight. It’s easy to build or sheer out depending on the intensity you want.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eShade: Broad — fair light neutral for subtle depth\u003c\/li\u003e\n  \u003cli\u003eFinish: soft-matte that minimizes shine without flattening skin\u003c\/li\u003e\n  \u003cli\u003eBuildability: sheer to medium; layer without patchiness\u003c\/li\u003e\n  \u003cli\u003eColor stability: stays true without warming up\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs Sculptino safe for sensitive or breakout-prone skin?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula avoids fragrance, alcohol, and essential oils to reduce irritation risk while using non-comedogenic ingredients that won’t block pores. Added aloe vera and green tea extracts help soothe and support skin comfort during wear. Because it’s cruelty-free and vegan, it aligns with cleaner beauty routines without sacrificing performance.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eNon-comedogenic — formulated not to clog pores\u003c\/li\u003e\n  \u003cli\u003eSoothing extracts — aloe and green tea help calm skin\u003c\/li\u003e\n  \u003cli\u003eFree from fragrance, alcohol, essential oils\u003c\/li\u003e\n  \u003cli\u003eVegan and cruelty-free for ethical use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply and blend this cream contour for a natural finish?\u003c\/h3\u003e\n\n\u003cp\u003eApply Sculptino directly from the balm onto cheek hollows, jawline, or hairline and blend quickly with fingertips, a dense brush, or damp sponge for a seamless result. Use light pressure and small circular motions to diffuse edges, then add thin layers to increase depth. The balm format makes targeted application easy and travel-friendly.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eApplication: swipe where you want shadow or dimension\u003c\/li\u003e\n  \u003cli\u003eTools: fingers for warmth, brush for precision, sponge for soft diffusion\u003c\/li\u003e\n  \u003cli\u003eTechnique: blend outward in small circular motions\u003c\/li\u003e\n  \u003cli\u003eLayering: build gradually to avoid heavy lines\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes Sculptino a sustainable and clean choice?\u003c\/h3\u003e\n\n\u003cp\u003eTower 28 combines performance with conscious packaging and a cleaner ingredient stance. The balm is housed in packaging made with 50% post-consumer recycled plastic, and the formula excludes common irritants like fragrance and denaturing alcohol. It’s part of a line built around sensitive-skin needs, so ethical sourcing and skin safety are prioritized alongside pigment and texture.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003ePackaging: contains 50% post-consumer recycled plastic\u003c\/li\u003e\n  \u003cli\u003eIngredient philosophy: clean, skin-first formulation\u003c\/li\u003e\n  \u003cli\u003eEthos: cruelty-free, vegan, and dermatologist-minded design\u003c\/li\u003e\n  \u003cli\u003ePerformance: everyday sculpting without compromise\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Sculptino Cream Contour in Broad is aimed at people with fair to light-neutral skin tones who want subtle, shadow-like definition without warm\/orange undertones, especially those with sensitive or breakout-prone skin. It suits beginners who prefer a forgiving, balm-format product and makeup users seeking a clean, cruelty-free option for everyday sculpting.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will Sculptino clog my pores?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No — Sculptino is non-comedogenic and formulated without pore-clogging ingredients, suitable for breakout-prone skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on all skin types?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it’s designed for sensitive and normal skin; fair to light-neutral tones get the most natural-looking effect.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":58362326253955,"sku":"B0CCPGK62Z","price":29.03,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/tower28-sculptino-front-compact.jpg?v=1782812677"},{"product_id":"tower-28-shineon-lip-gloss-jelly-cashew-rosy-brown-tinted-hydrating-non-sticky-gloss-0-13-oz","title":"Tower 28 ShineOn Lip Gloss Jelly — Cashew Rosy Brown Tinted Hydrating Non-Sticky Gloss (0.13 oz)","description":"\u003cstrong\u003eTower 28 ShineOn Lip Gloss Jelly is a hydrating, non-sticky lip jelly that adds milky rosy-brown tint and high shine while nourishing sensitive lips.