{"product_id":"clairol-natural-instincts-demi-permanent-hair-color-5c-brass-free-medium-brown-pack-of-3-ammonia-free-vegan","title":"Clairol Natural Instincts Demi-Permanent Hair Color 5C Brass-Free Medium Brown — Pack of 3, Ammonia-Free \u0026 Vegan","description":"\u003cstrong\u003eClairol Natural Instincts 5C Brass Free Medium Brown is an ammonia-free, vegan demi-permanent hair color that adds medium-brown tone while conditioning hair with coconut oil and aloe.\u003c\/strong\u003e\n\n\u003cp\u003eThis gentle at-home kit delivers an easy, low-commitment color change that softens visible gray and fades gradually over several shampoos. The formula is free of ammonia, enriched with coconut oil and aloe to help leave hair feeling smoother and looking glossy, and comes in a convenient single-use kit with developer, color cream, conditioner, gloves, and instructions. The 5C shade is tuned to reduce unwanted brassiness for a cooler medium-brown finish.\u003c\/p\u003e\n\n\u003ch3\u003eHow long will this demi-permanent color last?\u003c\/h3\u003e\n\u003cp\u003eDemi-permanent color deposits tone without fully penetrating the hair cortex, so it gradually fades rather than growing out like permanent dyes. Expect color to last between 4 and 24 shampoos depending on hair porosity, washing frequency, and styling habits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGently fades over multiple washes — no long-term commitment\u003c\/li\u003e\n  \u003cli\u003eBest on hair with some natural pigment; grays may be softened, not always fully covered\u003c\/li\u003e\n  \u003cli\u003eColor longevity increases on less frequently washed hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for sensitive scalps and does it damage hair?\u003c\/h3\u003e\n\u003cp\u003eThe Natural Instincts formula omits ammonia, which reduces strong odor and scalp irritation for many users, and includes coconut oil and aloe to add conditioning benefits. While any color can affect hair, this demi-permanent option is generally milder than permanent dyes and aims to leave hair feeling smoother after application.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAmmonia-free base for a gentler application experience\u003c\/li\u003e\n  \u003cli\u003eCoconut oil and aloe help add shine and slip to hair strands\u003c\/li\u003e\n  \u003cli\u003eFollow the included patch test and instructions to minimize reactions\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I get the best result with shade 5C Brass Free Medium Brown?\u003c\/h3\u003e\n\u003cp\u003eTo achieve an even, brass-free medium brown, start with hair that’s within one to two levels of the target shade. Apply to clean, dry hair and evenly distribute the color cream with the activator; timing and thorough saturation are key for consistent tone.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse the included developer and follow processing times in the leaflet\u003c\/li\u003e\n  \u003cli\u003ePerform a strand test to preview the shade and check timing\u003c\/li\u003e\n  \u003cli\u003eRinse with lukewarm water and use the Brilliant Shine Conditioner included\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat comes in each kit and how many kits are recommended?\u003c\/h3\u003e\n\u003cp\u003eEach single-use pack contains everything needed for one full application on average-length hair. For longer, thicker, or very dense hair, you may need two kits for full, even coverage; the product is sold here as a pack of three kits for multiple applications or multiple users.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOne color cream and one activator per kit\u003c\/li\u003e\n  \u003cli\u003eBrilliant Shine Conditioner, gloves, and instruction leaflet included\u003c\/li\u003e\n  \u003cli\u003ePack-of-3 offers multiple applications or backup kits for touch-ups\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? This Clairol Natural Instincts 5C Brass Free Medium Brown kit is designed for anyone wanting a softer, temporary color change without the commitment of permanent dyes—especially those who prefer ammonia-free, vegan options that add conditioning benefits. It’s suited to users aiming to reduce brassiness and boost shine, people covering early grays, and those who want a convenient at-home color routine with predictable, low-maintenance fading. If you have significant gray coverage needs or require a dramatic permanent lift, consider consulting a professional stylist.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does Natural Instincts 5C cover gray hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It softens and blends visible grays but may not fully cover heavy gray—results vary by gray percentage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this product truly ammonia-free and vegan?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the formula is ammonia-free; the packaging states the product is vegan—see brand site for full ingredient details.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Clairol","offers":[{"title":"Default Title","offer_id":58345440280963,"sku":"B07L1PBPGK","price":33.93,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/clairol-natural-instincts-front-packaging_398fea35-7821-4c12-bc8f-64e50639e538.jpg?v=1782621749","url":"https:\/\/origin-beauty.com\/products\/clairol-natural-instincts-demi-permanent-hair-color-5c-brass-free-medium-brown-pack-of-3-ammonia-free-vegan","provider":"Origin Beauty","version":"1.0","type":"link"}