{"product_id":"ilia-limitless-lash-mascara-after-midnight-soft-black-dual-sided-lengthening-lifting-buildable","title":"ILIA Limitless Lash Mascara — After Midnight soft-black, dual-sided lengthening \u0026 lifting, buildable","description":"\u003cp\u003e\u003cstrong\u003eILIA Limitless Lash Mascara in After Midnight is a dual-sided, lengthening and lifting mascara that delivers defined, long-wearing lashes without flaking or clumping.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for everyday wear and formulated for sensitive eyes, this mascara combines a unique brush-and-comb wand with lash-supporting ingredients like Arginine and Biotin. The smooth, buildable soft-black formula aims to create visible length and lift while removing easily with warm water. It’s cruelty-free, ophthalmologist-tested, and free from fragrance, gluten, silicone, and talc.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this mascara create length and lift?\u003c\/h3\u003e\n\u003cp\u003eThe dual-sided wand is engineered to coat, separate, and comb lashes in one motion. One side deposits pigment and volume while the comb side refines and fans lashes for an elongated silhouette without clumps. The lightweight, buildable formula lets you layer for more drama or keep it natural with a single sweep.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDual-sided brush and comb design for coating plus separation\u003c\/li\u003e\n  \u003cli\u003eBuildable soft-black pigment for gradual lengthening\u003c\/li\u003e\n  \u003cli\u003eNon-clumping formula that preserves lash definition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it stay put during a long day?\u003c\/h3\u003e\n\u003cp\u003eLimitless Lash is formulated to resist flaking and smudging, offering up to 12-hour wear for everyday activities. While the formula is water-resistant enough to avoid transfer, it was created to remove comfortably with warm water—no harsh scrubbing required. Its stable finish keeps lashes defined from morning to evening when applied as directed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUp to 12-hour wear—designed to resist flake and smudge\u003c\/li\u003e\n  \u003cli\u003eStable finish that reduces midday transfer\u003c\/li\u003e\n  \u003cli\u003eEasy removal with warm water, minimizing rubbing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for sensitive eyes and contact lens wearers?\u003c\/h3\u003e\n\u003cp\u003eYes. The formula is ophthalmologist-tested and created without common irritants like fragrance, gluten, silicone, or talc. It’s also cruelty-free and suitable for contact lens wearers, making it a gentle option for people who need more delicate eye products. Key lash-supporting ingredients help reinforce lashes while avoiding harsh additives.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOphthalmologist-tested and contact-lens friendly\u003c\/li\u003e\n  \u003cli\u003eFree of fragrance, gluten, silicone, and talc\u003c\/li\u003e\n  \u003cli\u003eIncludes Arginine and Biotin to support lash resilience\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply and remove it for the best results?\u003c\/h3\u003e\n\u003cp\u003eStart at the base of clean, dry lashes and sweep upward using the brush side to deposit color, then flip to the comb side to separate and refine. For added volume or length, let the first coat set briefly and apply a second thin layer. To remove, warm water softens the formula so it gently dissolves—no vigorous rubbing needed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply from root to tip; use comb side for separation\u003c\/li\u003e\n  \u003cli\u003eLayer thin coats for more intensity without clumping\u003c\/li\u003e\n  \u003cli\u003eRemove with warm water to avoid tugging lashes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: ILIA Limitless Lash Mascara in After Midnight (Soft Black) is ideal for anyone seeking a clean, cruelty-free mascara that delivers length and lift while being gentle on sensitive eyes and contact lens wearers. Choose it if you want a reliable daytime-to-evening mascara with a buildable finish and easy removal, whether you prefer a natural, separated lash look or layered intensity for special occasions.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Cera Alba\/Beeswax\/Cire D'Abeille*, Butyrospermum Parkii (Shea) Butter*, Polyglyceryl-6 Distearate, Dimer Dilinoleyl Dimer Dilinoleate, Glycerin, Cera Carnauba\/Copernicia Cerifera (Carnauba) Wax\/Cire De Carnauba*, Polyglyceryl-10 Myristate, Cetyl Alcohol, Glyceryl Caprylate, Leuconostoc\/Radish Root Ferment Filtrate, Zea Mays (Corn) Starch*, Xanthan Gum, Arginine, Phenethyl Alcohol, Biotin, Urtica Dioica (Nettle) Extract, 1,2-Hexanediol, Caprylyl Glycol, Sodium Benzoate, Citric Acid, Potassium Sorbate, Benzoic Acid, Myristoyl Pentapeptide-17, Ci 77499 (Iron Oxide).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does ILIA Limitless Lash Mascara wear?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s formulated for up to 12 hours of wear, designed to resist flaking and smudging with normal daily activity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this with sensitive eyes or contact lenses?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's ophthalmologist-tested, cruelty-free, and free from fragrance, gluten, silicone, and talc, suitable for contact lens wearers.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ILIA","offers":[{"title":"Default Title","offer_id":58345414656387,"sku":"B07BWYRQ8C","price":41.36,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/ilia-limitless-lash-front-facing-tube.jpg?v=1782620738","url":"https:\/\/origin-beauty.com\/products\/ilia-limitless-lash-mascara-after-midnight-soft-black-dual-sided-lengthening-lifting-buildable","provider":"Origin Beauty","version":"1.0","type":"link"}