{"product_id":"davines-oi-shampoo-milky-smooth-sulfate-free-daily-cleanser-9-47-fl-oz-roucou-oil-for-shine-softness","title":"Davines OI Shampoo - Milky-Smooth Sulfate-Free Daily Cleanser, 9.47 fl oz | Roucou Oil for Shine \u0026 Softness","description":"\u003cstrong\u003eDavines OI Shampoo is a sulfate-free, antioxidant-rich daily cleanser that softens hair, boosts shine and volume, and uses roucou oil to help protect against environmental stressors.\u003c\/strong\u003e\n\n\u003cp\u003eCrafted in Parma, Italy, OI Shampoo from Davines blends naturally sourced ingredients with salon-grade formulation to deliver a fragrant, sensorial cleanse suitable for all hair types. The formula is celebrated for creating a silky feel and an immediately noticeable shine while remaining gentle enough for everyday use. Packaged as a 9.47 fl oz (280 ml) bottle, this non-sealed product is part of Davines' commitment to beauty aligned with sustainability and high-quality botanical extracts.\u003c\/p\u003e\n\n\u003ch3\u003eHow does OI Shampoo make hair feel softer and look shinier?\u003c\/h3\u003e\n\u003cp\u003eThe formula centers on roucou oil, a plant-derived ingredient rich in antioxidants and carotenoids that helps smooth the hair surface and reflect light. That smoothing effect reduces friction and improves manageability, so hair feels velvety after rinsing. The lightweight cleansing agents remove buildup without stripping natural oils, leaving hair with improved tactile softness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRoucou oil for surface smoothing and enhanced light reflection\u003c\/li\u003e\n  \u003cli\u003eSulfate-free surfactants that cleanse gently\u003c\/li\u003e\n  \u003cli\u003eConditioning agents to reduce tangles and friction\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo work for my hair type and my daily routine?\u003c\/h3\u003e\n\u003cp\u003eOI Shampoo is formulated for all hair types and designed for regular use, from everyday cleansing to part of a weekly salon-style routine. Its balanced formula delivers lift and body without weighing hair down, making it suitable for fine to medium textures as well as normal to dry hair. Those with very oily roots or specialized scalp conditions should adjust frequency as needed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSuitable for all hair types, including color-treated hair\u003c\/li\u003e\n  \u003cli\u003eGentle enough for daily washing\u003c\/li\u003e\n  \u003cli\u003eProvides lightweight volume and manageability\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does OI Shampoo protect hair from environmental and aging effects?\u003c\/h3\u003e\n\u003cp\u003eDavines uses antioxidant-rich ingredients to defend hair fibers from oxidative stresses like pollution and UV exposure. While no product can stop biological aging, antioxidants help neutralize free radicals that accelerate surface damage and dullness. Regular use supports maintained softness and a brighter, more reflective appearance over time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAntioxidant components help counteract environmental aggressors\u003c\/li\u003e\n  \u003cli\u003eRoucou oil contributes carotenoids that support surface integrity\u003c\/li\u003e\n  \u003cli\u003eFormulation avoids harsh sulfates that can accelerate dryness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat should I expect from the scent, texture, and application?\u003c\/h3\u003e\n\u003cp\u003eUsers describe OI Shampoo as delivering a pleasant, aromatic washing experience with a creamy lather that spreads easily through wet hair. A little goes a long way: emulsify with water and massage into scalp and lengths, then rinse thoroughly. The product's sensorial profile is part of Davines' approach to create daily rituals that feel indulgent and effective.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCreamy lather for easy distribution and gentle cleansing\u003c\/li\u003e\n  \u003cli\u003eDistinctive fragrance for a pleasurable shower experience\u003c\/li\u003e\n  \u003cli\u003eDesigned to pair with OI conditioner and treatments for best results\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Davines OI Shampoo is intended for anyone seeking a salon-grade, sulfate-free daily shampoo that prioritizes softness, shine and lightweight volume. It appeals to people who favor natural-origin ingredients and fragranced formulations, prefer vegan-friendly and sustainably minded brands, and want a gentle cleanser made in Italy. If you want a versatile shampoo to improve manageability and enhance surface gloss while avoiding harsh detergents, OI Shampoo is built for that routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU, Sodium Lauroyl Methyl Isethionate, DISODIUM LAURETH sulfosuccinate, Sodium Lauroyl Sarcosinate, Cocamidopropyl BETAINE, SODIUM LAURYL Sulfoacetate, PANTHENOL, PARFUM \/ FRAGRANCE, BENZYL ALCOHOL, SODIUM METHYL 2-SULFOLAURATE, ACRYLATES \/ C10-30 ALKYL ACRYLATE CROSSPOLYMER, PPG-26-Buteth-26, phenethyl BENZOATE, Coco-Glucoside, glyceryl oleate, SODIUM BENZOATE, PEG-40 HYDROGENATED CASTOR OIL, GLYCOL Distearate, CITRIC ACID, SODIUM HYDROXIDE, trisodium ethylenediamine DISUCCINATE, POLYQUATERNIUM-7, DISODIUM 2-SULFOLAURATE, Amodimethicone, GUAR Hydroxypropyltrimonium CHLORIDE, C11-15 PARETH-7, HELIANTHUS ANNUUS SEED OIL \/ HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, SODIUM CHLORIDE, GLYCERYL STEARATE, LAURETH-9, GLYCERIN, CITRONELLOL, geraniol, trideceth-12, Bixa Orellana SEED EXTRACT , TOCOPHEROL, PALM Glycerides Hydrogenated CITRATE, Lecithin, Ascorbyl Palmitate\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Davines OI Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Its sulfate-free formula is gentle and suitable for color-treated hair when used as part of a color-safe routine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use OI Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: OI Shampoo is formulated for daily use, though frequency can be adjusted based on scalp oiliness and styling needs.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Davines","offers":[{"title":"Default Title","offer_id":58346210034051,"sku":"B00ZPQ129C","price":60.54,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/davines-oi-shampoo-front-bottle_3b721726-9e28-4ee0-89ad-16b6f801cb8d.jpg?v=1782632614","url":"https:\/\/origin-beauty.com\/products\/davines-oi-shampoo-milky-smooth-sulfate-free-daily-cleanser-9-47-fl-oz-roucou-oil-for-shine-softness","provider":"Origin Beauty","version":"1.0","type":"link"}