{"product_id":"aveda-botanical-repair-purple-toning-shampoo-6-7-fl-oz-for-blonde-silver-grey-silicone-free-96-naturally-derived","title":"Aveda Botanical Repair Purple Toning Shampoo — 6.7 fl oz for Blonde, Silver \u0026 Grey, Silicone-Free, 96% Naturally Derived","description":"\u003cp\u003e\u003cstrong\u003eAveda Botanical Repair Purple Toning Shampoo is a violet-based, 96% naturally derived cleanser that reduces brassiness and helps repair fragile blonde, silver, or grey hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis purple toning shampoo uses violet pigments to neutralize yellow and brassy tones while plant-derived bond-building technology helps strengthen and repair hair from within. It’s formulated without silicones, drying alcohols, sulfates, or synthetic fragrances, and is suitable for lightened, natural blonde, silver, and grey hair across textures. Use it in place of your regular shampoo to brighten color and progressively tone with repeated washes.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I see brassiness reduced?\u003c\/h3\u003e\n\u003cp\u003eYou can notice a measurable reduction in unwanted yellow or brassy tones after a single wash; progressive toning continues with repeated use. Results depend on your starting color, porosity, and how long you leave the product on.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNeutralizes yellow\/brassy tones up to 5X after one use in testing.\u003c\/li\u003e\n  \u003cli\u003eViolet-rich pigments deposit color instantly to counter warm tones.\u003c\/li\u003e\n  \u003cli\u003eUse each wash until desired tone, then decrease frequency for maintenance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo weaken or dry out my hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula is designed to cleanse without stripping and includes plant-derived bond-building ingredients that help repair fragile strands. It avoids harsh drying agents and silicones, so it cleans while helping preserve hair strength and manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e96% naturally derived formulation reduces reliance on petroleum-based ingredients.\u003c\/li\u003e\n  \u003cli\u003eFree from silicones, sulfates (SLS\/SLES), and drying alcohols.\u003c\/li\u003e\n  \u003cli\u003eBond-building technology targets internal fiber strength rather than masking damage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use it for best toning and repair?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, massage thoroughly, leave on 1–3 minutes based on desired toning, then rinse well. For initial toning, use every wash until you reach the shade you want; afterward, switch to weekly or as-needed use to maintain tone and brightness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMassage into wet hair, focusing on mid-lengths and ends where brassiness forms.\u003c\/li\u003e\n  \u003cli\u003eAdjust leave time (1–3 minutes) to control intensity of toning.\u003c\/li\u003e\n  \u003cli\u003eFollow with a conditioner or the Botanical Repair conditioner for extra moisture and repair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product suitable for all hair types and ethical preferences?\u003c\/h3\u003e\n\u003cp\u003eYes—this shampoo works on a wide range of textures and is formulated without animal-derived ingredients. Aveda is 100% vegan, a Certified B Corp, and Leaping Bunny approved, aligning the product with many ethical standards.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for natural and lightened blonde, silver, and grey hair across textures.\u003c\/li\u003e\n  \u003cli\u003eFree from parabens, phthalates, formaldehyde-releasing agents, and synthetic fragrance.\u003c\/li\u003e\n  \u003cli\u003eFeatures Aveda’s Pure-Fume aroma with certified organic flower and plant essences.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Ideal for anyone with blonde, lightened, silver, or grey hair who wants to reduce warm, brassy undertones while supporting hair strength. It's particularly useful for color-treated or fragile hair that needs gentle cleansing plus progressive toning. If you prefer products with high naturally derived content, vegan credentials, and a plant-forward scent profile, this formula matches those priorities.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients: Water Aqua Eau, Ammonium Lauryl Sulfate, Glycerin, Babassuamidopropyl Betaine, Decyl Glucoside, Glycol Stearate, Hydroxypropylammonium Gluconate, Hydroxypropylgluconamide, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Ext. Violet 2 (ci 60730), Citric Acid, Tartaric Acid, Ammonium Sulfate, Sodium Chloride, Fragrance (parfum), Limonene, Linalool, Citronellol, Geraniol, Eugenol, Benzyl Alcohol, Benzyl Benzoate, Benzyl Salicylate, Hydroxycitronellal, Sodium Citrate, Sodium Phytate, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Benzoic Acid ILN53626 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Aveda Botanical Repair Purple Toning Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use at each wash until you achieve the desired tone, then reduce to weekly or as needed for maintenance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's formulated to brighten and neutralize brassiness while helping strengthen fragile, color-treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":58345613230467,"sku":"B0F7TFNW2T","price":55.06,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/aveda-botanical-repair-purple-toning-shampoo-front-bottle.jpg?v=1782628860","url":"https:\/\/origin-beauty.com\/products\/aveda-botanical-repair-purple-toning-shampoo-6-7-fl-oz-for-blonde-silver-grey-silicone-free-96-naturally-derived","provider":"Origin Beauty","version":"1.0","type":"link"}