{"product_id":"color-wow-root-cover-up-mineral-powder-for-gray-roots-platinum-shade-instant-water-resistant-coverage","title":"COLOR WOW Root Cover Up mineral powder for gray roots — Platinum shade, instant water‑resistant coverage","description":"\u003cp\u003e\u003cstrong\u003eCOLOR WOW Root Cover Up in Platinum is a mineral powder that instantly disguises gray roots and highlights with a natural, water‑resistant finish.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for quick, precise touch‑ups between color appointments, this lightweight powder adheres to hair strands to mask regrowth and blend highlights without dyes, waxes, or harsh chemicals. The formulation layers pigments with light‑reflecting particles so coverage appears dimensional rather than flat, and rinses out with shampoo when you’re ready to start fresh.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly does this conceal gray roots and regrowth?\u003c\/h3\u003e\n\u003cp\u003eApplication is immediate—use the included brush to place powder exactly where you need coverage and the product sticks to the hair right away. Results look natural from a close or distance view, so you can leave the house minutes after touching up.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInstant adherence to hair strands for immediate coverage\u003c\/li\u003e\n  \u003cli\u003ePrecision brush allows targeted application at the root line\u003c\/li\u003e\n  \u003cli\u003eBlends with surrounding color to avoid obvious patches\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it survive sweat, rain, or a swim?\u003c\/h3\u003e\n\u003cp\u003eThe Root Cover Up is formulated to resist moisture and stay in place through daily activities. It’s engineered to remain intact until you shampoo, so you don’t need to worry about smudging during workouts, humid weather, or short dips in water.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWater‑resistant finish that holds through sweat and humidity\u003c\/li\u003e\n  \u003cli\u003eStays put during swimming but removes with regular shampoo\u003c\/li\u003e\n  \u003cli\u003eNon‑transferable under normal wear to reduce staining on clothing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow natural will the results look on platinum or silver hair?\u003c\/h3\u003e\n\u003cp\u003eThe platinum shade is blended with subtle reflective minerals to mimic the sheen of natural light on pale tones, creating a soft, multi‑dimensional appearance. Rather than a flat coat of color, the powder layers with existing hair color for a believable finish on highlights and gray regrowth.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eReflective mineral pigments add depth, not a chalky look\u003c\/li\u003e\n  \u003cli\u003eSpecifically formulated to complement platinum and silver tones\u003c\/li\u003e\n  \u003cli\u003eWorks on both fine and coarse textures for seamless blending\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs the product gentle and safe for frequent use?\u003c\/h3\u003e\n\u003cp\u003eThis touch‑up powder avoids dyes, PPDs, and waxes and is cruelty‑free, making it a low‑commitment option for routine use. Because it’s temporary and washes out with shampoo, it’s ideal for those who prefer to postpone permanent coloring or want a non‑chemical solution for in‑between days.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNo peroxide, no heavy waxes, and free from PPDs\u003c\/li\u003e\n  \u003cli\u003eTemporary mineral formula rinses out with shampoo\u003c\/li\u003e\n  \u003cli\u003eCruelty‑free and suitable for regular touch‑ups\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? COLOR WOW Root Cover Up in Platinum is well suited to anyone with platinum, silver, or very light blonde hair who needs fast, spot‑on camouflage for gray roots, regrowth, or contrast from darker root lines. It’s a practical pick for busy professionals, active people who need a sweat‑proof option, and anyone wanting a non‑permanent, low‑commitment way to refresh highlights or add the illusion of thicker hair between salon visits.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eMICA, TALC, SYNTHETIC FLUORPHLOGOPITE, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, PENTAERYTHRITYL TETRAISOSTEARATE, ZEA MAYS (CORN) STARCH, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, DIMETHICONE, TIN OXIDE, CI 77891 (TITANIUM DIOXIDE), CI 77491 (IRON OXIDES), CI 19140 (YELLOW 5 LAKE).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does COLOR WOW Root Cover Up last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It stays until you shampoo; it’s water‑resistant through sweat and short swims but removes with regular washing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this stain clothing or pillowcases?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Under normal wear it’s non‑transferable, but avoid heavy rubbing on light fabrics just in case.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"COLOR WOW","offers":[{"title":"Default Title","offer_id":58346746118531,"sku":"B00O5484NM","price":48.89,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/color-wow-root-cover-up-platinum-front-packaging.jpg?v=1782634724","url":"https:\/\/origin-beauty.com\/products\/color-wow-root-cover-up-mineral-powder-for-gray-roots-platinum-shade-instant-water-resistant-coverage","provider":"Origin Beauty","version":"1.0","type":"link"}