{"product_id":"goldwell-roughman-texturizing-paste-for-medium-coarse-hair-maximum-hold-matte-finish-vegan-75ml","title":"Goldwell Roughman Texturizing Paste for Medium–Coarse Hair, Maximum Hold Matte Finish, Vegan 75ml","description":"\u003cb\u003eGoldwell StyleSign Roughman Texturizing Paste is a fast-drying, vegan paste that delivers maximum hold and a light matte finish for creative, long-lasting styles.\u003c\/b\u003e\n\n\u003cp\u003eIf you want a styling product that locks shapes in place without shine, Roughman gives immediate control and texture. Formulated for medium to coarse hair, this paste dries quickly, resists humidity and keeps sculpted looks intact for up to 72 hours while remaining color-safe and free from sulfates, silicones and alcohol.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will Roughman set my style?\u003c\/h3\u003e\n\u003cp\u003eRoughman dries in seconds on hair, so styles become stable almost immediately after application. That rapid drying helps preserve defined shapes and textured looks when you finish sculpting.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInstant dry-down for speedy styling\u003c\/li\u003e\n  \u003cli\u003eQuick hold so you can shape and move on\u003c\/li\u003e\n  \u003cli\u003eReduces rework—less restyling during the day\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat level of hold and finish does this paste provide?\u003c\/h3\u003e\n\u003cp\u003eThis paste offers the maximum hold rating (5\/5) with a light matte effect, giving strong structure without glossy residue. It bundles hair for defined texture while keeping the finish natural and not stiffly shiny.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMaximum hold for long-lasting definition\u003c\/li\u003e\n  \u003cli\u003eLight matte finish for a natural appearance\u003c\/li\u003e\n  \u003cli\u003eWorks well for textured, piecey, or structured styles\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply Roughman for best results?\u003c\/h3\u003e\n\u003cp\u003eFor the strongest matte effect, work the paste into dry hair and sculpt with your fingers. For sleeker, more controlled looks, apply to damp hair and comb through; the product remains workable but sets quickly as it dries.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse on dry hair for maximum texture and matte look\u003c\/li\u003e\n  \u003cli\u003eApply to damp hair and comb for smoother, durable styles\u003c\/li\u003e\n  \u003cli\u003eStart with a small amount and build to avoid heaviness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this paste safe for colored or sensitive scalps?\u003c\/h3\u003e\n\u003cp\u003eRoughman is color-safe and dermatologically tested, formulated without sulfates, silicones and alcohol to minimize irritation. It’s a vegan formula with no animal-derived ingredients and the product’s CO₂-compensated production supports climate neutrality efforts.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eColor-safe formula suitable for treated hair\u003c\/li\u003e\n  \u003cli\u003eDermatologically tested for scalp compatibility\u003c\/li\u003e\n  \u003cli\u003eFree from sulfates, silicones and alcohol\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Goldwell StyleSign Roughman Texturizing Paste is aimed at anyone with medium to coarse hair who needs strong, long-lasting hold without shine—barbers, stylists and people who prefer textured, piecey or sculpted looks. It’s especially useful for those who want quick-drying performance, reliable humidity resistance and a product that respects color-treated hair and ethical formulation standards.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/Aqua\/Eau, Petrolatum, Ozokerite, Calcium Sulfate, Trilaureth-4 Phosphate, Bis-Diglyceryl Polyacyladipate- 2, Propanediol, Hydrated Silica, PEG-40 Hydrogenated Castor Oil, VP\/VA Copolymer, Glyceryl Stearate, PEG-100 Stearate, Hydroxyacetophenone, Sorbitan Caprylate, Cetrimonium Chloride, Caprylic\/Capric Triglyceride, Himanthalia Elongata Extract, BHT, Benzoic Acid, Fragrance\/Parfum.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Roughman on damp hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Apply to damp hair and comb through for sleeker, durable looks; use on dry hair for stronger matte texture.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Roughman safe for colored hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is color-safe, dermatologically tested, and free from sulfates, silicones and alcohol.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":58345223225731,"sku":"B0CT8Z3HYD","price":36.56,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/goldwell-roughman-front-packaging.jpg?v=1782608563","url":"https:\/\/origin-beauty.com\/products\/goldwell-roughman-texturizing-paste-for-medium-coarse-hair-maximum-hold-matte-finish-vegan-75ml","provider":"Origin Beauty","version":"1.0","type":"link"}