{"product_id":"joico-defy-damage-protective-shampoo-for-color-treated-hair-10-1-fl-oz-bond-building-color-protecting","title":"Joico Defy Damage Protective Shampoo for Color-Treated Hair, 10.1 fl oz — Bond-Building \u0026 Color-Protecting","description":"\u003cstrong\u003eJoico Defy Damage Protective Shampoo is a daily bond-building cleanser that strengthens hair, reduces breakage, and helps maintain color vibrancy.\u003c\/strong\u003e\n\n\u003cp\u003eThis shampoo combines gentle surfactants with bond-fortifying ingredients to remove dirt and buildup while minimizing damage to the hair structure and preserving salon color. Formulated with moringa seed oil and arginine, it creates a rich, luxurious lather that cleans without roughing the cuticle, leaving hair noticeably softer, shinier, and more resilient from first use.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo protect fragile, color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eDefy Damage works on two fronts: it cleans the hair and reinforces internal bonds that break during chemical services or mechanical stress. By supporting bond integrity, it helps hair resist the micro-breakage that dulls color and causes frizz.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eIncludes arginine to support bond strength at the fiber level\u003c\/li\u003e\n  \u003cli\u003eFormulated to avoid stripping pigments so color lasts longer\u003c\/li\u003e\n  \u003cli\u003eRich lather lifts oils and residue without roughing cuticles\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat measurable improvements can I expect with regular use?\u003c\/h3\u003e\n\u003cp\u003eUsers and clinical testing indicate reduced breakage and stronger strands when the system is used consistently. You’ll notice smoother, shinier hair and improved manageability, often after the first wash.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHelps reduce breakage by up to 80% in treated hair\u003c\/li\u003e\n  \u003cli\u003eReportedly delivers up to 5x stronger hair structure with continued use\u003c\/li\u003e\n  \u003cli\u003eMaintains over 90% of color vibrancy compared to untreated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use Joico Defy Damage for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, massage to create a luxurious lather, then rinse thoroughly. For best protection and repair, follow with the matching Defy Damage conditioner or a recommended bond-building treatment from Joico.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse daily or as part of your regular color-care routine\u003c\/li\u003e\n  \u003cli\u003ePair with Defy Damage conditioner and treatments for optimal bond strengthening\u003c\/li\u003e\n  \u003cli\u003eRinse well and avoid overwashing to preserve natural oils and color\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Joico Defy Damage Protective Shampoo is designed for people with color-treated, chemically processed, or mechanically stressed hair who want a gentle daily cleanser that actively strengthens strands and prolongs salon color. It’s suitable for anyone seeking a richer lather and improved softness without harsh stripping—ideal for at-home maintenance after coloring, bleaching, or routine thermal styling.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eJoico’s exclusive SmartRelease Technology, Protective Lipid, Moringa Seed Oil, Arginine WATER\/AQUA\/EAU, SODIUM C14-16 OLEFIN SULFONATE, COCAMIDOPROPYL BETAINE, SODIUM METHYL COCOYL TAURATE, SODIUM LAUROAMPHOACETATE, LAURYL GLUCOSIDE, DISODIUM LAURETH SULFOSUCCINATE, BETAINE, PHENOXYETHANOL, SODIUM LAURYL SULFOACETATE, DIMETHICONE PROPYL PG-BETAINE, ARGININE, AVENA SATIVA (OAT) PEPTIDE, PHOSPHATIDYLCHOLINE, MORINGA OLEIFERA SEED OIL, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, ARGININE HCL, GLYCOL DISTEARATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, ISOSTEARAMIDE MIPA, POLYQUATERNIUM-47, CITRIC ACID, POLYQUATERNIUM-7, LAURETH-4, PEG-120 METHYL GLUCOSE DIOLEATE, DIMETHICONE PEG-8 MEADOWFOAMATE, PEG-4 LAURATE, QUATERNIUM-80, METHYL GLUCETH-10, METHOXY PEG\/PPG-7\/3 AMINOPROPYL DIMETHICONE, TETRASODIUM EDTA, GLYCERYL LAURATE, TOCOPHEROL, ROSA CANINA FRUIT OIL, DIPROPYLENE GLYCOL, C10-40 ISOALKYLAMIDOPROPYLETHYLDIMONIUM ETHOSULFATE, SODIUM HYDROXIDE, IODOPROPYNYL BUTYLCARBAMATE, CITRONELLOL, FRAGRANCE\/PARFUM.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Joico Defy Damage safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—formulated to cleanse gently while preserving color, helping maintain over 90% vibrancy versus untreated hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this shampoo every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s designed for daily use to strengthen bonds and reduce breakage when paired with appropriate conditioners.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":58371843654019,"sku":"B087FBL23H","price":37.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/joico-defy-damage-front-packaging_c38827ca-2191-44a7-b790-9b913093b461.jpg?v=1782920070","url":"https:\/\/origin-beauty.com\/products\/joico-defy-damage-protective-shampoo-for-color-treated-hair-10-1-fl-oz-bond-building-color-protecting","provider":"Origin Beauty","version":"1.0","type":"link"}