{"product_id":"color-wow-root-cover-up-dark-blonde-instant-gray-coverage-water-resistant-mineral-powder-for-natural-looking-touch-ups","title":"COLOR WOW Root Cover Up Dark Blonde — Instant gray coverage, water‑resistant mineral powder for natural-looking touch-ups","description":"\u003cp\u003e\u003cstrong\u003eCOLOR WOW Root Cover Up in Dark Blonde is a mineral-based, water-resistant powder that instantly conceals grey roots and highlights, creating natural-looking coverage until your next shampoo.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for quick, no-mess touch-ups, this lightweight mineral powder adheres to individual strands to camouflage regrowth, blend highlights, and reduce the look of exposed scalp. The formula uses pigments plus reflective particles for dimension, so results look like real color rather than a flat coating. It’s free of waxes, parabens, and PPDs and washes out with shampoo.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly does this cover grey roots and regrowth?\u003c\/h3\u003e\n\u003cp\u003eCoverage is immediate: apply the powder to dry hair and you’ll see roots and greys disappear in seconds. The product is formulated to cling to hair fibers so coverage appears precise without spreading onto skin or clothes when applied correctly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInstant adherence to dry strands for fast touch-ups\u003c\/li\u003e\n  \u003cli\u003ePrecision application prevents excess transfer\u003c\/li\u003e\n  \u003cli\u003eSuitable for spot coverage or all-over blending\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill the color stay through sweat, rain, or a workout?\u003c\/h3\u003e\n\u003cp\u003eThe formula is water-resistant and designed to remain intact between shampoos, including light perspiration or incidental splashes. It’s not a permanent dye, so vigorous rubbing or heavy exposure to water during prolonged swimming may eventually reduce coverage, but normal daily activities should not affect it.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWater-resistant finish that withstands everyday moisture\u003c\/li\u003e\n  \u003cli\u003eLasts until you shampoo—ideal for multi-day wear\u003c\/li\u003e\n  \u003cli\u003eRemoves fully with regular shampooing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does it create a natural, dimensional look rather than a flat color?\u003c\/h3\u003e\n\u003cp\u003eCOLOR WOW uses a blend of pigments and reflective mineral particles that mimic the way light plays on real hair. This gives depth to roots and blended areas so the result looks like natural regrowth or subtle highlights instead of a painted-on mask.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eReflective minerals add depth and movement\u003c\/li\u003e\n  \u003cli\u003eFine powder texture layers naturally on strands\u003c\/li\u003e\n  \u003cli\u003eWorks over darker roots to soften contrast\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan it thinly fill sparse areas and disguise exposed scalp?\u003c\/h3\u003e\n\u003cp\u003eYes—the superfine mineral powder can be applied to part lines and thinning areas to reduce scalp visibility and give the appearance of fuller hair. Use a light hand and build coverage gradually for the most believable result.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHelps minimize the look of thin spots and widening parts\u003c\/li\u003e\n  \u003cli\u003eBlends into existing color for subtle density\u003c\/li\u003e\n  \u003cli\u003eUse targeted application for natural-looking volume\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: COLOR WOW Root Cover Up in Dark Blonde is ideal for anyone with blonde or dark-blonde tones who wants fast, temporary grey coverage, softer regrowth lines, or discreet fill-in for thinning areas. It suits busy people who need a quick, non-permanent solution that resists everyday moisture and removes easily with shampoo. Avoid applying to wet hair and choose this if you prefer a powder-based touch-up rather than waxy or semi-permanent dyes.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eHYDROFLUOROCARBON 152A, BUTANE, ALCOHOL DENAT., VP\/VA COPOLYMER, TRISILOXANE, PEG\/PPG-17\/18 DIMETHICONE, ZEOLITE, GLYCERIN, ACETYL TRIETHYL CITRATE, FRAGRANCE\/PARFUM, LINALOOL, HEXYL CINNAMAL, CITRONELLOL\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is COLOR WOW Root Cover Up water-resistant?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it’s water-resistant and stays put through light sweat and splashes until you shampoo it out.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I remove the powder?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Remove completely with your regular shampoo; it’s designed to wash out without residue.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"COLOR WOW","offers":[{"title":"Default Title","offer_id":58346706141571,"sku":"B07229BG2F","price":48.89,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/color-wow-root-cover-up-dark-blonde-front-packaging.jpg?v=1782633479","url":"https:\/\/origin-beauty.com\/products\/color-wow-root-cover-up-dark-blonde-instant-gray-coverage-water-resistant-mineral-powder-for-natural-looking-touch-ups","provider":"Origin Beauty","version":"1.0","type":"link"}