{"product_id":"arctic-fox-semi-permanent-hair-dye-wrath-4-fl-oz-vegan-deep-berry-red-conditioning-formula","title":"ARCTIC FOX Semi-Permanent Hair Dye Wrath (4 fl oz) — Vegan Deep Berry Red, Conditioning Formula","description":"\u003cp\u003e\u003cstrong\u003eARCTIC FOX Wrath is a vegan, cruelty-free semi-permanent hair dye that delivers a bold deep red with berry undertones while conditioning hair as it colors.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eWrath by ARCTIC FOX is a salon-quality, semi-permanent shade designed to give intense crimson and berry tones without peroxide, ammonia, or animal-derived ingredients. It works best on pre-lightened hair for the truest, most vibrant payoff and can be mixed with other Arctic Fox shades to customize your red. Lightweight and scented, the formula aims for vivid color and softer-feeling hair after application.\u003c\/p\u003e\n\n\u003ch3\u003eHow vibrant will Wrath look on my hair?\u003c\/h3\u003e\n\u003cp\u003eColor intensity depends on your starting level: the lighter the base, the brighter and truer the berry-red outcome. On level seven or lighter, expect deep, dimensional crimson that shows both red and pink undertones; on darker hair, the shade will be subtler and more muted.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBest results on pre-lightened hair at level 7 or higher.\u003c\/li\u003e\n  \u003cli\u003eOn dark hair, color imparts a red tint rather than full coverage.\u003c\/li\u003e\n  \u003cli\u003eColor gradually fades toward pink tones with normal washes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I mix Wrath with other shades to get a custom red?\u003c\/h3\u003e\n\u003cp\u003eYes — Arctic Fox formulas are blendable, so you can create a personalized crimson by mixing Wrath with shades like Transylvania for deeper, cooler results. Start with small test mixes to find your preferred ratio and record the formula for future touch-ups.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAdd Transylvania to deepen or cool the red to a true crimson.\u003c\/li\u003e\n  \u003cli\u003eMix with lighter pinks to soften the tone or produce pastel fades.\u003c\/li\u003e\n  \u003cli\u003ePatch test blends on a small section to preview the finished look.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients and care benefits does Wrath offer?\u003c\/h3\u003e\n\u003cp\u003eWrath is formulated without peroxide, ammonia, ethyl alcohol, or PPD and uses only vegan ingredients, aligning with cruelty-free values. The conditioning formula helps reduce dryness while depositing pigment, so hair feels softer compared with many traditional semi-permanent dyes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVegan and cruelty-free formulation with no animal by-products.\u003c\/li\u003e\n  \u003cli\u003eFree from harsh chemicals that can strip or damage hair.\u003c\/li\u003e\n  \u003cli\u003eConditions during application to leave hair nourished and soft.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow long will the color last, and how should I maintain it?\u003c\/h3\u003e\n\u003cp\u003eAs a semi-permanent dye, Wrath will gradually fade over several weeks, often shifting toward pink tones as pigment washes out. To extend vibrancy, use sulfate-free shampoos, cool-water rinses, and color-safe products; occasional color-depositing treatments can refresh tone between full applications.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLongevity varies by hair porosity, wash frequency, and base color.\u003c\/li\u003e\n  \u003cli\u003eUse color-safe, sulfate-free hair care and cool rinses to slow fading.\u003c\/li\u003e\n  \u003cli\u003eTop up with small at-home refreshes or spot-touches as needed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: Wrath is suited for people who want a bold red with berry undertones while supporting vegan and cruelty-free products. Ideal for those comfortable pre-lightening hair (or already light blonde), colorists who like to mix shades, or anyone seeking a conditioning semi-permanent dye that delivers saturated red without harsh chemicals.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Eau Cetyl Alcohol Glycerine Stearalkonium Chloride Glycerol Stearate PEG-100 Stearate Propylene Glycol Guar Hydroxypropyltrimonium Chloride Quaternium-52 Cetearyl Alcohol Ceteareth-20 Hydrolyzed Soy Protein Fragrance Citric Acid Tetrasodium EDTA Methylchloroisothiazolinone Methylisothiazolinone Basic Red 51\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Do I need to pre-lighten my hair for Wrath?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: For the truest, brightest Wrath results, pre-lighten hair to level 7 or lighter; on darker hair expect a subtler red tint.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Wrath safe for frequent use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, Wrath’s conditioning vegan formula is gentle for repeated use, but follow patch-testing and care guidance to protect hair health.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ARCTIC FOX","offers":[{"title":"Default Title","offer_id":58358828007811,"sku":"B0147R9UKC","price":18.04,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/arctic-fox-wrath-front-packaging.jpg?v=1782759272","url":"https:\/\/origin-beauty.com\/products\/arctic-fox-semi-permanent-hair-dye-wrath-4-fl-oz-vegan-deep-berry-red-conditioning-formula","provider":"Origin Beauty","version":"1.0","type":"link"}