{"product_id":"aveda-men-pure-formance-grooming-hair-cream-medium-hold-4-2-fl-oz-lightweight-conditioning-natural-shine","title":"Aveda Men Pure-Formance Grooming Hair Cream Medium Hold 4.2 fl oz — lightweight conditioning, natural shine","description":"\u003cp\u003e\u003cstrong\u003eAveda Men Pure-Formance Grooming Cream is a lightweight, medium-hold styling cream that conditions, controls frizz, and adds natural-looking moisture and shine without heaviness.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis grooming cream is part of Aveda’s men-focused Pure-Formance line and blends conditioning ingredients to make everyday styling simpler. The formula is 94% naturally derived (per ISO 16128), easy to work through damp or dry hair, and designed to leave hair feeling soft rather than sticky. It’s packaged in a convenient 4.2 fl oz container for at-home use or travel, and it’s formulated without animal-derived ingredients, mineral oil, sulfates (SLS\/SLES), synthetic fragrance, parabens, phthalates, petrolatum, paraffin, or formaldehyde donors.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this cream shape hair without weighing it down?\u003c\/h3\u003e\n\u003cp\u003eThe cream delivers medium hold through a lightweight, emollient-rich base that tames flyaways and sculpts natural-looking styles. It distributes evenly so you get control without a crunchy finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMedium level hold for flexible structure and touchable movement\u003c\/li\u003e\n  \u003cli\u003eLight emollients condition without adding weight\u003c\/li\u003e\n  \u003cli\u003eWorks with both comb and fingers for varied textures\u003c\/li\u003e\n  \u003cli\u003eNon-sticky formulation keeps hair pliable all day\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it add moisture and shine to my hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula includes conditioning agents that help replenish moisture and smooth the cuticle, producing healthy-looking shine. It’s intended to enhance natural luster rather than create an artificial glossy finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBoosts hydration for dry or frizzy areas\u003c\/li\u003e\n  \u003cli\u003eSoftens hair to improve manageability\u003c\/li\u003e\n  \u003cli\u003eEnhances natural sheen without greasiness\u003c\/li\u003e\n  \u003cli\u003eSuitable for use on damp or dry hair for quick refreshes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use this grooming cream for best results?\u003c\/h3\u003e\n\u003cp\u003eRub a small amount between your palms and work evenly through damp or dry hair, shaping with fingers or a comb. Start with less product and add more as needed to avoid over-application.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to damp hair for softer, more controlled styles\u003c\/li\u003e\n  \u003cli\u003eUse on dry hair to tame flyaways and add texture\u003c\/li\u003e\n  \u003cli\u003eLayer sparingly — a little goes a long way\u003c\/li\u003e\n  \u003cli\u003eWash out easily with regular shampoo when needed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients or attributes should I know about?\u003c\/h3\u003e\n\u003cp\u003eThe formula is 94% naturally derived and avoids several common additives; it’s vegan and cruelty-free. Aveda positions this product as part of a broader men’s grooming range tailored to different styling needs.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e94% naturally derived content (ISO 16128)\u003c\/li\u003e\n  \u003cli\u003eFree of animal-derived ingredients, mineral oil, SLS\/SLES, synthetic fragrance, parabens, phthalates, petrolatum, paraffin, and formaldehyde donors\u003c\/li\u003e\n  \u003cli\u003eAveda is a Certified B Corporation and Leaping Bunny approved\u003c\/li\u003e\n  \u003cli\u003eComplementary products available in the Pure-Formance line (shampoos, conditioners, shave cream, pastes, pomades)\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Aveda Men Pure-Formance Grooming Cream suits men seeking everyday, manageable styling with a medium hold and added conditioning benefits. It works well for those who want a natural finish, prefer plant-forward formulations, and value cruelty-free, vegan grooming. If you need flexible control for short to medium lengths and want to avoid heavy, sticky styling products, this cream is a practical choice.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients: Water Aqua Eau, Glycerin, Ppg-3 Benzyl Ether Myristate, Hydroxypropyl Starch Phosphate, Cetyl Alcohol, Copernicia Cerifera (carnauba) Wax Copernicia Cerifera Cera Cire De Carnauba, Hydrogenated Castor Oil, Alcohol Denat., Steareth-21, Cetearyl Alcohol, Canola Oil Huile De Colza, Corn Starch Modified, Glyceryl Caprylate, Yeast Extract Faex Extrait De Levure, Ursolic Acid, Calophyllum Inophyllum Seed Oil, Orbignya Oleifera (babassu) Seed Oil, Hydrolyzed Algin, Zea Mays (corn) Starch, Oryzanol, Glycyrrhiza Inflata Root Extract, Rosmarinus Officinalis (rosemary) Leaf Extract, Cocamidopropyl Pg-dimonium Chloride Phosphate, Ppg-5-ceteth-10 Phosphate, Polyquaternium-10, Pvp, Silica, Fragrance (parfum), Farnesol, Eugenol, Linalool, Citronellol, Citral, Limonene, Benzyl Benzoate, Geraniol, Coumarin, Sodium Gluconate, Tetradibutyl Pentaerithrityl Hydroxyhydrocinnamate, Potassium Sorbate, Phenoxyethanol ILN99692 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this grooming cream suitable for daily use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s lightweight and formulated to be used daily on damp or dry hair for conditioning and styling without build-up.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does it contain sulfates or synthetic fragrances?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. The formula is free from SLS\/SLES and synthetic fragrance, and is 94% naturally derived.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":58344230551939,"sku":"B000VZK9U0","price":49.58,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/aveda-men-pure-formance-front-packaging.jpg?v=1782583995","url":"https:\/\/origin-beauty.com\/products\/aveda-men-pure-formance-grooming-hair-cream-medium-hold-4-2-fl-oz-lightweight-conditioning-natural-shine","provider":"Origin Beauty","version":"1.0","type":"link"}