{"product_id":"devoted-creations-purple-toning-shampoo-for-blonde-silver-12-25-oz-neutralizes-brassiness","title":"Devoted Creations Purple-Toning Shampoo for Blonde \u0026 Silver, 12.25 oz, Neutralizes Brassiness","description":"\u003cp\u003e\u003cstrong\u003eDevoted Creations Blonde Obsession 12.25 ounces is a purple-toning shampoo formulated to neutralize brassiness and refresh cool blonde, silver, and highlighted hair between salon visits.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis concentrated purple shampoo is created for blondes, silver tones, and lightened hair that need color correction and brightening without a full salon service. Its violet pigments counteract orange and yellow undertones while gently cleansing, helping restore cooler, more vibrant blonde shades. The 12.25-ounce size is salon-friendly and also practical for home maintenance routines.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Blonde Obsession reduce brassiness?\u003c\/h3\u003e\n\u003cp\u003eThe purple pigments in Blonde Obsession deposit neutralizing color on warm, yellow, and orange tones as you cleanse. This helps cancel unwanted brassiness while lifting and clarifying hair, so the result appears cooler and more even in tone without heavy product buildup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet pigments counter yellow and orange undertones.\u003c\/li\u003e\n  \u003cli\u003eCleanses while delivering temporary toning effects.\u003c\/li\u003e\n  \u003cli\u003eWorks on natural blonde, highlights, balayage, and gray hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use this purple shampoo?\u003c\/h3\u003e\n\u003cp\u003eFrequency depends on your hair’s porosity and the level of brassiness. Most users start with once or twice weekly and adjust based on results—more frequent use for resistant brassiness, less often for fine or porous hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBegin with 1–2 uses per week to test toning strength.\u003c\/li\u003e\n  \u003cli\u003eRinse promptly if a deeper cool tone is reached.\u003c\/li\u003e\n  \u003cli\u003eAlternate with a regular moisturizing shampoo to avoid dryness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply Blonde Obsession for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, lather focusing on mid-lengths and ends where brassiness shows most, then leave on 1–5 minutes depending on desired toning. Rinse thoroughly and follow with conditioner; shorter time for fine hair, longer for darker or stronger brassy tones.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair thoroughly before applying.\u003c\/li\u003e\n  \u003cli\u003eWork into a rich lather and leave for 1–5 minutes.\u003c\/li\u003e\n  \u003cli\u003eRinse well and condition to maintain moisture and shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill Blonde Obsession damage my color or hair?\u003c\/h3\u003e\n\u003cp\u003eBlonde Obsession is designed to tone and cleanse, not to chemically lighten or alter permanent color. When used as directed it refreshes cool tones without replacing professional color services; however, overuse can cause temporary violet buildup on very porous hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNo bleaching or permanent lightening action.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly to prevent temporary violet residue.\u003c\/li\u003e\n  \u003cli\u003eUse a hydrating conditioner after to maintain hair health.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Blonde Obsession is ideal for anyone with highlighted, lightened, platinum, ash blonde, or silver hair seeking an at-home product to minimize warmth between salon visits. It suits salon professionals and at-home users who want an easy, controlled way to refresh cool tones, especially those managing brassiness from sun, mineral buildup, or heat styling. If you have very dark hair or are seeking permanent color correction, consult your colorist before use.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients: Aloe Barbadensis Leaf Juice, Propanediol, Panthenol, Dimethicone, Isopropyl Myristate, Cetyl Alcohol, Glyceryl Stearate, Polyacrylamide, Tapioca Starch, Glycerin, Tyrosine, Coco-Glucoside, Caprylyl Glycol, Alcohol, Glaucine, Dimethicone Crosspolymer, Hydroxypropyl Cyclodextrin, Palmitoyl Tripeptide-38, Acetyl Dipeptide-1 Cetyl Ester, Pyrus Malus (Apple) Fruit Extract, Caffeine, Aqua (Water), Fucus Vesiculosus Extract, Centella Asiatica Extract, Carnitine, Coenzyme A, Bupleurum Falcatum Root Extract, Ascorbic Acid, C13-14 Isoparaffin, Butylene Glycol, Acetyl Tyrosine, Hydrolyzed Vegetable Protein, Adenosine Triphosphate, Oleoyl Tyrosine, Oleic Acid, Potassium Caproyl Tyrosine, Tocopherol, Phenoxyethanol, Ethylhexylglycerin, Biosaccharide Gum-1, Polysorbate 80, Laureth-7, Parfum, Benzyl Benzoate, Citral, Citronellol, Coumarin, Limonene, Geraniol, Hexyl Cinnamal, Hydroxycitronellal, Lilial, Linalool, Alpha-Isomethyl Ionone\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Blonde Obsession on highlighted hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's formulated to neutralize brassiness on highlights, balayage, and lightened hair when used 1–2 times weekly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave the purple shampoo in?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Leave it 1–5 minutes depending on hair porosity and desired toning; rinse thoroughly and condition afterward.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Devoted Creations","offers":[{"title":"Default Title","offer_id":58345139536259,"sku":"B00B46UFD6","price":42.03,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/devoted-creations-forefront-bottle-front.jpg?v=1782603461","url":"https:\/\/origin-beauty.com\/products\/devoted-creations-purple-toning-shampoo-for-blonde-silver-12-25-oz-neutralizes-brassiness","provider":"Origin Beauty","version":"1.0","type":"link"}