{"product_id":"bold-uniq-purple-shampoo-for-blonde-silver-gray-hair-8-fl-oz-paraben-sulfate-free-vegan","title":"BOLD UNIQ Purple Shampoo for Blonde, Silver \u0026 Gray Hair — 8 fl oz, Paraben \u0026 Sulfate Free, Vegan","description":"\u003cp\u003e\u003cstrong\u003eBold Uniq Purple Shampoo neutralizes unwanted yellow and brassy tones while conditioning and protecting blonde, silver, and gray hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIf you want a salon-grade tone refresh at home, this paraben- and sulfate-free purple shampoo uses concentrated violet pigments and UV filters to lift brassiness and preserve cool, bright hues. Formulated for color-treated and natural light hair, it also contains a Vitamin B5 derivative to smooth strands and add shine without stripping. The vegan, cruelty-free formula provides a stronger toning effect than many standard blonding shampoos so you can extend time between salon color corrections.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this purple shampoo reduce yellow and brassiness?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo deposits potent violet pigments that counter the warm, yellow undertones that develop from water, heat, and environmental exposure. Pigments sit on the hair surface to visually neutralize brassiness while gentle cleansing removes residues that dull color.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eIntense violet pigments neutralize yellow hues\u003c\/li\u003e\n  \u003cli\u003eSuitable for blonde, platinum, highlighted, gray, and silver hair\u003c\/li\u003e\n  \u003cli\u003eStronger toning action than basic blonding shampoos\u003c\/li\u003e\n  \u003cli\u003eUse as maintenance between color appointments\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo damage or dry out my hair?\u003c\/h3\u003e\n\u003cp\u003eDesigned without sulfates or parabens, the formula cleanses without aggressive surfactants that strip moisture. A Vitamin B5 derivative helps condition and smooth the hair shaft, so hair feels softer and looks shinier after use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSLS-free and paraben-free for gentler cleansing\u003c\/li\u003e\n  \u003cli\u003eVitamin B5 derivative adds softness and shine\u003c\/li\u003e\n  \u003cli\u003eVegan and cruelty-free—no animal-derived ingredients\u003c\/li\u003e\n  \u003cli\u003eUse frequency adjustable to hair porosity and tone goals\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use Bold Uniq Purple Shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eFrequency depends on your starting tone and hair porosity: those with heavy brassiness may use it once a week, while lightly brassy or maintenance users might shampoo every 10–14 days. Shorter contact times produce subtler toning; longer or repeated application intensifies the effect.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with once weekly; adjust based on results\u003c\/li\u003e\n  \u003cli\u003eApply briefly for mild correction, 2–5 minutes for stronger toning\u003c\/li\u003e\n  \u003cli\u003eCombine with a regular conditioner or a color-safe mask as needed\u003c\/li\u003e\n  \u003cli\u003eAvoid daily use unless advised by a stylist\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does Bold Uniq protect color from fading?\u003c\/h3\u003e\n\u003cp\u003eIn addition to toning pigments, the shampoo includes innovative UV filters that help shield dyed hair from ultraviolet-driven fading. Regular use reduces the rate at which color shifts warm or dull, helping preserve ice-cool blondes and brilliant silvers longer between salon visits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBuilt-in UV filters guard against sun-related color loss\u003c\/li\u003e\n  \u003cli\u003eVivid toning pigments maintain cooler color tones\u003c\/li\u003e\n  \u003cli\u003eGentle formula avoids unnecessary color stripping\u003c\/li\u003e\n  \u003cli\u003eBetter at-home maintenance to extend salon results\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Bold Uniq Purple Shampoo is intended for people with blonde, platinum, highlighted, silver, or gray hair who want a stronger at-home toning solution without harsh sulfates or parabens. It suits color-treated and natural light hair seeking to reduce yellowing, add shine, and protect against UV fading. Recommended for those who prefer vegan, cruelty-free products and want to stretch the life of salon color with occasional professional-style toning at home.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Cocamidopropyl Betaine, Sodium C14-16 Olefin Sulfonate (Note this is not a sulfate), Propylene Glycol, Polyquaternium-7, Guar Hydroxypropyltrimonium Chloride, Amodimethicone, Panthenol, Cetrimonium Chloride, Dimethicone, Tocopheryl Acetate(Vitamin E), Benzophenone-3, Benzophenone-4, Trideceth-12, Sodium Chloride, Carthamus Tinctorius (Safflower) Oil, Citrullus Vulgaris (Watermelon) Seed Oil, Cocos Nucifera (Coconut) Oil, Crambe Abyssinica (Abyssinian) Seed Oil, Lavandula Angustifolia (Lavender) Oil, Sclerocarya Birrea (Marula) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Vitis Vinifera (Grape) Seed Oil, Anthemis Nobilis (Chamomile) Flower Oil, Pelargonium Graveolens (Geranium) Flower Oil, Salvia Sclarea (Clary) Oil, Parfum (Fragrance), Limonene*, Linalool*, Citronellol*, Hexyl Cinnamal, Citric Acid, Triethylene Glycol, Sodium Benzoate, Phenoxyethanol, Acid Violet 43.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it's sulfate- and paraben-free, formulated to tone without stripping color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave it on for toning?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Start with 2–3 minutes for subtle toning; 5+ minutes intensifies brassiness reduction.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"BOLD UNIQ","offers":[{"title":"Default Title","offer_id":58345403515267,"sku":"B0743CZWCP","price":42.72,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/bold-uniq-front-bottle.jpg?v=1782620153","url":"https:\/\/origin-beauty.com\/products\/bold-uniq-purple-shampoo-for-blonde-silver-gray-hair-8-fl-oz-paraben-sulfate-free-vegan","provider":"Origin Beauty","version":"1.0","type":"link"}