{"product_id":"eleven-australia-blonde-toning-shampoo-10-1-fl-oz-purple-toning-formula-sulfate-free-to-neutralize-brassiness","title":"ELEVEN AUSTRALIA Blonde Toning Shampoo 10.1 fl oz — Purple toning formula, Sulfate-free to neutralize brassiness","description":"\u003cp\u003e\u003cstrong\u003eELEVEN AUSTRALIA Keep My Colour Blonde Shampoo is a sulfate-free purple toning shampoo that uses a blue base with Ext Violet 2 to neutralize brassiness and refresh blonde or color-treated hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eCreated for both natural and color-treated blondes, this shampoo targets unwanted warm or brassy tones while gently cleansing. The specially blended blue base combined with Ext Violet 2 deposits cool pigments on the hair surface to counteract yellow and orange hues. Because it's sulfate-free, it cleans without stripping color or over-drying, leaving hair cleaner, smoother and visibly brighter after each wash.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo reduce brassiness?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses a blue base and Ext Violet 2 pigment to neutralize warm undertones that make blonde hair look dull or brassy. These pigments sit on the hair shaft to subtly cancel yellow and orange reflections, restoring a cooler, fresher blonde tone.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBlue base and Ext Violet 2 target yellow\/orange undertones\u003c\/li\u003e\n  \u003cli\u003eDeposits color evenly to avoid uneven toning\u003c\/li\u003e\n  \u003cli\u003eSuitable for natural and dyed blondes seeking cooler tones\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo damage my color or dry my hair?\u003c\/h3\u003e\n\u003cp\u003eNo—this is a sulfate-free formulation designed to cleanse without the harsh surfactants that can fade color or strip moisture. It helps maintain salon color vibrancy while providing a gentler wash than traditional sulfate shampoos.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free surfactants preserve color longevity\u003c\/li\u003e\n  \u003cli\u003eGentle cleansing reduces over-stripping of natural oils\u003c\/li\u003e\n  \u003cli\u003eSafe for regular use as part of a color-care routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use Keep My Colour Blonde Shampoo?\u003c\/h3\u003e\n\u003cp\u003eFrequency depends on your hair’s porosity, color intensity and desired tone control; many users alternate with a regular moisturizing shampoo two to three times per week. For stronger toning, leave a light lather on for one to three minutes before rinsing, then follow with a conditioner.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse 1–3 times weekly for maintenance\u003c\/li\u003e\n  \u003cli\u003eLeave on briefly for intensified toning when needed\u003c\/li\u003e\n  \u003cli\u003eAlternate with a hydrating shampoo to avoid over-toning\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat results can I expect after using this product?\u003c\/h3\u003e\n\u003cp\u003eExpect cooler, brighter-looking blonde with reduced brassiness and improved manageability. The combination of pigments and a gentle cleansing base helps hair appear cleaner and color-refreshed without stiffening or heavy residue.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVisible reduction in yellow and orange tones\u003c\/li\u003e\n  \u003cli\u003eSofter, more polished texture and easier styling\u003c\/li\u003e\n  \u003cli\u003eColor looks fresher between salon visits\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ELEVEN AUSTRALIA Keep My Colour Blonde Shampoo is designed for anyone with light, bleached, highlighted, or color-treated blonde hair who wants to control warmth and maintain a crisp, cool tone. It suits both men and women seeking a sulfate-free option to refresh their blonde at home without aggressive stripping. If you need stronger correction for very brassy hair, consider using it more frequently or pairing with a targeted purple mask; for everyday gentle maintenance, alternate with a moisturizing shampoo and conditioner to preserve hair health and shine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater (Aqua) (Eau), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Acrylates Copolymer, PEG-12 Dimethicone, Glycerin, Cucumis Sativus (Cucumber) Extract, Chamomilla Recutita (Matricaria) Flower Extract, Camellia Sinensis Leaf Extract, Cymbopogon Schoenanthus Extract, Hydrolyzed Soy Protein, Hydrolyzed Quinoa, Sodium Levulinate, Triethyl Citrate, Polyquaternium-10, PEG-150 Distearate, Mica, Propylene Glycol, Triethanolamine, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Benzoic Acid, Dehydroacetic Acid, Citric Acid, Sodium Hydroxide, Fragrance (Parfum), Linalool, Benzyl Alcohol, Titanium Dioxide (CI 77891), Ext. Violet 2 (CI 60730)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for bleached hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The sulfate-free formula gently cleanses bleached hair while depositing pigments to neutralize brassiness without harsh stripping.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can men use this shampoo too?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Absolutely. It’s formulated for all genders and works on any blonde or color-treated hair needing cooler tones.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ELEVEN AUSTRALIA","offers":[{"title":"Default Title","offer_id":58344465072515,"sku":"B095JBFC6X","price":42.73,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/eleven-australia-front-bottle-keep-my-colour-blonde.jpg?v=1782589678","url":"https:\/\/origin-beauty.com\/products\/eleven-australia-blonde-toning-shampoo-10-1-fl-oz-purple-toning-formula-sulfate-free-to-neutralize-brassiness","provider":"Origin Beauty","version":"1.0","type":"link"}