{"product_id":"colorcharm-demi-permanent-hair-color-5wg-lightest-warm-gold-brown-gloss-2-fl-oz-ammonia-free-shine","title":"COLORCHARM Demi-Permanent Hair Color 5WG Lightest Warm Gold Brown Gloss, 2 fl oz — Ammonia-Free Shine","description":"\u003cp\u003e\u003cstrong\u003eCOLORCHARM 5WG Lightest Warm Gold Brown is a demi-permanent gloss that refreshes, tones, and enhances hair color with luminous, low-damage shine.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eCOLORCHARM's Demi-Permanent Hair Color 5WG combines warm golden-brown pigment with a gentle, multiuse formula designed to add surface gloss, soften brassiness, and refresh mid-lengths and ends without the commitment or higher processing of permanent dyes. Enriched with shea butter and formulated without ammonia, parabens, phthalates, gluten, or animal-derived ingredients, this shade blends gray, strengthens shine, and delivers color that gradually fades over up to 24 washes depending on hair type. The 2 fl oz size is ideal for single-use glossing, color refreshing between salon visits, or for targeted toning on shorter lengths and roots.\u003c\/p\u003e\n\n\u003ch3\u003eHow does 5WG improve the look of warm or brassy brown hair?\u003c\/h3\u003e\n\u003cp\u003e5WG deposits warm gold-brown pigments that neutralize unwanted brass while enhancing depth and vibrancy on brown and light brown bases. It sits on the hair cuticle instead of penetrating fully, so it adds reflective shine and softens uneven tones.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLuminous warm-gold pigments for natural-looking depth\u003c\/li\u003e\n  \u003cli\u003eSurface glossing action adds visible shine\u003c\/li\u003e\n  \u003cli\u003eHelps reduce brassy highlights without heavy lift\u003c\/li\u003e\n  \u003cli\u003eWorks well on lightened or natural brown hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use this shade to refresh salon color or blend gray?\u003c\/h3\u003e\n\u003cp\u003eYes — 5WG is formulated for refreshing and blending rather than permanent coverage. It improves uniformity and adds sheen to faded color while providing subtle gray blending on less resistant hairs.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRefreshes salon color between appointments\u003c\/li\u003e\n  \u003cli\u003eBlends early regrowth and gray strands\u003c\/li\u003e\n  \u003cli\u003eNon-permanent fade lets you experiment safely\u003c\/li\u003e\n  \u003cli\u003eApply selectively to mid-lengths, ends, or regrowth\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat is the recommended application and expected longevity?\u003c\/h3\u003e\n\u003cp\u003eUse the included developer or a manufacturer-recommended activator for demi-permanent results; processing times are shorter than permanent color. Color deposits last variably up to 24 washes, influenced by hair porosity, prior chemical services, and aftercare routines.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eShort processing for minimal cuticle disruption\u003c\/li\u003e\n  \u003cli\u003eTypically lasts up to 24 shampoos depending on hair\u003c\/li\u003e\n  \u003cli\u003eBest results on pre-lightened or light brown bases\u003c\/li\u003e\n  \u003cli\u003eFollow with color-safe, sulfate-free products to extend wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this formula gentle and safe for different hair types?\u003c\/h3\u003e\n\u003cp\u003eCOLORCHARM 5WG uses a shea butter–enriched base and omits ammonia, parabens, phthalates, gluten, and animal-derived ingredients, making it suitable for a wide range of hair textures when used as directed. Because it is demi-permanent, it is less aggressive than permanent dyes but still requires a patch and strand test before full application.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eEnriched with shea butter for improved slip and conditioning\u003c\/li\u003e\n  \u003cli\u003eFree from ammonia and common irritants listed on the label\u003c\/li\u003e\n  \u003cli\u003eSuitable for most textures when patch-tested first\u003c\/li\u003e\n  \u003cli\u003eNot a permanent covering product; results are surface-level\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: COLORCHARM 5WG Lightest Warm Gold Brown is ideal for anyone wanting to refresh warm brown tones, add luminous gloss, or subtly blend early gray without committing to permanent color. It's suited to salon professionals for quick in-salon glosses and to at-home users experienced with demi-permanent applications who seek gentle toning and shine for mid-lengths and ends. If you need full gray coverage or major lift, consider a permanent color service; for glossing, toning, and refreshing, this 2 fl oz demi-permanent shade offers a convenient, conditional-choice solution.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does COLORCHARM demi-permanent 5WG last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Results typically last up to 24 washes, depending on hair type, porosity, and aftercare.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is 5WG ammonia-free and suitable for sensitive scalps?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula is ammonia-free and without parabens or phthalates, but patch testing is still recommended.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"COLORCHARM","offers":[{"title":"Default Title","offer_id":58359079272835,"sku":"B0B3KTPWC4","price":15.32,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/colorcharm-5wg-front-packaging.jpg?v=1782763020","url":"https:\/\/origin-beauty.com\/products\/colorcharm-demi-permanent-hair-color-5wg-lightest-warm-gold-brown-gloss-2-fl-oz-ammonia-free-shine","provider":"Origin Beauty","version":"1.0","type":"link"}