\u003c\/strong\u003e\n\n\u003cp\u003eThis lightweight lip jelly blends the comfort of a balm with the glassy finish of a gloss, created for sensitive skin and lips. It layers easily over other lip products or wears solo for a subtle, dewy tint in the shade Cashew — a warm rosy brown. The formula avoids irritants like fragrances and plumping agents, and instead relies on a multi-oil conditioning complex to keep lips soft and glossy.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this gloss feel on sensitive lips?\u003c\/h3\u003e\n\u003cp\u003eShineOn is designed to be soothing rather than irritating: it skips stinging additives and focuses on gentle moisturizers. The jelly texture glides on smoothly and doesn’t leave a tacky residue, so you get comfort plus shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFragrance-free, no plumping agents, and formulated for sensitivity\u003c\/li\u003e\n  \u003cli\u003eLightweight jelly consistency that spreads evenly\u003c\/li\u003e\n  \u003cli\u003eNon-sticky finish for comfortable, all-day wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat hydration benefits does it offer?\u003c\/h3\u003e\n\u003cp\u003eInstead of drying typical gloss ingredients, this formula includes a blend of oils that condition and help maintain lip moisture over time. Regular use leaves lips feeling softer, not parched.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eContains five nourishing oils to soothe and hydrate\u003c\/li\u003e\n  \u003cli\u003eHelps protect lips from dryness while adding shine\u003c\/li\u003e\n  \u003cli\u003eRinses off cleanly without leaving heavy residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I wear ShineOn Cashew for best results?\u003c\/h3\u003e\n\u003cp\u003eUse it on bare lips for a natural, milky rosy-brown tint or layer it over lipstick for added gloss and depth. It pairs well with lip liners and other Tower 28 products to customize your look.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSwipe alone for dewy, tinted balm effect\u003c\/li\u003e\n  \u003cli\u003eApply over lipstick to amplify color and shine\u003c\/li\u003e\n  \u003cli\u003eWorks with lip liners for defined, glossy edges\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs the flavor or scent strong?\u003c\/h3\u003e\n\u003cp\u003eShineOn offers a subtle beachy coconut note that’s faint and unobtrusive, while the formula remains essentially fragrance-free in terms of irritation risk. The mild flavor is intended to be pleasant without overpowering.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSoft coconut hint for a light, enjoyable application\u003c\/li\u003e\n  \u003cli\u003eNo added perfumes that typically trigger sensitivity\u003c\/li\u003e\n  \u003cli\u003eFlavor is gentle and not long-lasting on the lips\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: Tower 28 ShineOn Lip Gloss Jelly in Cashew is ideal for anyone who wants a glossy, milky-tinted finish without the stick or sting of traditional glosses — especially people with sensitive lips seeking lightweight hydration. It's a versatile choice for daily wear, layering over color, or adding a polished sheen to a neutral makeup look.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ShineOn safe for sensitive lips?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula avoids fragrances and plumping agents and uses gentle conditioning oils, making it suitable for sensitive lips.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I layer this over matte lipstick?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Absolutely. It adds shine and depth without causing heavy build-up, working well as a glossy topper.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":58362419282307,"sku":"B09YG6F3VR","price":23.55,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/tower28-shineon-front-packaging.jpg?v=1782815288"},{"product_id":"tower-28-shineon-lip-gloss-jelly-pistachio-nude-pink-hydrating-non-sticky-high-shine-gloss-with-nourishing-oils","title":"Tower 28 ShineOn Lip Gloss Jelly — Pistachio Nude Pink hydrating, non-sticky high-shine gloss with nourishing oils","description":"\u003cp\u003e\u003cstrong\u003eTower 28 ShineOn Lip Gloss Jelly is a lightweight, hydrating lip jelly that delivers high-gloss shine and a subtle nude-pink tint while remaining non-sticky and safe for sensitive lips.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for everyday wear, ShineOn combines the comfort of a lip balm with the glossy finish of a classic lip gloss. The milky, sheer Pistachio Nude Pink tint adds a soft, natural color while a blend of five nourishing oils keeps lips feeling supple instead of dry. The formula is free from fragrances and plumping agents that can irritate sensitive skin, and it rinses off cleanly when you’re ready to remove it.\u003c\/p\u003e\n\n\u003ch3\u003eWhat makes this gloss a good choice for sensitive lips?