{"product_id":"aveda-invati-ultra-advanced-exfoliating-shampoo-rich-6-7-fl-oz-medium-to-thick-hair-salicylic-acid","title":"Aveda Invati Ultra Advanced Exfoliating Shampoo Rich, 6.7 fl oz — Medium to Thick Hair, Salicylic Acid","description":"\u003cp\u003e\u003cstrong\u003eAveda Invati Ultra Advanced Exfoliating Shampoo Rich is a nourishing, purifying shampoo that gently exfoliates the scalp to help reduce hair loss from breakage when used as the first step in the four-step Invati Ultra system.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis shampoo is formulated for medium to thick thinning hair and normal to oily scalps. It uses wintergreen-derived salicylic acid to remove excess oil and environmental buildup that can clog pores, while a babassu-derived cleansing agent delivers a rich, creamy lather that rinses clean. Designed as Step 1 of the Invati Ultra Advanced 4-step regimen, it pairs with a thickening conditioner, a revitalizing scalp serum, and a fortifying leave-in treatment to support stronger-looking hair.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo clear scalp buildup without irritating skin?\u003c\/h3\u003e\n\u003cp\u003eThe formula relies on wintergreen-derived salicylic acid — a plant-sourced exfoliant — to dissolve oils and residues that collect on the scalp. Combined with a babassu-based surfactant, the blend cleans effectively while remaining gentle and non-irritating. It creates a creamy foam that lifts away impurities without stripping natural moisture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWintergreen-derived salicylic acid removes oil and environmental residue.\u003c\/li\u003e\n  \u003cli\u003eBabassu-derived cleansing agent offers gentle, non-irritating lather.\u003c\/li\u003e\n  \u003cli\u003eCreamy texture rinses clean to preserve hair shine and softness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo help reduce hair loss and strengthen strands?\u003c\/h3\u003e\n\u003cp\u003eAveda positions this product as the first step in a multi-product system shown to reduce hair loss due to breakage when the full four-step regimen is used. The shampoo prepares the scalp by clearing pore-clogging buildup and leaving strands more receptive to conditioner and treatments that follow. Used in sequence with Invati Ultra products, it supports thicker-looking hair through targeted cleansing and conditioning.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePart of the Invati Ultra Advanced 4-step system linked to reduced breakage.\u003c\/li\u003e\n  \u003cli\u003ePrepares scalp for better absorption of thickening and fortifying treatments.\u003c\/li\u003e\n  \u003cli\u003eHelps hair appear shinier and more resilient when paired with the conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat are the key ingredients and what’s omitted from the formula?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo is 94% naturally derived (per ISO guidelines) and highlights wintergreen-derived salicylic acid and a babassu-derived cleanser. Aveda has formulated it without common additives some users avoid, resulting in a cleaner ingredient profile suited for conscious shoppers. The product is vegan and cruelty-free, in keeping with the brand’s environmental standards.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHighlighted actives: wintergreen-derived salicylic acid and babassu-derived surfactant.\u003c\/li\u003e\n  \u003cli\u003eFree from silicones, SLS\/SLES, parabens, phthalates, mineral oil, and synthetic fragrance.\u003c\/li\u003e\n  \u003cli\u003eVegan formulation, Leaping Bunny approved, and Certified B Corp brand.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this shampoo within the Invati Ultra routine?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, massage into the scalp to create a creamy lather, then rinse thoroughly. For best results, continue with the Invati Ultra Advanced Thickening Conditioner, Revitalizing Scalp Serum, and Fortifying Leave-In Treatment to complete the system. If your hair is finer, choose the Exfoliating Shampoo and Thickening Conditioner Light variant.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMassage into wet scalp and hair; rinse completely.\u003c\/li\u003e\n  \u003cli\u003eFollow with Invati Ultra Thickening Conditioner and scalp serum.\u003c\/li\u003e\n  \u003cli\u003eUse the full four-step regimen as directed for optimal system benefits.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Aveda Invati Ultra Advanced Exfoliating Shampoo Rich is best for people with medium to thick thinning hair and a normal-to-oily scalp who want a plant-forward cleansing step that removes oil and environmental residue. It suits shoppers seeking vegan, cruelty-free options and those who prefer formulations free of common synthetic additives. For fine-to-medium hair, consider the lighter Invati Ultra shampoo and conditioner specifically labeled for that hair type.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients: Water Aqua Eau, Sodium Methyl Cocoyl Taurate, Babassuamidopropyl Betaine, Propanediol, Disodium Coco-glucoside Citrate, Glyceryl Oleate, Coco-glucoside, Hydrogenated Lecithin, Panax Ginseng Root Extract, Curcuma Longa (turmeric) Root Extract, Emblica Officinalis Fruit Extract, Zingiber Officinale (ginger) Root Extract, Eclipta Prostrata Extract, Alpinia Officinarum Root Extract, Caffeine, Salicylic Acid, Glycerin, Ethyl Macadamiate, Glycol Stearate, Acrylates Copolymer, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Sodium Hydroxide, Sodium Chloride, Fragrance (parfum), Linalool, Citral, Limonene, Citronellol, Tocopherol, Sodium Phytate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate ILN52744 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The gentle babassu-derived cleanser and formulation without harsh sulfates are suitable for color-treated hair, but test a small area if concerned.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use the Invati Ultra Exfoliating Shampoo Rich?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it as your regular shampoo. Frequency depends on oiliness—most users shampoo every other day to a few times weekly.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":58345003385219,"sku":"B0D9ZKVFMR","price":55.06,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/aveda-invati-ultra-shampoo-front-packaging.jpg?v=1782600219","url":"https:\/\/origin-beauty.com\/products\/aveda-invati-ultra-advanced-exfoliating-shampoo-rich-6-7-fl-oz-medium-to-thick-hair-salicylic-acid","provider":"Origin Beauty","version":"1.0","type":"link"}