{"product_id":"color-wow-purple-toning-styling-foam-for-blonde-gray-hair-lavender-tint-alcohol-free","title":"COLOR WOW Purple Toning + Styling Foam for Blonde \u0026 Gray Hair — Lavender Tint, Alcohol-Free","description":"\u003cp\u003e\u003cstrong\u003eCOLOR WOW Color Control Purple Toning + Styling Foam is a leave-in lavender-tinted foam that instantly neutralizes brassy yellow tones while adding flexible hold and bounce without stiffness.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned as a modern alternative to heavy purple shampoos and crunchy mousses, this lightweight foam blends toning and styling in one step. It deposits violet pigments to counteract unwanted warmth on blonde, highlighted, or gray hair and uses natural rosins instead of rigid polymers so hair stays soft, touchable, and resilient. Apply to wet or dry hair for automatic color correction plus gentle control and volume.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I see a reduction in brassiness?\u003c\/h3\u003e\n\u003cp\u003eCorrection happens immediately on contact: the foam’s lavender tint neutralizes yellow and brassy undertones as soon as it’s worked through the hair. Results are visible after a single application and can be refreshed as part of daily styling or when needed between color appointments.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLavender pigments counteract yellow and warm tones on blonde and gray hair\u003c\/li\u003e\n  \u003cli\u003eVisible neutralizing effect right after application\u003c\/li\u003e\n  \u003cli\u003eSafe for repeat use to maintain cooler, fresher color\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I style my hair with it — will it feel crunchy or sticky?\u003c\/h3\u003e\n\u003cp\u003eThis foam styles without the unwanted stiffness of traditional mousses. Instead of acrylic resins, it uses rosins (a natural, flexible substance) that create a soft, pliable hold so hair feels natural and moves freely.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSoft, flexible texture that avoids crunch or residue\u003c\/li\u003e\n  \u003cli\u003eAdds lift and bounce without weighing hair down\u003c\/li\u003e\n  \u003cli\u003eHelps protect against breakage during styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use the foam for best results on blonde, highlighted, or gray hair?\u003c\/h3\u003e\n\u003cp\u003eDispense a small amount and distribute through roots to ends on damp or dry hair, focusing on areas with visible brassiness. Comb or finger-style to distribute the tint evenly, then dry or air-dry as usual — no rinse required.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWorks on wet or dry hair; no rinsing necessary\u003c\/li\u003e\n  \u003cli\u003eUse sparingly on very light hair to control intensity\u003c\/li\u003e\n  \u003cli\u003eReapply as needed between shampoo days for freshness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this foam work for darker shades like brunettes with orange tones?\u003c\/h3\u003e\n\u003cp\u003eWhile the lavender formula is formulated for blonde, highlighted, and gray hair, COLOR WOW offers a blue-toned foam for brunettes to target orange and brassy red tones. The purple foam can still soften warm edges on lighter brunettes but choose the blue product for deeper color correction on darker hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePurple foam best for blonde and gray hair\u003c\/li\u003e\n  \u003cli\u003eBlue Foam option available for brunette-specific toning\u003c\/li\u003e\n  \u003cli\u003eBoth versions are leave-in and designed to be non-staining and easy to use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This product is ideal for anyone with blonde, highlighted, or gray hair who wants a fast, leave-in solution to neutralize yellow or brassy tones while simultaneously styling. It suits users who dislike sticky, stiff mousses and prefer a lightweight, touchable finish — especially those looking to extend salon color between appointments and maintain a fresh, cool-toned look with minimal effort.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWATER, VP\/VA COPOLYMER, ISOBUTANE, PROPANE, COCAMIDOPROPYL BETAINE, PEG-40 HYDROGENATED CASTOR OIL, METHYL HYDROGENATED ROSINATE, PARFUM, BENZALKONIUM CHLORIDE, DIAZOLIDINYL UREA, PANTHENOL, AMODIMETHICONE, MYRISTAMIDOPROPYL PG-DIMONIUM CHLORIDE PHOSPHATE, TRIDECETH-12, CETRIMONIUM CHLORIDE, IODOPROPYNYL BUTYLCARBAMATE, PPG-5-CETETH-20, LINALOOL, HEXYL CINNAMAL, CI 60730 (D\u0026amp;C VIOLET 2).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this foam every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The leave-in foam is gentle enough for regular use to maintain cool tones and can be applied to wet or dry hair as needed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will the foam stain skin or towels?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula is designed to avoid inky stains; wipe any excess from skin immediately and allow the foam to dry before contact with light fabrics.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"COLOR WOW","offers":[{"title":"Default Title","offer_id":58376639938947,"sku":"B087XP9W8J","price":34.51,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/color-wow-front-packaging_fa203830-b2e4-4538-b1b3-fe0ecfd9bd9c.jpg?v=1782983511","url":"https:\/\/origin-beauty.com\/products\/color-wow-purple-toning-styling-foam-for-blonde-gray-hair-lavender-tint-alcohol-free","provider":"Origin Beauty","version":"1.0","type":"link"}