{"product_id":"joico-purple-shampoo-for-cool-blonde-gray-hair-33-8-fl-oz-color-balancing-strengthening","title":"Joico Purple Shampoo for Cool Blonde \u0026 Gray Hair — 33.8 fl oz, Color-Balancing \u0026 Strengthening","description":"\u003cp\u003e\u003cstrong\u003eJoico Color Balance Purple Shampoo is a violet-toned cleanser that neutralizes brassy yellow and warm tones while strengthening and protecting color-treated blonde and gray hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated for cool blondes and silvery gray hair, this salon-grade shampoo combines color-correcting pigments with protective actives to preserve tone and boost hair resilience. Its violet pigments counteract unwanted warmth on contact, while a blend of antioxidants, UV absorbers, and Joico’s SmartRelease Technology steadily delivers conditioning ingredients to repair and defend strands over time.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will it reduce brassiness and yellow tones?\u003c\/h3\u003e\n\u003cp\u003eYou’ll notice a visible tone shift the first time you use it: violet pigments deposit onto the hair to neutralize yellow and warm undertones immediately. Continued use maintains cooler, fresher-looking blonde and gray tones for regular washes between color services.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInstant neutralization from violet pigments\u003c\/li\u003e\n  \u003cli\u003eVisible tone control that lasts across multiple washes\u003c\/li\u003e\n  \u003cli\u003eSafe for color-treated hair when used as directed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo strengthen and protect my hair?\u003c\/h3\u003e\n\u003cp\u003eYes — Joico’s formula includes keratin and a delivery system that releases reparative ingredients over time, helping replenish protein and reduce damage from styling. Antioxidants and UV filters also work to slow color fade and shield hair from environmental stressors.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSmartRelease Technology gradually releases rosehip oil, arginine, and keratin\u003c\/li\u003e\n  \u003cli\u003eKeratin targets and helps repair weakened areas of the cuticle\u003c\/li\u003e\n  \u003cli\u003eGreen tea extract and UV absorbers protect color longevity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this purple shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, lather, and leave on for a short, controlled amount of time depending on brassiness and hair porosity — then rinse. For maintenance, use once or twice weekly; increase frequency briefly for stronger toning when needed, but avoid daily use to prevent over-depositing pigment.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair thoroughly, apply evenly from roots to ends\u003c\/li\u003e\n  \u003cli\u003eLeave on 1–5 minutes based on desired toning intensity\u003c\/li\u003e\n  \u003cli\u003eRinse and follow with a conditioner or mask for added moisture\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs it gentle enough for frequent use and color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses mild cleansers rather than harsh sulfates and is free of parabens, designed to cleanse while protecting salon color. Because it deposits pigment, frequency should be tailored to your hair’s shade and condition to avoid unintended cool tones.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eParaben-free, with gentle surfactants\u003c\/li\u003e\n  \u003cli\u003eDesigned for color-treated and chemically lightened hair\u003c\/li\u003e\n  \u003cli\u003eAdjust usage to hair porosity and desired tonality\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Joico Color Balance Purple Shampoo is made for people with cool-toned blondes, highlights, balayage, or natural gray hair who want to neutralize yellowing and extend the life of their color between salon visits. It’s also a fit for anyone seeking added shine, reduced static, and reinforced strands from regular styling. If your goal is to maintain icy or silvery tones while supporting hair strength and protection, this large 33.8 fl oz size is ideal for frequent use at home or in a professional setting.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eSMART RELEASE TECHNOLOGY, GREEN TEA EXTRACT AND UV ABSORBERS, VIOLET PIGMENTS, Water\/Aqua\/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide MEA, Ammonium Laureth Sulfate, Glycol Stearate, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Phosphatidylcholine, Rosa Canina Fruit Oil, Camellia Sinensis Leaf Extract, Panthenol, Polyamide-2, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Sodium Chloride, PEG-7 Glyceryl Cocoate, Disodium EDTA, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Cetrimonium Chloride, PPG-12-Buteth-16, Amodimethicone, C11-15 Pareth-7, Laureth-9, Glycerin, Trideceth-12, Butylene Glycol, Sodium Hydroxide, Phenoxyethanol, Sodium Benzoate, Sorbic Acid, Salicylic Acid, Benzyl Alcohol, Limonene, Linalool, Amyl Cinnamal, Fragrance\/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Joico Color Balance Purple Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use once–twice weekly for maintenance; increase briefly for stronger toning, but avoid daily to prevent over-depositing pigment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for color-treated and gray hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—formulated for color-treated and gray hair with gentle cleansers, antioxidants, and UV absorbers to protect tone.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":58345492939139,"sku":"B08R55FK4K","price":42.72,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/joico-color-balance-front-packaging.jpg?v=1782624307","url":"https:\/\/origin-beauty.com\/products\/joico-purple-shampoo-for-cool-blonde-gray-hair-33-8-fl-oz-color-balancing-strengthening","provider":"Origin Beauty","version":"1.0","type":"link"}