{"product_id":"aveeno-color-protect-strengthen-shampoo-blackberry-quinoa-fresh-12-fl-oz-sulfate-free-oat-first-formula","title":"Aveeno Color Protect Strengthen+ Shampoo – Blackberry Quinoa, Fresh 12 fl oz, Sulfate-Free Oat-First Formula","description":"\u003cp\u003e\u003cstrong\u003eAveeno Color Protect Strengthen+ Blackberry Quinoa Shampoo is a sulfate-free, oat-first formula designed to soothe the scalp while strengthening and helping protect color-treated hair from breakage and fade.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis shampoo blends oat extract, blackberry fragrance notes, and quinoa protein into a gentle cleansing base formulated for hair that’s colored or heat-styled. With oat listed as the first ingredient, the formula emphasizes a balanced scalp environment and everyday nourishment from root to tip. The scent is a fresh, farm-inspired blackberry aroma and the product avoids sulfates, parabens and dyes to reduce the risk of stripping color while still delivering a clean rinse.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo protect color and reduce breakage?\u003c\/h3\u003e\n\u003cp\u003eThe combination of quinoa protein and a gentle, sulfate-free surfactant system helps fortify strands and minimize aggressive color fading. Quinoa-derived amino acids support hair fiber resilience, while the milder cleansing agents remove buildup without harshly lifting pigments.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eQuinoa protein helps strengthen weakened cuticles and strands.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free formulation reduces aggressive color stripping.\u003c\/li\u003e\n  \u003cli\u003eOat-first base soothes and maintains a healthier scalp environment.\u003c\/li\u003e\n  \u003cli\u003eFormulated without dyes and parabens to keep treatment gentler on colored hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this soothe a sensitive or dry scalp?\u003c\/h3\u003e\n\u003cp\u003eAveeno places oat as the initial ingredient to leverage its calming, moisture-friendly properties; this supports a more comfortable scalp feel with regular use. While not a medical treatment, the oat-rich base is selected for its balancing, gentle character that can help reduce surface dryness and irritation from everyday styling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOat-first formulation to help maintain a balanced scalp environment.\u003c\/li\u003e\n  \u003cli\u003eMild cleansing agents that avoid over-drying the scalp.\u003c\/li\u003e\n  \u003cli\u003eSuitable for routine use to keep scalp comfort consistent.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat sensory experience and scent should I expect?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo offers a fresh, farm-inspired blackberry aroma that reads as fruity and clean rather than heavy or cloying. Lather is designed to rinse freely, leaving hair feeling refreshed and lightly fragrant without an overpowering perfume finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFresh blackberry notes for a pleasing, uplifted scent.\u003c\/li\u003e\n  \u003cli\u003eLight lather that rinses thoroughly to avoid residue.\u003c\/li\u003e\n  \u003cli\u003eSubtle fragrance intensity to suit sensitive noses and colored hair routines.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this for best results?\u003c\/h3\u003e\n\u003cp\u003eWet hair thoroughly, then apply a quarter-sized amount and massage into scalp and lengths until you reach a light lather. Rinse completely and follow with a compatible conditioner, focusing on the mid-lengths and ends for added detangling and protection.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair and massage gently into scalp and strands.\u003c\/li\u003e\n  \u003cli\u003eRinse well and pair with a color-safe conditioner for conditioning and seal.\u003c\/li\u003e\n  \u003cli\u003eUse regularly—every wash—as part of a color-care regimen.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This Aveeno shampoo is made for people with color-treated or heat-styled hair who want a gentler cleanse that prioritizes scalp comfort and strand strength. It's also suitable for anyone seeking sulfate-free, paraben- and dye-free hair care with a fresh blackberry scent and plant-forward ingredients like oat and quinoa protein. If you need medicinal scalp therapy or have severe sensitivity, consult a dermatologist before use.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eColloidal Oatmeal Extract, Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycol Distearate, Rubus Villosus (Blackberry) Fruit Extract, Hydrolyzed Quinoa, PEG-7 Amodimethicone, Polyquaternium-22, Polyquaternium-39, PEG-150 Pentaerythrityl Tetrastearate, PPG-2 Hydroxyethyl Cocamide, Acrylates\/C10-30 Alkyl Acrylate Crosspolymer, Laureth-4, Sodium Hydrolyzed Potato Starch Dodecenylsuccinate, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Propylene Glycol, Glycerin, Citric Acid, Sodium Citrate, Hexylene Glycol, Sodium Hydroxide, Sodium Benzoate, Fragrance (Parfum).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s sulfate-free and formulated without dyes or parabens to help reduce color stripping and protect treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Aveeno Color Protect Strengthen+?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it at each wash as part of your color-care routine; follow with a conditioning product for best results.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aveeno","offers":[{"title":"Default Title","offer_id":58360716231043,"sku":"B07HMP33Q1","price":17.09,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/aveeno-front-packaging-blackberry-quinoa.jpg?v=1782779822","url":"https:\/\/origin-beauty.com\/products\/aveeno-color-protect-strengthen-shampoo-blackberry-quinoa-fresh-12-fl-oz-sulfate-free-oat-first-formula","provider":"Origin Beauty","version":"1.0","type":"link"}