{"product_id":"clairol-natural-instincts-demi-permanent-hair-color-5a-medium-cool-brown-ammonia-free-pack-of-3","title":"Clairol Natural Instincts Demi-Permanent Hair Color 5A Medium Cool Brown — Ammonia-Free, Pack of 3","description":"\u003cstrong\u003eClairol Natural Instincts 5A Medium Cool Brown is an ammonia-free, demi-permanent hair color that deposits natural-looking cool brown tones while conditioning with coconut oil and aloe.\u003c\/strong\u003e\n\n\u003cp\u003eThis gentle, no‑commitment hair dye refreshes or shifts your shade without the heaviness of permanent color. The formula is vegan and free of ammonia, designed to soften visible grays and rinse out gradually over several shampoos. Each kit contains color cream, activator, a Brilliant Shine Conditioner, gloves, and instructions — and this listing includes three complete application kits.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this shade look on my hair?\u003c\/h3\u003e\n\u003cp\u003e5A Medium Cool Brown gives a balanced, neutral-to-cool brown that reduces warm or brassy undertones. Results vary with starting color and hair porosity, so the final tone may be deeper or lighter depending on your base shade and whether your hair is previously colored.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBest on natural to lightly highlighted medium brunettes for subtle cooling.\u003c\/li\u003e\n  \u003cli\u003eMay slightly darken or neutralize warm tones on lighter hair.\u003c\/li\u003e\n  \u003cli\u003eBlends grays for a softer, more uniform appearance.\u003c\/li\u003e\n  \u003cli\u003eWashes out gradually over multiple shampoos for low commitment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs the formula gentle and conditioning?\u003c\/h3\u003e\n\u003cp\u003eYes — Natural Instincts uses a zero‑ammonia base plus coconut oil and aloe to leave hair feeling smoother after color. The included Brilliant Shine Conditioner helps lock in sheen and reduces roughness often associated with coloring.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAmmonia‑free to minimize harsh odor and lift.\u003c\/li\u003e\n  \u003cli\u003eCoconut oil adds surface softness and manageability.\u003c\/li\u003e\n  \u003cli\u003eAloe helps calm and condition strands during processing.\u003c\/li\u003e\n  \u003cli\u003eComes with a shine conditioner to finish the service at home.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow long does the color last and how does it fade?\u003c\/h3\u003e\n\u003cp\u003eAs a demi‑permanent dye, this formula gradually fades over several weeks rather than growing out like permanent color. Frequency of washing, shampoo types, and sun exposure will affect fade rate, so expect softer, even loss of pigment rather than abrupt striping.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTypically lasts multiple weeks with gradual washout.\u003c\/li\u003e\n  \u003cli\u003eColor maintenance routines extend vibrancy (sulfate‑free shampoos help).\u003c\/li\u003e\n  \u003cli\u003eLess commitment than permanent dyes — ideal for experimenting.\u003c\/li\u003e\n  \u003cli\u003eRefresh with another kit when depth or coolness diminishes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat’s included and how do I use the kit safely?\u003c\/h3\u003e\n\u003cp\u003eEach application kit contains everything you need for one full-color service at home: color cream, activator, gloves, a conditioner, and easy instructions. Perform a patch test 48 hours before coloring and follow timing directions to achieve the intended tone.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBox includes color cream, activator, gloves, and Brilliant Shine Conditioner.\u003c\/li\u003e\n  \u003cli\u003eRead instructions fully and mix per kit directions.\u003c\/li\u003e\n  \u003cli\u003ePatch test 48 hours prior to avoid allergic reactions.\u003c\/li\u003e\n  \u003cli\u003eRinse until water runs clear, then apply included conditioner for shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Clairol Natural Instincts 5A Medium Cool Brown is made for people who want a natural cool brown shade without permanent commitment, prefer an ammonia‑free and vegan-friendly formula, and appreciate built‑in conditioning during at‑home color. It suits anyone seeking to blend grays, neutralize warm tones, or refresh their brunette hue with minimal upkeep and a softer fade.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Clairol Natural Instincts 5A ammonia free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, this product uses a zero‑ammonia formula designed to be milder than permanent ammonia dyes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long will the color last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: 5A is demi‑permanent and typically fades gradually over several weeks, depending on washing and sun exposure.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Clairol","offers":[{"title":"Default Title","offer_id":58345440313731,"sku":"B07L1PBHMS","price":40.63,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/clairol-natural-instincts-front-packaging_be173b92-a1ad-4e06-9bb6-d7e09fd1dc6c.jpg?v=1782621749","url":"https:\/\/origin-beauty.com\/products\/clairol-natural-instincts-demi-permanent-hair-color-5a-medium-cool-brown-ammonia-free-pack-of-3","provider":"Origin Beauty","version":"1.0","type":"link"}