{"product_id":"joico-color-balance-blue-shampoo-for-lightened-brown-hair-10-1-fl-oz-neutralizes-orange-boosts-shine","title":"Joico Color Balance Blue Shampoo for Lightened Brown Hair — 10.1 fl oz, Neutralizes Orange \u0026 Boosts Shine","description":"\u003cp\u003e\u003cstrong\u003eJoico Color Balance Blue Shampoo is a color-correcting shampoo formulated to neutralize orange and brassy tones in lightened brown hair while boosting shine and protecting color.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis formula blends blue pigments with strengthening actives to instantly counter unwanted warm tones and support hair resilience. It cleanses gently while depositing color-balancing pigment and delivering ongoing repair ingredients via Joico’s Smart Release Technology. The result is smoother, more vibrant-looking brown hair with reduced brass and controlled static for up to several washes.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo remove orange or brassy tones from lightened brown hair?\u003c\/h3\u003e\n\u003cp\u003eBlue pigments in the shampoo attach to the hair surface to visually cancel out orange and brassy undertones. The effect appears on contact and builds with successive applications for more even neutralization over time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBlue pigments directly counteract warm\/orange tones.\u003c\/li\u003e\n  \u003cli\u003eUse once or twice weekly depending on brass level.\u003c\/li\u003e\n  \u003cli\u003eRinse and repeat for progressive toning without harsh chemicals.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat protective and strengthening ingredients are included?\u003c\/h3\u003e\n\u003cp\u003eJoico combines keratin, arginine, and rosehip oil delivered with Smart Release Technology to help repair and strengthen hair fibers. Green tea extract and UV absorbers help defend color and reduce fade from environmental exposure.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eKeratin supports protein rebuilding for stronger strands.\u003c\/li\u003e\n  \u003cli\u003eArginine helps fortify and reduce breakage during styling.\u003c\/li\u003e\n  \u003cli\u003eRosehip oil nourishes and adds measurable shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use Color Balance Blue Shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eFrequency depends on your starting brass level and hair porosity. For mild brass, once weekly is often enough; for stronger orange tones or porous hair, use 1–3 times per week until desired balance is reached.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with a patch test and short contact time to gauge pigment impact.\u003c\/li\u003e\n  \u003cli\u003eAdjust frequency to maintain color without over-depositing pigment.\u003c\/li\u003e\n  \u003cli\u003eFollow with a moisturizing conditioner to preserve softness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo affect my hair color or styling routine?\u003c\/h3\u003e\n\u003cp\u003eThe product is made to tone and protect rather than strip color; blue pigments deposit temporarily and will wash out gradually. It lathers to cleanse and leaves hair smoother and easier to style, while Smart Release ingredients work in the background to reinforce strands.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNot a permanent dye—pigment fades with regular cleansing.\u003c\/li\u003e\n  \u003cli\u003eHelps control static and increases manageability.\u003c\/li\u003e\n  \u003cli\u003eSafe to integrate into most color-care routines; avoid daily use unless directed by a stylist.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Joico Color Balance Blue Shampoo is ideal for people with lightened or highlighted brown hair who want to eliminate orange brass without aggressive processing. It’s suited for those seeking a color-preserving cleansing step that also adds shine and strengthens hair. If you have cool-toned brunettes, highlighted brown, or bronde hair looking to maintain a neutral, polished color, this shampoo provides targeted toning with supportive care ingredients and UV protection.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eSMART RELEASE TECHNOLOGY, GREEN TEA EXTRACT AND UV ABSORBERS, BLUE PIGMENTS,Water\/Aqua\/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide MEA, Ammonium Laureth Sulfate, Glycol Stearate, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Phosphatidylcholine, Rosa Canina Fruit Oil, Camellia Sinensis Leaf Extract, Panthenol, Polyquaternium-47, Polyamide-2, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Sodium Chloride, PEG-7 Glyceryl Cocoate, Disodium EDTA, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Amodimethicone, C11-15 Pareth-7, Laureth-9, Glycerin, Trideceth-12, Butylene Glycol, Sodium Hydroxide, Phenoxyethanol, Sodium Benzoate, Sorbic Acid, Salicylic Acid, Benzyl Alcohol, Limonene, Linalool, Amyl Cinnamal, Fragrance\/Parfum, Blue 1 (CI 42090).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on natural brown hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it tones unwanted orange in lightened or highlighted brown hair; natural brown may see subtle coolening depending on porosity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long do results last after using the shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Neutralizing effects are temporary and may last several washes; repeat use maintains tone without permanent color change.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":58363491844483,"sku":"B08L8B421V","price":25.13,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/joico-color-balance-blue-shampoo-front.jpg?v=1782822143","url":"https:\/\/origin-beauty.com\/products\/joico-color-balance-blue-shampoo-for-lightened-brown-hair-10-1-fl-oz-neutralizes-orange-boosts-shine","provider":"Origin Beauty","version":"1.0","type":"link"}