{"product_id":"joico-defy-damage-protective-shampoo-33-8-fl-oz-color-safe-bond-strengthening-daily-cleanser","title":"Joico Defy Damage Protective Shampoo 33.8 fl oz — Color-Safe, Bond-Strengthening Daily Cleanser","description":"\u003cstrong\u003eJoico Defy Damage Protective Shampoo is a daily, color-safe cleanser that helps strengthen hair bonds and protect color while delivering soft, shiny hair from the first wash.\u003c\/strong\u003e\n\n\u003cp\u003eThis shampoo blends bond-building actives with a rich lather to remove dirt and buildup without roughing the cuticle or fading color. Formulated with arginine and moringa seed oil, it targets hair fragility and helps maintain vibrancy so strands feel smoother and look healthier after each use. It’s designed for regular use on colored or chemically treated hair and aims to reduce breakage while preserving shine.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo protect color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula cleanses gently to avoid stripping salon color while removing residue that dulls shine. Ingredients work to smooth the cuticle so reflected light intensifies, helping color appear more vivid and long-lasting.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eColor-safe surfactants that avoid aggressive stripping\u003c\/li\u003e\n  \u003cli\u003eCuticle-smoothing agents that enhance shine\u003c\/li\u003e\n  \u003cli\u003eRemoves styling and environmental buildup that mutes color\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat technology helps strengthen fragile strands?\u003c\/h3\u003e\n\u003cp\u003eDefy Damage uses bond-supporting components like arginine to reinforce weakened hair structure and reduce breakage. Regular use supports overall resilience, so hair handles styling and daily wear better.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eArginine promotes internal hair support\u003c\/li\u003e\n  \u003cli\u003eFormulation aims to reduce breakage and split ends\u003c\/li\u003e\n  \u003cli\u003eConsistent use yields stronger-feeling hair over time\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo leave hair feeling dry or weighed down?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo produces a decadent, creamy lather that cleans without over-drying; moringa seed oil helps restore smoothness and manageability. It’s built to rinse clean so strands feel soft and lightweight, not greasy or heavy.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMoringa seed oil adds moisture and shine without buildup\u003c\/li\u003e\n  \u003cli\u003eBalanced cleansing to preserve natural oils and elasticity\u003c\/li\u003e\n  \u003cli\u003eFormulated for everyday use on normal-to-dry colored hair types\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow soon will I notice results and how should I use it?\u003c\/h3\u003e\n\u003cp\u003eMany users report softer, shinier hair after the first wash, with reduced breakage and better color retention over continued use. Apply to wet hair, lather, and rinse thoroughly; follow with a conditioner or Joico Defy Damage treatment for best results.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse daily or as needed to remove buildup and protect color\u003c\/li\u003e\n  \u003cli\u003ePair with matching conditioner or bond treatment for stronger results\u003c\/li\u003e\n  \u003cli\u003eBest on wet hair, massage, then rinse well\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Joico Defy Damage Protective Shampoo is ideal for people with color-treated, highlighted, or chemically processed hair who want to reduce breakage and maintain salon color between appointments. It suits those seeking a luxurious lather and noticeable softness while prioritizing bond strength and long-lasting vibrancy.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eJoico’s exclusive SmartRelease Technology, Protective Lipid, Moringa Seed Oil, Arginine WATER\/AQUA\/EAU, SODIUM C14-16 OLEFIN SULFONATE, COCAMIDOPROPYL BETAINE, SODIUM METHYL COCOYL TAURATE, SODIUM LAUROAMPHOACETATE, LAURYL GLUCOSIDE, DISODIUM LAURETH SULFOSUCCINATE, BETAINE, PHENOXYETHANOL, SODIUM LAURYL SULFOACETATE, DIMETHICONE PROPYL PG-BETAINE, ARGININE, AVENA SATIVA (OAT) PEPTIDE, PHOSPHATIDYLCHOLINE, MORINGA OLEIFERA SEED OIL, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, ARGININE HCL, GLYCOL DISTEARATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, ISOSTEARAMIDE MIPA, POLYQUATERNIUM-47, CITRIC ACID, POLYQUATERNIUM-7, LAURETH-4, PEG-120 METHYL GLUCOSE DIOLEATE, DIMETHICONE PEG-8 MEADOWFOAMATE, PEG-4 LAURATE, QUATERNIUM-80, METHYL GLUCETH-10, METHOXY PEG\/PPG-7\/3 AMINOPROPYL DIMETHICONE, TETRASODIUM EDTA, GLYCERYL LAURATE, TOCOPHEROL, ROSA CANINA FRUIT OIL, DIPROPYLENE GLYCOL, C10-40 ISOALKYLAMIDOPROPYLETHYLDIMONIUM ETHOSULFATE, SODIUM HYDROXIDE, IODOPROPYNYL BUTYLCARBAMATE, CITRONELLOL, FRAGRANCE\/PARFUM.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for all color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it’s formulated to be color-safe and gentle for most color-treated and chemically processed hair types.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Joico Defy Damage Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: You can use it daily or as needed; pair with a conditioner or bond treatment for optimal strength and color protection.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":58345476850051,"sku":"B0871KTLB2","price":42.72,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/joico-defy-damage-shampoo-front-bottle.jpg?v=1782623457","url":"https:\/\/origin-beauty.com\/products\/joico-defy-damage-protective-shampoo-33-8-fl-oz-color-safe-bond-strengthening-daily-cleanser","provider":"Origin Beauty","version":"1.0","type":"link"}