{"product_id":"almay-length-lift-mascara-40-black-waterproof-hypoallergenic-conditioning-lash-boost","title":"Almay Length \u0026 Lift Mascara 40 Black Waterproof — Hypoallergenic, Conditioning Lash-Boost","description":"\u003cp\u003e\u003cstrong\u003eAlmay Length \u0026amp; Lift Mascara in 40 Black is a hypoallergenic, waterproof mascara that lengthens, lifts and conditions lashes with a plant-based, flake-free formula.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis mascara combines a conditioning Lash-Caring Complex of plant-based waxes with a 100% plant-derived bristle brush to create visibly longer, lifted lashes without weight, clumps or smudges. Ophthalmologist-tested and designed for sensitive eyes and contact lens wearers, the formula is fragrance-free and made without common harsh additives. The smooth, buildable texture coats from root to tip and provides all-day wear while helping lashes look fuller and healthier.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this mascara give length and lift without clumping?\u003c\/h3\u003e\n\u003cp\u003eThe lightweight, buildable formula allows multiple layers without forming visible clumps. Plant-based waxes and a balanced resin system separate and coat each lash, while the fine, plant-derived bristles reach root to tip to deliver even coverage and lift.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e100% plant-derived bristles evenly separate lashes\u003c\/li\u003e\n  \u003cli\u003eBuildable formula for tailored length without heaviness\u003c\/li\u003e\n  \u003cli\u003ePlant-based waxes help smooth and condition each lash\u003c\/li\u003e\n  \u003cli\u003eDesigned to avoid clumping, flaking and smudging\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs the formula safe for sensitive eyes and contact lens wearers?\u003c\/h3\u003e\n\u003cp\u003eYes—this mascara is ophthalmologist-tested, hypoallergenic and fragrance-free, making it suitable for sensitive eyes and contact lens wearers. The formulation omits parabens, phthalates, SLS, mineral oil and other commonly avoided ingredients.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOphthalmologist-tested for eye compatibility\u003c\/li\u003e\n  \u003cli\u003eHypoallergenic and fragrance-free\u003c\/li\u003e\n  \u003cli\u003eFormulated without parabens, phthalates, SLS and mineral oil\u003c\/li\u003e\n  \u003cli\u003eSafe for contact lens wearers\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow long does the waterproof wear last and how does it remove?\u003c\/h3\u003e\n\u003cp\u003eThe waterproof finish is made for all-day wear without smudging or flaking, yet it removes with an oil-based or waterproof eye makeup remover. Gentle removers help preserve lashes and avoid rubbing or tugging when taking mascara off.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAll-day waterproof wear with minimal smearing\u003c\/li\u003e\n  \u003cli\u003eRemoval recommended with oil-based or waterproof removers\u003c\/li\u003e\n  \u003cli\u003eGentle removal helps protect lash integrity\u003c\/li\u003e\n  \u003cli\u003eLeaves lashes ready for the next application\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes the brush and packaging environmentally considered?\u003c\/h3\u003e\n\u003cp\u003eThe brush features bristles made entirely from plant-derived materials for efficient coating and separation. Packaging incorporates post-consumer recycled content, reflecting Almay’s Clean Makeup ethos and reduced material impact.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBrush with 100% plant-derived bristles for smooth application\u003c\/li\u003e\n  \u003cli\u003ePackaging contains post-consumer recycled materials\u003c\/li\u003e\n  \u003cli\u003eFragrance-free and cruelty-free formulation\u003c\/li\u003e\n  \u003cli\u003ePart of Almay Clean Makeup That Thinks It’s Skincare™\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: If you want a reliable waterproof mascara that lifts and lengthens without heaviness or irritation, Almay Length \u0026amp; Lift Mascara in 40 Black is made for you. It suits people with sensitive eyes, contact lens wearers and anyone seeking a clean, buildable mascara that conditions lashes while delivering a natural yet amplified look. Ideal for daily wear, long days, or humid conditions when smudge resistance and gentle ingredients are priorities.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIsododecane, Aqua\/Water\/Eau, Cyclopentasiloxane, Cera Alba\/Beeswax\/Cire D'abeille, Trimethylsiloxysilicate, Disteardimonium Hectorite, Polyglyceryl-3 Beeswax, Hydrogenated Polyisobutene, VP\/Eicosene Copolymer, Paraffin, Cera Carnauba\/Copernicia Cerifera (Carnauba) Wax\/Cire De Carnauba, Silica, Synthetic Beeswax, Acrylates Copolymer, VP\/Hexadecene Copolymer, Alcohol Denat., Aminomethyl Propanediol, Ascorbyl Palmitate, Candelilla Cera\/Euphorbia Cerifera (Candelilla) Wax\/Cire De Candelilla, Caprylyl Glycol, Dipentaerythrityl Tri-Polyhydroxystearate, Ethylhexylglycerin, Laureth-21, Octyldodecanol, PEG-30 Dipolyhydroxystearate, Polyvinyl Alcohol, Propylene Glycol, Phenoxyethanol, Sodium Dehydroacetate, Iron Oxides (CI 77499), Ultramarines (CI 77007).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this mascara safe for sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s ophthalmologist-tested, hypoallergenic, fragrance-free and suitable for contact lens wearers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I remove the waterproof formula?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use an oil-based or waterproof eye makeup remover and gently wipe to avoid rubbing lashes.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Almay","offers":[{"title":"Default Title","offer_id":58358976610691,"sku":"B08MS9NL92","price":14.07,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/almay-length-lift-mascara-front-packaging_9c31f04b-40da-4b49-b6b8-9ee278e00667.jpg?v=1782761633","url":"https:\/\/origin-beauty.com\/products\/almay-length-lift-mascara-40-black-waterproof-hypoallergenic-conditioning-lash-boost","provider":"Origin Beauty","version":"1.0","type":"link"}