{"product_id":"color-wow-root-cover-up-dark-brown-instant-gray-coverage-water-resistant-touch-up-for-fuller-looking-hair","title":"COLOR WOW Root Cover Up Dark Brown — Instant gray coverage, water-resistant touch-up for fuller-looking hair","description":"\u003cp\u003e\u003cstrong\u003eCOLOR WOW Root Cover Up in Dark Brown is a water-resistant mineral powder that instantly masks gray or dark regrowth and creates the look of fuller hair until your next shampoo.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight, no-mess powder snaps onto hair strands for immediate coverage without dyes or peroxide. Formulated from pigmented minerals and light-reflecting particles, it blends with existing color to deliver natural depth and dimension. The temporary formula resists sweat, rain, and brief swims, yet rinses clean with shampoo so you can refresh color on your schedule.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will this hide my roots?\u003c\/h3\u003e\n\u003cp\u003eCoverage is instant: the powder adheres on contact, letting you spot-conceal regrowth in seconds. It’s designed for precise application to small areas like part lines and hairlines without staining skin or clothing when applied properly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInstant adherence to hair fibers for immediate coverage\u003c\/li\u003e\n  \u003cli\u003eFine mineral powder for precise, no-mess application\u003c\/li\u003e\n  \u003cli\u003eBuilt to target part lines, temples, and small regrowth patches\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it stay put if I sweat or get wet?\u003c\/h3\u003e\n\u003cp\u003eThe formula is water-resistant rather than permanent, so it holds through everyday moisture, light swims, and workouts. Expect coverage to remain until you shampoo; heavy rubbing or prolonged submersion can reduce longevity.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWater-resistant finish stays in place from shampoo to shampoo\u003c\/li\u003e\n  \u003cli\u003eHolds up against sweat, humidity, and splashes\u003c\/li\u003e\n  \u003cli\u003eRemoves fully with your regular cleansing routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan this make my hair look thicker where it’s thin?\u003c\/h3\u003e\n\u003cp\u003eYes—COLOR WOW Root Cover Up fills visible scalp and sparse areas with pigment and reflective minerals that create visual density. By reducing contrast between hair and scalp, it gives the appearance of fuller, more dimensional hair without adding weight.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDeposits pigment to reduce visible scalp contrast\u003c\/li\u003e\n  \u003cli\u003eReflective particles add dimension for a natural, fuller look\u003c\/li\u003e\n  \u003cli\u003eLightweight formula won’t weigh down fine hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product safe for sensitive scalps and ethical options?\u003c\/h3\u003e\n\u003cp\u003eThe powder avoids harsh dyes and peroxide, and the formula is cruelty-free. It’s free from waxes and PPDs, making it a gentle temporary option for cosmetic root coverage; always patch-test if you have sensitive skin.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNo peroxide, no waxes, and no PPDs in the formula\u003c\/li\u003e\n  \u003cli\u003eCruelty-free formulation and easy shampoo removal\u003c\/li\u003e\n  \u003cli\u003eNon-permanent—great for trialing color or between salon visits\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? COLOR WOW Root Cover Up Dark Brown is ideal for anyone wanting quick, temporary concealment of grays or dark regrowth without a salon visit—perfect for busy professionals, active lifestyles, or touch-ups before events. It suits people who prefer non-chemical, rinse-out solutions and those seeking to visually thicken part lines or sparse areas while maintaining a natural, multi-dimensional finish.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eMICA, TALC, ZINC STEARATE, PENTAERYTHRITYL TETRAISOSTEARATE, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, SILICA, SYNTHETIC FLUORPHLOGOPITE, ZEA MAYS (CORN) STARCH, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, DIMETHICONE, TRIETHOXYCAPRYLYLSILANE, CI 77499 (Iron Oxides), CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77492 (Iron Oxides)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does the coverage last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Coverage is water-resistant and lasts until your next shampoo; heavy rubbing or prolonged submersion may reduce wear.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will it stain my scalp or pillow?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Applied correctly to hair fibers, it shouldn’t stain scalp or pillows; avoid applying to wet hair or directly onto skin.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"COLOR WOW","offers":[{"title":"Default Title","offer_id":58346415554947,"sku":"B00M3DSVOO","price":48.89,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/color-wow-root-cover-up-dark-brown-front-packaging.jpg?v=1782632951","url":"https:\/\/origin-beauty.com\/products\/color-wow-root-cover-up-dark-brown-instant-gray-coverage-water-resistant-touch-up-for-fuller-looking-hair","provider":"Origin Beauty","version":"1.0","type":"link"}