{"product_id":"aesop-gentle-purifying-shampoo-16-9-oz-color-safe-lightweight-cleanser-with-frankincense-panthenol","title":"Aesop Gentle Purifying Shampoo — 16.9 oz Color-Safe, Lightweight Cleanser with Frankincense \u0026 Panthenol","description":"\u003cp\u003e\u003cstrong\u003eAesop Gentle Purifying Shampoo is a lightweight, color-safe cleanser formulated with frankincense and bergamot rind to remove buildup while leaving hair soft, shiny, and lightly fragranced.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis shampoo blends botanical extracts with gentle surfactants to lift dirt, sebum and styling residue without stripping natural moisture. Designed for straight, wavy and open-curled hair, the formula works across fine to coarse textures and is suitable for most scalps, including those that are sensitive. Bottles are produced from a minimum of 97% recycled plastic, and the product is vegan, paraben-free and cruelty-free.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo cleanse without drying out hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses mild cleansing agents alongside conditioning actives like panthenol to protect strand integrity while removing oil and impurities. Rather than aggressive surfactants that can roughen cuticles, Aesop balances effective cleansing with humectant and emollient components to maintain softness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMild surfactants that lift sebum and product build-up gently\u003c\/li\u003e\n  \u003cli\u003ePanthenol to help retain moisture and support smooth strands\u003c\/li\u003e\n  \u003cli\u003eBotanical extracts (frankincense, cedar atlas) for a non-overpowering scent\u003c\/li\u003e\n  \u003cli\u003eColor-safe formulation that avoids harsh, stripping ingredients\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it work for color-treated or damaged hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the shampoo is advertised as color-safe and is formulated to be gentle on processed hair. It cleanses without removing color molecules aggressively and includes conditioning elements to help hair feel more manageable after use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNeutral pH and mild detergents designed for dyed hair\u003c\/li\u003e\n  \u003cli\u003ePanthenol and emollients that promote softness and manageability\u003c\/li\u003e\n  \u003cli\u003eSuitable for dry or chemically treated strands when paired with a conditioner\u003c\/li\u003e\n  \u003cli\u003eFree from parabens and cruelty, aligning with sensitive-skin considerations\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does it smell like and what botanicals are included?\u003c\/h3\u003e\n\u003cp\u003eThe scent is a balanced citrus-earthy-woody blend: bergamot provides bright top notes, frankincense gives resinous warmth, and cedar atlas adds a dry woody base. Fragrance is subtle and intended to complement, not overwhelm, the overall sensory experience.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBergamot rind for fresh, citrus highlights\u003c\/li\u003e\n  \u003cli\u003eFrankincense for a warm, aromatic depth\u003c\/li\u003e\n  \u003cli\u003eCedar atlas for grounding woody undertones\u003c\/li\u003e\n  \u003cli\u003eFormulated to leave a light, refined fragrance on hair post-rinse\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eApply a small amount to wet hair, massage gently into scalp and lengths to create lather, then rinse thoroughly. For heavy styling product or oil buildup, repeat once; follow with a conditioner tailored to your hair type for optimal softness and shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse a coin-sized amount for short hair, more for longer or thicker hair\u003c\/li\u003e\n  \u003cli\u003eMassage 30–60 seconds focusing on the scalp to lift buildup\u003c\/li\u003e\n  \u003cli\u003eRepeat only if hair or scalp feels heavily soiled\u003c\/li\u003e\n  \u003cli\u003ePair with a nourishing conditioner to seal cuticles and enhance shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Aesop Gentle Purifying Shampoo is suited to people seeking a refined, plant-forward cleansing experience that works across hair textures—fine to coarse—and on color-treated or sensitive scalps. It appeals to buyers who prefer products with recycled packaging, vegan formulations and understated botanical fragrance, and to anyone wanting a reliable daily or frequent-use shampoo that prioritizes balance between cleansing and hydration.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater (Aqua), Sodium Lauroamphoacetate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Hydroxysultaine, Sodium Chloride, Glycerin, Citric Acid, Caprylyl\/Capryl Glucoside, Phenoxyethanol, Boswellia Carterii Oil, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Panthenol, Cedrus Atlantica (Cedarwood) Bark Oil, Guar Hydroxypropyltrimonium Chloride, Coconut Acid, Sodium Cocoyl Glutamate, Sodium Dehydroacetate, Glyceryl Caprylate, Polyglyceryl-6 Oleate, Sodium Surfactin, Benzoic Acid, Dehydroacetic Acid, Limonene, Linalool.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Aesop Gentle Purifying Shampoo safe for dyed hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated to be color-safe and uses mild surfactants that cleanse without aggressively stripping color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s suitable for regular use—daily or several times a week—depending on hair type and styling product buildup.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aesop","offers":[{"title":"Default Title","offer_id":58344218100099,"sku":"B09KN7MGDX","price":75.61,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/aesop-shampoo-front-bottle.jpg?v=1782583658","url":"https:\/\/origin-beauty.com\/products\/aesop-gentle-purifying-shampoo-16-9-oz-color-safe-lightweight-cleanser-with-frankincense-panthenol","provider":"Origin Beauty","version":"1.0","type":"link"}