{"product_id":"joico-color-balance-purple-shampoo-for-blonde-gray-1-7-fl-oz-neutralizes-brass-boosts-shine","title":"Joico Color Balance Purple Shampoo for Blonde \u0026 Gray, 1.7 fl oz — Neutralizes Brass \u0026 Boosts Shine","description":"\u003cstrong\u003eJoico Color Balance Purple Shampoo is a violet-toning cleanser that neutralizes yellow brass, strengthens color-treated blonde or gray hair, and helps maintain cool tones between salon visits.\u003c\/strong\u003e\n\nThis professional-grade purple shampoo combines color-correcting pigments with protective botanicals and Joico’s SmartRelease Technology to keep cool blondes and silver tones looking crisp and vibrant. It gently removes impurities while depositing violet pigments to counteract warm, yellowing undertones. The formulation also includes antioxidants and UV absorbers to reduce fading and help hair feel smoother and more manageable after every wash.\n\n\u003ch3\u003eHow quickly will I notice a reduction in brassy yellow tones?\u003c\/h3\u003e\n\u003cp\u003eViolet pigments in the shampoo attach directly to the hair shaft during cleansing, so many users see a visible reduction in unwanted yellow or warm tones immediately after rinsing. Results can vary by starting shade and frequency of use, but regular application maintains cooler tones for longer.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInstant tone neutralization from violet colorants.\u003c\/li\u003e\n  \u003cli\u003eVisible toning after the first use for many hair colors.\u003c\/li\u003e\n  \u003cli\u003eEffective upkeep for salon-colored and natural light hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo damage or dry out color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eThis formula is designed for color-treated hair, using gentle surfactants and Joico’s SmartRelease Technology to deliver conditioning ingredients while cleansing. Keratin, rosehip oil, and arginine are gradually released to help repair and reinforce the hair fiber, reducing the feeling of dryness that some toning shampoos can cause.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSmartRelease liposomes release strengthening ingredients over time.\u003c\/li\u003e\n  \u003cli\u003eKeratin helps rebuild protein loss for improved resilience.\u003c\/li\u003e\n  \u003cli\u003eRosehip oil and gentle cleansers preserve moisture and sheen.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use this purple shampoo to maintain cool blonde or gray tones?\u003c\/h3\u003e\n\u003cp\u003eFrequency depends on your hair’s porosity and how warm it becomes between treatments; many people use it once or twice weekly as a maintenance step. If your hair shows stronger brassy shifts, using it more frequently for short periods can help, then reducing use once desired tone is restored.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTypical maintenance: 1–2 times per week.\u003c\/li\u003e\n  \u003cli\u003eFor stronger toning: use more often for a brief period.\u003c\/li\u003e\n  \u003cli\u003eFollow with conditioner or a Joico Color Balance conditioner for best results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat protective benefits does the shampoo provide besides toning?\u003c\/h3\u003e\n\u003cp\u003eBeyond neutralizing brass, the shampoo contains green tea extract and UV absorbers to help reduce color fading from sun exposure and environmental stress. Antioxidants and strengthening agents support a smoother cuticle, which improves shine and reduces static and flyaways.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGreen tea extract and UV absorbers help fight color fade.\u003c\/li\u003e\n  \u003cli\u003eAntioxidants combat environmental free-radical damage.\u003c\/li\u003e\n  \u003cli\u003eImproved shine and manageability with reduced static.\u003c\/li\u003e\n\u003c\/ul\u003e\n\nWho is this for? This shampoo is formulated for anyone with cool-toned blondes, highlighted hair, silver or gray shades, or anyone seeking to remove unwanted yellowing and preserve salon color. It works well for color-treated and naturally light hair that needs toning, protection, and gentle strengthening without overstripping. For best results, pair with Joico Color Balance conditioners and follow recommended use to avoid over-toning or dryness.\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eSMART RELEASE TECHNOLOGY, GREEN TEA EXTRACT AND UV ABSORBERS, VIOLET PIGMENTS, Water\/Aqua\/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide MEA, Ammonium Laureth Sulfate, Glycol Stearate, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Phosphatidylcholine, Rosa Canina Fruit Oil, Camellia Sinensis Leaf Extract, Panthenol, Polyamide-2, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Sodium Chloride, PEG-7 Glyceryl Cocoate, Disodium EDTA, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Cetrimonium Chloride, PPG-12-Buteth-16, Amodimethicone, C11-15 Pareth-7, Laureth-9, Glycerin, Trideceth-12, Butylene Glycol, Sodium Hydroxide, Phenoxyethanol, Sodium Benzoate, Sorbic Acid, Salicylic Acid, Benzyl Alcohol, Limonene, Linalool, Amyl Cinnamal, Fragrance\/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Joico Color Balance Purple Shampoo every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Daily use is generally unnecessary; 1–2 times weekly is recommended. Increase frequency briefly only if stronger toning is needed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this shampoo remove my permanent hair color?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No—this is a color-depositing toning shampoo, not a color remover. It neutralizes yellow tones while helping preserve color vibrancy.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":58358982246787,"sku":"B08S3RH1RQ","price":14.81,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/joico-color-balance-purple-shampoo-front-bottle.jpg?v=1782761785","url":"https:\/\/origin-beauty.com\/products\/joico-color-balance-purple-shampoo-for-blonde-gray-1-7-fl-oz-neutralizes-brass-boosts-shine","provider":"Origin Beauty","version":"1.0","type":"link"}