{"product_id":"amika-normcore-signature-shampoo-500ml-daily-hydrating-scalp-balancing-formula-for-soft-shiny-hair","title":"Amika Normcore Signature Shampoo 500ml — Daily Hydrating, Scalp-Balancing Formula for Soft, Shiny Hair","description":"\u003cp\u003e\u003cstrong\u003eAmika Normcore Signature Shampoo is a daily hydrating cleanser that gently removes buildup while restoring softness, shine and scalp comfort.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for everyday use, this 500ml salon-quality shampoo blends vitamins and antioxidants to lift impurities without stripping natural oils. Used with its matching conditioner it delivers noticeably more conditioning and smoother texture, helping hair look healthier and feel more manageable. The formula focuses on scalp health, lightweight moisture and reviving dull strands so styling becomes easier.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo support a healthier scalp?\u003c\/h3\u003e\n\u003cp\u003eNormcore Signature targets the scalp with a gentle cleanse that reduces excess oil and flakiness while preserving the skin’s moisture balance. Ingredients selected for scalp wellness help create a calmer surface ready to absorb treatments and conditioners more effectively.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGently removes sebum and product residue without harsh sulfates\u003c\/li\u003e\n  \u003cli\u003eAntioxidant-rich vitamins soothe and protect the scalp environment\u003c\/li\u003e\n  \u003cli\u003eVisibly improves scalp condition with consistent use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it hydrate without weighing hair down?\u003c\/h3\u003e\n\u003cp\u003eThe formula delivers fatty acids and lightweight emollients that revive dry, dull strands without leaving buildup. Hair feels softer and moves more freely, not flattened by heavy oils or silicones.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFatty acids provide targeted hydration to dry areas\u003c\/li\u003e\n  \u003cli\u003eWeightless conditioning restores bounce and natural body\u003c\/li\u003e\n  \u003cli\u003eWorks especially well on normal to slightly dry or textured hair types\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does it improve shine and manageability day-to-day?\u003c\/h3\u003e\n\u003cp\u003eBy smoothing the hair cuticle and replenishing moisture, the shampoo reduces friction and frizz so styling goes faster. Over time, strands appear glossier and feel silkier, which helps reduce heat styling and mechanical damage.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCleansing plus antioxidants help enhance natural shine\u003c\/li\u003e\n  \u003cli\u003eSmoother cuticles make detangling and styling easier\u003c\/li\u003e\n  \u003cli\u003eBest results seen when paired with the Normcore conditioner\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for color-treated hair and frequent washing?\u003c\/h3\u003e\n\u003cp\u003eFormulated for everyday use, the shampoo is gentle enough for frequent cleansing and compatible with most color-treated hair. It avoids aggressive surfactants that strip pigments, helping maintain color vibrancy longer when combined with color-care products.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree from overly harsh detergents that fade color quickly\u003c\/li\u003e\n  \u003cli\u003eHydrating ingredients help preserve color-treated strands\u003c\/li\u003e\n  \u003cli\u003eRecommended as part of a complete routine for best color retention\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Amika Normcore Signature Shampoo 500ml is ideal for anyone seeking a reliable daily cleanser that balances scalp health with lightweight hydration. Choose it if you want softer, shinier hair without heavy residue—especially useful for people with normal-to-dry hair, those who wash frequently, or anyone looking to improve manageability and scalp condition when paired with a nourishing conditioner.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/Eau\/Aqua, Sodium Cocoyl Isethionate, Glycol Distearate, Cocamidopropyl Hydroxysultaine, Cocamidopropylamine Oxide, Coconut Acid, Fragrance\/Parfum, Hippophae Rhamnoides (Sea Buckthorn\/Argousier) Fruit Extract, Glycerin, Sodium Isethionate, PEG-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexylene Glycol, Citric Acid, Sodium Chloride, Polyquaternium-7, Cocamidopropyl Betaine, Cocamidopropyl Dimethylamine, Phenoxyethanol, Butylphenyl Methylpropional, Limonene, Hydroxycitronellal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Amika Normcore every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated for daily use to cleanse and hydrate without stripping natural oils.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does this shampoo work with color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The gentle formula is compatible with most color-treated hair and helps preserve vibrancy when used properly.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Amika","offers":[{"title":"Default Title","offer_id":58344274592131,"sku":"B0B41BDDKL","price":56.43,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/amika-normcore-front-label.jpg?v=1782584986","url":"https:\/\/origin-beauty.com\/products\/amika-normcore-signature-shampoo-500ml-daily-hydrating-scalp-balancing-formula-for-soft-shiny-hair","provider":"Origin Beauty","version":"1.0","type":"link"}