{"product_id":"aveda-shampure-nurturing-shampoo-for-fine-to-medium-hair-1-7-fl-oz-lightweight-nourish-calming-lavender-ylang-aroma","title":"Aveda Shampure Nurturing Shampoo for Fine to Medium Hair — 1.7 fl oz, Lightweight Nourish \u0026 Calming Lavender-Ylang Aroma","description":"\u003cp\u003e\u003cstrong\u003eAveda Shampure Nurturing Shampoo is a gentle, 96% naturally derived daily cleanser that lightly nourishes fine to medium hair and leaves a calming aroma of lavender and ylang ylang.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned as a lightweight everyday shampoo, this Aveda formula uses abyssinian oil to impart shine and manageability without weighing hair down. Its signature Shampure scent blends 25 plant and flower essences for a soothing shower experience. The blend avoids silicones and many common synthetic additives while meeting ISO 16128 guidelines for naturally derived content.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this shampoo affect my hair texture and shine?\u003c\/h3\u003e\n\u003cp\u003eThis shampoo is formulated to clean and condition hair without heavy residues, making it suitable for fine to medium strands. Abyssinian oil provides slip and gloss similar to silicone-based products but in a naturally derived form, so hair looks smoother and moves more freely.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLightweight nourishment that avoids flattening fine hair\u003c\/li\u003e\n  \u003cli\u003eAbyssinian oil adds shine and reduces frizz\u003c\/li\u003e\n  \u003cli\u003eRemoves buildup while preserving natural body\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs the scent strong and what creates the aroma?\u003c\/h3\u003e\n\u003cp\u003eThe Shampure aroma is a subtle, calming bouquet of 25 pure plant and flower essences, with prominent notes of lavender, ylang ylang, and petitgrain. The fragrance is designed to be soothing rather than overpowering, leaving a soft lingering scent after rinsing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e25 plant and flower essences for a layered floral-aromatic profile\u003c\/li\u003e\n  \u003cli\u003eBalanced strength—noticeable but not overwhelming\u003c\/li\u003e\n  \u003cli\u003eScent complements other Shampure body care products for a cohesive routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients are omitted and why does that matter?\u003c\/h3\u003e\n\u003cp\u003eAveda intentionally formulates this shampoo without silicones, SLS\/SLES, parabens, phthalates, mineral oil, and synthetic fragrances. Omitting these ingredients targets cleaner formulations that reduce buildup and align with consumer preferences for kinder, more transparent ingredient lists.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNo silicones—uses abyssinian oil for shine instead\u003c\/li\u003e\n  \u003cli\u003eFree from sulfates and common harsh detergents\u003c\/li\u003e\n  \u003cli\u003eFormulated without parabens, phthalates, or synthetic fragrance components\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use Shampure Nurturing Shampoo in my routine?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, lather gently, and rinse thoroughly; repeat if desired for extra cleansing. Pair with Aveda conditioners or the Shampure body care line to extend the calming scent and balance moisture for fine to medium hair types.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse daily or as often as needed for gentle cleansing\u003c\/li\u003e\n  \u003cli\u003eFollow with a lightweight conditioner for targeted hydration\u003c\/li\u003e\n  \u003cli\u003eCombine with Shampure body and scent products for a unified fragrance experience\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Aveda Shampure Nurturing Shampoo is ideal for people with fine to medium hair who want a gentle daily cleanser that adds shine without heaviness, appreciate a natural-origin formula, and enjoy a calming botanical aroma. It suits vegans and those looking for cruelty-free, B Corp–aligned personal care options, and complements a full Shampure bathing and body routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients: Water Aqua Eau, Ammonium Lauryl Sulfate, Cocamide Mipa, Propanediol, Babassuamidopropyl Betaine, Crambe Abyssinica (abyssinian) Seed Oil, Bixa Orellana (annatto) Seed Extract, Glycerin, Peg-60 Almond Glycerides, Polysorbate 80, Polyquaternium-10, Sodium Chloride, Citric Acid, Fragrance (parfum), Linalool, Geraniol, Citronellol, Benzyl Benzoate, Limonene, Sodium Phytate, Benzoic Acid, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Annatto (ci 75120) ILN45473 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Aveda Shampure Nurturing Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it gently cleanses fine to medium hair and is formulated without harsh sulfates, but always patch-test and consult your colorist for specific color-care needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this shampoo every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it’s designed as a daily shampoo for fine to medium hair, providing light nourishment without weighing hair down.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":58360811389315,"sku":"B07M9G9DKB","price":16.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/aveda-shampure-front-packaging_ac1d59ca-b8be-4e33-a38d-c12a2f3ecebc.jpg?v=1782784137","url":"https:\/\/origin-beauty.com\/products\/aveda-shampure-nurturing-shampoo-for-fine-to-medium-hair-1-7-fl-oz-lightweight-nourish-calming-lavender-ylang-aroma","provider":"Origin Beauty","version":"1.0","type":"link"}