{"product_id":"giovanni-hydrating-clarifying-shampoo-50-50-balanced-24-fl-oz-gentle-moisturizing-daily-cleanse","title":"GIOVANNI Hydrating Clarifying Shampoo 50:50 Balanced, 24 fl oz — Gentle Moisturizing Daily Cleanse","description":"\u003cp\u003e\u003cstrong\u003eGIOVANNI 50:50 Balanced Hydrating Clarifying Shampoo is a daily-use formula that gently clarifies and replenishes moisture to dry, frizzy, or chemically treated hair without stripping natural oils.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis salon-inspired, eco-conscious shampoo blends clarifying agents with moisturizing botanicals to remove buildup while restoring softness and manageability. Built on GIOVANNI’s Rule of Balance, the 50:50 formula aims to deliver an even-handed clean—powerful enough to clarify product residue and environmental grime, yet gentle enough for everyday use on normal to dry hair.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo balance cleansing and hydration?\u003c\/h3\u003e\n\u003cp\u003eThe 50:50 Balanced Hydrating-Clarifying Shampoo pairs mild surfactants with conditioning botanicals so hair is cleaned without becoming tight or brittle. It lifts oils and residues while depositing humectants and nutrients to retain moisture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFormulated to remove buildup and pollutants while preserving natural oils\u003c\/li\u003e\n  \u003cli\u003eContains plant-derived botanicals like lavender, rosemary, and thyme for conditioning benefits\u003c\/li\u003e\n  \u003cli\u003eLeaves hair smoother and easier to detangle after washing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use this every day, and is it safe on colored or processed hair?\u003c\/h3\u003e\n\u003cp\u003eThis shampoo is mild enough for daily use and designed to be safe on color-treated or chemically processed hair when used as directed. Its balanced approach helps prevent over-drying that can fade color or stress processed strands.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle surfactants suitable for frequent washing routines\u003c\/li\u003e\n  \u003cli\u003eHelps maintain softness and manageability on treated hair\u003c\/li\u003e\n  \u003cli\u003eRecommended as part of a routine with complementary conditioners or treatments for best results\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat kind of results should I expect after using GIOVANNI 50:50?\u003c\/h3\u003e\n\u003cp\u003eRegular use aims to reduce the appearance of frizz, improve strand softness, and remove dulling buildup so hair reflects more shine. Users typically notice easier styling and a cleaner, fresher feel without a stripped scalp.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSmoother texture and improved comb-through after towel-dry\u003c\/li\u003e\n  \u003cli\u003eBalanced scalp and reduced residue from styling products\u003c\/li\u003e\n  \u003cli\u003eEnhanced manageability for coarse, frizzy, or dry hair types\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhich ingredients provide hydration and what are their roles?\u003c\/h3\u003e\n\u003cp\u003eThe formula includes a blend of vitamins, proteins, and botanical extracts that support hydration and surface conditioning. These components work together to gently strengthen strands while increasing moisture retention.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBotanical extracts (lavender, rosemary, thyme) for soothing and lightweight conditioning\u003c\/li\u003e\n  \u003cli\u003eVitamins and proteins to help fortify hair and improve elasticity\u003c\/li\u003e\n  \u003cli\u003eMild cleansing agents that remove buildup without aggressive stripping\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: GIOVANNI 50:50 Balanced Hydrating-Clarifying Shampoo is suited for anyone with normal to dry hair seeking a middle ground between a clarifying and a moisturizing shampoo. It’s particularly useful for people with frizzy, chemically processed, or color-treated hair who need regular cleansing without sacrificing softness. If you use styling products, live in an urban environment, or want a daily shampoo that refreshes hair while keeping it hydrated, this formula is designed to fit into that routine.\u003c\/p\u003e\n\n\u003cp\u003eHow to use: Apply to wet hair, lather, and rinse. Repeat if desired for deeper clarification. Follow with a conditioner or treatment from the same line to maximize smoothness and manageability. Packaging is salon-sized at 24 fl oz for longer-lasting use.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eINGREDIENTS: Aqua (Purified Water), Sodium Coco-Sulfate, Cocamidopropyl Betaine, Sodium Cocoamphoacetate, Polysorbate 20, Lauryl Glucoside, Glycerin, *Aloe Barbadensis (Aloe Vera) Leaf Juice, *Helianthus Annuus (Sunflower) Seed Oil, Sodium Cocoyl Glutamate, Sodium Lauryl Glucose Carboxylate, *Glycine Soja (Soybean) Seed Extract, *Betula Alba (Birch) Bark\/Leaf Extract, Decyl Glucoside, *Urtica Dioica (Nettle) Extract, *Equisetum Arvense (Horsetail Plant) Extract, Citric Acid, Phenoxyethanol, *Lavandula Angustifolia (Lavender) Flower\/Leaf\/Stem Extract, Fragrance, *Salvia Sclarea (Clary) Extract, *Rosmarinus Officinalis (Rosemary) Leaf Extract, *Chamomilla Recutita (Matricaria) Flower Extract, *Thymus Vulgaris (Thyme) Extract, Ethylhexylglycerin, Potassium Sorbate, Tocopherol (Vitamin E). *Organically Produced Ingredient\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo suitable for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The balanced formula gently cleanses while helping maintain moisture, making it safe for color-treated hair when used as part of a regular care routine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use the 50:50 shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s gentle enough for daily use, especially for normal to dry hair types needing regular clarification without heavy stripping.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"GIOVANNI","offers":[{"title":"Default Title","offer_id":58345170239875,"sku":"B07NP5L2SZ","price":29.55,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/giovanni-50-50-front-bottle.jpg?v=1782605418","url":"https:\/\/origin-beauty.com\/products\/giovanni-hydrating-clarifying-shampoo-50-50-balanced-24-fl-oz-gentle-moisturizing-daily-cleanse","provider":"Origin Beauty","version":"1.0","type":"link"}