{"product_id":"got2b-bleach-it-hair-bleach-kit-ultra-platinum-blonde-00a-gel-formula-developer-anti-brass-mask","title":"Got2B Bleach It Hair Bleach Kit Ultra Platinum Blonde 00A — Gel Formula, Developer \u0026 Anti-Brass Mask","description":"\u003cp\u003e\u003cstrong\u003egot2b Bleach It Ultra Platinum Blonde 00A is a complete at-home bleach kit that lifts hair up to 8 levels and includes a developer plus an anti-brass purple mask for an icy platinum finish.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis all-in-one kit is formulated to make dramatic lightening achievable at home while helping preserve hair integrity. The gel bleach and integrated Plex-like technology work together to provide consistent lift with reduced breakage feel, and the included Kick Brass Purple Mask helps neutralize warm tones after processing. The box contains bleach, developer, a toning purple mask, gloves, and directions so you have everything needed to start your platinum transformation.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this kit lighten hair without excessive damage?\u003c\/h3\u003e\n\u003cp\u003eThe Bleach It system pairs a gel-based lightener with a specially formulated developer and a strengthening complex designed to support hair fiber during lift. The texture of the gel gives controlled coverage and reduces dripping, and the integrated protective technology aims to maintain natural hair texture and reduce breakage sensation.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGel formula for even, no-mess application\u003c\/li\u003e\n  \u003cli\u003eDeveloper matched to the bleach for predictable lift\u003c\/li\u003e\n  \u003cli\u003eStrengthening Plex-style complex to support hair structure\u003c\/li\u003e\n  \u003cli\u003eInstructions included to help minimize over-processing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat results can I expect and on which starting colors?\u003c\/h3\u003e\n\u003cp\u003eWhen used as directed, the kit can lift hair up to eight levels, producing an ultra-platinum, icy blonde on the right starting tones. Best results come from natural light blondes to medium brown hair; darker or previously colored hair may require staged sessions for optimal, even lift.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUp to 8 levels of lift on suitable bases\u003c\/li\u003e\n  \u003cli\u003eMost effective from light blonde to medium brown starting shades\u003c\/li\u003e\n  \u003cli\u003ePreviously colored or dark hair may need multiple sessions\u003c\/li\u003e\n  \u003cli\u003eFollow-up toning with the purple mask reduces brassiness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use the included Kick Brass Purple Mask and why does it matter?\u003c\/h3\u003e\n\u003cp\u003eThe purple mask is formulated to counteract unwanted yellow and orange tones left after bleaching, restoring a cooler, more platinum appearance. Apply it after rinsing out the bleach, leave for the recommended time, then rinse thoroughly for a balanced, icy tone.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse after bleaching to neutralize warm undertones\u003c\/li\u003e\n  \u003cli\u003eApply to damp hair, leave per instructions, then rinse\u003c\/li\u003e\n  \u003cli\u003eCan be used periodically to maintain cool tones\u003c\/li\u003e\n  \u003cli\u003eHelps extend the fresh-platinum look between treatments\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat should I know before attempting an at-home platinum bleach?\u003c\/h3\u003e\n\u003cp\u003eRead the instructions fully and perform a patch and strand test to determine processing time and tolerance. Consider your hair’s current health, previous color treatments, and porosity; if hair is very dark or heavily damaged, consult a professional for staged lightening or advice.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAlways follow the included safety and timing guidelines\u003c\/li\u003e\n  \u003cli\u003eDo a strand test to predict lift and timing\u003c\/li\u003e\n  \u003cli\u003eAvoid overlapping on previously bleached sections to prevent breakage\u003c\/li\u003e\n  \u003cli\u003eUse conditioning and purple-toning products afterwards to maintain tone and strength\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? got2b Bleach It Ultra Platinum Blonde 00A is aimed at users who want a bold, icy blonde at home and are comfortable following product instructions and safety precautions. It suits natural and previously colored hair from light blonde to medium brown, and works across textures including straight, wavy, curly, coily, and kinky. If you’re seeking a single-box solution that includes a developer and a toning mask for brass control, this kit gives the tools to achieve a salon-inspired platinum result when used responsibly.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eColor cream\/Crème colorante : Aqua (Water, Eau) · Octyldodecanol · Ammonium Hydroxide · Xanthan Gum · Sodium Gluceptate · Bis-Cetearyl Amodimethicone · Cellulose Gum · Sodium Laureth Sulfate · Ammonium Sulfate · Parfum (Fragrance) · Etidronic Acid · Linalool · Citronellol · Benzyl Alcohol · CI 77007 (Ultramarines); Developer lotion\/Lotion oxydante : Aqua (Water, Eau) · Hydrogen Peroxide · Isopropyl Myristate · Cetearyl Alcohol · PEG-40 Castor Oil · Ceteareth 20 · Sodium Cetearyl Sulfate · Etidronic Acid · Potassium Hydroxide · 2,6-Dicarboxypyridine · Disodium Pyrophosphate · Sodium Sulfate; Booster\/Sublimateur : Potassium Persulfate · Sodium Silicate · Sodium Persulfate · Ammonium Persulfate · Aqua (Water, Eau) · Disodium EDTA · Paraffinum Liquidum (Mineral Oil, Huile Minérale) · Silica · Potassium Sulfate · Ammonium Sulfate · Sodium Sulfate; Color After treatment\/Traitement après coloration : Aqua (Water, Eau) · PEG-8 · Coconut Alcohol · Cetearyl Alcohol · Cocamidopropyl Betaine · Sodium Laureth Sulfate · Butylene Glycol · Laureth-2 · Carbomer · Phenoxyethanol · Ethanolamine · Methylparaben · Polyquaternium-6 · Parfum (Fragrance) · Ceteareth-20 · Sodium Chloride · Prunus Armeniaca (Apricot) Kernel Oil · Niacinamide · Panthenol · Acid Violet 43 · Linalool · HC Blue No. 12 · Benzyl Salicylate · Limonene · Benzyl Alcohol · Hexyl Cinnamal\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can this kit lift dark brown hair to platinum in one use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Not usually; dark brown hair often requires staged sessions. Use caution and consider professional help for even lift.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use the purple mask to remove brassiness?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use the purple mask after bleaching and as needed every 1–2 weeks to maintain cool tones, depending on hair porosity.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Got2B","offers":[{"title":"Default Title","offer_id":58360548721027,"sku":"B078VQFLL8","price":18.85,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/got2b-bleach-it-front-packaging.jpg?v=1782776314","url":"https:\/\/origin-beauty.com\/products\/got2b-bleach-it-hair-bleach-kit-ultra-platinum-blonde-00a-gel-formula-developer-anti-brass-mask","provider":"Origin Beauty","version":"1.0","type":"link"}