{"product_id":"innersense-bright-balance-purple-toning-shampoo-10-fl-oz-violet-color-correcting-moisturizing","title":"INNERSENSE Bright Balance Purple Toning Shampoo — 10 fl oz, violet color-correcting \u0026 moisturizing","description":"\u003cp\u003e\u003cstrong\u003eINNERSENSE Bright Balance Purple Toning Hairbath is a violet shampoo formulated to neutralize brassiness and enhance cool tones in blonde and gray hair with plant-based, non-toxic ingredients.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for color-correcting between salon visits, this gentle toning shampoo uses violet pigments plus moisturizing botanicals to help hair look brighter and more balanced. The formula avoids silicones and harsh chemicals, relying instead on apple and rice extracts for hydration and Monoi oil to help protect color from oxidative dulling. It’s presented in a 10 fl oz (295 ml) size ideal for at-home maintenance of cool, luminous shades.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this purple shampoo reduce brassiness without drying my hair?\u003c\/h3\u003e\n\n\u003cp\u003eThe Bright Balance formula deposits violet pigments that counteract warm yellow and orange tones while a blend of humectant-rich extracts helps retain moisture. Instead of stripping, it aims to tone and hydrate, so hair feels softer after rinsing rather than brittle.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet pigments neutralize warm undertones.\u003c\/li\u003e\n  \u003cli\u003eApple and rice extracts attract and retain moisture.\u003c\/li\u003e\n  \u003cli\u003eMonoi oil adds a protective layer to support color stability.\u003c\/li\u003e\n  \u003cli\u003eSilicone-free base avoids buildup that can weigh hair down.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen and how often should I use Bright Balance to maintain cool tones?\u003c\/h3\u003e\n\n\u003cp\u003eFrequency depends on your starting color and how quickly brass develops; many users alternate with a regular cleansing shampoo once or twice weekly. Use a small amount, lather, leave in for one to three minutes to allow toning pigments to work, then rinse thoroughly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFor strong toning, leave on up to three minutes.\u003c\/li\u003e\n  \u003cli\u003eFor light maintenance, rinse after 30–60 seconds.\u003c\/li\u003e\n  \u003cli\u003eAlternate with a regular gentle shampoo to avoid over-toning.\u003c\/li\u003e\n  \u003cli\u003eAdjust frequency based on hair porosity and color level.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients give this product natural performance and color care?\u003c\/h3\u003e\n\n\u003cp\u003eBright Balance combines violet toning agents with botanical extracts that support hydration and color longevity. Ingredients are sourced from organic, sustainable farms and chosen to minimize harsh residues while delivering visible brightening benefits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet pigments for color neutralization.\u003c\/li\u003e\n  \u003cli\u003eApple and rice extracts to draw in moisture and enhance sheen.\u003c\/li\u003e\n  \u003cli\u003eMonoi oil to help shield hair from oxidative fading.\u003c\/li\u003e\n  \u003cli\u003eSilicone- and sulfate-conscious formulation for cleaner feel.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I pair this shampoo with other products for best results?\u003c\/h3\u003e\n\n\u003cp\u003eFor optimal tone and softness, follow Bright Balance with the complementary Bright Balance Toning Conditioner to close the hair cuticle and amplify shine. Use additional INNERSENSE care products—like a hydrating mask or color-protecting leave-in—for deeper conditioning when needed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse Bright Balance Conditioner to lock in tone and moisture.\u003c\/li\u003e\n  \u003cli\u003eAdd a weekly deep-conditioning mask for porous or damaged hair.\u003c\/li\u003e\n  \u003cli\u003eFinish with a lightweight leave-in for added protection and shine.\u003c\/li\u003e\n  \u003cli\u003eConsistent at-home use prolongs salon color results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this product for? Bright Balance is formulated for people with blonde, highlighted, platinum, silver, or gray hair who want to neutralize unwanted warm tones while using cleaner, plant-forward ingredients. It suits all textures—from fine to curly—and works well for anyone who prefers cruelty-free, organically sourced haircare ingredients. If you seek a silicone-free, non-toxic approach to maintain cool, luminous color between salon visits, this product is a practical at-home tool to help keep tones fresh and hair hydrated.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/Aqua\/EAU, Cocamidopropyl Hydroxysultaine, Hamamelis Virginiana (Witch Hazel) Water, Sodium Cocoyl Isethionate, Glycerin, Alcohol, Caprylyl\/Capryl Glucoside. Glyceryl Stearate SE, Guar Hydroxypropyltrimonium Chloride, Sodium Levulinate, Potassium Sorbate, Citric Acid, Pyrus Malus (Apple) Fruit Extract, Oryza Sativa (Rice) Extract*, 2,6-Dimethyl-7-octen-2-ol, Orange Terpenes, Triethyl Citrate, Basic Blue 99, Sodium Gluconate, Basic Red 76, Hydrolyzed Rice Protein, Butyrospermum Parkii (Shea) Butter*, Calophyllum Inophyllum Seed Oil*, Persea Gratissima (Avocado) Oil, Plumeria Acutifolia Flower Extract, Simmondsia Chinensis (Jojoba) Seed Oil*, Allyl Heptoate Natural, Alpha-Terpineol, Amyris Balsamifera Bark Oil, Anisaldehyde, Benzyl Acetate, Beta-Ionone, Citronellol, Dimethyl Heptenal, Dodecahydro Tetramethyl Naphthofuran, Eugenia Caryophyllus (Clove) Leaf Oil, Eugenol, Gamma Decalactone, Gamma Nonalactone, Gamma Undecalactone, Hexenyl Acetate, Hexyl Acetate, Hexyl Cinnamal (Hexyl Cinnamic Aldehyde), Lemon Oil Terpenes, Methyl Benzoate, Phenethyl Acetate, Phenethyl Alcohol, Raspberry Ketone, Rosmarinus Officinalis (Rosemary) Leaf Oil, Vanillin, Hydrolyzed Quinoa, Taraxacum Officinale (Dandelion) Leaf Extract, Melissa Officinalis Leaf Extract, Salvia Officinalis (Sage) Leaf Extract, Coconut Acid, Sodium Isethionate, Sodium Benzoate, Benzyl Alcohol, Citronellolᵻ, Limoneneᵻ, Linaloolᵻ *Certified Organic ᵻ.A Natural Component of Essential Oils 100% Natural Fragrance\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can Bright Balance damage already-processed hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No—formulated to tone rather than strip, it uses gentle pigments and hydrating botanicals; avoid daily use if hair is fragile.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this shampoo work on dark brown hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It mainly targets blonde, silver, and gray tones; on dark brown hair its violet pigments have minimal visible effect.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"INNERSENSE","offers":[{"title":"Default Title","offer_id":58345620898179,"sku":"B0BHBT61VT","price":45.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/innersense-front-bottle-bright-balance.jpg?v=1782629238","url":"https:\/\/origin-beauty.com\/products\/innersense-bright-balance-purple-toning-shampoo-10-fl-oz-violet-color-correcting-moisturizing","provider":"Origin Beauty","version":"1.0","type":"link"}