{"product_id":"color-wow-root-cover-up-blonde-instant-gray-coverage-highlight-touch-up-water-resistant-mineral-powder","title":"COLOR WOW Root Cover Up Blonde — Instant gray coverage \u0026 highlight touch-up, water-resistant mineral powder","description":"\u003cp\u003e\u003cstrong\u003eCOLOR WOW Root Cover Up in Blonde is a water-resistant mineral powder that instantly masks grays, blends highlights, and fills thin areas for a natural, multi-dimensional finish until your next shampoo.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eQuick to apply and mess-free, this mineral-based root touch-up creates believable coverage without dyes, waxes, ammonia, or peroxide. The lightweight formula uses pigments plus light-reflecting particles to layer on hair for natural depth and dimension, staying put through sweat, sleep, and swims but rinsing out with shampoo. Designed for precise application, it helps conceal regrowth, thin spots, and contrasty roots between color appointments.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this powder hide gray roots and regrowth so naturally?\u003c\/h3\u003e\n\u003cp\u003eThe blend of pigmented minerals plus reflective particles deposits color on individual strands rather than coating hair heavily, so the result reads like natural hair color with subtle highlights. Because the powder mimics the way light interacts with hair, it reduces the flat, fake look often seen in heavier touch-ups.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMineral pigments adhere to hair fibers for targeted coverage\u003c\/li\u003e\n  \u003cli\u003eReflective particles create dimension and natural-looking shine\u003c\/li\u003e\n  \u003cli\u003eInvisible blending avoids harsh lines at the root\u003c\/li\u003e\n  \u003cli\u003eTemporary formula rinses out with shampoo — no chemical processing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it survive sweating, swimming, or rainy days?\u003c\/h3\u003e\n\u003cp\u003eYes — the water-resistant formula is engineered to remain in place during everyday moisture exposure, including workouts, rainy commutes, and pool time. It resists smudging so the coverage looks consistent from morning to evening but is still removable with regular shampoo.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWater-resistant finish holds through sweat and light water contact\u003c\/li\u003e\n  \u003cli\u003eNo transfer when touching hair or resting on pillows\u003c\/li\u003e\n  \u003cli\u003eShampoo removes product completely without stripping salon color\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply it for precise results and fuller-looking hair?\u003c\/h3\u003e\n\u003cp\u003eApplication is simple: brush or dab the powder onto targeted roots, regrowth lines, or thinning areas and blend lightly with fingertips or a brush for seamless coverage. A little product goes a long way; build coverage gradually to match surrounding tones and create the illusion of thicker hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse a little at a time to avoid over-application\u003c\/li\u003e\n  \u003cli\u003eTarget roots, part lines, or sparse spots for maximum effect\u003c\/li\u003e\n  \u003cli\u003eBlend with a brush or fingers for a soft, natural finish\u003c\/li\u003e\n  \u003cli\u003eGood for quick touch-ups between salon visits\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for colored or chemically treated hair?\u003c\/h3\u003e\n\u003cp\u003eThe powder is free of dyes, waxes, ammonia, and peroxide, making it suitable for use over colored, highlighted, or chemically treated hair. Because it’s temporary and rinses out, it won’t interact with salon color or processing between appointments.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNo permanent dyes or peroxide to alter hair chemistry\u003c\/li\u003e\n  \u003cli\u003eCruelty-free formula avoids harsh waxes and PPDs\u003c\/li\u003e\n  \u003cli\u003eRinses out easily at your next shampoo without residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? COLOR WOW Root Cover Up in Blonde is ideal for anyone with blonde or highlighted hair who wants an immediate, natural-looking fix for gray roots, regrowth, or visible scalp between color services. It suits active lifestyles where sweat, brief water exposure, or overnight wear might otherwise reveal touch-ups, and it’s a convenient tool for those seeking fuller-looking hair without permanent dyes.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eMICA, TALC, SYNTHETIC FLUORPHLOGOPITE, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, PENTAERYTHRITYL TETRAISOSTEARATE, ZEA MAYS (CORN) STARCH, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, TRIETHOXYCAPRYLYLSILANE, TIN OXIDE, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides), CI 77492 Iron Oxides\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does the coverage last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Coverage lasts until your next shampoo and resists sweat, light water, and sleeping, then rinses out with regular shampoo.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will it damage colored or treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No — the formula contains no peroxide, ammonia, dyes, or waxes and is temporary, so it won’t alter salon color.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"COLOR WOW","offers":[{"title":"Default Title","offer_id":58346706960771,"sku":"B00N514J1M","price":48.89,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/color-wow-root-cover-up-blonde-front-packaging.jpg?v=1782633529","url":"https:\/\/origin-beauty.com\/products\/color-wow-root-cover-up-blonde-instant-gray-coverage-highlight-touch-up-water-resistant-mineral-powder","provider":"Origin Beauty","version":"1.0","type":"link"}