{"product_id":"davines-melu-shampoo-for-long-or-damaged-hair-8-45-fl-oz-elasticizing-anti-breakage-gentle-cleanser","title":"Davines MELU Shampoo for Long or Damaged Hair, 8.45 fl oz — Elasticizing, Anti-Breakage Gentle Cleanser","description":"\u003cb\u003eDavines MELU Shampoo is a gentle, elasticizing cleanser that helps reduce breakage and restore softness in long or brittle hair.\u003c\/b\u003e\n\nDavines MELU combines mild surfactants with Villella lentil seed extract and shine-boosting Phenethyl Benzoate to clean without weighing hair down, improve elasticity, and leave strands smooth and luminous. Formulated in Parma, Italy, this creamy-foaming shampoo focuses on strengthening fragile lengths while preserving moisture balance, making it a practical step in a repair-minded haircare routine.\n\n\u003ch3\u003eHow does MELU strengthen long, breaking hair?\u003c\/h3\u003e\n\u003cp\u003eMELU targets the common causes of breakage by improving fiber elasticity and reducing surface friction. The lentil seed extract helps reinforce the hair structure along the shaft, while gentle cleansing avoids stripping moisture that makes hair brittle.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVillella lentil seed extract to support elastic response in the hair fiber\u003c\/li\u003e\n  \u003cli\u003eMild surfactants that clean without over-drying\u003c\/li\u003e\n  \u003cli\u003eFormula designed to reduce roughness and friction between strands\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo make my hair shiny and soft?\u003c\/h3\u003e\n\u003cp\u003eYes — MELU is formulated to enhance surface smoothness and reflectivity. Phenethyl Benzoate in the formula adds a visible shine, and conditioning components leave the cuticle feeling soft to the touch without heaviness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eShine-enhancing ingredient for a glossy finish\u003c\/li\u003e\n  \u003cli\u003eSoftening agents that detangle and smooth the cuticle\u003c\/li\u003e\n  \u003cli\u003eLightweight texture that preserves volume in long hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results on damaged lengths?\u003c\/h3\u003e\n\u003cp\u003eApply a small amount to wet hair, lather gently from roots to ends, then rinse thoroughly. For more intensive care, follow with the Davines MELU conditioner or mask to complete an elasticizing regimen and lock in manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse on wet hair and massage gently for a creamy foam\u003c\/li\u003e\n  \u003cli\u003ePair with MELU conditioner or mask for targeted reinforcement\u003c\/li\u003e\n  \u003cli\u003eRegular use helps maintain elasticity and reduces breakage over time\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Davines MELU Shampoo is suited to anyone with long, fragile, or frequently stretched hair — including chemically treated or heat-styled strands — who wants a gentle cleanser that reinforces elasticity and improves shine. It's a good choice if you need a lightweight formula that strengthens without weighing hair down and prefer products created with a balance of natural ingredients and scientific formulation from a sustainability-minded brand.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU, DISODIUM LAURETH Sulfosuccinate, GLYCERIN, SODIUM Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl BETAINE, Sodium Lauroyl Sarcosinate, SODIUM LAURYL Sulfoacetate, BENZYL ALCOHOL, ACRYLATES \/ C10-30 ALKYL ACRYLATE CROSSPOLYMER, phenethyl BENZOATE, PANTHENOL, COCO -GLUCOSIDE, PARFUM \/ FRAGRANCE, glyceryl oleate, Distearate GLYCOL, SODIUM BENZOATE, DICAPRYLYL ETHER, METHYL SODIUM 2-SULFOLAURATE, LAURYL ALCOHOL, POLYQUATERNIUM-7, POLYQUATERNIUM-10, Amodimethicone \/ silsesquioxane COPOLYMER, trisodium ethylenediamine DISUCCINATE, tetrasodium GLUTAMATE DIACETATE, DISODIUM 2-SULFOLAURATE, LINALOOL, CITRIC ACID, SODIUM HYDROXIDE, trideceth-5, Hexyl Cinnamal, GLYCERYL STEARATE, LENS ESCULENTA SEED EXTRACT \/ LENS ESCULENTA (lentil) SEED EXTRACT, SODIUM CHLORIDE, geraniol, LIMONENE, CI 61570 \/ GREEN 5, CI 19140 \/ YELLOW 5\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is MELU safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. MELU uses mild surfactants and is suitable for color-treated hair, helping maintain softness without stripping color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use MELU Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use MELU as your regular shampoo — daily or several times weekly — depending on hair type and styling frequency.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Davines","offers":[{"title":"Default Title","offer_id":58344343601539,"sku":"B00OOUSJ0A","price":53.69,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/davines-melu-front-bottle.jpg?v=1782585674","url":"https:\/\/origin-beauty.com\/products\/davines-melu-shampoo-for-long-or-damaged-hair-8-45-fl-oz-elasticizing-anti-breakage-gentle-cleanser","provider":"Origin Beauty","version":"1.0","type":"link"}