{"product_id":"alex-costa-forte-series-hair-pomade-3-oz-medium-flexible-hold-low-shine-water-based-styling","title":"Alex Costa Forte Series Hair Pomade 3 oz — Medium Flexible Hold, Low Shine Water-Based Styling","description":"\u003cp\u003e\u003cstrong\u003eAlex Costa Forte Series Hair Pomade is a water-based styling product that delivers medium, flexible hold with low shine for slicked-back, pompadour, and classic looks while remaining easy to restyle and wash out.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis pomade from Alex Costa’s Forte Series is formulated for men with medium to thick hair who want structure without a greasy finish. It blends biotin and provitamin B-5 for a smooth application, a light scent, and a pliable finish that lets you reshape your look throughout the day. The water-soluble base avoids heavy buildup and rinses clean, making it practical for daily use.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this pomade perform on slicked-back and classic styles?\u003c\/h3\u003e\n\u003cp\u003eThe Forte Series pomade holds hair in place without a high-gloss effect, so you get the defined silhouette of a slicked-back or comb-over look with a natural matte or low-shine finish. It provides enough control to maintain shape but remains flexible enough to restyle with your fingers or a comb.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMedium, pliable hold suitable for structured styles\u003c\/li\u003e\n  \u003cli\u003eLow-shine finish keeps looks modern and understated\u003c\/li\u003e\n  \u003cli\u003eWorks well with combs and brushes for precise lines\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it weigh down or make thick hair greasy?\u003c\/h3\u003e\n\u003cp\u003eThe formula is designed to avoid heaviness: a small amount spreads easily and distributes through thicker hair without clumping. Because it’s water-based, it won’t leave a greasy residue on hair or pillows and minimizes that stiff, crunchy feeling some waxes create.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLight, non-greasy texture for comfortable wear\u003c\/li\u003e\n  \u003cli\u003eWater-soluble ingredients enable clean rinse-out\u003c\/li\u003e\n  \u003cli\u003eMinimal tugging during application for easier styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use it for wet and dry styling?\u003c\/h3\u003e\n\u003cp\u003eFor a wet, sleek finish, work a nickel-sized amount evenly through towel-dried hair and comb into place; the product sets with a firmer, matte effect. To add texture or tame flyaways on dry hair, warm a pea to nickel-sized amount between your fingertips and rake it through for definition and light control.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWet styling: apply to towel-dried hair and comb for a structured look\u003c\/li\u003e\n  \u003cli\u003eDry styling: warm between fingers and work through for texture\u003c\/li\u003e\n  \u003cli\u003eRestyleable throughout the day with fingers or a comb\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs it easy to wash out and safe for daily use?\u003c\/h3\u003e\n\u003cp\u003eYes — the water-based formula rinses clean without heavy residue, making it suitable for everyday routines. Regular shampoo removes buildup quickly so the hair stays light and the scalp free of sticky film.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWater-soluble for effortless washout\u003c\/li\u003e\n  \u003cli\u003eNon-greasy finish reduces overnight transfer to pillows\u003c\/li\u003e\n  \u003cli\u003eFormulated for frequent use without heavy buildup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Alex Costa’s Forte Series Hair Pomade is aimed at men with medium to thick hair seeking a reliable, versatile styling product that balances control and flexibility. It fits anyone who prefers a neat, low-shine appearance—from classic slick-backs to modern textured styles—and wants an easy-to-apply, easy-to-wash option for daily grooming. If you like to reshape your style during the day or avoid heavy, greasy products, this pomade is a practical choice.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/Aqua\/Eau Ozokerite C12-15 Alkyl Benzoate Glyceryl Stearate PEG-100 Stearate Beeswax\/Cera Alba Cetearyl Alcohol VP\/VA Copolymer Copernicia Cerifera (carnauba) Wax\/Copernicia Cerifera Cera\/Cire de Carnauba PEG-10 Soy Sterol Potato Starch Modified Butylene Glycol Caprylic\/Capric Triglyceride Biotin Argania Spinosa Kernel Oil\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this pomade suitable for thin hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s optimized for medium to thick hair; thin hair may get weighed down if you use too much—start with a very small amount.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I remove it from hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The water-based formula rinses out with regular shampoo and water; no heavy scrubbing required.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Alex Costa","offers":[{"title":"Default Title","offer_id":58345192587651,"sku":"B096N4T4C1","price":35.81,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/alex-costa-pomade-front-packaging.jpg?v=1782606574","url":"https:\/\/origin-beauty.com\/products\/alex-costa-forte-series-hair-pomade-3-oz-medium-flexible-hold-low-shine-water-based-styling","provider":"Origin Beauty","version":"1.0","type":"link"}