{"product_id":"it-cosmetics-superhero-waterproof-eyeshadow-stick-epic-amethyst-long-wear-cream-with-built-in-primer","title":"IT Cosmetics Superhero Waterproof Eyeshadow Stick — Epic Amethyst, Long-Wear Cream with Built-In Primer","description":"\u003cstrong\u003eIT Cosmetics Superhero No-Tug Waterproof Eyeshadow Stick in Epic Amethyst is a creamy, long-wear lavender pearl eyeshadow stick with built-in primer for crease-resistant, blendable color.\u003c\/strong\u003e\n\n\u003cp\u003eThis easy-to-use shadow stick combines a velvety cream formula with a built-in primer so you get rich, pearl-finish color that glides on without pulling the delicate eye area. Designed to be water-resistant and comfortable for extended wear, the Epic Amethyst shade gives a luminous lavender sheen that layers and blends for everything from subtle wash to intensified evening looks. The compact 0.05 oz stick format is travel-friendly and perfect for quick application when you want polished eyes in seconds.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this eyeshadow stick perform throughout the day?\u003c\/h3\u003e\n\u003cp\u003eThe waterproof formula resists smudging and settling into lid creases, so pigment stays visible and fresh across hours of wear. The built-in primer creates a smooth base that helps maintain color payoff on oily or normal eyelids. Expect consistent sheen and adherence whether you’re commuting, working, or out for the evening.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWater-resistant, long-wear cream formula\u003c\/li\u003e\n  \u003cli\u003eBuilt-in primer reduces creasing and fading\u003c\/li\u003e\n  \u003cli\u003eHolds pearl finish without flaking\u003c\/li\u003e\n  \u003cli\u003eComfortable, lightweight feel on lids\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply Epic Amethyst for different looks?\u003c\/h3\u003e\n\u003cp\u003eApplication is straightforward: swipe along the lid and blend with fingertips or a brush. For a soft daytime wash, blend immediately for a diffused lavender shimmer; for more intensity, layer several swipes and blend between layers. Use the tip to line the lash line or add concentrated color in the outer corner for depth.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOne-swipe wash: sweep and blend with finger\u003c\/li\u003e\n  \u003cli\u003eSmoky or defined look: layer and smudge with a small brush\u003c\/li\u003e\n  \u003cli\u003ePrecision: use the tip as a creamy liner along lashes\u003c\/li\u003e\n  \u003cli\u003eFinish: set with coordinating powder if desired for extra staying power\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for sensitive eyes and how does it care for lids?\u003c\/h3\u003e\n\u003cp\u003eFormulated to be gentle on the eye area, the stick uses a soft-glide No-Tug texture that minimizes pulling during application. Ingredients like a tri-peptide complex, hydrolyzed collagen, and caffeine are included to support a smoother-looking lid appearance and a comfortable wear experience. It’s suitable for those who want reliable color without irritating delicate skin.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNo-Tug Technology for gentle application\u003c\/li\u003e\n  \u003cli\u003eTri-peptide complex and hydrolyzed collagen for lid-loving support\u003c\/li\u003e\n  \u003cli\u003eCaffeine for a brightening-feel appearance\u003c\/li\u003e\n  \u003cli\u003eFormulated for sensitive eyes and oily lids\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes Epic Amethyst different from regular eyeshadows?