{"product_id":"aveda-men-pure-formance-grooming-clay-2-5-oz-strong-pliable-hold-matte-finish-lightweight","title":"Aveda Men Pure-Formance Grooming Clay 2.5 oz — Strong, Pliable Hold \u0026 Matte Finish, Lightweight","description":"\u003cp\u003e\u003cstrong\u003eAveda Men Pure-Formance Grooming Clay is a lightweight styling clay that delivers strong, pliable hold and a natural matte finish while remaining 92% naturally derived.*\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis grooming clay is designed to add texture, definition, and durable control without shine or heaviness. Its lightweight paste-like formula works with fingers or a comb so you can create structured looks or tousled texture. The product is formulated to avoid common additives like mineral oil, parabens, phthalates, and synthetic fragrance, and it’s part of Aveda’s Men Pure-Formance range that includes complementary shampoo, conditioner, shave cream, and other styling products.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this clay deliver hold without weighing hair down?\u003c\/h3\u003e\n\u003cp\u003eThe formula balances strong hold agents with a lightweight base so you get grip and separation without stiffness or residue. It spreads easily and stays flexible, letting you rework your style during the day.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStrong, pliable hold for structured styles or reworkable finishes\u003c\/li\u003e\n  \u003cli\u003eLightweight texture prevents flattening or crunchy buildup\u003c\/li\u003e\n  \u003cli\u003eMatte finish removes unwanted shine for a natural look\u003c\/li\u003e\n  \u003cli\u003eWorks on damp or dry hair for styling versatility\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat styling results can I expect with different hair types?\u003c\/h3\u003e\n\u003cp\u003eShort to medium lengths gain texture and separation, while thicker hair benefits from the clay’s control without stiffness. Fine hair obtains added body and definition when used sparingly; coarse hair gets better manageability and reduced frizz.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFine hair: use a pea-sized amount to avoid weighing strands down\u003c\/li\u003e\n  \u003cli\u003eMedium hair: apply more to build texture and hold\u003c\/li\u003e\n  \u003cli\u003eThick or coarse hair: warm a larger amount in palms for even distribution\u003c\/li\u003e\n  \u003cli\u003eCurly hair: smooth through to define strands and reduce flyaways\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply Aveda Men Pure-Formance Grooming Clay for best results?\u003c\/h3\u003e\n\u003cp\u003eWarm a small amount between your hands until it softens, then work through damp hair for control or dry hair for texture and separation. Reapply a tiny bit to refine shape; the pliable hold allows multiple touch-ups without stiffness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with a pea-sized amount; increase gradually as needed\u003c\/li\u003e\n  \u003cli\u003eFor a polished look, apply to damp hair and finish with a comb\u003c\/li\u003e\n  \u003cli\u003eFor textured styles, work through dry hair with fingertips\u003c\/li\u003e\n  \u003cli\u003eWash out with regular shampoo — no heavy residue expected\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs the formula environmentally conscious and suitable for everyday use?\u003c\/h3\u003e\n\u003cp\u003eAveda formulates this clay to be 92% naturally derived* using plant-based and non-petroleum ingredients per ISO 16128, and the brand is vegan and cruelty-free certified. Its cleaner ingredient profile means it’s appropriate for daily styling without relying on harsh preservatives or synthetic fragrance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e92% naturally derived* ingredients from plants, minerals, and water\u003c\/li\u003e\n  \u003cli\u003eFree from mineral oil, parabens, phthalates, petrolatum, and synthetic fragrance\u003c\/li\u003e\n  \u003cli\u003eVegan formula and Leaping Bunny approved for cruelty-free use\u003c\/li\u003e\n  \u003cli\u003ePart of a dedicated men’s haircare range for complementary routines\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Aveda Men Pure-Formance Grooming Clay suits men seeking a versatile styling product that offers strong yet flexible hold and a matte finish without heavy chemicals or shine. It’s ideal for short to medium hairstyles that need texture, for anyone who prefers a natural-looking finish, and for users who value plant-forward formulations and cruelty-free credentials. Whether you want a defined combed style or a relaxed, tousled look, this clay offers control and reworkability while fitting into an eco-conscious grooming routine.\u003c\/p\u003e\n\n\u003cp\u003e*Per ISO 16128 standard: derived from plants, non-petroleum minerals, and\/or water.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients: Water Aqua Eau, Canola Oil Huile De Colza, Hydrogenated Castor Oil, Cetyl Alcohol, Oryza Sativa (rice) Bran Wax, C14-22 Alcohols, Steareth-21, Pvp, Glycerin, Alcohol Denat., Aluminum Starch Octenylsuccinate, Silica, Starch Hydroxypropyltrimonium Chloride, Zea Mays (corn) Starch, Orbignya Oleifera (babassu) Seed Oil, Calophyllum Inophyllum Seed Oil, Rosmarinus Officinalis (rosemary) Leaf Extract, Glycyrrhiza Inflata Root Extract, Glycine Soja (soybean) Oil, Hydrolyzed Algin, Yeast Extract Faex Extrait De Levure, Kaolin, Tocopherol, Ursolic Acid, Sodium Chloride, C12-20 Alkyl Glucoside, Peg-100 Stearate, Glyceryl Stearate, Fragrance (parfum), Citral, Geraniol, Linalool, Farnesol, Benzyl Benzoate, Citronellol, Coumarin, Eugenol, Limonene, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol ILN51337 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this clay on damp hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Apply to damp hair for more control and a neater finish, or use on dry hair for added texture.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this product leave a greasy or shiny finish?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. The clay gives a natural matte finish without greasy residue when used as directed.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":58346759586179,"sku":"B002CMLS0A","price":48.21,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/aveda-men-pure-formance-grooming-clay-front-jar.jpg?v=1782634939","url":"https:\/\/origin-beauty.com\/products\/aveda-men-pure-formance-grooming-clay-2-5-oz-strong-pliable-hold-matte-finish-lightweight","provider":"Origin Beauty","version":"1.0","type":"link"}