{"product_id":"aveda-invati-ultra-exfoliating-shampoo-light-6-7-oz-for-fine-to-medium-thinning-hair-gentle-scalp-exfoliation","title":"Aveda Invati Ultra Exfoliating Shampoo Light — 6.7 oz for Fine to Medium Thinning Hair, Gentle Scalp Exfoliation","description":"\u003cp\u003e\u003cstrong\u003eAveda Invati Ultra Advanced Exfoliating Shampoo Light is a purifying, plant-forward shampoo that gently exfoliates the scalp and cleanses fine to medium thinning hair while supporting a thicker, shinier appearance when used in the four-step Invati Ultra Advanced system.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight shampoo is designed for fine to medium hair and normal to oily scalps. It uses wintergreen-derived salicylic acid to remove excess oil and environmental buildup that can sit on the scalp, while a babassu-derived cleanser produces a soft lather that rinses clean. The formula is 95% naturally derived and free from many common irritants and controversial ingredients—part of Aveda’s vegan, cruelty-free approach. For best results, it is the first step in the four-part Invati Ultra Advanced regimen alongside Thickening Conditioner, Revitalizing Scalp Serum, and Fortifying Leave-In Treatment.\u003c\/p\u003e\n\n\u003ch3\u003eWhat makes this shampoo different from regular clarifying formulas?\u003c\/h3\u003e\n\n\u003cp\u003eThis product focuses on targeted scalp exfoliation for thinning hair rather than aggressive stripping. The wintergreen-derived salicylic acid helps loosen and remove oil, sweat, and environmental residue that can collect at the hairline and follicles. The babassu-derived surfactant creates a gentle foam and avoids harsh sulfates, delivering a cleaner scalp without over-drying strands.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eContains wintergreen-derived salicylic acid for gentle exfoliation.\u003c\/li\u003e\n  \u003cli\u003eBabassu-derived cleansing agent for mild, effective lather.\u003c\/li\u003e\n  \u003cli\u003eFormulated for fine to medium hair and normal to oily scalps.\u003c\/li\u003e\n  \u003cli\u003eRinses clean and prepares hair for subsequent Invati treatments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does this product fit into the Invati Ultra Advanced 4-step routine?\u003c\/h3\u003e\n\n\u003cp\u003eThis is Step 1 in the system and is meant to prepare the scalp and strands for the following steps. By clearing oil and residues, the scalp environment is optimized for the Thickening Conditioner, Revitalizing Scalp Serum, and the Fortifying Leave-In Treatment to work more effectively. Using the full routine gives the combined benefits Aveda tested.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eStep 1: Exfoliating Shampoo Light to cleanse and purify.\u003c\/li\u003e\n  \u003cli\u003eStep 2: Thickening Conditioner to add weightless body.\u003c\/li\u003e\n  \u003cli\u003eStep 3: Revitalizing Scalp Serum for targeted scalp care.\u003c\/li\u003e\n  \u003cli\u003eStep 4: Fortifying Leave-In Treatment to protect and thicken strands.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo suit sensitive or reactive scalps?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula avoids many common irritants—such as synthetic fragrances, parabens, SLS\/SLES, silicones, and animal-derived ingredients—which reduces exposure to potential triggers. It is formulated to be non-irritating with a gentle babassu-based cleanser, but individual sensitivity varies; perform a patch test if you have a known scalp condition or extreme sensitivity.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFree from synthetic fragrance, parabens, SLS\/SLES, phthalates, and silicones.\u003c\/li\u003e\n  \u003cli\u003eGentle babassu-derived cleansing agent to minimize irritation.\u003c\/li\u003e\n  \u003cli\u003e95% naturally derived ingredients per ISO 16128 guidance.\u003c\/li\u003e\n  \u003cli\u003eNot a medical treatment—consult a dermatologist for scalp disorders.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this shampoo for best results?\u003c\/h3\u003e\n\n\u003cp\u003eUse as the first step in the Invati Ultra Advanced regimen: wet hair, massage a small amount into the scalp until it foams lightly, then rinse thoroughly. For consistent improvement in texture and reduced breakage in testing, follow with the matching Thickening Conditioner, Revitalizing Scalp Serum, and Fortifying Leave-In Treatment according to their directions.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eMassage into wet hair and scalp until foamy, then rinse.\u003c\/li\u003e\n  \u003cli\u003eUse with Invati Ultra Thickening Conditioner for fuller-looking hair.\u003c\/li\u003e\n  \u003cli\u003eContinue with serum and leave-in steps for full system benefits.\u003c\/li\u003e\n  \u003cli\u003eIdeal for routine use on normal to oily scalps and fine-to-medium hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Aveda Invati Ultra Advanced Exfoliating Shampoo Light is aimed at people with fine to medium thinning hair who have normal to oily scalps and want a plant-forward, gentle exfoliating cleanser. It’s suitable for shoppers seeking vegan, cruelty-free hair care that pairs with a multi-step regimen to help improve strand thickness appearance and manage scalp buildup. If you prefer a richer, more moisturizing option for thicker hair textures, consider the Invati Ultra Exfoliating Shampoo Rich variant instead.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients: Water Aqua Eau, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, Decyl Glucoside, Propanediol, Cocamide Mipa, Sodium Methyl Oleoyl Taurate, Lauryl Glucoside, Panax Ginseng Root Extract, Curcuma Longa (turmeric) Root Extract, Zingiber Officinale (ginger) Root Extract, Alpinia Officinarum Root Extract, Emblica Officinalis Fruit Extract, Eclipta Prostrata Extract, Glycerin, Caprylyl Glycol, Caffeine, Salicylic Acid, Acrylates Copolymer, Glycol Stearate, Guar Hydroxypropyltrimonium Chloride, Babassuamidopropyl Betaine, Citric Acid, Sodium Hydroxide, Sodium Chloride, Fragrance (parfum), Linalool, Citral, Limonene, Citronellol, Sodium Phytate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate ILN52738 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — the formula is gentle and rinses clean, making it suitable for most color-treated hair. Always patch-test if color is very fresh.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use the Exfoliating Shampoo Light?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it as needed based on scalp oiliness; many users shampoo 2–4 times weekly and follow the full Invati Ultra Advanced routine for best results.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":58345004073347,"sku":"B0DBFMK2GB","price":55.06,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/aveda-invati-ultra-exfoliating-shampoo-light-front-packaging.jpg?v=1782600266","url":"https:\/\/origin-beauty.com\/products\/aveda-invati-ultra-exfoliating-shampoo-light-6-7-oz-for-fine-to-medium-thinning-hair-gentle-scalp-exfoliation","provider":"Origin Beauty","version":"1.0","type":"link"}