{"product_id":"giovanni-eco-chic-50-50-balanced-hydrating-clarifying","title":"GIOVANNI ECO CHIC 50:50 Balanced Hydrating Clarifying","description":"\u003cp\u003e\u003cstrong\u003eGIOVANNI Eco Chic 50:50 Balanced Hydrating-Clarifying Shampoo is a pH-balanced daily cleanser that hydrates, clarifies, and helps protect over-processed and color-treated hair without harsh sulfates.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis salon-inspired formula from GIOVANNI combines botanical extracts, vitamins, and proteins to gently remove buildup while restoring moisture and manageability. Developed to sit between a clarifying and moisturizing shampoo, the 50:50 Balanced Hydrating-Clarifying Shampoo aims to leave hair clean but not stripped — an approach that supports color vibrancy and everyday styling. Packaged in recyclable materials and formulated without parabens, it aligns with eco-conscious routines while delivering salon-quality performance.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo balance hydration and clarification?\u003c\/h3\u003e\n\u003cp\u003eThe 50:50 name reflects the product’s goal: provide sufficient cleansing power to lift oils and product residue, while leaving behind moisturizing agents so strands don’t feel dry. Gentle surfactants work alongside aloe vera, rosemary, and a blend of vitamins and proteins to maintain hair’s natural pH and softness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDual-action formula cleanses and conditions in one step\u003c\/li\u003e\n  \u003cli\u003eAloe vera and botanical extracts add slip and moisture\u003c\/li\u003e\n  \u003cli\u003eProteins and vitamins support strand strength and manageability\u003c\/li\u003e\n  \u003cli\u003eFormulated to keep pH levels balanced for smoother cuticles\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it protect color-treated or chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eThis shampoo is designed to be color-safe and to help protect over-processed hair by minimizing excessive stripping during routine washes. By combining clarifying ingredients with conditioning botanicals, it reduces the need for harsh detergents that accelerate color fade.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eColor-safe surfactants to preserve dye integrity\u003c\/li\u003e\n  \u003cli\u003eMoisture-retaining botanicals reduce dryness that can dull color\u003c\/li\u003e\n  \u003cli\u003eDaily-friendly formula avoids over-cleansing fragile hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it within my haircare routine?\u003c\/h3\u003e\n\u003cp\u003eUse the GIOVANNI 50:50 Balanced Hydrating-Clarifying Shampoo as your regular cleansing step, especially when hair needs both removal of buildup and replenishment of moisture. Work a small amount into wet hair, massage into the scalp and lengths, then rinse thoroughly; follow with your preferred conditioner or treatment for added hydration.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, lather, and rinse; repeat if heavily styled\u003c\/li\u003e\n  \u003cli\u003ePair with a conditioner suited to your hair type for best results\u003c\/li\u003e\n  \u003cli\u003eSafe for daily or frequent washing on normal to dry hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes this product eco-friendly and cruelty-free?\u003c\/h3\u003e\n\u003cp\u003eGIOVANNI follows its Rule of Balance by prioritizing high-performance ingredients with a focus on sustainability. The formula is vegan-friendly and Leaping Bunny certified, and the packaging is designed for recyclability to reduce environmental impact.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVegan-friendly formulation without animal-derived ingredients\u003c\/li\u003e\n  \u003cli\u003eLeaping Bunny certified — no animal testing\u003c\/li\u003e\n  \u003cli\u003eRecyclable packaging and conscious ingredient sourcing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: GIOVANNI Eco Chic 50:50 Balanced Hydrating-Clarifying Shampoo is well-suited for people with normal to dry hair who want a reliable daily cleanser that maintains moisture, protects color, and reduces buildup. It's a practical pick for anyone with over-processed or frequently styled hair seeking a salon-quality, eco-conscious product that cleans thoroughly without leaving strands brittle or dull.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eINGREDIENTS: Aqua (Purified Water), Sodium Coco-Sulfate, Cocamidopropyl Betaine, Sodium Cocoamphoacetate, Polysorbate 20, Lauryl Glucoside, Glycerin, *Aloe Barbadensis (Aloe Vera) Leaf Juice, *Helianthus Annuus (Sunflower) Seed Oil, Sodium Cocoyl Glutamate, Sodium Lauryl Glucose Carboxylate, *Glycine Soja (Soybean) Seed Extract, *Betula Alba (Birch) Bark\/Leaf Extract, Decyl Glucoside, *Urtica Dioica (Nettle) Extract, *Equisetum Arvense (Horsetail Plant) Extract, Citric Acid, Phenoxyethanol, *Lavandula Angustifolia (Lavender) Flower\/Leaf\/Stem Extract, Fragrance, *Salvia Sclarea (Clary) Extract, *Rosmarinus Officinalis (Rosemary) Leaf Extract, *Chamomilla Recutita (Matricaria) Flower Extract, *Thymus Vulgaris (Thyme) Extract, Ethylhexylglycerin, Potassium Sorbate, Tocopherol (Vitamin E) *Organically Produced Ingredient\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is GIOVANNI 50:50 safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it’s formulated to be color-safe and combines gentle cleansing with moisturizing botanicals to help protect color vibrancy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this shampoo every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s gentle enough for daily or frequent use on normal to dry hair while keeping pH balanced.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"GIOVANNI","offers":[{"title":"Default Title","offer_id":58347391353219,"sku":"B00014DKB6","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/giovanni-front-packaging-8-5oz.jpg?v=1782650978","url":"https:\/\/origin-beauty.com\/products\/giovanni-eco-chic-50-50-balanced-hydrating-clarifying","provider":"Origin Beauty","version":"1.0","type":"link"}