{"product_id":"amika-purple-shampoo-for-blonde-bust-your-brass-cool-blonde-repair-shampoo-275ml-bond-fortifying-hydrating","title":"Amika purple shampoo for blonde - Bust Your Brass Cool Blonde Repair Shampoo 275ml, bond-fortifying \u0026 hydrating","description":"\u003cp\u003e\u003cstrong\u003eAmika Bust Your Brass Cool Blonde Strength Repair Shampoo is an ultra-violet, bond-fortifying shampoo that tones brass, hydrates dry blonde hair, and helps reduce breakage when used as part of the paired system.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis salon-grade purple shampoo combines violet pigments, quinoa protein, plant butters, and a bond-repairing technology to refresh cool blonde tones while gently cleansing. It's formulated to neutralize yellow and brassy hues, add moisture to brittle strands, and support hair resilience. The formula works best as a two-step system with the matching conditioner for clinically tested strengthening results.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo neutralize brassy or yellow tones?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo deposits ultra-violet pigments that counteract unwanted warm tones in blonde, silver, and highlighted hair. Regular use tones brassiness without overly drying the hair, leaving color cooler and more even.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet pigments balance yellow and brassy hues\u003c\/li\u003e\n  \u003cli\u003eGentle surfactants cleanse without stripping color\u003c\/li\u003e\n  \u003cli\u003eCan be used weekly or as needed depending on brassiness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it make damaged or fragile hair feel stronger?\u003c\/h3\u003e\n\u003cp\u003eFormulated with bond-fortifying technology and quinoa protein, the shampoo supports strand integrity to help reduce breakage when paired with the conditioner. It hydrates and smooths the cuticle, which improves appearance and manageability of weakened hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eQuinoa protein helps reinforce the hair fiber\u003c\/li\u003e\n  \u003cli\u003eBond-repairing ingredients support longer-term strength\u003c\/li\u003e\n  \u003cli\u003ePlant butters add moisture to brittle lengths\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it in my routine for best results?\u003c\/h3\u003e\n\u003cp\u003eWet hair, apply a moderate amount, lather focusing on roots to ends, then rinse; follow with the matching conditioner for full benefit. Frequency depends on your color and hair condition — many use it once or twice weekly to maintain cool tones.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair and massage evenly\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly and use the conditioner afterward\u003c\/li\u003e\n  \u003cli\u003eAdjust frequency based on brass level and hair dryness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eDoes it suit all blonde types and chemically treated hair?\u003c\/h3\u003e\n\u003cp\u003eThe formulation is designed for natural blondes, highlighted, balayage, and color-treated gray or silver hair that show warmth. It’s safe for chemically processed hair, because it combines toning pigments with strengthening and hydrating ingredients rather than harsh stripping agents.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWorks on natural, bleached, highlighted, and silver tones\u003c\/li\u003e\n  \u003cli\u003eMade to complement chemically treated hair without overdrying\u003c\/li\u003e\n  \u003cli\u003eBest used alongside other nourishing products for damaged hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? If you have cool-toned goals, visible brassiness, or dry, weakened blonde hair that needs both toning and support, this amika shampoo is tailored for you. It’s particularly useful for people who want salon-like toning at home while also addressing strength and moisture. For the strongest results, pair it with the Bust Your Brass conditioner to complete the system and maximize color-correcting and strengthening benefits.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/Aqua\/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Disodium Cocoamphodiacetate, PEG-7 Glyceryl Cocoate, Glyceryl Stearate, Hippophae Rhamnoides (Sea Buckthorn\/Argousier) Fruit\/Seed Oil, Borago Officinalis (Borage\/Bourrache) Seed Oil, Persea Gratissima (Avocado\/Avocat) Oil, Mangifera Indica (Mango\/Mangue) Seed Butter, Butyrospermum Parkii (Shea\/Karite) Butter, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Lavandula Angustifolia (Lavender\/Lavande) Flower Extract, Chamomilla Recutita (Matricaria\/Matricaire) Flower Extract, Rosmarinus Officinalis (Rosemary\/Romarin) Leaf Extract, Hydrolyzed Quinoa, Aminomethyl Propanol, Bis-PCA Dimethicone, Butylene Glycol, Sodium Gluconate, Disodium PEG-12 Dimethicone Sulfosuccinate, PEG-55 Propylene Glycol Oleate, PEG-12 Dimethicone, PEG-150 Distearate, PEG-150 Stearate, Polyquaternium-10, Polyquaternium-7, Polysorbate 20, Propylene Glycol, Citric Acid, Dehydroacetic Acid, Benzyl Alcohol, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Benzoic Acid, Stearic Acid, Sodium Chloride, Fragrance\/Parfum, Ext. Violet 2 (CI 60730)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Bust Your Brass shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 1–2 times weekly or as needed to control brassiness; adjust frequency for hair porosity and color intensity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe on color-treated or bleached hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes; the formula is designed for chemically treated hair and adds tone, moisture, and strengthening support.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Amika","offers":[{"title":"Default Title","offer_id":58345298002307,"sku":"B0C7DSKJ1D","price":41.36,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/amika-shampoo-front-bottle.jpg?v=1782613274","url":"https:\/\/origin-beauty.com\/products\/amika-purple-shampoo-for-blonde-bust-your-brass-cool-blonde-repair-shampoo-275ml-bond-fortifying-hydrating","provider":"Origin Beauty","version":"1.0","type":"link"}