{"product_id":"alterna-multiplying-volume-shampoo-8-5-fl-oz-caviar-anti-aging-color-safe-lightweight-lift","title":"Alterna Multiplying Volume Shampoo 8.5 fl oz — Caviar Anti-Aging, Color-Safe Lightweight Lift","description":"\u003cp\u003e\u003cstrong\u003eAlterna Caviar Anti-Aging Multiplying Volume Shampoo is a daily cleansing formula that lifts and thickens fine hair while protecting color and nourishing strands.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight shampoo uses a marine-inspired plumping complex plus Caviar extract to cleanse without stripping, reduce breakage, and help hair appear fuller from root to tip. It’s designed to be gentle enough for regular use and works best as part of the Alterna Caviar Anti-Aging Multiplying Volume regimen that includes conditioner and a styling mist for enhanced thickness and manageability.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo create visible volume without weighing hair down?\u003c\/h3\u003e\n\u003cp\u003eThe formula combines a Marine Plumping Complex with seasilk and omega-rich Caviar extract to strengthen individual fibers while preserving a light hold. Rather than coating hair with heavy polymers, it helps hair retain just enough moisture to look fuller and move naturally.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMarine Plumping Complex to reinforce and thicken strands\u003c\/li\u003e\n  \u003cli\u003eSeasilk and omega fatty acids for strength and sheen\u003c\/li\u003e\n  \u003cli\u003eLight cleansing base to avoid residue or buildup\u003c\/li\u003e\n  \u003cli\u003eDesigned to lift roots and add body through repeated use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this product work on color-treated or chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eYes—Color Hold technology helps maintain color brightness while the sulfate-free formula avoids harsh detergents that can strip dye. The blend of nutrients and protective ingredients supports hair that’s been colored, permed, or relaxed when used as directed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eColor Hold system to help lock in vibrancy\u003c\/li\u003e\n  \u003cli\u003eFree of sulfates SLS\/SLES, parabens, phthalates, DEA\/TEA, and synthetic color\u003c\/li\u003e\n  \u003cli\u003eSuitable for routine use on color-treated hair\u003c\/li\u003e\n  \u003cli\u003eFormulated to minimize additional chemical stress\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it to get the best multiplying-volume results?\u003c\/h3\u003e\n\u003cp\u003eApply a small amount to wet hair and gently massage from scalp to ends, then rinse thoroughly; follow with the matching Caviar Anti-Aging Multiplying Volume Conditioner and finish with the Miracle Multiplying Volume Mist for maximum fullness. Regular use as a regimen produces more noticeable body than single-use alone.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse daily or as needed for a lifted look\u003c\/li\u003e\n  \u003cli\u003ePair with Alterna volume conditioner and styling mist\u003c\/li\u003e\n  \u003cli\u003eConcentrate on the roots for extra lift, then distribute through lengths\u003c\/li\u003e\n  \u003cli\u003eRinse well to prevent residue that can weigh hair down\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eDoes it help reduce breakage and improve hair texture?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo is formulated to help strengthen weakened hair fibers and reduce breakage with nourishing extracts and fatty acids. While immediate texture change is subtle, consistent use supports stronger strands and a healthier-looking finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOmega-rich Caviar extract delivers vitamins and minerals\u003c\/li\u003e\n  \u003cli\u003eSeasilk helps fortify the hair’s surface for less snapping\u003c\/li\u003e\n  \u003cli\u003eGentle cleansing avoids over-drying that can lead to breakage\u003c\/li\u003e\n  \u003cli\u003eBest results when combined with conditioner and styling products\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Alterna Caviar Anti-Aging Multiplying Volume Shampoo is aimed at people with fine, thin, or flattening hair who want noticeable lift and fuller-looking strands without heavy build-up. It suits all hair textures—straight, wavy, curly, coily—and is especially useful for anyone maintaining color-treated hair who prefers gentler, ingredient-conscious formulas free of sulfates, parabens, and phthalates. Use it as part of a targeted volume routine to maximize body, resilience, and shine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/Aqua\/Eau, Cocamidopropyl Betaine, Sodium Methyl 2-Sulfolaurate, Disodium 2-Sulfolaurate, Sodium Methyl Cocoyl Taurate, Lauramide MEA, Acrylates\/Vinyl Neodecanoate Crosspolymer, Glycereth-26, Caviar Extract, Alaria Esculenta Extract, Helianthus Annuus (Sunflower) Seed Oil, Macrocystis Pyrifera (Kelp) Extract, Linum Usitatissimum (Linseed) Seed Oil, Butyrospermum Parkii (Shea) Butter, Keratin, Hydrolyzed Keratin, Biotin, Phospholipids, Saccharomyces\/Magnesium Ferment, Saccharomyces\/Copper Ferment, Saccharomyces\/Silicon Ferment, Saccharomyces\/Zinc Ferment, Saccharomyces\/Iron Ferment, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Superoxide Dismutase, Ascorbic Acid, Polysilicone-15, Tocopherol, Glycerin, Panthenol, Sodium Lauroyl Sarcosinate, VP\/DMAPA Acrylates Copolymer, Cetrimonium Chloride, PEG-150 Distearate, Disodium EDTA, Citric Acid, Butylene Glycol, Tetrasodium EDTA, Phenoxyethanol, Potassium Sorbate, Hydroxypropyl Cyclodextrin, Silicone Quaternium-8, Silicone Quaternium-16, Benzalkonium Chloride, Undeceth-11, Butyloctanol, Undeceth-5, Iodopropynyl Butylcarbamate, Methylchloroisothiazolinone, Methylisothiazolinone, Fragrance (Parfum). (10-16-35470)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It features Color Hold technology and is free of harsh sulfates, making it suitable for color-treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use the multiplying volume shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use daily or as needed; best results come from regular use with the matching conditioner and styling mist.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Alterna","offers":[{"title":"Default Title","offer_id":58344213217667,"sku":"B07KKHX3CV","price":43.55,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/alterna-caviar-front-packaging.jpg?v=1782583515","url":"https:\/\/origin-beauty.com\/products\/alterna-multiplying-volume-shampoo-8-5-fl-oz-caviar-anti-aging-color-safe-lightweight-lift","provider":"Origin Beauty","version":"1.0","type":"link"}