\u003c\/h3\u003e\n\u003cp\u003eShineOn was created with sensitivity in mind: it avoids common irritants like fragrances and stinging plumping ingredients. The jelly texture focuses on hydration and protection so lips feel comfortable throughout the day.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFragrance-free and free of plumping agents\u003c\/li\u003e\n  \u003cli\u003eSoothing blend of five conditioning oils for lasting moisture\u003c\/li\u003e\n  \u003cli\u003eLightweight, non-sticky jelly finish that won’t cling\u003c\/li\u003e\n  \u003cli\u003eDermatologist-inspired formula designed for real skin needs\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does the finish look and feel on my lips?\u003c\/h3\u003e\n\u003cp\u003eThe formula glides on smoothly to create an ultra-glossy, glass-like shine with a soft milky veil of nude-pink color. It feels cushiony, not tacky, giving the appearance of fuller, dewy lips without that heavy, gummy texture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSheer milky coverage for a natural, polished look\u003c\/li\u003e\n  \u003cli\u003eHigh-shine, reflective finish that brightens lips\u003c\/li\u003e\n  \u003cli\u003eNon-gummy, lightweight jelly that layers well over other lip products\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use ShineOn for best results?\u003c\/h3\u003e\n\u003cp\u003eApply directly to bare lips for a quick, dewy tint or swipe over lipstick to add glossy dimension. It also pairs nicely with lip liner for definition; it’s easy to reapply and removes cleanly at the end of the day.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSwipe on bare lips for subtle color and hydration\u003c\/li\u003e\n  \u003cli\u003eLayer over matte or satin lipsticks as a glossy topper\u003c\/li\u003e\n  \u003cli\u003eUse with liner for more structure and longer-lasting results\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat sensory notes and extras should I expect?\u003c\/h3\u003e\n\u003cp\u003eShineOn offers a faint beachy coconut flavor that adds a pleasant touch without overwhelming the formula. The texture is a milky jelly—visually glossy and lightweight on the lips—designed for everyday comfort and shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMild coconut flavor for a fresh, clean experience\u003c\/li\u003e\n  \u003cli\u003eMilky, translucent tint that flatters many skin tones\u003c\/li\u003e\n  \u003cli\u003eRinses off easily—no sticky residue left behind\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: Tower 28 ShineOn Lip Gloss Jelly in Pistachio Nude Pink suits anyone seeking a hydrating, glossy finish with a subtle nude-pink tint—especially those with sensitive lips or anyone who dislikes sticky, heavy glosses. It’s ideal for people who want a dewy, natural look that layers well with makeup or stands alone as a soothing, everyday lip product.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003ePolybutene, Hydrogenated Polyisobutene, Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene\/Propylene\/Styrene Copolymer, Octyldodecanol, Silica Dimethyl Silylate, Ricinus Communis (Castor) Seed Oil, Persea Gratissima (Avocado) Oil, Rosa Canina Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Butylene\/Ehtylene\/Styrene Copolymer, Aroma\/Flavor, Caprylyl Glycol, Ethylhexylglycerin, Tocopherol, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, MAY CONTAIN (+\/-): Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499), Titanium Dioxide (CI 77891), Red 7 Lake (CI 15850).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ShineOn safe for sensitive lips?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s fragrance-free and avoids plumping agents, using conditioning oils to hydrate without stinging.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I layer it over lipstick?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Absolutely. Use it as a glossy topper to add shine and a dewy finish over matte or satin lip colors.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":58362478461315,"sku":"B09YGBHPYJ","price":23.55,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/tower-28-front-packaging-pistachio-nude-pink.jpg?v=1782815325"},{"product_id":"tower-28-shineon-lip-gloss-jelly-rosy-pink-coconut-hydrating-non-sticky-high-shine-tint-0-13-oz","title":"Tower 28 ShineOn Lip Gloss Jelly — Rosy Pink Coconut Hydrating, Non-Sticky High-Shine Tint (0.13 oz)","description":"\u003cstrong\u003eTower 28 ShineOn Lip Gloss Jelly is a non-sticky, hydrating tinted lip gloss that delivers glossy, milky rosy color while conditioning sensitive lips.