{"product_id":"colorcharm-permanent-cream-hair-color-5a-light-ash-brown-2-oz-bondguard-nourishing-lipids-for-shine","title":"COLORCHARM Permanent Cream Hair Color 5A Light Ash Brown, 2 oz — BondGuard, nourishing lipids for shine","description":"\u003cp\u003e\u003cstrong\u003eCOLORCHARM Permanent Cream Hair Color 5A Light Ash Brown is a permanent dye formulated with BondGuard and five nourishing lipids to deliver long-lasting light ash brown color while helping reduce breakage and leaving hair softer and shinier.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis updated WELLA COLORCHARM cream delivers professional-style permanent color in a 2 oz tube designed to both deposit lasting tone and support hair integrity. The new creamy base replaces the older gel, adding richer conditioning agents such as shea butter, jojoba oil and açai berry extract. The formula targets even gray coverage while providing moisture, slip for easier application and a finish with noticeable shine.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this formula help protect hair bonds during coloring?\u003c\/h3\u003e\n\u003cp\u003eThe product contains BondGuard technology aimed at supporting the internal structure of hair during the chemical process. It does not eliminate all risk from chemical services, but it helps minimize weakening so hair is less prone to immediate breakage after coloring.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBondGuard active supports internal bond maintenance during development time.\u003c\/li\u003e\n  \u003cli\u003eCream base reduces friction and mechanical stress during application and rinsing.\u003c\/li\u003e\n  \u003cli\u003eNourishing lipids help replenish moisture lost in the coloring process.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients add moisture and shine to finished color?\u003c\/h3\u003e\n\u003cp\u003eFive conditioning lipids are blended into the cream to restore softness and improve manageability. Natural emollients like shea butter and jojoba oil smooth the cuticle while açai berry extract contributes antioxidant-rich conditioning for a luminous look.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eShea butter for immediate softness and slip.\u003c\/li\u003e\n  \u003cli\u003eJojoba oil to help smooth and reduce frizz.\u003c\/li\u003e\n  \u003cli\u003eAçai berry extract to help enhance shine and overall hair appearance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shade cover gray hair effectively?\u003c\/h3\u003e\n\u003cp\u003eCOLORCHARM 5A Light Ash Brown is formulated for up to 100% gray coverage when mixed and applied per instructions. The permanent oxidative dye molecules are designed to penetrate the cuticle and bind to hair fibers for even pigmentation across regrowth and resistant gray strands.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePigment blend optimized for uniform gray masking.\u003c\/li\u003e\n  \u003cli\u003ePermanent oxidative system for lasting color retention.\u003c\/li\u003e\n  \u003cli\u003eFollow mixing ratios and development times for best results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this cream at home or in-salon for best results?\u003c\/h3\u003e\n\u003cp\u003eUse gloves and mix the 2 oz tube with the recommended developer strength for the chosen level of lift or deposit. Apply to dry, unwashed hair for root coverage or to towel-dried hair for all-over tone, and monitor the development time suggested on the manufacturer instructions.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMix tube with appropriate developer according to instructions.\u003c\/li\u003e\n  \u003cli\u003eApply evenly from roots to ends; process as directed for the shade.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly and use a color-safe conditioner to lock moisture.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: COLORCHARM Permanent Cream Hair Color 5A Light Ash Brown suits people seeking a reliable permanent light ash brown with professional-style performance—ideal for those wanting strong gray coverage, added conditioning during color services, and reduced immediate breakage. It’s appropriate for stylists and experienced home colorists familiar with oxidative color mixing and proper application techniques.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Cetearyl Alcohol, Glyceryl Stearate SE, Sodium Laureth Sulfate, Glycol Distearate, Sodium Lauryl Sulfate, Ammonia, Toluene-2,5-Diamine Sulfate, Sodium Cocoyl Isethionate, Resorcinol, Sodium Sulfite, Trisodium Ethylenediamine Disuccinate, Ascorbic Acid, Parfum\/Fragrance, 2-Amino-4- Hydroxyethylaminoanisole Sulfate, Disodium EDTA, m-Aminophenol, Butyrospermum Parkii (Shea) Butter, Malic Acid, Simmondsia Chinensis (Jojoba) Seed Oil, Euterpe Oleracea Fruit Extract, Lactobacillus Ferment.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does this color cover 100% gray hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—when mixed and applied according to directions, it’s formulated to provide up to 100% gray coverage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this with any developer?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use the developer strength recommended by the manufacturer for the desired level of lift or deposit; avoid incompatible formulas.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"COLORCHARM","offers":[{"title":"Default Title","offer_id":58359398367619,"sku":"B0DW5C76TB","price":15.32,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/colorcharm-front-packaging-5a-light-ash-brown.jpg?v=1782769274","url":"https:\/\/origin-beauty.com\/products\/colorcharm-permanent-cream-hair-color-5a-light-ash-brown-2-oz-bondguard-nourishing-lipids-for-shine","provider":"Origin Beauty","version":"1.0","type":"link"}