{"product_id":"aveda-shampure-nurturing-shampoo-for-fine-to-medium-hair-8-5-fl-oz-abyssinian-oil-lightweight-shine","title":"Aveda Shampure Nurturing Shampoo for Fine to Medium Hair — 8.5 fl oz, Abyssinian Oil, Lightweight Shine","description":"\u003cp\u003e\u003cstrong\u003eAveda Shampure Nurturing Shampoo is a gentle, daily cleanser formulated for fine to medium hair that softens, adds natural-looking shine, and leaves a calming botanical scent.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eMade mostly from plant-derived ingredients, this lightweight shampoo uses abyssinian oil to condition without weighing hair down and features a signature blend of 25 plant and flower essences for a soothing fragrance. The formula avoids silicones, sulfates, parabens, and other common additives, while delivering everyday cleansing and subtle manageability for hair that needs a delicate touch.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo care for fine or medium hair without heaviness?\u003c\/h3\u003e\n\u003cp\u003eThe formula prioritizes lightweight nourishment so hair feels clean rather than flattened. Abyssinian oil provides slip and shine similar to silicones but with a thinner mouthfeel, helping strands glide and reflect light without buildup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWeightless conditioning from abyssinian oil\u003c\/li\u003e\n  \u003cli\u003eGentle surfactants that cleanse without aggressive stripping\u003c\/li\u003e\n  \u003cli\u003eSilicone-free formulation to maintain natural body\u003c\/li\u003e\n  \u003cli\u003eLeaves hair soft and manageable for daily styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does the scent profile add to my shower routine?\u003c\/h3\u003e\n\u003cp\u003eThe product carries Aveda’s Shampure aroma — a composed blend of plant and floral essences that creates a calming, spa-like experience. The fragrance is designed to be subtle yet lingering, enhancing the sensory aspect of cleansing without masking natural hair characteristics.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e25 pure plant and flower essences for layered complexity\u003c\/li\u003e\n  \u003cli\u003eNotes of lavender, ylang ylang, and petitgrain for relaxation\u003c\/li\u003e\n  \u003cli\u003eBalanced intensity suitable for daily use\u003c\/li\u003e\n  \u003cli\u003eComplements other Shampure body and home products\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhich ingredients are included or excluded, and why does that matter?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo is predominantly plant-derived under ISO 16128, with key natural oils and gentle cleansers. It intentionally leaves out certain additives like silicones, mineral oil, sulfates, parabens, phthalates, and synthetic dyes or animal-derived ingredients, supporting cleaner formulations and easier rinsing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApproximately 96% naturally derived ingredients (per ISO 16128)\u003c\/li\u003e\n  \u003cli\u003eNo silicones—shine comes from natural abyssinian oil\u003c\/li\u003e\n  \u003cli\u003eFree from SLS\/SLES, parabens, phthalates, and mineral oil\u003c\/li\u003e\n  \u003cli\u003eVegan and cruelty-free standards upheld by Aveda\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results and what pairs well with it?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, gently lather, and rinse thoroughly; repeat if needed for extra cleansing. For balanced routine results, follow with a lightweight conditioner or a matching Shampure conditioner to maintain softness and manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse daily or as needed for fine to medium hair types\u003c\/li\u003e\n  \u003cli\u003eFollow with a weightless conditioner for detangling\u003c\/li\u003e\n  \u003cli\u003ePair with other Shampure body and home products for a cohesive scent experience\u003c\/li\u003e\n  \u003cli\u003eSuitable for color-treated hair when used according to stylist guidance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Aveda Shampure Nurturing Shampoo suits people with fine to medium hair looking for a gentle, everyday cleanser that offers light conditioning and a calming botanical fragrance. It’s a good match for those who prefer formulas with high levels of plant-derived content, avoid silicones and harsh sulfates, and appreciate a spa-inspired scent during their hair care routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients: Water Aqua Eau, Ammonium Lauryl Sulfate, Cocamide Mipa, Propanediol, Babassuamidopropyl Betaine, Crambe Abyssinica (abyssinian) Seed Oil, Bixa Orellana (annatto) Seed Extract, Glycerin, Peg-60 Almond Glycerides, Polysorbate 80, Polyquaternium-10, Sodium Chloride, Citric Acid, Fragrance (parfum), Linalool, Geraniol, Citronellol, Benzyl Benzoate, Limonene, Sodium Phytate, Benzoic Acid, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Annatto (ci 75120) ILN45473 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Aveda Shampure shampoo suitable for daily use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated as a gentle daily cleanser for fine to medium hair and can be used every day as part of your routine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does this shampoo contain silicones or sulfates?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. The formula is silicone-free and avoids SLS\/SLES, relying on gentler surfactants and abyssinian oil for shine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":58345441362307,"sku":"B07LBW7HJJ","price":30.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/aveda-shampure-front-bottle_95d85150-64de-4567-bab0-057e747854fb.jpg?v=1782621798","url":"https:\/\/origin-beauty.com\/products\/aveda-shampure-nurturing-shampoo-for-fine-to-medium-hair-8-5-fl-oz-abyssinian-oil-lightweight-shine","provider":"Origin Beauty","version":"1.0","type":"link"}