\u003c\/strong\u003e\n\n\u003cp\u003eThis lightweight lip jelly blends the shine of a gloss with the comfort of a balm, formulated without plumping agents or fragrances so it won’t irritate delicate lip skin. A cushiony mix of five conditioning oils provides lasting moisture and a high-gloss finish, with a hint of coconut flavor for a subtle, beachy vibe. Use it alone for a fresh, dewy tint or layer it over lip color to boost shine without tackiness.\u003c\/p\u003e\n\n\u003ch3\u003eHow does ShineOn feel and wear on sensitive lips?\u003c\/h3\u003e\n\u003cp\u003eShineOn glides on like a soft jelly rather than a heavy lacquer, creating a smooth, cushiony feel that avoids the tackiness of many glosses. Its formula is designed to hydrate rather than dry out, so lips feel comfortable through wear and after removal.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-sticky, jelly texture that moves with the lips\u003c\/li\u003e\n  \u003cli\u003eFree of fragrances and stinging plumping agents\u003c\/li\u003e\n  \u003cli\u003eFive conditioning oils to help prevent dryness\u003c\/li\u003e\n  \u003cli\u003eLight coconut flavor that’s subtle and pleasant\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat kind of finish and coverage can I expect?\u003c\/h3\u003e\n\u003cp\u003eThe finish is glossy and slightly milky, creating a fuller-looking lip without heavy pigment. The Rosy Pink shade offers a sheer-to-medium wash of color that enhances natural lip tone or adds a soft tint over other lip products.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUltra-glass shine for a wet, reflective look\u003c\/li\u003e\n  \u003cli\u003eSheer milky tint that flatters many skin tones\u003c\/li\u003e\n  \u003cli\u003eBuildable coverage—wear alone or as a topper\u003c\/li\u003e\n  \u003cli\u003eLeaves lips looking plump and dewy without residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply and layer this lip jelly?\u003c\/h3\u003e\n\u003cp\u003eApply directly from the applicator to bare lips for an easy, luminous wash, or dab over lipstick to add dimension and gloss. Because the formula rinses away cleanly, it’s easy to remove or reapply throughout the day without leaving sticky build-up.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSwipe on bare lips for a natural dewy tint\u003c\/li\u003e\n  \u003cli\u003eLayer over matte or satin lipsticks for added shine\u003c\/li\u003e\n  \u003cli\u003eUse a lip liner like OneLiner for sharper definition\u003c\/li\u003e\n  \u003cli\u003eRinses off cleanly—no heavy film left behind\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients support hydration and comfort?\u003c\/h3\u003e\n\u003cp\u003eInstead of irritants, ShineOn relies on a blend of conditioning oils to cushion and hydrate lips while providing gloss. This approach targets comfort and shine without introducing fragrance, stinging plumpers, or other common sensitizers.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFive nourishing oils to soothe and soften lips\u003c\/li\u003e\n  \u003cli\u003eFormula tailored for sensitive skin and lips\u003c\/li\u003e\n  \u003cli\u003eFree from fragrances and plumping agents\u003c\/li\u003e\n  \u003cli\u003eGentle enough for frequent everyday use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Tower 28 ShineOn Lip Gloss Jelly — Coconut in Rosy Pink is ideal for anyone seeking a glossy, hydrating lip product that’s gentle on sensitive lips. It suits those who like a dewy, youthful finish without stickiness, people who prefer clean, uncomplicated formulas, and beauty lovers who want an easy gloss to wear solo or over color. Packaged for everyday use, it’s a convenient 0.13 oz size to slip into a pocket or makeup bag for quick shine and lasting comfort on the go.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ShineOn safe for sensitive lips?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated without fragrances or plumping agents and uses conditioning oils to minimize irritation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this over other lipsticks?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Absolutely. It works well as a glossy topper to add shine and dimension without feeling heavy.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":58362482164099,"sku":"B09YGCBS1Q","price":23.55,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/tower28-shineon-front-packaging_ff934625-7583-427c-bde1-a387b2d62471.jpg?v=1782815439"},{"product_id":"tower-28-shineon-clear-lip-gloss-jelly-clear-hydrating-non-sticky-gloss-with-5-oil-blend-0-13-oz","title":"Tower 28 ShineOn Clear Lip Gloss Jelly — Clear Hydrating Non-Sticky Gloss with 5-Oil Blend (0.13 oz)","description":"\u003cp\u003e\u003cstrong\u003eTower 28 ShineOn Clear Lip Gloss Jelly is a non-sticky, hydrating clear lip gloss that looks like a glossy balm and layers easily over any lip look.