{"product_id":"etude-my-lash-serum-0-3-fl-oz-vegan-prostaglandin-free-lash-strengthening-serum","title":"ETUDE My Lash Serum, 0.3 fl oz — Vegan, Prostaglandin-Free Lash Strengthening Serum","description":"\u003cp\u003e\u003cstrong\u003eETUDE My Lash Serum is a prostaglandin-free, vegan-certified eyelash serum formulated with biotin, panthenol and ginger extract to support stronger-looking, nourished lashes without sticky residue.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight daily lash serum from ETUDE is designed for gentle, routine use on eyelashes, brows and hairlines. It combines biotin and panthenol—sourced in part via ginger extraction—with a non-irritating base that avoids prostaglandins, parabens and talc. The formula is certified vegan, easily applied along the lash line, and made to feel like a non-sticky mascara serum so it layers well with makeup or nighttime routines.\u003c\/p\u003e\n\n\u003ch3\u003eHow do I use this serum for best results?\u003c\/h3\u003e\n\u003cp\u003eApply ETUDE My Lash Serum once daily along the base of clean, dry lashes or brows. Use the applicator to sweep from inner to outer corner; allow it to dry before applying other products. Consistent nightly application helps maintain nourished-looking lashes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to clean skin—remove eye makeup first.\u003c\/li\u003e\n  \u003cli\u003eSweep applicator along the lash line one time per eye.\u003c\/li\u003e\n  \u003cli\u003eAllow a few seconds to dry before touching or layering makeup.\u003c\/li\u003e\n  \u003cli\u003eUse daily for ongoing lash care and appearance support.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients are key and why should I care?\u003c\/h3\u003e\n\u003cp\u003eThe serum centers on biotin and panthenol to help condition lashes and support a healthier appearance. Ginger extract is included as part of the botanical blend and contributes to a gentle, nourishing base. The formula deliberately omits prostaglandins, parabens and talc, aiming for a milder option for sensitive eye areas.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBiotin and panthenol: conditioning and smoothing benefits for lash fibers.\u003c\/li\u003e\n  \u003cli\u003eGinger extract: botanical support sourced in the formulation process.\u003c\/li\u003e\n  \u003cli\u003eProstaglandin-free: avoids this class of actives for gentler use.\u003c\/li\u003e\n  \u003cli\u003eVegan-certified and free from parabens and talc.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill the serum feel sticky or interfere with makeup?\u003c\/h3\u003e\n\u003cp\u003eETUDE formulated this serum as a non-sticky mascara-style product so it layers comfortably under or over makeup. It dries quickly and is lightweight, minimizing transfer and helping makeup apply smoothly after use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-sticky texture suitable for daytime routines.\u003c\/li\u003e\n  \u003cli\u003eQuick-drying to reduce smudging or transfer.\u003c\/li\u003e\n  \u003cli\u003eWorks under mascara or brow makeup without clumping.\u003c\/li\u003e\n  \u003cli\u003eCan also be used on brows and hairline for targeted conditioning.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this product is for: ETUDE My Lash Serum is aimed at anyone seeking a gentler, daily lash care product—especially those who prefer formulations without prostaglandins, who want vegan-certified cosmetics, or who need a non-sticky, easy-to-apply serum. It's a practical choice for people who wear eye makeup regularly and want a lightweight conditioning step that fits into morning or evening routines.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this serum safe for sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula is prostaglandin-, paraben- and talc-free and designed for gentle daily use, but perform a patch test if you have very reactive skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use it with mascara?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — the non-sticky texture dries quickly and layers well under or over mascara without clumping.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ETUDE","offers":[{"title":"Default Title","offer_id":58359337550211,"sku":"B0D4YPT6QW","price":15.32,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/etude-front-packaging-mylash-serum.jpg?v=1782767048","url":"https:\/\/origin-beauty.com\/products\/etude-my-lash-serum-0-3-fl-oz-vegan-prostaglandin-free-lash-strengthening-serum","provider":"Origin Beauty","version":"1.0","type":"link"}