{"product_id":"joico-color-balance-purple-shampoo-for-cool-blonde-gray-10-1-fl-oz-uv-protection-rosehip-oil","title":"Joico Color Balance Purple Shampoo for Cool Blonde \u0026 Gray — 10.1 fl oz, UV Protection \u0026 Rosehip Oil","description":"\u003cp\u003e\u003cstrong\u003eJoico Color Balance Purple Shampoo is a salon-grade violet shampoo that instantly neutralizes yellow and brassy tones to keep cool blondes and grays looking fresh and vibrant.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIf your lightened or gray hair is drifting toward warm, unwanted tones, this pigmented cleansing formula restores cooler, crisper color while protecting strands from everyday stressors. Formulated for color-treated hair, it uses violet pigments to counteract brassiness, plus a blend of antioxidants, UV absorbers, and Joico’s SmartRelease technology to help maintain color and strengthen hair over repeated washes.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly does it remove yellow or brassy tones?\u003c\/h3\u003e\n\u003cp\u003eViolet pigments in the shampoo begin neutralizing warm tones on contact, producing visible toning after a single use; results depend on hair porosity and how long you leave it on. For most users, brassiness reduction is noticeable immediately and can last across multiple washes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eImmediate toning from concentrated violet pigments\u003c\/li\u003e\n  \u003cli\u003eAdjustable intensity by varying application time\u003c\/li\u003e\n  \u003cli\u003eWorks on both highlighted blondes and natural silvers\/gray\u003c\/li\u003e\n  \u003cli\u003eSafe for frequent use on color-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat protective ingredients help preserve color and hair strength?\u003c\/h3\u003e\n\u003cp\u003eJoico combines antioxidants and UV absorbers with SmartRelease liposomes that deliver Rosehip Oil, Arginine, and Keratin over time. These act to reduce color fade, repair weakened fiber, and add surface shine without weighing hair down.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGreen tea extract and UV absorbers limit oxidative and sun-related fading\u003c\/li\u003e\n  \u003cli\u003eSmartRelease technology continuously releases conditioning actives\u003c\/li\u003e\n  \u003cli\u003eKeratin rebuilds protein in compromised strands for improved resilience\u003c\/li\u003e\n  \u003cli\u003eRosehip Oil helps smooth and add glossy finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use it for best results and how often should I shampoo?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, lather, and leave for a short period based on desired toning intensity—generally 1–5 minutes for maintenance, longer for stronger correction. Rinse thoroughly and follow with a moisturizing conditioner or Joico Color Balance conditioner to lock in tone and hydration.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse 1–2 times weekly for color upkeep\u003c\/li\u003e\n  \u003cli\u003eIncrease duration or frequency for stubborn warmth\u003c\/li\u003e\n  \u003cli\u003ePair with a conditioner from the Color Balance range for balanced results\u003c\/li\u003e\n  \u003cli\u003eAvoid leaving on excessively on very porous hair to prevent over-toning\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo work on chemically treated, natural, or gray hair?\u003c\/h3\u003e\n\u003cp\u003eYes. The violet pigments neutralize yellow tones across a wide range of lightened, highlighted, or naturally silver\/gray hair. It’s formulated for color-treated hair but can also refresh natural cool tones without harsh surfactants.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eEffective on bleached, highlighted, and naturally gray hair\u003c\/li\u003e\n  \u003cli\u003eGentle enough for regular use on chemically treated hair\u003c\/li\u003e\n  \u003cli\u003eHelps control static and flyaways while toning\u003c\/li\u003e\n  \u003cli\u003eParaben-free formula suitable for salon and at-home routines\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Joico Color Balance Purple Shampoo is designed for anyone with lightened blondes, silver\/gray hair, or warm-toned highlights who wants to maintain cool, neutral color and add strength and shine. It’s a practical choice for salon clients and home users looking to reduce brassiness, protect color longevity, and improve hair texture with a single cleansing step.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eSMART RELEASE TECHNOLOGY, GREEN TEA EXTRACT AND UV ABSORBERS, VIOLET PIGMENTS, Water\/Aqua\/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide MEA, Ammonium Laureth Sulfate, Glycol Stearate, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Phosphatidylcholine, Rosa Canina Fruit Oil, Camellia Sinensis Leaf Extract, Panthenol, Polyamide-2, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Sodium Chloride, PEG-7 Glyceryl Cocoate, Disodium EDTA, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Cetrimonium Chloride, PPG-12-Buteth-16, Amodimethicone, C11-15 Pareth-7, Laureth-9, Glycerin, Trideceth-12, Butylene Glycol, Sodium Hydroxide, Phenoxyethanol, Sodium Benzoate, Sorbic Acid, Salicylic Acid, Benzyl Alcohol, Limonene, Linalool, Amyl Cinnamal, Fragrance\/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave Joico Color Balance Purple Shampoo on my hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Generally 1–5 minutes depending on desired toning; longer for stronger correction, but avoid over-toning on very porous hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on chemically treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated for color-treated and chemically processed hair to neutralize brass and help strengthen strands.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":58345489793411,"sku":"B08L8D93QB","price":35.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/joico-color-balance-purple-shampoo-front-packaging.jpg?v=1782624067","url":"https:\/\/origin-beauty.com\/products\/joico-color-balance-purple-shampoo-for-cool-blonde-gray-10-1-fl-oz-uv-protection-rosehip-oil","provider":"Origin Beauty","version":"1.0","type":"link"}