{"product_id":"color-wow-root-cover-up-powder-for-gray-roots-light-brown-water-resistant-mineral-formula","title":"COLOR WOW Root Cover Up powder for gray roots — Light Brown, water-resistant, mineral formula","description":"\u003cstrong\u003eCOLOR WOW Root Cover Up in Light Brown is a mineral-based, water-resistant powder that instantly hides gray roots and regrowth for a natural, multi-dimensional finish until your next shampoo.\u003c\/strong\u003e\n\n\u003cp\u003eWhen you need a quick, no-fuss refresh between coloring appointments, this compact touch-up powder delivers precise coverage without dyes, waxes, or peroxide. It blends pigments and light-reflecting particles to mimic natural hair depth and dimension, adheres immediately to hair fibers, and rinses out with shampoo. Formulated cruelty-free and free of parabens and PPDs, the product is designed for people who want temporary, non-permanent root camouflage that survives sweat, rain, and even swimming.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this product blend with natural hair so it doesn't look painted on?\u003c\/h3\u003e\n\u003cp\u003eThe powder uses multiple pigments plus reflective mineral particles to recreate the subtle highlights and lowlights of natural hair. Because it’s a dry mineral formula, it settles on each strand and the scalp for a soft, layered appearance rather than an opaque coating.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMulti-pigment mix for depth and variation\u003c\/li\u003e\n  \u003cli\u003eReflective particles for natural-looking shine\u003c\/li\u003e\n  \u003cli\u003eFine mineral texture that adheres to hair fibers\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it withstand sweat, rain, or a dip in the pool?\u003c\/h3\u003e\n\u003cp\u003eThe lightweight, water-resistant formula is designed to stay put from one shampoo to the next, making it suitable for active days or travel. It resists smudging when you sweat or get wet, yet remains temporary and washes out with shampoo.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWater-resistant finish stays through workouts and light water exposure\u003c\/li\u003e\n  \u003cli\u003eNon-permanent—fully removed with regular shampooing\u003c\/li\u003e\n  \u003cli\u003eStays intact while you sleep or exercise\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply it for precise root coverage and to conceal thinning?\u003c\/h3\u003e\n\u003cp\u003eApplication is fast and targeted: use the integrated brush or a small makeup brush to deposit powder where you need it most. Layer lightly and build coverage to avoid excess product; focus on the root line and sparse areas to create the illusion of fuller hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse the built-in applicator for spot coverage\u003c\/li\u003e\n  \u003cli\u003eApply in short strokes along the part or regrowth line\u003c\/li\u003e\n  \u003cli\u003eLayer for fuller coverage, then blend for a seamless finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow long does the coverage last and how do I remove it?\u003c\/h3\u003e\n\u003cp\u003eCoverage lasts until your next shampoo—simply wash your hair to remove the powder completely. Because it’s mineral-based and doesn’t use permanent dyes, you can reapply as needed without chemical buildup between color appointments.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTemporary coverage that rinses out with shampoo\u003c\/li\u003e\n  \u003cli\u003eNo peroxide, no waxes, and no PPDs to affect salon color\u003c\/li\u003e\n  \u003cli\u003eReapply daily or as necessary for touch-ups\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? COLOR WOW Root Cover Up in Light Brown is ideal for anyone wanting an easy, non-committal solution to hide gray roots, soften visible regrowth, or disguise thinning at the part. It suits busy people, athletes, frequent travelers, and anyone who prefers a cruelty-free, paraben-free alternative to quick root fixes. Use it between salon visits for a low-effort, natural-looking boost to your hair’s color and volume.\u003c\/p\u003e\n\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eSYNTHETIC FLUORPHLOGOPITE, MICA, TALC, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, PENTAERYTHRITYL TETRAISOSTEARATE, ZEA MAYS (CORN) STARCH, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, TRIETHOXYCAPRYLYLSILANE, DIMETHICONE, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is COLOR WOW Root Cover Up Light Brown permanent?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No — the mineral powder is temporary and fully rinses out with shampoo.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this product transfer onto clothes or pillows?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s designed to stay put, but allow it to set briefly; minimal transfer may occur if rubbed vigorously.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"COLOR WOW","offers":[{"title":"Default Title","offer_id":58346575135107,"sku":"B00MQ4SUUU","price":48.89,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/color-wow-front-packaging.jpg?v=1782633227","url":"https:\/\/origin-beauty.com\/products\/color-wow-root-cover-up-powder-for-gray-roots-light-brown-water-resistant-mineral-formula","provider":"Origin Beauty","version":"1.0","type":"link"}