{"product_id":"iroiro-semi-permanent-hair-color-20-purple-vegan-cream-formula-with-coconut-oil-4-oz-8-oz","title":"iroiro Semi-Permanent Hair Color 20 Purple — Vegan Cream Formula with Coconut Oil (4 oz\/8 oz)","description":"\u003cp\u003e\u003cstrong\u003eiroiro 20 Purple is a 100% vegan, cream-based semi-permanent hair color that delivers rich purple tones while nourishing hair with coconut oil and 95% natural ingredients.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eCreated in the USA, iroiro combines clean-beauty standards with salon-grade pigment in eco-friendly pouches. This semi-permanent formula avoids harsh chemicals like peroxide, ammonia, PPD, parabens, and synthetic fragrances, making it a gentle option for refreshing or transforming hair color. The yuzu-cranberry scent makes application pleasant, and the cream texture helps condition and minimize mess during use.\u003c\/p\u003e\n\n\u003ch3\u003eHow vivid and long-lasting will the purple appear?\u003c\/h3\u003e\n\u003cp\u003eThe shade delivers bold purple pigment that shows most vibrantly on pre-lightened hair. On lighter bases (Level 9–10) you’ll see true, bright purple; on darker bases the result is subtler or more toner-like. Fade is gradual and replaces harsh stripping with gentle color loss that maintains hair softness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBest payoff on Level 9–10 lightened hair for true purple tones\u003c\/li\u003e\n  \u003cli\u003eLasts multiple washes; duration varies by porosity and aftercare\u003c\/li\u003e\n  \u003cli\u003eCream formula deposits pigment evenly for consistent coverage\u003c\/li\u003e\n  \u003cli\u003eNo peroxide or ammonia, so color refreshes rather than aggressive lift\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this color damage my hair or improve its condition?\u003c\/h3\u003e\n\u003cp\u003eiroiro 20 Purple is formulated to be reparative rather than damaging: the cream base and added coconut oil help hydrate and soften strands during processing. Because it is semi-permanent and free from drying alcohols and peroxide, it avoids the structural lift that causes breakage, making it suitable for repeated use when following good aftercare.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCoconut oil contributes moisture and shine during coloring\u003c\/li\u003e\n  \u003cli\u003e95% natural ingredients reduce exposure to harsh synthetic chemicals\u003c\/li\u003e\n  \u003cli\u003eCream texture minimizes friction and helps protect fragile ends\u003c\/li\u003e\n  \u003cli\u003eGentle scent and no synthetic fragrances reduce irritation risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I get the best results and which hair types suit it?\u003c\/h3\u003e\n\u003cp\u003eFor vivid or pastel-effect purples, first lift hair to a pale blonde (Level 10+) as recommended. Apply to clean, towel-dried hair, use a comb to distribute evenly, and follow processing times in the instructions. Patch and strand tests are wise for color preview and allergy awareness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePre-lighten dark hair for brightest, truest purple tones\u003c\/li\u003e\n  \u003cli\u003eApply on damp, detangled hair for even pigment deposition\u003c\/li\u003e\n  \u003cli\u003eUse sulfate-free shampoos and cool rinses to extend color life\u003c\/li\u003e\n  \u003cli\u003eAvailable in 4 oz and 8 oz eco-pouches for single or multiple applications\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhy choose iroiro and what makes the eco-pouch important?\u003c\/h3\u003e\n\u003cp\u003eiroiro emphasizes clean ingredients and sustainable packaging so you get vibrant color with a smaller environmental footprint. The eco-pouches are lightweight, reduce plastic waste, and are designed to let you use nearly all product, cutting down on leftover waste and shipping emissions.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePouches reduce plastic and shipping weight versus bottles or jars\u003c\/li\u003e\n  \u003cli\u003eDesigned for minimal waste—squeeze to access every drop\u003c\/li\u003e\n  \u003cli\u003eManufactured in the USA under clean-beauty guidelines\u003c\/li\u003e\n  \u003cli\u003eFree from PEGs, parabens, synthetic preservatives, and other harsh chemicals\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: iroiro 20 Purple is ideal for anyone seeking a vibrant, cruelty-free purple without the damage of permanent dyes—color-savvy users who pre-lighten for bold shades, people refreshing existing color, and eco-minded shoppers wanting premium pigment in minimal-waste packaging. If you prefer natural, conditioning formulations and avoid petrol-based or peroxide chemistries, this semi-permanent purple is formulated to deliver vivid color while prioritizing hair health and sustainability.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater, Cocos Nucifera (Coconut) Oil, 1,3-Propanediol, Glyceryl Stearate \u0026amp; Cetearyl Alcohol \u0026amp; Sodium Stearoyl Lactylate, Cetyl Alcohol, Vegetable Glycerin, Behentrimonium Chloride, Hydrolysed Soy Protein, Benzoic Acid \u0026amp; Sorbic Acid \u0026amp; Dehydroacetic Acid \u0026amp; Caprylyl Glycol \u0026amp; Benzyl alcohol, Fragrance, Tetrasodium Glutamate Diacetate, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Basic Violet 3\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is iroiro 20 Purple vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—iroiro 20 Purple is 100% vegan and cruelty-free with 95% natural ingredients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Do I need to lighten my hair before using this purple?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: For bright or pastel purples, pre-lighten to Level 10+; on darker hair results will be more muted.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"iroiro","offers":[{"title":"Default Title","offer_id":58360522342787,"sku":"B01IU3KF08","price":19.37,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/iroiro-20-purple-front-pouch.jpg?v=1782775520","url":"https:\/\/origin-beauty.com\/products\/iroiro-semi-permanent-hair-color-20-purple-vegan-cream-formula-with-coconut-oil-4-oz-8-oz","provider":"Origin Beauty","version":"1.0","type":"link"}