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eShineOn combines the shine of a gloss with the comfort of a balm, formulated for sensitive lips without plumping agents, fragrances, or irritating ingredients. The lightweight jelly texture glides on smoothly and leaves a high-gloss, dewy finish while a blend of conditioning oils helps maintain softness and hydration with each wear.\u003c\/p\u003e\n\n\u003ch3\u003eHow does ShineOn deliver hydration without feeling heavy?\u003c\/h3\u003e\n\u003cp\u003eThe jelly formula uses a blend of five conditioning oils to lock in moisture while keeping the finish lightweight. Unlike waxy or thick puddings, it spreads evenly and absorbs enough to reduce tack without losing shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFive oil blend for sustained hydration and barrier support\u003c\/li\u003e\n  \u003cli\u003eLightweight jelly texture that glides and spreads easily\u003c\/li\u003e\n  \u003cli\u003eNon-sticky finish for comfortable all-day wear\u003c\/li\u003e\n  \u003cli\u003eFree of fragrances and plumping agents that can irritate\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill ShineOn work with other lip products I already wear?\u003c\/h3\u003e\n\u003cp\u003eYes—ShineOn is designed to layer gracefully over lipsticks, stains, and liners as a glossy topper. It enhances color saturation underneath without balling up or disrupting the base product, so you can switch from matte to glossy in seconds.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse over lipstick for added shine and dimension\u003c\/li\u003e\n  \u003cli\u003eApplies to bare lips for a simple, dewy look\u003c\/li\u003e\n  \u003cli\u003ePlays well with lip liners like OneLiner for defined, glossy edges\u003c\/li\u003e\n  \u003cli\u003eRinses off cleanly with no heavy residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes this gloss suitable for sensitive lips?\u003c\/h3\u003e\n\u003cp\u003eTower 28 formulated ShineOn without common irritants: no fragrances, no stinging plumping agents, and no harsh additives. The ingredient set focuses on gentle conditioning to minimize sensitization while delivering visible shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFragrance-free to reduce irritation risk\u003c\/li\u003e\n  \u003cli\u003eNo plumping or tingling agents that sting sensitive lips\u003c\/li\u003e\n  \u003cli\u003eDermatologist-minded approach with soothing oils\u003c\/li\u003e\n  \u003cli\u003eClear shade avoids dyes that can sometimes irritate\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I get the best results from this lip jelly?\u003c\/h3\u003e\n\u003cp\u003eFor a glossy everyday finish, swipe ShineOn onto clean, bare lips. To intensify wear or add dimension, apply over lipstick or mix briefly with a tinted balm. Layer sparingly to prevent pooling at edges and reapply as needed for shine refreshment.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSwipe once for dewy sheen; two swipes for fuller gloss\u003c\/li\u003e\n  \u003cli\u003eLayer over matte lip color for a glossy transformation\u003c\/li\u003e\n  \u003cli\u003eReapply after eating or when shine fades\u003c\/li\u003e\n  \u003cli\u003eRemove with your usual cleanser or makeup remover\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Tower 28 ShineOn Clear Lip Gloss Jelly is ideal for people who want high-shine, hydrated lips without sticky residue or irritating additives. It's especially well suited to sensitive skin types, makeup minimalists who prefer a simple dewy finish, and anyone looking for a versatile gloss topper that complements a wide range of lip products.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ShineOn suitable for sensitive lips?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's formulated without fragrances or plumping agents and focuses on gentle, conditioning oils safe for sensitive lips.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I remove this gloss?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Remove with your regular cleanser or makeup remover; it rinses off cleanly without heavy residue.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":58363516977539,"sku":"B08L186PH4","price":23.55,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/tower28-shineon-front-packaging_b734c327-4e05-41cd-98b7-3405396d63dd.jpg?v=1782823073"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/collections\/tower28-beachplease-front-packaging.jpg?v=1782817242","url":"https:\/\/origin-beauty.com\/collections\/brand-tower-28.oembed","provider":"Origin Beauty","version":"1.0","type":"link"}