{"product_id":"joico-defy-damage-protective-masque-for-color-treated-hair-1-7-fl-oz-bond-building-repair-lightweight-shine","title":"Joico Defy Damage Protective Masque for Color-Treated Hair — 1.7 fl oz | Bond‑Building Repair \u0026 Lightweight Shine","description":"\u003cp\u003e\u003cstrong\u003eJoico Defy Damage Protective Masque is an intensive treatment that rebuilds hair bonds, strengthens strands, and helps preserve color while leaving hair soft and shiny after the first use.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis salon-grade masque is formulated for color-treated hair needing reinforcement against breakage and daily stressors. Infused with moringa seed oil and arginine, it targets weakened areas to replenish moisture without adding weight, delivering visible shine and improved resilience. Use it as a weekly deep treatment or whenever hair needs targeted repair and protection from styling and environmental damage.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this masque repair and protect fragile, color-treated hair?\u003c\/h3\u003e\n\n\u003cp\u003eJoico Defy Damage combines bond-building ingredients with nourishing oils to strengthen the hair cortex and reduce breakage. It rebuilds internal bonds that loosen from chemical services and heat, while surface-conditioning agents restore softness and shine.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eArginine supports internal bond reconstruction for stronger strands.\u003c\/li\u003e\n  \u003cli\u003eMoringa seed oil adds lightweight nourishment and smoothness.\u003c\/li\u003e\n  \u003cli\u003eFormula designed to avoid weighing down fine or colored hair.\u003c\/li\u003e\n  \u003cli\u003eVisible improvement in softness and manageability after one use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen should I use the masque and how long do effects last?\u003c\/h3\u003e\n\n\u003cp\u003eApply the masque as a restorative weekly treatment or more often if hair is heavily processed or frequently heat-styled. Effects—softer, shinier, more resilient hair—are noticeable immediately and build with repeated use as bonds are continually reinforced.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eUse once per week for maintenance; twice weekly for intensive repair.\u003c\/li\u003e\n  \u003cli\u003eLeave on 3–5 minutes for standard conditioning, longer for deeper treatment.\u003c\/li\u003e\n  \u003cli\u003ePair with a color-safe shampoo and conditioner to maximize longevity.\u003c\/li\u003e\n  \u003cli\u003eRegular use increases resistance to breakage and improves styling results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this masque interfere with my hair color or weigh hair down?\u003c\/h3\u003e\n\n\u003cp\u003eThe lightweight formula is created specifically for color-treated hair, aiming to protect color vibrancy rather than dull it. It replenishes moisture without heavy buildup, so color stays bright and hair keeps natural movement.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eColor-safe ingredients help maintain tone and shine.\u003c\/li\u003e\n  \u003cli\u003eNon-greasy texture prevents limpness and preserves volume.\u003c\/li\u003e\n  \u003cli\u003eRinseable formula that leaves no residue affecting color.\u003c\/li\u003e\n  \u003cli\u003eSuitable for a range of hair textures when used as directed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I incorporate Joico Defy Damage into my routine?\u003c\/h3\u003e\n\n\u003cp\u003eAdd the masque after shampooing: towel-dry hair, apply evenly from mid-lengths to ends, leave for recommended time, then rinse thoroughly. For best results, follow with a leave-in protectant or lightweight conditioner to lock in benefits and protect against heat styling.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eShampoo and gently towel-dry before application.\u003c\/li\u003e\n  \u003cli\u003eWork a small amount through compromised areas; focus on ends.\u003c\/li\u003e\n  \u003cli\u003eRinse after 3–5 minutes for regular care or leave longer for intense repair.\u003c\/li\u003e\n  \u003cli\u003eStyle normally; use heat protection for hot tools.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Joico Defy Damage Protective Masque is aimed at people with color-treated, chemically processed, or frequently styled hair who want to rebuild strength, minimize breakage, and maintain color vibrancy. It suits those seeking a non-greasy, salon-quality treatment to restore softness and shine without sacrificing movement. Ideal for anyone needing targeted bond-repair and proactive protection against future damage.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eJoico’s exclusive SmartRelease Technology, Protective Lipid, Moringa Seed Oil, Arginine WATER\/AQUA\/EAU, BUTYLENE GLYCOL, DIMETHICONE, SORBITOL, BEHENYL ALCOHOL, STEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ALCOHOL, GLYCERYL OLEATE, COCOS NUCIFERA (COCONUT) OIL, MORINGA OLEIFERA SEED OIL, AVENA SATIVA (OAT) PEPTIDE, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, ARGININE HCL, ROSA CANINA FRUIT OIL, PHOSPHATIDYLCHOLINE, TOCOPHEROL, AMINOPROPYL DIMETHICONE, ISOPROPYL ALCOHOL, STEARYL DIHYDROXYPROPYLDIMONIUM OLIGOSACCHARIDES, STEARTRIMONIUM CHLORIDE, OCTYLDODECANOL, PROPYLENE GLYCOL, ARGININE, CITRIC ACID, DIPROPYLENE GLYCOL, PEG-6 METHYL ETHER DIMETHICONE, C10-40 ISOALKYLAMIDOPROPYLETHYLDIMONIUM THOSULFATE, PEG-90M, GLYCERIN, PHENOXYETHANOL, SODIUM HYDROXIDE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, FRAGRANCE\/PARFUM.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Joico Defy Damage safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is designed for color-treated hair and helps preserve vibrancy while strengthening strands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this masque?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use weekly for maintenance and up to twice weekly for more intensive repair, depending on damage level.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":58361049776515,"sku":"B07PKFSDW8","price":17.39,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/joico-defy-damage-front-packaging_e5e79b58-61a5-4d66-9a61-7f559afc8c50.jpg?v=1782794138","url":"https:\/\/origin-beauty.com\/products\/joico-defy-damage-protective-masque-for-color-treated-hair-1-7-fl-oz-bond-building-repair-lightweight-shine","provider":"Origin Beauty","version":"1.0","type":"link"}