\u003c\/h3\u003e\n\u003cp\u003eUnlike loose powders or pans, this two-in-one cream stick includes primer for crease control and blends quickly into the skin, delivering pearl luminosity without extra steps. The stick format prevents fallout and gives precise placement, while the waterproof formulation keeps the shimmer visible in humid or active conditions. Its compact size is designed for on-the-go touch-ups and travel-ready routines.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBuilt-in primer eliminates an extra base layer\u003c\/li\u003e\n  \u003cli\u003eMinimal fallout compared to powder shadows\u003c\/li\u003e\n  \u003cli\u003ePrecise, mess-free application from the stick tip\u003c\/li\u003e\n  \u003cli\u003eTravel-friendly, pocket-sized 0.05 oz tube\n  \u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: The IT Cosmetics Superhero No-Tug Waterproof Eyeshadow Stick in Epic Amethyst is ideal for anyone seeking a quick, crease-resistant lavender pearl shade that’s gentle on sensitive lids and suitable for oily or combination skin types. It fits busy individuals who want dependable, blendable pigment from morning through evening, as well as makeup lovers who prefer compact tools for travel and easy layering. Pair it with a coordinating gel liner and mascara to complete a long-lasting eye look.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eCREAM SHADOW STICK — A travel-ready, cream-to-pearl stick available in multiple buildable finishes; Epic Amethyst gives a luminous lavender pearl effect.\u003c\/li\u003e\n  \u003cli\u003eALL-DAY WEAR — Water-resistant, primer-integrated formula designed to stay crease-free and comfortable for extended wear.\u003c\/li\u003e\n  \u003cli\u003eSUPER SMOOTH GLIDE — No-Tug Technology ensures the stick applies smoothly without pulling delicate eye skin.\u003c\/li\u003e\n  \u003cli\u003eLID-LOVING INGREDIENTS — Formulated with tri-peptide complex, hydrolyzed collagen, and caffeine to support a smoother-looking lid appearance.\u003c\/li\u003e\n  \u003cli\u003eHOW TO APPLY — Swipe across the lid and blend with fingertips or a brush; layer for intensity or use as a creamy liner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eMETHYL TRIMETHICONE, TRIMETHYLSILOXYSILICATE, POLYETHYLENE, SILICA [NANO] \/ SILICA, SYNTHETIC FLUORPHLOGOPITE, SYNTHETIC WAX, SORBITAN OLIVATE, CALCIUM ALUMINUM BOROSILICATE, CALCIUM TITANIUM BOROSILICATE, ETHYLENE\/PROPYLENE COPOLYMER, POLYGLYCERYL-2 TRIISOSTEARATE, AQUA \/ WATER \/ EAU, TIN OXIDE, GLYCERIN, BUTYLENE GLYCOL, CETEARETH-25, TOCOPHEROL, CAFFEINE, SODIUM HYALURONATE, ASCORBIC ACID, HYDROLYZED COLLAGEN, CETYL ALCOHOL, CARBOMER, SODIUM LACTATE, PHENOXYETHANOL, CERAMIDE NP, BEHENIC ACID, CHOLESTEROL, POLYSORBATE 20, CERAMIDE NS, ETHYLHEXYLGLYCERIN, CERAMIDE AP, CERAMIDE EOP, CERAMIDE EOS, CAPROOYL PHYTOSPHINGOSINE, CAPROOYL SPHINGOSINE, ASCORBYL PALMITATE, PALMITOYL TRIPEPTIDE-1, PALMITOYL TETRAPEPTIDE-7, [+\/-: MICA, CI 77891 \/ TITANIUM DIOXIDE, CI 77491, CI 77499 \/ IRON OXIDES, CI 75470 \/ CARMINE, CI 77510 \/ FERRIC FERROCYANIDE].\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Epic Amethyst waterproof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — the Superhero No-Tug formula is water-resistant and designed to stay put without creasing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — No-Tug Technology plus lid-loving ingredients make it suitable for sensitive eyes and oily lids.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IT Cosmetics","offers":[{"title":"Default Title","offer_id":58345503588739,"sku":"B08YBX6WXG","price":35.88,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/itcosmetics-epic-amethyst-front-packaging.jpg?v=1782624783","url":"https:\/\/origin-beauty.com\/products\/it-cosmetics-superhero-waterproof-eyeshadow-stick-epic-amethyst-long-wear-cream-with-built-in-primer","provider":"Origin Beauty","version":"1.0","type":"link"}