{"product_id":"aveda-pure-abundance-volumizing-shampoo-6-7-fl-oz-lightweight-botanical-cleanser-for-fine-hair","title":"Aveda Pure Abundance Volumizing Shampoo — 6.7 fl oz, Lightweight Botanical Cleanser for Fine Hair","description":"\u003cp\u003e\u003cstrong\u003eAveda Pure Abundance Volumizing Shampoo is a lightweight, 95% naturally derived cleanser that lifts fine hair by removing build-up and excess oil while imparting a botanical jasmine-and-ylang-ylang aroma.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis volumizing shampoo is formulated to give fine hair fuller-looking body without heavy residue. A soft gel turns into a rich lather that cleanses away product build-up and extra oil, helping strands take on more natural lift. The scent is Aveda’s Pure-Fume blend—notes of jasmine, peppermint, palmarosa and ylang-ylang—so hair feels refreshed and subtly fragranced after each wash.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo create visible volume for fine hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses an amaranth seed extract in a botanical volumizing blend to gently plump the hair shaft and reduce surface friction, which helps hair appear fuller and move naturally. When paired with the matching Volumizing Conditioning Rinse, Aveda reports up to four times more volume versus unwashed hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAmaranth-derived extract helps expand strand diameter.\u003c\/li\u003e\n  \u003cli\u003eSoft gel-to-lather texture lifts without weighing hair down.\u003c\/li\u003e\n  \u003cli\u003eRemoves oils and styling residue that flatten fine hair.\u003c\/li\u003e\n  \u003cli\u003eBest results when used with the Volumizing Conditioning Rinse.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it strip color or dry out my hair?\u003c\/h3\u003e\n\u003cp\u003eThis shampoo is designed to cleanse while maintaining hair’s natural feel rather than aggressively stripping moisture. It removes product build-up and excess oil but is not a clarifying medical-grade formula, so color-treated hair will generally tolerate it when used as directed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle gel texture cleanses without harsh stripping.\u003c\/li\u003e\n  \u003cli\u003eFollow with the Volumizing Conditioning Rinse for balanced moisture.\u003c\/li\u003e\n  \u003cli\u003eSuitable for routine use on fine, colored hair when monitored.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does it smell like and how long does the scent last?\u003c\/h3\u003e\n\u003cp\u003eThe Pure-Fume aroma blends jasmine, peppermint, palmarosa and ylang-ylang for a fresh floral-herbaceous bouquet. Scent longevity depends on hair porosity and styling, but many users notice a pleasant, subtle fragrance that lingers after rinse and styling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTop notes include peppermint for a crisp lift.\u003c\/li\u003e\n  \u003cli\u003eFloral heart of jasmine and ylang-ylang adds warmth.\u003c\/li\u003e\n  \u003cli\u003ePalmarosa contributes a rounded, botanical finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, massage to create a creamy lather, then rinse; repeat if hair is very oily or has heavy product build-up. For maximum body, follow with Aveda Pure Abundance Volumizing Conditioning Rinse and style as usual.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMassage into roots and lengths, then rinse thoroughly.\u003c\/li\u003e\n  \u003cli\u003eRepeat cleansing for extra removal of residue if needed.\u003c\/li\u003e\n  \u003cli\u003eFinish with the matching conditioning rinse for lift and softness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eAveda Pure Abundance Volumizing Shampoo is also aligned with Aveda’s sustainability and ethical standards: it’s 95% naturally derived, 100% vegan, Certified B Corp and Leaping Bunny approved. The lightweight texture and botanical fragrance make it a practical everyday option for anyone seeking fuller-looking fine hair without heavy silicones or waxy build-up.\u003c\/p\u003e\n\n\u003cp\u003eWho is this for: people with fine or limp hair searching for an everyday volumizing cleanser that removes product residue and oil while leaving hair soft and lightly fragranced. It’s a good fit for those who prefer plant-derived ingredients and eco-conscious brands, and for anyone wanting enhanced body when paired with the corresponding conditioning rinse.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater Aqua Eau , Cocamidopropyl Hydroxysultaine , Ammonium Lauryl Sulfate , Disodium Laureth Sulfosuccinate , Decyl Glucoside , Amaranthus Caudatus Seed Extract , Hydrolyzed Rice Protein , Sodium Gluconate , Cocamidopropyl Pg-dimonium Chloride Phosphate , Polysorbate 20 , Citric Acid , Ammonium Sulfate , Polyquaternium-10 , Fragrance (parfum) , Jasmine Oil\/extract , Cananga Odorata Oil\/extract , Pelargonium Graveolens (geranium) Flower Oil , Mentha Piperita (peppermint) Oil , Pogostemon Cablin (patchouli) Oil , Limonene , Benzyl Benzoate , Geraniol , Eugenol , Linalool , Menthol , Linalyl Acetate , Citronellol , Beta-caryophyllene , Benzyl Alcohol , Pinene , Geranyl Acetate , Sodium Citrate , Phenoxyethanol , Potassium Sorbate , Sodium Benzoate , Benzoic Acid ILN54465 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Aveda Pure Abundance shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it is gentle and suitable for many color-treated fine hair routines; monitor results and follow with the conditioning rinse for balance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this volumizing shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it as needed—daily for oily scalps or every other wash for normal scalps; repeat washing if hair has heavy product build-up.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":58344367358339,"sku":"B0FL9WY1ZQ","price":45.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/aveda-pure-abundance-front-bottle.jpg?v=1782586443","url":"https:\/\/origin-beauty.com\/products\/aveda-pure-abundance-volumizing-shampoo-6-7-fl-oz-lightweight-botanical-cleanser-for-fine-hair","provider":"Origin Beauty","version":"1.0","type":"link"}