{"product_id":"aveda-men-pure-formance-thickening-paste-2-5-oz-natural-finish-medium-hold-for-thicker-looking-hair","title":"Aveda Men Pure-Formance Thickening Paste — 2.5 oz, Natural Finish \u0026 Medium Hold for Thicker-Looking Hair","description":"\u003cp\u003e\u003cstrong\u003eAveda Men Pure-Formance Thickening Paste is a 91% naturally derived styling paste that instantly makes hair look thicker while delivering a flexible, natural finish.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis multitasking paste uses botanicals including amla to plump individual strands and add texture without heavy shine. Designed as part of Aveda’s Men Pure-Formance range, it works on damp or dry hair to create definition, body, and a pliable hold suitable for short to medium lengths. The formula avoids animal-derived ingredients, mineral oil, synthetic fragrance, parabens, phthalates, petrolatum and formaldehyde donors, and is consciously created from plant-based and non-petroleum sources per ISO 16128.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I see thicker-looking hair?\u003c\/h3\u003e\n\u003cp\u003eYou’ll notice added body and the appearance of fuller strands immediately after application. The paste coats each hair shaft to increase visual thickness without weighing hair down, so styling results are visible right away.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInstant thicker appearance on roots and ends\u003c\/li\u003e\n  \u003cli\u003eWorks on damp or dry hair for immediate styling\u003c\/li\u003e\n  \u003cli\u003eLightweight formula avoids flattening fine hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat styles can this paste create and how strong is the hold?\u003c\/h3\u003e\n\u003cp\u003eThe texture is versatile—pliable enough to reshape throughout the day yet structured enough to maintain styles like textured crops, tousled looks, and casual pomps. Expect a natural, low-shine finish that keeps movement while providing medium hold.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBuildable medium hold for reworkable styles\u003c\/li\u003e\n  \u003cli\u003eMatte, natural finish suitable for everyday looks\u003c\/li\u003e\n  \u003cli\u003eIdeal for adding separation, texture, and controlled volume\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply it for best results?\u003c\/h3\u003e\n\u003cp\u003eRub a small amount between your palms to warm the paste, then work it evenly through damp hair for more control or apply to dry hair for added texture and separation. Start sparingly—add more as needed to avoid overloading hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse a pea-sized amount for short hair; increase for thicker or longer hair\u003c\/li\u003e\n  \u003cli\u003eApply from roots to ends for overall volume or focus at roots for lift\u003c\/li\u003e\n  \u003cli\u003eReworkable throughout the day without crunchy buildup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat’s inside the formula and what’s left out?\u003c\/h3\u003e\n\u003cp\u003eThe paste is 91% naturally derived and features amla among other botanical ingredients to help visibly thicken hair. It intentionally excludes common harsh additives to offer a cleaner styling option within Aveda’s men’s collection.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eContains amla to help thicken individual strands\u003c\/li\u003e\n  \u003cli\u003e91% naturally derived per ISO 16128 (plants, non-petroleum minerals, water)\u003c\/li\u003e\n  \u003cli\u003eFree from synthetic fragrance, parabens, phthalates, mineral oil, and animal-derived ingredients\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Aveda Men Pure-Formance Thickening Paste is aimed at men seeking an everyday styling product that builds fuller-looking hair with a natural finish—especially those with fine to medium hair who want texture, hold, and a cleaner ingredient profile. It also suits anyone in the Aveda Men line wanting a removable, reworkable paste that pairs well with the brand’s shampoos, conditioners, and other styling products.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients: Water Aqua Eau, Hydrogenated Castor Oil, Canola Oil Huile De Colza, Oryza Sativa (rice) Bran Wax, C14-22 Alcohols, Dimethicone, Glycerin, Jojoba Esters, Peg-40 Hydrogenated Castor Oil, Cetearyl Alcohol, Alcohol Denat., Aluminum Starch Octenylsuccinate, Coco-glucoside, Glycyrrhiza Inflata Root Extract, Orbignya Oleifera (babassu) Seed Oil, Yeast Extract Faex Extrait De Levure, Glycine Soja (soybean) Oil, Ursolic Acid, Rosmarinus Officinalis (rosemary) Leaf Extract, Emblica Officinalis Fruit Extract, Calophyllum Inophyllum Seed Oil, Hydrolyzed Algin, Tocopherol, Sodium Chloride, C12-20 Alkyl Glucoside, Peg-100 Stearate, Zea Mays (corn) Starch, Silica, Glyceryl Stearate, Pvp, Starch Hydroxypropyltrimonium Chloride, Fragrance (parfum), Coumarin, Limonene, Linalool, Citronellol, Geraniol, Eugenol, Farnesol, Citral, Benzyl Benzoate, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol ILN51310 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this paste on damp and dry hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Apply to damp hair for control and lift, or to dry hair for texture and separation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this product make my hair feel stiff or sticky?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. It provides a pliable medium hold with a natural, low-shine finish and is reworkable without crunch.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":58344384528771,"sku":"B01N17SFYB","price":49.58,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/aveda-men-thickening-paste-front-packaging.jpg?v=1782587087","url":"https:\/\/origin-beauty.com\/products\/aveda-men-pure-formance-thickening-paste-2-5-oz-natural-finish-medium-hold-for-thicker-looking-hair","provider":"Origin Beauty","version":"1.0","type":"link"}