{"product_id":"almay-length-lift-mascara","title":"Almay Length \u0026 Lift Mascara","description":"\u003cp\u003e\u003cstrong\u003eAlmay Length \u0026amp; Lift Mascara is a nourishing, hypoallergenic mascara that lengthens and lifts lashes with a clump-free, buildable finish.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIf you want visibly longer, lifted lashes without irritation, this mascara combines a conditioning formula with plant-derived bristles for even application. The lightweight, flake-free texture is designed to separate lashes from root to tip while delivering all-day wear. Suitable for sensitive eyes and contact lens wearers, the product follows Almay's Clean Makeup That Thinks It’s Skincare™ approach and is fragrance-free and cruelty-free.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this mascara lengthen and lift without weighing lashes down?\u003c\/h3\u003e\n\u003cp\u003eThe formula is engineered to be lightweight and buildable so you can layer without clumps. A Lash-Caring Complex of plant-based waxes and Pro-Vitamin B5 coats each lash for definition and lift while maintaining natural movement.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePlant-based waxes create a lifted, elongated effect.\u003c\/li\u003e\n  \u003cli\u003eBuildable formula lets you control intensity from natural to dramatic.\u003c\/li\u003e\n  \u003cli\u003eLightweight finish prevents drooping or heavy residue on lashes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes it suitable for sensitive eyes and contact lens wearers?\u003c\/h3\u003e\n\u003cp\u003eAlmay prioritizes gentle formulations: this mascara is hypoallergenic, ophthalmologist-tested, and fragrance-free to reduce irritation risk. It’s also free of common harsh additives to keep the eye area calm during wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFragrance-free and formulated without parabens, phthalates, SLS, mineral oil, and formaldehyde releasers.\u003c\/li\u003e\n  \u003cli\u003eOphthalmologist-tested for compatibility with sensitive eyes and contacts.\u003c\/li\u003e\n  \u003cli\u003eHypoallergenic labeling reflects lower irritation potential for ocular skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does the brush design affect application and the final look?\u003c\/h3\u003e\n\u003cp\u003eThe wand uses 100% plant-derived bristles that pick up and deposit product evenly from root to tip. This design helps separate lashes, reduce clumping, and create a fuller appearance with each stroke.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eEven coating helps achieve consistent length across lashes.\u003c\/li\u003e\n  \u003cli\u003eSeparation-focused bristles minimize need for a lash comb.\u003c\/li\u003e\n  \u003cli\u003eBrush size and shape suit both lower and upper lashes for versatile application.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it stay put throughout the day and resist smudging or flaking?\u003c\/h3\u003e\n\u003cp\u003eThe smooth, buildable formula is formulated to be long-wearing and flake-free so it maintains shape without smearing. While it isn’t marketed as waterproof, it provides reliable all-day wear for normal daily activities.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eClump- and flake-free finish keeps lashes neat from morning to evening.\u003c\/li\u003e\n  \u003cli\u003eNon-smudging formula reduces transfer to lids or under-eye areas.\u003c\/li\u003e\n  \u003cli\u003eBest worn with minimal rubbing and standard makeup removal routines.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: Almay Length \u0026amp; Lift Mascara is aimed at people who want longer, lifted-looking lashes with a gentle, everyday-friendly formula. It suits those with sensitive eyes, contact lens wearers, and anyone who prefers clean, ingredient-conscious beauty products that balance conditioning benefits with cosmetic performance.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients: Aqua\/Water\/Eau, Oryza Sativa (Rice) Bran Wax, Cyclopentasiloxane, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Cera Carnauba\/Copernicia Cerifera (Carnauba) Wax\/Cire De Carnauba, Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Cera\/Euphorbia Cerifera (Candelilla) Wax\/Cire De Candelilla, Panthenol, Aminomethyl Propanediol, Ascorbyl Palmitate, Polyvinyl Alcohol, VP\/VA Copolymer, Chlorphenesin, Phenoxyethanol\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this mascara safe for sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it is hypoallergenic, ophthalmologist-tested, fragrance-free, and suitable for contact lens wearers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does it flake or smudge throughout the day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula is designed to be clump-free and flake-resistant with non-smudging wear for typical daily activities.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Almay","offers":[{"title":"Default Title","offer_id":58346963960195,"sku":"B08MWD3K8L","price":13.39,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/almay-length-lift-mascara-front-packaging.jpg?v=1782638956","url":"https:\/\/origin-beauty.com\/products\/almay-length-lift-mascara","provider":"Origin Beauty","version":"1.0","type":"link"}